vivo手机swot分析PPT课件

,VivocompanySWOTanalysis,2018,电子二班陈章胜4703160027胡沈言4703160023王丁4703160057,S优势分析,1，brandsownadvantages(1)theproductlooksbeautiful,vivobrandmobilephonefollowthetrendofthetimes,andconstantlyintroducenewpackagingtoattractmorecustomersandmakecustomersfreshandfresh.,(2）powerfulcameraandmusic(HiFi)serviceVivomobilephonemorefamousslogantosubvertthewavetrappinghorizon;front20millionsoftlightyourselfbeauty;letthemusiccomealiveandsoon.Theseadsmakepeoplefeelthatthevivocellphoneisayoungpersonsmobilephone,itisfullofenergy,majorinmusicandphotography,attractingalotofyoungpeopletobuy.,“,(2)strongeconomicability,vivobelongstoasubsidiaryofBBKgroup,powerful.,(3)technologylead,vivomobilephonetechnologyatthemomentappearstobeinthedomesticfirst-classlevel.,(4)theservicedepthofvivomobilephoneisgood,anditisaspecialmobilephonefortheChinesepeoplewhoarecustom-madefortheuseofmobilephonesinChina.,2.enterpriseadvantages,(1)strongenterprises,brandawarenessisveryhigh.,W劣势分析,1.productsmarketshareislow,vivoonlydohigh-endmodels,lowendmarketbasicallydonotconsider,similarcompetitivebrandsandpowerful.,PHOTOFROMPIXABAY,1.AlthoughvivotechnologyisinthefirstclasslevelinChina,theoriginaltechnologyisstillnotenough,butitisjustthepaceofthehigh-endmobilephoneinforeigncountries.,2.BBKmobilephonename,althoughalongtime,butchangedtovivomobilephonetimeisshorter,thepopularityisnothigh.,4.thedemandformobilephoneprice,qualityandservicelevelisraised.,3.productsmarketshareislow,vivoonlydohigh-endmodels,lowendmarketbasicallydonotconsider,similarcompetitivebrandsandstrongstrength.,O机会分析,Atpresent,thereisagreatdemandforsmartphonesinChina,andvivohasagoodreputation.,Businessisthehumanactivityrelatedtomaterialthings.Itisnecessaryforcivilization.,1.thecontinuousdevelopmentofscienceandtechnology,theimprovementofpeopleslivingstandardandconsumptionlevel,2.thegradualperfectionofthedomesticlawonthemobilephonemarket,3.Asignificantincreaseinthespeedofthesignalnetworkandtheincreaseinthecoverageofthewirelessnetwork,T威胁分析,.,1.thecoretechnologyisnotenoughtomaster,andtheabilityofinnovationislow.,2.globalmobilephonebrandsarecompetingfierce