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1、慧康医疗 中国移动DR市场现状与展望(DR market status and Prospect of China Mobile Huikang medical)In the past two years, the China Mobile DR market has shown explosive growth, and mobile DR has become an important DR segmentation market. What factors contributed to the rapid growth of the mobile DR market? What abou
2、t the future of China Mobile DR? What kind of competition will the market appear? This article will make a brief analysis of this.Market status and future trendsMobile DR first appeared in 2006, but in the first few years, the market has been lukewarm. By 2009, mobile DR annual sales of only about 3
3、0, accounting for the overall tablet DR market share of less than 3%. However, since 2010, mobile DR has shown rapid growth. By the end of 2011, mobile DR achieved a CAGR of more than 150% over three years, with 2011 annual sales approaching 250 units, accounting for more than 10% of the overall tab
4、let DR market share.Let's make a comparison: known as the world economic growth miracle China, GDP in the past three years the growth rate of 10%-15%, by the manufacturers of the world as a new growth point in the future and an important emerging market Chinese medical market over the past three
5、 years the growth rate of 20%-25%; Chinese whole tablet DR market nearly three years of growth rate of 30-40%; while the China Mobile DR market nearly three years compound growth rate reached more than 150% amazing!For mobile DR market has been so explosive growth, for the following reasons:First, t
6、he existing market share is low. According to the commitment Chinese Consulting - Medical Science and technology network for a long time on the market monitoring, by the end of 2008, ownership China market of mobile DR is only about 10 units. And reference to all levels of hospital bedside X ray mac
7、hine ownership, the market saturation of mobile DR ownership should be 3000-4000 units. The huge market gap determines the possibility of explosive growth in the mobile DR market.Two, large and medium-sized hospitals for high-end digital X light equipment pursuit. Large and medium-sized hospitals ha
8、ve an instinctive pursuit of high-end equipment. According to the commitment Chinese Consulting - Medical Science and technology network for a long time on the market monitoring, in recent years, both in the overall X market or X light mobile market, the main optical simulation of X procurement has
9、been transferred to the small and medium-sized hospitals, digital equipment in large and medium-sized hospitals focus on procurement has been transferred to CR or DR like this. The needs of these hospitals have determined that a huge market gap can translate into a realistic potential market.Three,
10、the release of demand, the expansion of 1. large and medium-sized hospitals and the increase in the number of beds. According to the commitment China Consulting - Medical Science and technology network through long-term exchanges and understanding of the hospital staff, mobile X optical equipment is
11、 mainly used for the general ward for patients to provide more convenient X optical detection. With the gradual implementation of 2009 to promote a new round of reform, a lot of money into the hospital infrastructure and medical equipment construction, the existing bedside X light has been unable to
12、 meet some hospitals (especially in large and medium-sized hospitals) require routine bedside X light detection. This part of the hospital is to meet the needs of its own business needs, the realization of a part of the potential market. According to the commitment Chinese Consulting - Medical Scien
13、ce and technology network point of view, the more important reason lies in second points. 2., we will look back to 2003, I believe that everyone is still clearly remember that this year is the year of SARS epidemic. In those years, in order to quickly detect and diagnose the needs, hospitals at vari
14、ous levels nationwide raided a large number of bedside X machines. The general medical equipment life cycle for about 8 years, and for large and medium-sized hospital bedside X machine's relatively low value such as the use of the cycle will be shorter, so to 2009-2011, this batch of equipment f
15、or 03 years was at the critical time period of use! The release of a large number of updates / upgrades makes the potential market a reality market!Based on the above three points, the current market channel, potential market demand and the actual demand release together have created the rapid growt
16、h of mobile DR market.So, what will be the future trend of mobile DR after experiencing the peak growth in the past two years?First of all, the mobile DR market will continue to develop at a high speed.Support for the rapid development of the past few years, factors will continue to promote the grow
17、th of mobile DR Market: first, the market remains low. According to China piety Consulting - Medical Science and technology network data, at the end of 2011, the market of mobile DR China holdings of about 400 units, there is still a huge gap in the market; two, mobile DR as the most high-end bedsid
18、e X optical diagnostic equipment, large and medium-sized hospitals is still the focus of the purchase; bedside X machine three, 03 year update / upgrade demand is not fully released, can continue to support future growth of 3-5 market.We predict that in the next 3-5 years, the China Mobile DR market
19、 will remain higher than the overall DR market growth, but at the same time the growth rate will continue to decline. Without considering other policy factors, it is estimated that by 2015 or so, the China Mobile DR market will be in a relatively stable state. The market scale will reach 700 units i
20、n 2010, and the annual growth rate will be stable at around 15%-20%.Market competition situationMobile DR appeared on the Chinese market in 2006. In 2006 -2008, Shimadzu and Siemens entered the market as the pioneer of the market. Both of the mobile DR products are based on their original bedside X
21、optical machine DR upgrade, in which Shimadzu's mobile DR based on MobileArt, Siemens mobile DR based on its Mobilett. During this period, the mobile DR market was very small, and neither of them moved mobile DR as the main product. There was almost no competition between them.In 2009, the mobil
22、e DR market witnessed an explosive growth of the previous year. That year, three manufacturers with a keen nose for the market went into the market: Blue rhyme, Sedecal, Canon.In 2010, the market began explosive growth. 2 vendors have entered the market: Hitachi, Carestream. Among them, Caresterm pr
23、ovides DR upgrade package, and its mobile DR products have not yet entered the Chinese market.In 2011, the market continued to maintain rapid growth. 3 domestic manufacturers to enter the market: Wandong, medical, perlong. Three are the original domestic analog X ray machine veteran manufacturers, especially the former two are more low-end market leader.In 2012, GMM entered the market. GE, one of the leaders of the medical d
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