市场营销计划 Marketing Plan

1、Business Plan BY Group 2-The WindsMarketing ResearchCompany IntroductionMarketing Plan Product Pricing Distribution PromotionSummaryMarketing ResearchGlobal environment University cultural activities increased. The increasing awareness of global environmental protection. The great changes in consume

2、r behavior. A obvious fluctuation between off-season and busy season in costume rental business. Industry Environmentthe development of economy, enterprise culture and socialist cultureBright prospectLack of costume variety Poor service qualityImproper choice of rental locationSlow flow of capitalUn

3、punctual update of costumesProblems CompetitionThe threat of other clothing specialty store and online costume rental storeNeeds unsatisfied:1. Prices are too high2. The costumes are not clean or comfortable enough3. The types and sizes of costumes are limited, making customers lose interest.4. Inco

4、nvenient. Some rental shops are far away and do not provide home delivery service.ADVICESAccording to the advice in the survey, the top three dimensions that people care about are Design, Price, and Quality. Company IntroductionPart 2 Company IntroductionDescription of our businessTarget marketPartn

5、ershipUniversity Costume Renting Services EnterpriseShort-term: SCNU studentslong-term: All university studentsBusiness ownershipExisting unsatisfied needsBig market potential in universityTarget marketMarketing PlanPart 3 Marketing PlanProductPricingDistributionPromotionPart 3 Marketing Plan-Produc

6、tMore types:Formal dresses, Chinese ancient costumes, foreign costumes, minority nationality costumes, dance costumes, cartoon garments, cap and gownSubsidiary business: class uniforms, association uniformsLower priceHigher qualityConvenienceAttentive services选项Options小计Subtotal比例 Proportion中国古装（如汉服

7、等）C h i n e s e a n c i e n t costumes(such as Hanfu)109 34.28%礼服Formal dresses198 62.26%卡 通 人 偶 服 装 C a r t o o n garments69 21.7%少 数 民 族 服 装 M i n o r i t y nationality costumes38 11.95%舞蹈服装（如芭蕾服装等）Dance costumes105 33.02%国外服装（如和服、韩服等）Foreign costumes63 19.81%本题有效填写人次318Part 3 Marketing Plan-Produ

8、ctPart 3 Marketing Plan-Pricingu￥40-100 选项小计比例2041 12.93%20-3089 28.08%30-4069 21.77%40-5061 19.24%50-6028 8.83%60-10029 9.15%本题有效填写人次317AffordableReasonablePart 3 Marketing Plan-Distribution Store in SCNU Stores in universities Official website TaoBao WeChatOnlineOfflineSTORESPart 3 Marketing Plan-DistributionPROCESSuPlace an orderOnlineOfflineuPackage and deliverCustomersStaffFast mail serviceuReturn the costumesCustomersStaffFast mail servicePart 3 Marketing Plan-PromotionAdvertising Newspaper, radio, flyers, posters Official we