终极竞争差异化战略（Ultimate competition differentiation strategy）

1、终极竞争差异化战略（Ultimate competition differentiation strategy）training number:training program:Curriculum significanceThe ultimate goal of enterprise strategy is only one: to surpass competitors!The ultimate goal of enterprise management is only one: to surpass competitors!Management theory and method for

2、 almost all of the end point to the same goal: to improve the enterprises core competitive ability, more than between and opened the gap with competitors to maintain permanent enterprise core competitive advantage.A growth company, an ordinary enterprise, a homogeneous products, entering the arena o

3、f a brand, an aspiring business leaders but threatened by growing crises, how from the vast sea of talent shows itself? How to take the lead in highlighting the commercial red sea in the white hot battlefield? How can consumers quickly find their own products and generate purchasing behavior? How to

4、 master the market opportunity and build the core competitive advantage that is superior to the competitors?This course interprets the essence of differentiated competition from the height of the long-term strategy of an enterprise, and provides a systematic differential strategy solution with an ef

5、ficient and practical consulting model. Let you grasp the essence of enterprise strategy in a moment, quickly appreciate the difference between subtle Juexue differentiation strategy.PrefaceDifferentiation is competitive advantageSection 1: competition means differentiationThe second section: first

6、is not differentiationThe third section: the only is not differentiationThe fourth section: whole is not differentiationChapter 1 ultimate competition: differentiation strategySection 1: enterprise competition strategyThe second section: the structural factors that determine the competitiveness of e

7、nterprisesThe third section: value chain and differentiation strategyThe fourth section: the new value chain differentiation strategyThe second chapter, ultimate competition: product differentiationSection 1: vertical differentiation: there is no best, only betterThe second section: horizontal diffe

8、rentiation: avoid the same, seek differentThe third section: product differentiation positioningThe fourth section: product differentiation strategyThe third chapter, ultimate competition: brand differentiationSection 1: brand differentiation - appealsThe second section: brand differentiation - sour

9、ceThe third section: brand differentiation - StrategyThe fourth chapter, ultimate competition: service differentiationSection 1: BZ theory and service modelThe second section: the source of service differentiationThe third section: service differentiation strategyThe fifth chapter: ultimate competit

10、ion: Sales differentiationSection 1: pricing strategy differentiationThe second section: differentiation of sales channelsThe third section: differentiation of marketing methodsThe fourth quarter: competition market gapThe fifth section: promotion opportunity differentiationThe sixth chapter is the

11、implementation of differentiation strategySection 1: identify who is the real buyerThe second section: determine customer valueThe third section: identify opportunities for differentiation with competitorsThe fourth section: select the activities and abilities to form the advantages of enterprise di

12、fferentiationThe fifth section: the persistence of differentiation advantagetraining objects:training objectives:The ultimate goal of enterprise strategy is only one: to surpass competitors!The ultimate goal of enterprise management is only one: to surpass competitors!Management theory and method fo

13、r almost all of the end point to the same goal: to improve the enterprises core competitive ability, more than between and opened the gap with competitors to maintain permanent enterprise core competitive advantage.A growth company, an ordinary enterprise, a homogeneous products, entering the arena

14、of a brand, an aspiring business leaders but threatened by growing crises, how from the vast sea of talent shows itself? How to take the lead in highlighting the commercial red sea in the white hot battlefield? How can consumers quickly find their own products and generate purchasing behavior? How t

15、o master the market opportunity and build the core competitive advantage that is superior to the competitors?This course interprets the essence of differentiated competition from the height of the long-term strategy of an enterprise, and provides a systematic differential strategy solution with an e

16、fficient and practical consulting model. Let you grasp the essence of enterprise strategy in a moment, quickly appreciate the difference between subtle Juexue differentiation strategy.training: fee negotiable (unit: RMB) (Note: price and start time and place to the training course for channel displa

17、y page. )instructor information:Chen Zhuyou, research director, China enterprise development capability research centerFounder of management theory of Chinese enterprise development capability systemFounder of gene strategy management theory of Chinese EnterprisesChina enterprise development capabil

18、ity system management consulting chief consultantSpecial lecturer of management case studies center, Peking UniversityVisiting professor, distinguished president of Tsinghua UniversityVisiting professor, School of business, Huaqiao UniversityManagement monograph enterprise growth Code authorFront le

19、cture, winner lecture hall, President online class and other large-scale television financial column signing lecturerBeijing University Business Review, Chinese small and medium enterprises, China market, modern enterprise culture and other professional magazines, columnists and contributing writers

20、The customers are: Chen is neither the Karate is not the only empty talk Nine school. Chen is one of the very few experts in the field of management training and management consulting in China. It has four identities: consultants, trainers and executives and business operators. The actual qualificat

21、ions, teacher Chen Zhuyou has senior management of Chinese and foreign enterprises in the last 20 years of the macro comprehensive enterprise strategic vision, robust and rich management experience in actual combat, professional in the western management theory foundation, pragmatic and efficient ma

22、nagement style and leadership style, wonderful interpretation is informative, advantages and characteristics of the course of Chen Zhuyous biggest teacher.Teacher Chen Zhuyous management thought to build a set of practical and academic theory, and methods for the integration of knowledge system, Che

23、n in recent years well-known consulting project leading and operation including Fujian Hing Group strategy and the ability to project management system (Chinese clothing fabric research base), the United States, glide brand strategy consulting project (Chinese export sanitary ware brand 100), GREE e

24、lectric appliances organization and team construction management project (Chinese the largest production base for air-conditioning), sunshine power group equity allocation and performance management consulting project (the Olympic Birds nest, Tibet railway, Shenzhen subway and other domestic level e

25、ngineering power supplier), LOREAL Anhui market strategy and the organization construction project (the worlds top 10 cosmetics enterprises) and other famous consulting projects and up to nearly a thousand times management training Teaching experience.Mr. Chen Zhuyou gave the international and domes

26、tic well-known enterprises leading many hundreds of successful management consulting project, conducted nearly 1000 professional training and coaching, well-known customers include: IBM- Shenzhen Shanghai LINK Shanghai international CNC machine Johnson medical device, Guangzhou king Guangzhou Honda, Zhejiang DESAY Electronics Group Lenovo Guangdong techwise Ningbo gelaide Adams bathroom Guangdong Kehang Chinese Aerospace Science and technology group to Fujian Hing Group Dongguan Fuxing lighting Ningbo tiananmenye