《设计心理学》课程教学大纲

设计心理学》教学大纲课程代码130182课程名称设计心理学英文名称DesignPsychology课程类别专业领域课课程性质必修学时总学时：32上机学时：。实骑学时：0实践学时：实创学时：8学分2开课学期第四学期开课单位设计学院适用专业信息与父互设计授课语言中文授课先修课程产品设计方法学毕业要求（专业培养能力）本课程对学生到达如下毕业要求有如下贡献：1、2、3、4、5、6、81.工程知识：掌握扎实的基础知识、专业技能，能够将自然科学、本专业基础知识和专业知识用于解决复杂设计问题，并学习设计行业局部运营知识，为解决企业复杂问题打下基础。2•问题分析：能够应用本专业基本原理、方法和手段和设计行业营运知识，识别、表达、并通过文献研究分析设计中的复杂问题，以获得有效结论。设计/开发解决方案：能够制定针对设计的复杂问题的解决方案，设计满足特定人群和用户需求的产品、系统、服务，并能够在设计环节中表达创新意识，考虑社会、健康、平安、法律、文化以及环境等因素。研究：能够基于科学和人文综合研究方法对设计问题进行研究，包括设计实验、分析与解释数据，并通过信息综合得到合理有效的结论。5•使用现代工具：能够针对复杂设计问题，开发、选择与使用恰当的技术、资源和信息技术工具，包括对设计问题的预测与模拟，并能够理解其局限性。6.工程与社会：能够基于社会文化相关背景知识进行合理分析，评价发杂设计问题解决方案对社会、健康、平安、法律以及文化的影响，并理解应承当的责任。8•职业规范：具有人文社会科学素养、社会责任感，能够在设计实践中理解并遵守职业道德和规范 履行责任课程培养学生的能力（教学目标）完成课程后；学生将具备以下能力：（1）学习并掌握与工业设计相关的认知心理学基本理论、用户消费行为心理学、广告心理学等知识。[1、2、6]

《设计心\理学广》头创教字人1谷与字时分配，实创工程编号实创工程名称实验学时实创内容提要实创类型实创要求每组人数主要仪器设备与软件1用户使用产品出错分析4测试一至两款产品的可用性和易用性实验性必做5计算机、照相机、摄像机等2用户模型建立与产品改良设计4针对上述的产品使用出错分析结果，对测试的一至两款产品进行改良设计，使改良后的设计符合用户的心理模型。验证性必做5计算机等。CourseCodeCourseTitleEnglishTitleCourseCategoryCourseNature130182DesignPsychologyDesignPsychologySpecialty-relatedCourseClassHoursCreditsCompulsoryCourseTotal:32Computer:0Experiment:0Practice:0Practicalinnovation:82SemesterFourthSemesterInstituteSchoolofDesignProgramOrientedTeachingLiinguagePrerequisitesProgramOrientedTeachingLiinguagePrerequisitesStudentOutcomes(SpecialTrainingAbility)InformationandInteractDesignBilingualteachinginChineseandEnglishProductdesignmethodologyThiscoursehasthefollowingcontributiontostudent'soutcomes:1,2,3,4,5,6,8Engineeringknowledge:Masterthebasicknowledge,professionalskills,beingabletousethebasicknowledgeofnaturalscience,professionalknowledgeandprofessionalknowledgetosolvecomplexdesignproblems,andlearnsonicmanagementknowledgeofthedesignindustryinorderlolaythefoundationforsolvingcomplexproblemsinthefuture.Problemanalysis:apply(hebasicprinciples,methodsandmeansofthemajoraswellasknowledgerelatedtothedesigntoidentify,expressandobtaineffectivesolutionsthroughcomplicatedproblemsintheliteratureresearchandanalysisdesignproduct.Design/developsolutionplan:beingabletodevelopsolutionsforcomplexdesignproblems,designtheproducts,systems,servicetomeetthespecificneedsofusers,andreflectthesenseofinnovationinthedesignprocessbyfactoringintoconditionsofsociety,health,safety,law,cultureandenvironment.Research:beingabletostudythedesignissues,includingthedesignofexperiments,analysisandinterpretationofdatabasedonthescientificandhumanisticresearchmethodsandinformationintegration(oobtainreasonableandeffectiveconclusions.Modemtoolsuse:beingabletodevelop,selectanduseappropriatetechnical,resourceandinformationtechnologytoolstosolvecomplexdesignproblems,includingforecastingandmodelingofdesignproblems,andunderstandtheirlimitationsrespectively.Engineeringandsociety:Beingabletoanalyzereasonablybasedonthesocialandculturalbackgroundknowledge,evaluatethesocial,cultural,legal,andculturaleffectsfromthecomplexdesignsolvingplan,andunderstandthecorrespondingresponsibilities.8.Professionalnorms:Tohaveagoodcultural,socialandscientificattainments,understandandobeyprofessionalethicsandnorms,andperformduties.Coursefor Afterthecourses,studentswillhavethefollowingcapabilities:Students'AbilityDevelopment(TeachingObjectives)CourseDescriptionMainEquipmentComputer,interviewroom,camera,cameraandsoonandSoftwareActualcreationReportExperiment:0Practice:0ActualCreadon:8ExaminationStudents'AbilityDevelopment(TeachingObjectives)CourseDescriptionMainEquipmentComputer,interviewroom,camera,cameraandsoonandSoftwareActualcreationReportExperiment:0Practice:0ActualCreadon:8ExaminationMethodThiscurriculumstressesprocessassessment,andthescoreratiois:Coursereport:50%Finalexam:50%TeachingTolearnandmasterthebasictheoryofcognitivepsychology,consumerbehaviorpsychology,advertisingpsychologyandotherknowledgerelatedtoindustrialdesign.[1,2,6]Tomasterthepeople-orientedproductdesignmethods,learnandmasterthebasicmethodsofuserresearch,accordingtotheresultsoftheresearchtoanalyzeuser'sneeds,establishproductusermodel.Todesigntheinteractiveinterfaceofproductsbasedontheuser'scognitiverules.[1,3,4,5Tomastertheevaluationmethodoftheproductavailabilityandeaseofuse,andtoimprovetheproductdesign.[1,2,5,8,9]Designpsychologyisanimportantbasiccourseinindustrialdesign.Thiscourseisbasedonthebasicknowledgeandtheoryofpsychologyandsociology,andiscombinedwiththecharacteristicsofmodernscienceandtechnologyandpeople'spsychologicalbehaviortostudythepeople-orientedproductdesignmethods,including:usersurveymethod,usermodelestablishmentmethod,userinterfacedesignmethod,aswellaseffectiveproductavailabilityassessmentmethod.materials,actualcreationguidebooksandreferencebooksofteachingZhaoJianghong,materials,actualcreationguidebooksandreferencebooksofteachingZhaoJianghong,DesignPsychology,BeijingInstituteofTechnologyPress,2015LiLeshan,HeRenke,IndustrialDesignPsychology,HigherEducationPress,UserExperienceMethodology,CITICPublishingHouse,2010DonaldA.Norman,DesignPsychology,CITICPress,2015Presentteachingmaterials:DesignPsychology,Liusha,ShanghaiPeople'sFineArtsPublishingHouseMainreferencedatarecommended:"DesignPsychology^ExperimentalTeachingArrangementsActualcreationItemNo.ActualcreationItemtitleExperimentalClassHoursActualcreationSummaryActualcreationTypeactualcreationRequirementsNumberof

Students

inEach

GroupMainEquipmentand

Software1Erroranalysisofproductusedbyuser4TesttheavailabilityandeaseofuseofoneortwoproductsExperinienta)Coinpulsor)'5Computer,camera,vidiconandsoon2Usermodelcreationandproductimprovementdesign4BasedontheerroranalysisresultsfortheabovementionedprcxJucts.improvementdesignisconductedforthetestedoneto(woproductssothattheimproveddesignconformstotheuserspsychologicalmodel.VerificationCompulsorj-5Computeretc.13

（2） 掌握以人为本的产品设计方法，学习和掌握用户调研的基本方法，能够根据调研结果分析用户需求，建立产品的用户模型。基于用户认知规律，进行产品交互界面设计。[1、3、4、5]（3） 掌握产品可用性和易用性的测评方法，并对产品进行改良设计。[1、2、5、8、9]课程简介设计心理学是工业设计专业的一门重要的学科基础课程。本课程以心理学和社会学基本知识和理论为基础，结合现代科技和人们心理行为的变化特点，学习以人为本的产品设计方法，包括：用户调查方法、用户模型建立方法、用户界面设计方法等，以及有效的产品可用性评估方法。教学内容与学时分配（一） 设计心理学概述4学时（1） 设计心理学的概念和研究现状（2） 设计心理学的研究对象和研究范畴（3） 设计心理学的历史和相关学科（4） 审美心理学、心理美学、艺术心理学、美术心理学等相关领域的研究（5） 工业心理学与人机工程学、广告心理学及消费心理学、行为学等应用心理学的研究（6） 现代设计心理学（二） 设计中的感觉与知觉4学时（1） 感觉（2） 视觉（3） 知觉（4） 错觉（三） 认知与学习4学时（1） 认知心理学：信息加工理论（2） 人的认知（3） 注意（4） 记忆（5） 信息加工理论的应用：可用性设计（四） 设计情感4学时（1） 情绪和情感的界定（2） 设计的情绪表达（3） 设计情感（五） 情感设计4学时（1） 情感肌肤（2） 情感的设计策略（3） 设计情感的表达（六） 设计艺术中的心理研究4学时（1） 消费行为研究（2） 广告心理研究（3） 创造心理研究（七）产品改良设计实践8学时实验教学（包括上机学时、实验学时、实践学时）实验。学时，实践0学时，实创学时：8教学方法课程教学以课堂教学、课外作业、综合讨论、网结以及授课教师的科研工程于积累等共同实施。考核方式本课程注重过程考核，成绩比例为：课程报告：50%期末考试：50%教材及参考书现用教材：柳沙主编，设计心理学，上海人民美术出版社主要参考资料：赵江洪，设计心理学，北京理工大学出版社，2015李乐山、何人可，工业设计心理学，高等教育出版社，用户体验方法论，中信出版社,2010CourseCode130182CourseTideDesignPsychologyEnglishTitleDesignPsychologyCourseCategorySpecialty-relatedCourseCourseNatureCompulsorycourseClassHoursTotal:32Computer:0Experiment:0Practice:Practicalinnovation:8Credits2SemesterFourthSemesterInstituteSchoolofDesignProgramOrientedInformationandInteractDesignTeachingLanguageTeachinginChinesePrerequisitesProductdesignmethodology

Student Outcomes(Special TrainingAbility)Thiscoursehasthefollowingcontributiontostudent'soutcomes:1,2,3,4,5,6,8Engineeringknowledge:Masterthebasicknowledge,professionalskills,beingabletousethebasicknowledgeofnaturalscience,professionalknowledgeandprofessionalknowledgetsolvecomplexdesignproblems,andlearnsomemanagementknowledgeofthedesignindustryinordertolaythefoundationforsolvingcomplexproblemsinthefuture.Problemanalysis:applythebasicprinciples,methodsandmeansofthemajoraswellasknowledgerelatedtothedesigntoidentify,expressandobtaineffectivesolutionsthroughcomplicatedproblemsin(heliteratureresearchandanalysisdesignproduct.Design/developsolutionplan:beingabletodevelopsolutionsforcomplexdesignproblems,designtheproducts,systems,servicetomeetthespecificneedsofusers,andreflectthesenseofinnovationinthedesignprocessbyfactoringintoconditionsofsociety,health,safety,law,cultureandenvironment.Research:beingabletostudythedesignissues,includingthedesignofexperiments,analysisandinterpretationofdatabasedon(hescienlificandhumanisticresearchmethodsancinformationintegrationtoobtainreasonableandeffectiveconclusions.Modemtoolsuse:beingabletodevelop,selectanduseappropriatetechnical,resourceandinformationtechnologytoolstosolvecomplexdesignproblems,includingforecastingandmodelingofdesignproblems,andunderstandtheirlimitationsrespectively.6.Engineeringandsociety:Beingabletoanalyzereasonablybasedonthesocialandculturalbackgroundknowledge,evaluatethesocial,cultural,legal,andculturaleffectsfromthecomplexdesignsolvingplan,andunderstandthecorrespondingresponsibilities.8.Professionalnorms:Tohaveagoodcultural,socialandscientificattainments,understandandobeyprofessionalethicsandnorms,andperformduties.CourseforStudents'AbilityDevelopment(TeachingObjectives)Afterthecourses,studentswillhavethefollowingcapabilities:Tolearnandmasterthebasictheoryofcognitivepsychology,consumerbehaviorpsychology,advertisingpsychologyandotherknowledgerelatedtoindustrialdesign.[1,2,6]Tomasterthepeople-orientedproductdesignmethods,learnandmasterthebasicmethodsofuserresearch,accordingtotheresultsoftheresearchtoanalyzeuser'sneeds,establishproductusermodel.Todesigntheinteractiveinterfaceofproductsbasedontheuser'scognitiverules.[1,3,4,5]Tomastertheevaluationmethodoftheproductavailabilityandcaseofuse,andtoimprovetheproductdesign.[125,8,9]CourseDescriptionDesignpsychologyisanimportantbasiccourseinindustrialdesign.Thiscourseisbasedonthebasicknowledgeandtheoryofpsychologyandsociology,andiscombinedwiththecharacteristicsofmodernscienceandtechnologyandpeople'spsychologicalbehaviortostudythepeople-orientedproductdesignmethods,including:usersuncymethod,usermodelestablishmentmethod,userinterfacedesignmethod,aswellaseffectiveproductavailabilityassessmentmethod.DistributionofTeachingContentsandClassHoursIntroductionofdesignmanagement4classhours(1)TheconceptofdesignpsychologyandthestatusquoofresearchRcscarchobjectandresearchcategoryofdesignpsychologyHistoryofdesignpsychologyandrelateddisciplinesAestheticpsychology,psychologicalaesthetics,artpsychology,paintingpsychologyandotherrelatedfieldsIndustrialpsychologyandergonomics,advertisingpsychologyandconsumerpsychology,behaviorandotherappliedpsychologyresearchModerndesignpsychologyFeelingandperceptionindesign4classhoursFeelingVisionPerceptionIllusionCognitiveandlearning4classhours

CognitivePsychology:InformationProcessingTheoryHumancognitionAttentionMemoryTheApplicationofInformationProcessingTheory:AvailabilityDesignDesignemotion4ClassHours("DefinitionofemotionandemotionEmolionalexpressionofdesignDesignemotionEmotiondesign4ClassHours(1)EmotionalskinDesignstrategyofemotionDcsignemotionexpressionPsychologicalresearchindesignofail4classhours(1)ConsumerbehaviorresearchAdvertisingpsychologyresearchCrcativepsychologystudyProductimprovementdesignpractice8classhours(1)Erroranalysisofproductusedbyuser(2)UsermodelbuildingandproductimprovementdesignExperimentteaching(includingclasshoursofcomputer,experimentandpractice)Experiment:0,Practice:0,Practicalinnovation:8TeachingMethodCourseteachingisthroughcooperationofclassroomleaching,extracurricularhomework,comprehensivediscussion,networkandteacher'saccumulatedresearchproject.ExaminationMethodsThiscuiriculumstressesprocessassessment,andthescoreratiois:Coursereport:50%Finalexam:50%TeachingMaterialsandReferenceBooksPresentteachingmaterials:DesignPsychology,Liusha,ShanghaiPeople'sFineArtsPublishingHouseMainreferencedatarecommended:ZhaoJianghong,DesignPsychology,BeijingInstituteofTechnologyPress,2015LiLeshan.HeRenke,IndustrialDesignPsychology,HigherEducationPress,Use