机电英语Unit_2.ppt

,新职业英语,Unit2MarketResearch,Warming-up,ReadingA,LanguagePoints,Listening,4,1,2,3,Speaking,5,ReadingB,6,Writing,7,VocabularyandStructure,8,Contents,Unit2MarketResearch,Task1Asamarketresearcher,Ellenmayexperiencethefollowingsituations.Matcheachsituationwithitscorrespondingpicture.,Unit2MarketResearch,A,B,C,D,Designingasuitablequestionnaire.Askingapotentialcustomertofillinthequestionnaire.Interviewinganexpertonstainlesssteel（不锈钢）.Presentingamarketreportinacompanysmeeting.,B,D,A,C,Task2Asamarketresearcher,Ellenwouldhavetoanalyzemanydataorfigures.Matchthefollowingstatementswiththecorrespondingtablesorcharts.,1.Thereisasharpincreaseinthelastfiveyears,thatis,from2003-2008.2.Thepastdecadewitnessedasteadydecreaseinthelaborcostsinthisfield.3.Thisyearssalesvolumehasbeennearlydoubled,namelyfrom10thousandunitsto20thousandunits.4.Thereisnosubstantialchangeintermsofoverallturnoutwithinthepastthreeyears.,Unit2MarketResearch,Unit2MarketResearch,Answer:1d2a3b4c,Task1Beforereadingthepassage,trytoanswerthequestionsaboutmarketresearchandmarketreport.,1.Whichpartsdoesamarketresearchgenerallyconsistof?2.Whatmakesamarketreporteffectiveandimpressive?,ReadingA,Unit2MarketResearch,GasCompressorMarketinChinaThePastandtheFuture,Asakindofgeneralmachinery,gascompressoriswidelyusedinsuchindustriesaspetrochemical,steel,metallurgyandautomobile.Gascompressorismainlydividedintoseveraltypes,includingcentrifugalgascompressor,reciprocatinggascompressor,andpistongascompressor.,ReadingA,Unit2MarketResearch,Chinasgascompressormanufacturingindustryhasdevelopedrapidlyinrecentyears.In2007,Chinahadatotalnumberof355companieswhoseannualsalesrevenueexceeding5millionyuaningascompressormanufacturingindustryandtheircombinedoutputvaluereached56.93billionyuan,amountingto0.78ofthetotaloutputvalueoftheentiremachineryindustry,thepercentageofwhichwas0.03percentagepointshigherthanthepreviousyear.Moreover,Chinahadalsoincreasedinotherindicatorslikeoutputvalueofnewproducts,industrialsalesoutputvalueandexportdeliveryvalue.,Unit2MarketResearch,ReadingA,Theyear2009isexperiencingaseriouseconomicdepressionintheworld,butitistooearlytosaythatthisindustrywouldalsobegreatlyaffected,sinceChinesegovernmenthastakensomeeffectivemeasurestodealwiththisproblem.Atpresent,Chinahasarelativelyfiercecompetitionandrelativelylowindustryconcentrationinitsgascompressormanufacturingindustry.Chinasgascompressorproducersaremainlydistributedalongtheeasterncoastalregions,whileinitswestregion(includingSouthwestandNorthwest)thereexisthugemarketpotentialstobefurtherdeveloped.,Unit2MarketResearch,ReadingA,DuringtheEleventhFive-YearPlanperiod(2006-2010),thelocalizationoflargecompletesetofequipmentinsuchindustriesaspetrochemical,chemical,textile,coal/electricity/oilandmetallurgywillprovidehugebusinessopportunitiesforthedevelopmentofChinasgascompressormanufacturingindustry.Accordingtotheplan,Chinawillbuildagreatdealofimportantprojectsinkeyindustriesintheperiod2006-2010.TakeChinasnuclearpowerindustryforinstance.Morethan20nuclearpowerstationswillbebuiltinthefiveyears,whichwillprovidenotonlyabroadmarketfortherapiddevelopmentofgascompressormanufacturingindustry,butalsoauniqueopportunitytoacceleratetheimprovementofthequalityofaircompressor.,Unit2MarketResearch,ReadingA,LanguagePoints,LanguagePoints,Unit5ProductInspection,1.revenue:n.income,esp.thetotalannualincomeoftheStatefromtaxes,etc.e.g.Thesteadyriseinoilrevenueshasenabledthegovernmenttoinvestmoremoneyinpublichealthandeducation.,LanguagePoints,Unit5ProductInspection,2.exceed:v.tobegreaterormorenumerousthan(esp.aquantity)e.g.Thestudentnumberadmittedmustnotexceed2,000.Theirsuccessexceededallexpectations.,3.previous:ingbeforeintimeorordere.g.Sheishisdaughterfromapreviousmarriage.,LanguagePoints,Unit5ProductInspection,4.delivery:n.delivering(ofletters,goods,etc.);goods,mailtobedeliverede.g.Yourorderisreadyfordelivery.Wehadabigdeliveryofcoaltoday.,5.fierce:ense,violentandangrye.g.Hisplanmetwithfierceopposition.Thereisafiercecompetitionforthosescholarships.,b.oftenpassivetospreadsomething,ordifferentpartsofsomethingoveranareae.g.Makesurethatyourweightisevenlydistributed.CasesofthediseasearewidelydistributedthroughEurope.,LanguagePoints,Unit5ProductInspection,6.distribute:v.a.toseparatesomethingintopartsandgiveasharetoeachpersonorthinge.g.Thedemonstratorsdistributedleafletstopassers-by.Clothesandblanketshavebeendistributedamongtherefugees.,LanguagePoints,Unit5ProductInspection,7.accelerate:v.a.tomakesomethingmovefasterorhappenearlier;increasethespeedofe.g.Thecentralgovernmenthastakensomeeffectivemeasurestoacceleratetherateofeconomicgrowth.Thecaracceleratedsmoothlyaway.b.(ofavehicleorperson)tostarttogofastere.g.Thecaracceleratedtoovertakeme.,Translation,Unit5ProductInspection,ReadingA,中国的空气压缩机市场过去和将来,作为一种通用机械，气体压缩机广泛应用于诸如石油化工、钢铁、冶金和汽车等行业。气体压缩机主要分为几种类型，包括离心压缩机、往复式压缩机和活塞式压缩机等。,Unit5ProductInspection,ReadingA,中国气体压缩机制造业近年来迅速发展。2007年，中国355家公司在气体压缩机工业上年销售收入超过500万美元，其产值达到56.93亿人民币，这个产值在整个机械行业的百分比为0.78，比前一年高0.03个百分点。此外，其他指标也有所增加，例如，新产品产值，工业销售产值和出口交货值。,Unit5ProductInspection,ReadingA,2009年正在经历一场世界范围内严重的经济衰退，但是说这一行业也将受到很大的影响却是言之尚早，因为我国政府已经采取了一些有效的措施来处理这一问题。目前在气压缩机制造行业，中国有一个相对激烈的竞争和相对较低的行业集中。中国的气体压缩机制造商，主要分布在东部沿海地区，而在西部地区（包括西南和西北）这类公司较少，在那里存在着巨大的市场潜力，气体压缩机产业可以得到进一步发展。,Unit5ProductInspection,ReadingA,在第十一个五年计划期间（20062010年），在一些行业，例如：石化、化工、纺织、煤炭/电力/石油和冶金，大型成套设备的本地化将为发展中国的气体压缩机制造业提供巨大的商机。在20062010年期间根据计划，中国将建造重点行业中大量的重要项目。例如，在中国核电工业，五年时间里将建立20多个核电站，这不仅为迅速发展气体压缩机制造业提供了广阔的市场，而且还为加速改善气体压缩机质量提供了一个独特的机会。,Task2Readthepassageandfillinthefollowingchartwithfiguresornumbersgiveninthepassage.,ReadingA,Unit2MarketResearch,72.99billion,56.93billion,morethanCNY5million,78%,75%,theoveralloutputvalueofmachineryindustryin2007,theoveralloutputvalueofgascompressormanufacturingindustryin2007,annualsalesrevenueofgascompressormanufacturingindustryin2007,thepercentageofoveralloutputvalueofgascompressormanufacturingindustryinthewholemachineryindustryin2007,thepercentageofoveralloutputvalueofgascompressormanufacturingindustryinthewholemachineryindustryin2006,Task3Readthepassageagainanddecidewhetherthefollowingstatementsaretrue(T)orfalse(F).,ReadingA,1.GascompressorisnotwidelyappliedinvariousindustriesinChina.2.InChina,gascompressormanufacturingindustryhasexperiencedarapidincreasewithintheseyears.3.In2007,theannualsalesrevenueofgascompressormanufacturingisalittlebelow5millionyuan.4.Thoughtheoutputvalueofgascompressorswasbigin2007,thepercentageoftheoutputvalueoftheentiremachineryindustrydecreasedthatyear.,Unit2MarketResearch,F,F,F,T,5.ChinasmaingascompressorproducersareequallydistributedaroundChina.6.Thegascompressormanufacturingindustryhasbeenwell-developedinChina,andheatedcompetitionoccursinthisfield.7.TheEleventhFive-YearPlanlaidgreatemphasisonthedevelopmentofmanykeyindustries,suchasnuclearpower,inChina.8.Asmanylargecompletesetsofequipmentinmanyindustriesarebeinglocalized,Chinasgascompressormanufacturersenjoyhugebusinesschances.,Unit2MarketResearch,ReadingA,F,F,T,T,Task4Fromthepassage,wecanseethattheauthorhassearchedmanysourcesfornecessaryinformation.Canyouguesswhatsourcesmaybeusedinthistext?Andifyouarerequiredtodoadeskresearch(案头调研)aboutgascompressor,whatkindofsourcesyoumayuseinordertofindnecessaryinformation?,ReadingA,Unit2MarketResearch,Task1Listentotheconversationandmatchtheanswerwiththequestion.,1.Whoisthejournalist?2.Whoisthesecretary?3.Whoisthepersontobeinterviewed?4.Whoisthepersonactingasthecontactperson?,A.TomEdisonB.JaneCooperC.EllenJohnsonD.LiJing,Unit2MarketResearch,Listening,Jane:Hello,thisisLiJingsoffice.JaneCooperspeaking.Ellen:Hello,mynameisEllenJohnson.ImajournalistfromthemagazineEntrepreneur.CanIspeaktoMr.Li?Jane:Sure,holdon,please.Iwillputyouthrough.Ellen:Thankyousomuch.Jane:Youarewelcome.LiJing:Hello,thisisLiJingspeaking.Ellen:Hello,Mr.Li.ImEllenJohnson,ajournalistfromEntrepreneur.LiJing:Oh,Isee.TomEdisontoldmelastweekatourweeklymeetingthatajournalistfromtheworld-famousmagazinewantedtohaveaninterview.Ellen:ItssokindofMr.Edisontodoso.Mr.Li,Iamwonderingwhetheryouwouldbefreesometimenextweek.LiJing:Letmehavealookatmyschedule.Well,whataboutnextFridaymorning?Iwillbefreefrom8oclockto11oclock.Ellen:OK,soIllseeyouat9oclocknextFriday.Thankyousomuch,Mr.Li.LiJing:Itsmypleasure.,Unit5ProductInspection,Listening,Script,Task2EllenJohnsoniscallingMr.Li,anexpertfromChinaIronandSteelAssociation(CISA).ButMr.Liisnotin.Listentotheconversationandjudgewhetherthefollowingstatementsaretrue(T)orfalse(F).,()1.JaneisthepersonMissJohnsonwantstotalkwith.()2.MissJohnsonhasbeentoLondononabusinesstrip.()3.MissJohnsonhasanappointmentwithMr.Liat9oclockthenextday.()4.MissJohnsoniscallingtocanceltheappointment.()5.MissJohnsonisveryinterestedinthestainlesssteelmarketinIndia.,Unit2MarketResearch,F,F,F,F,T,Listening,Unit5ProductInspection,Listening,Script,Jane:Hello,thisisLiJingsoffice.JaneCooperspeaking.Ellen:Hello,Jane.ThisisEllenJohnsonfromEntrepreneur.Jane:Goodafternoon,MissJohnson.DidyouhaveagoodtripfromLondon?Ellen:Yes,prettygood.CanIspeaktoMr.Li?Jane:Imsorry.Mr.Liisatameetingnow.CanItakeamessage?Ellen:Sure.PleasetellMr.LithatImcallingtoconfirmtheinterviewat9oclock,tomorrowmorning.Jane:OK.MissEllenJohnsonfromthemagazineEntrepreneuriscallingtoconfirmtheinterviewat9oclocktomorrowmorning.Ellen:Yes,thatsright.Bytheway,couldyoupleasetellMr.Lithatweareverymuchinterestedinthestainlesssteelmarket,andhopetobewellinformedinthisfield?Jane:OK.Youcancountonme.Ellen:Thankyousomuch,Jane.Seeyoutomorrow.Jane:Seeyou.,Task3EllenJohnsonisinterviewingMr.Li.Listentotheconversationandfillintheblankswithwhatyouhear.,LiJing:Hello,Miss.Johnson,nicetoseeyou.Ellen:Nicetoseeyou,too,Mr.Li.LiJing:Didyouhaveagoodtrip?Ellen:Yes,thankyou.Thistripwasreally1_andtheweatherhereis2_.LiJing:Imgladyouliketheweatherhere.Ellen:Ireallylikeit.TheweatherinLondonnowisoften3_andhumid.LiJing:Yeah,Londonisfamousforthat.Well,MissJohnson,pleasetakea4_.Ellen:Thankyou.Canwestartnow?LiJing:Sure.,Unit2MarketResearch,wonderful,pleasant,cloudy,seat,Listening,Ellen:Mr.Li,asweknow,Chinaistheworldsnumberoneproducerofstainlesssteellastyear.Canyou5_ourreadersofsomeofthedetails?LiJing:Sure.In2008,asCISAreported,Chinatookupmorethanonequarteroftheglobal6_,thatis,about7.2milliontons.Andwehave7_Japanasthebiggestproducerin2007.Ellen:Butsome8_alsoshowedthatinthepasthalfyear,steelproductsexportshave9_sharply.Whatwasthemainreasonforthisdecrease?LiJing:Well,thisisaverydifficultproblem.Butoneofthereasons,tobefrank,isthattheexporttaxhasbeen10_.,Unit2MarketResearch,inform,output,overtaken,figures,dropped,raised.,Listening,Task4EllenJohnsoniscontinuingherinterviewwithLiJing.Listentotheconversationandchoosethebestanswertoeachquestion.,1.Whichofthefollowingtableissuitabletodescribethechangeoftheexportofcrudesteel?,Unit2MarketResearch,A,B,C,D,Listening,2.Whichofthefollowingchangesisnotmentionedinthedialogue?A.Theexportofsteelhasbeenaffected.B.Theoverallproductofsteelhasbeenaffected.C.Theimportofsteelhasbeenaffected.D.Theexportofproductswithadvancedtechnologyhasincreased.,Unit2MarketResearch,Listening,3.WhatdidsomeEuropeancountriesdowithregardtoChinesesteelindustry?A.TheyimportedmoresteelfromChina.B.TheyexportedmoresteeltoChina.C.TheycomplainedthatChinesesteelindustrywasdumping.D.TheywantedtocommunicatewithChinesesteelindustry.,Unit2MarketResearch,Listening,4.Whichofthefollowingisnotaneffectivewaytosolvetheproblemaccordingtotheinterview?,Unit2MarketResearch,A.Dialogues.B.Communications.C.Negotiations.D.Complaints.,Listening,Unit5ProductInspection,Listening,Script,Ellen:Canyougiveussomeexamples?LiJing:Letstakecrudesteelasanexample.Thenetexportofitincreasedinthefirsthalfoflastyear,butthenfellinthesecondhalfby22.55percentfromthepreviousyear.Tobefrank,thisisreallyaverysharpdecrease.Ellen:Besidesthechangesinexportsandoverallproduct,arethereanyotherimportantchanges?LiJing:Yes.CISAfiguresshowedthatproductswithadvancedtechnologyrosequickly.,Unit5ProductInspection,Listening,Ellen:Mr.Li,someoftheEuropeancountrieshadsentanti-dumpingapplicationsagainstChinesesteelproductstoWTO.Howdoyoulookatthisproblem?LiJing:Well,ourgovernmenthasmentionedrepeatedlythatChinasironandsteelindustrywouldexpandtosatisfydomesticdemandratherthantocontroltheglobalmarket.Ellen:Sowhatwouldyoudotodealwiththesecomplaints?LiJing:Ithinkdialogueswouldbeabetterwaythanjustcomplaining.Europeancountriesshouldcommunicatewithoursteelindustrymoreeffectively.Negotiationisalsoimportant.Ellen:Thankyousomuch,Mr.Li.Ireallyappreciatethatyouhavespentsomuchtimewithme.LiJing:Mypleasure.,Task5TwomarketresearchersofABCCompanyarediscussingabouthowtodoamarketresearchongascompressorsavailableinthemarket.Listentotheconversationthreetimesandanswerthefollowingquestions.,Whatdidthenewmarketingmanageraskthetwomarketresearcherstodo?_2.Howmanysecond-handinformationsourcesarementioned?Whatarethey?_,Unit2MarketResearch,Thenewmarketingmanageraskedthe,twospeakerstodoamarketresearchaboutgascompressors,availableinthelocalmarket.,Twokindsofsourcesarementionedhere,websitesandprofessionalmagazines.,Listening,3.Howmanyfirst-handinformationsourcesarementioned?Whatarethey?_4.Whydoesthewomanwanttodesigntwoquestionnaires?_5.Accordingtothewoman,whenwouldanexpertinterviewbedone?_,Unit2MarketResearch,Twokindsarementionedhere,questionnaires,andexpertinterviews.,Becauseshethinksthatagreatvarietyofinformationcan,beobtainedfromtwoquestionnaires.,Anexpertinterviewcanbeconductedafterfirst-hand,informationhasbeencollectedandanalyzed.,Listening,Unit5ProductInspection,Listening,Script,A:Hi,Mike.Didyouhearthenews?B:Whatnews?Youmeanthenewmarketingmanager?A:Bingo,AlexSmithwillbeournewbossbythisFriday.B:Hehasalreadyheldameetingwithusyesterdaywhenyouwereonabusinesstrip.A:Really?Anythingimportantinthemeeting?B:Yes,Alexaskedyouandmetodoamarketresearchongascompressorsavailableinthislocalmarket.A:Oh,anyideahowtodoit?B:First,wevegottofindoutsomeusefulsecond-handinformation,fromsomeprofessionalmagazines.A:Soundsprettygood.Butthisisnotenough.,B:Therearealsosomewebsiteswhichmayhelpus.Iisagoodone.A:Yes.Letmesee.Whataboutdesigningaquestionnaire?B:Soundsgood.Butwhowouldbeyourtarget,gascompressormanufacturersorusers?A:Wecandesigntwokindsofquestionnairessothatwecangainagreatvarietyofinformation.B:OK.Besidesit,howaboutinterviews?Doyouthinkitisnecessarytointerviewsomeexperts?A:Tobefrank,Idontthinkweshoulddoitrightnow.Wecaninterviewsomeexpertsafterwefinishcollectingandanalyzingsecond-handinformation.B:Right.Haveacupofgreentea?A:Thankyou.,Unit5ProductInspection,Listening,Task1Workinpairs.Practicemakingshortphonecallswiththewordsprovidedaccordingtotheexamplebelow.,Example:LiMei,ajournalistfromChinaDaily/Mr.Thomson/technologyandproducts/nextMondayafternoonA:Hello,thisisLiMeispeaking.CanIspeaktoMr.Thomson?B:Speakingplease,Miss.Li.A:Mr.Thomson,IamajournalistfromChinaDaily.Wedliketostartanewcolumninournewspaper,whichiscalled“DialoguewithIndustrialists”.Iamwonderingifyoucanbeourfirstguest.B:Sure,itismypleasure.,Unit2MarketResearch,Speaking,A:Thankyousomuch.Ourreadersareverymuchinterestedinthetechnologyandproductsofyourcompany.Wewouldappreciateitifyoucouldgiveabriefintroductionofthem.B:OK,noproblem.A:Thankyousomuch,Mr.Thomson.Sowhenwillyoubefree?B:Letmehavealookatmyschedule.IwillbefreenextMondayafternoon.IsthatOK?A:Sure,soIwillseeyouattwooclocknextMondayafternoon.B:Seeyou.,Unit2MarketResearch,Speaking,1.WuWei,ajournalistfromMachinery/Mr.Wood/steelproduct/thisFridayafternoon2.XieTing,ajournalistfromTechnologyofMechanicalandElectricalIntegration/Mr.Robinson/Siemenslatestproducts/nextTuesdaymorning3.ZhangBo,amarketresearcherfromTAIndustrialDesignCompany/Mr.Jordan/extrusionmold/1stMay,Unit2MarketResearch,Speaking,Task2Workinpairs.LiMeiisinterviewingMr.Thomson,ananalystfromtheMarketingDepartmentofABCCompressorCo.,Ltd.Makeaconversationaccordingtotheinstructionsbelow.,Unit2MarketResearch,1.Whatisyourmainproduct?2.Whatistheannualsalesfigureofthisproduct?3.Whereareyourmainmarkets?4.Howmanyofyourproductsareexportedeveryyear?5.Doestheeconomicdepressionaffectyourcompany?,Speaking,Aleadingmanufacturerofcompressor/thetopnativecompressorbrand.ApprovedbyISO9001-9002/Priceisfavorable.AppliesERPmanagementsystem.Product:screwcompressor,variablespeedcompressor,pistoncompressorMainmarkets:SouthAmerica,EasternEuropeTotalannualsalesfigures:US$40million-US$50millionExportpercentage:31%-40%,LiMei,Mr.Thomson,Task3Workinpairs.Makeaconversationaccordingtothegivensituation.,ABCCompressorCo.,Ltdusedtobethetopgascompressormanufacturerinthelocalmarket.Butinthesetwoyears,thiscompanywasnotdoingwell.SotheCEOwantedtheMarketingDept.todoamarketresearchtofindthecauses.SoHelenandMr.Thomsonarediscussingabouthowtodothismarketresearch.,Unit2MarketResearch,Situation:,Speaking,1.asharpdecreaseinsalesvolumeinthesetwoyears2.majorcompetitors/deskresearch/fieldresearch3.officialwebsites/companywebsites/professionalpublications4.designquestionnaire/datacollectionandanalysis5.expertinterviews/customerinterviews,Relatedexpressions:,Unit2MarketResearch,Speaking,Sample:(HelenistalkingwithMr.Thomsonaboutthepresentationsheispreparing.)Helen:Mr.Thomson,howshouldIpresentoursalesfiguresandtargetstotheinvestors?Mr.Thomson:Well,tostartwith,youshouldshowhowquicklythecompanyisgrowing.Asimplecolumnchartshowingourtotalsalesoverthepastfiveyearswillbebestforthat.Helen:Isee.HowwillIshowoursalesarewell-balancedacrossallproducts?Mr.Thomson:Anareachartisthebestchoiceforthat.,Task4Workinpairs.Readthesampleandmakeaconversationabouthowtoprepareapresentationwiththesituationgivenbelow.,Unit2MarketResearch,Speaking,Unit2MarketResearch,Helen:OK.Finally,Iwantmycolleaguestohaveaclearidea