BEC中级口试话题归纳总结

BEC中级口试话题归纳总结BEC中级口语题目及答案归纳l.Thefirstimpressionisvital.Weshouldbeneatlydressedtoleaveagoodimpressionontheaudience.2.Ifyouhaveagoodsenseofhumor,ithelpstoenhanceatmosphereatthepresentationandtheaudiencewillbecomemorefriendlyandengagingTeamwork(mutualtrust,fullco-operation)Whatisimportantwhenmanagingaproject?EncouragingteamworkKeepingtoscheduleSelectionoftheteammembersFirstly,encouragingteamworkisveryimportantwhenmanagingaproject.Teamworkreflectsthecombinedexperiences,knowledge,intelligenceandviewsofagroupofpeople,soitwilldefinitelyimprovethequalityandefficiencyofthework.Secondly,keepingtoscheduleisalsoimportant.Timeisalwaysofessenceforaproject.YoushouldensurethatyouBEC中级口试话题归纳总结wouldberunningbeforethescheduleratherthanafterit.Otherwiseitwillleadtolatecompletion.Ontopofthat,selectionoftheparticipantsshouldbealsotakenintoconsideration.Peoplewithawiderangeofexperiencescanenhancethechanceofthesuccessfullysortingoutproblems.Whatisimportantwhenchoosingpeopletoworkinteams?VarietyofexperiencePersonalqualitiesAttitudeFirstly,varietyofexperienceisveryimportanttoateammember,becauseyouneverknowwhatkindofproblemsmightsuddenlycomeuptoyou.ExperiencesindifferentfieldswillenhancethechanceofsuccessfullysortingoutproblemswithyouknowledgewhichisbasedonyourpastexperienceSecondly,personalqualitiesarealsoimportant.Thebasisoftheteamworkismutualtrustandfriendlyatmosphere,whichrequiresteammemberstobepatient,modestandtohavegoodinterpersonalskills.BEC中级口试话题归纳总结What'smore,attitudeshouldbealsotakenintoaccount.Astheoldsayinggoes“Attitudeiseverything”.Ithasadirectimpactonthesuccessorfailureoftheteamwork.Recruiting&SelectingWhatisimportantwhenselectingstaffforpromotion?（selectingnewapplicantsforcandidates）Work-relatedqualities（专业素养）Personalqualities（人品）CurrentperformanceExperienceFirstly,whenaimingforpromotion,work-relatedqualitiesareimportant.Thesequalitiesincludequalifications,skillsandabilitieswhicharenecessaryforanyjob.Secondly,personalqualitiesareimportantaswell,suchasloyaltytothecompany,responsibilityandsoon,sincethesecanhelptoestablishpersonalcredibilityandintegrityamongcolleagues.BEC中级口试话题归纳总结Ontopofthat,currentperformanceisanotherfactortoconsider.Successfulperformancecanatleastdemonstratesomeaspectsofthestaff'sability,suchascommunicationskills,salesexperiencesandsoon.WHATISIMPORTANTWHEN…？SelectingapplicantsforajobWorkingexperiencePersonalqualitiesIchoosetopicA-whatisimportantwhenselectingapplicantsforajob.Astothistopic,asfarasIamconcerned,thereare3thingstoconsider.First,Ithinkworkingexperienceisveryimportantwhenselectingapplicants.Applicantswhohavealreadyhadtheworkexperienceintherelevantfieldswilllearnthenewjobeasierandquicker.Anditwillalsosavethecompanyalotoftrainingfeesiftheapplicanthasrelatedexperience.Second,wemustconsiderthepersonalqualitiesoftheapplicants,suchaspersonalityandhealth.Companiestendtoemploypeoplewhosecharacterfitsaspecialjob.Forexample,BEC中级口试话题归纳总结consultingcompanytendstoemployapplicantwhoisanalyticalandknowledgeable,butadvertisingagentsliketheiremployeestobeenergeticandcreative.Third,Ibelievelanguageisofgreatimportancewhenselectingapplicants.Nowadays,wedobusinesswithpeoplefromallovertheworld.AlwayswebuygoodsfromAfrica,andsellourelectronicproducttoEurope;aforeignlanguageespeciallyEnglishisneededifthecompanywantstoexpandtotheworld.Applicantswhocanspeakoneormoreforeignlanguageswillhaveabetterchancetogetthejob.WHATISIMPORTANTWHEN…？（常考）PreparingforajobinterviewStudyingthejobadvertisementFindingoutaboutthecompanyBeforeyougoforaninterview,youmustmakepreparationssoastofacetheinterviewerwithmoreconfidence.Theyincludestudyingthejobadvertisement,findingoutaboutthecompany,preparingyourselfpsychologically,etc.BEC中级口试话题归纳总结Firstly,youshouldstudythejobadvertisementcarefullysothatyoucanmatchyourknowledge,skillsandabilitieswiththespecificationsrequiredforthepost.Youmustassuretheinterviewerthatyouhaveallthequalificationsrequired,soyouaretherightsortofpersontheyarelookingfor.Secondly,youshouldknowmoreaboutthecompany,suchasitsprofile,structure,existingproblems,requirements,campaignsandfutureplans.AsaChinesesayinggoes:“knowtheopponentandknowyourself,andyoucanfightahundredbattleswithoutdefeat.”Finally,youshouldalsoprepareyourselfpsychologicallyandthiswillhelpyoucombatstress.Rehearsingtheinterviewwithyourfriends,forexample,isagoodrelaxationexercisethatcaninstallconfidenceinyou.Whatisimportantwhenaimingtoretaingoodstaff?Whatisimportantwhenaimingtoreducestaffturnover?Whatisimportantwhenmotivatingstaff?PleasingworkenvironmentCareeropportunity/development/structure(1\2\3)BEC中级口试话题归纳总结FlexibleworkinghoursFinancialbenefits(1\2\3)TrainingFirstly,creatingapleasingworkplaceisveryimportantwhenaimtoretaingoodstaff.Apleasingworkplaceincludeseverythingfromhavingtherighttoolsavailabletoprovidebasiccomfort,suchasproperlightingandnoisecontrol,etc.Secondly,careeropportunityisalsoimportant.Employeeswillremainwiththeiremployerifcareeropportunitiesarepresented.Careerplansforthosewhowhattoupwardinthecompanyundoubtedlyimprovemoraleandboostengagement.(Thiscanleadtosomemotivationalvaluesandenhanceemployees?fulfillment.)Ontopofthat,flexibleworkinghoursshouldbealsotakenintoaccount.Itallowsthestaffacertaindegreeoffreedom,whichisessentialforthebalanceoflifeandwork.Financialbenefitsarealsoimportant.Staffwantsomesortofrecognitionforthejobthattheydo.CorrectfinancialBEC中级口试话题归纳总结benefitsplanwillarousetheirenthusiasm.Otherwise,theywouldfeelbeingignored(neglect/overlook).Besides,trainingcannotbeneglected,sincetrainingcankeeptheirskillscurrentandup-dated,thusmakingthemmorecompetitivethroughouttheirlives.Whatisimportantwhenaimingtoimprovecareerprospects?ReadingbusinessarticlesLearningaforeignlanguageTrainingFirstly,readingbusinessarticlesisveryimportantwhentryingtoimprovecareerprospects.Thisisagoodwayforyoutokeepupwiththelatestdevelopmentinrelatedfieldwhichmaygiveyouaclueofwhattodonext.Secondly,learningaforeignlanguageisalsoimportant.ForinstanceifyouaregoodatspeakingEnglish,thatwouldaddweighttotheimprovementofcareerprospectssincetheglobalizationeconomyandthewide-spreadinternationalcorporationallneedsthebridgeofacommonlanguage,andEnglishisoneofthemostwidelyusedlanguages.BEC中级口试话题归纳总结Thirdly,trainingisanotherfactortoconsider.Bydoingso,yougetaccesstoarangeofskillstomeetdifferentsortsofneedsfromdifferentjobs.ConferenceandPresentationWhatisimportantwhenorganizingaconference?(Presentation)ConferencespeakersVenue/LocationTopicscoveredFacilitiesneededAudiencePracticingbeforehandFirstly,Ithinkconferencespeakersareaveryimportantfactortoconsider.Iftheyarewell-knownpeopleknowingalotaboutaparticularfield,orcomefrombigmultinationals,theconference/presentationwillbelikelytobeinformativeandyoumaybenefitalotfromit.BEC中级口试话题归纳总结(Agoodpresenterknowswhathisaudiencewantandisabletodemonstrate(speak)inaclear,accurateandhonestwaytograbtheirattentionandtoraisetheirinterest.)Secondly,locationisalsoimportant.Iftheconferenceisheldinaplacewithbeautifulsurroundings,morepeoplewillgoandit'sgoodforyoutodosomeusefulnetworkig.(Helpyoufreefromnervousness)Ontopofthat,topicscoveredshouldbetakenintoaccount.Toensurealltheaudiencecanreallybenefitfromtheconference,whatthespeakerstalkaboutoughttobesomethingthattheparticipantsareinterestedinandrelatestotheirworkToensurethesuccessofthepresentation,somefacilitiesareneeded,suchasOHP,microphoneandPowerPointthatwork.Theycanhelptomakedetailsmoreclearlyexpressedandthepresentationmoreimpressivetotheaudience.Theaudienceisalsoveryimportant.Theirparticipationandinteractioncanbehelpfultothesuccesstothepresentation.Ithastobedecidedfirstwhoisthetargetaudienceandthenaccordingtotheresult,sendouttheinvitationletterstotherightpeoplebeforethepresentation.BEC中级口试话题归纳总结Whatdoyouthinkisimportantwhenplanningacareer?QualificationsFuturetrendsInterestFirstly,it?simportanttoconsiderqualifications,sincequalifications,tosomeextent,meansrelevanteducation,knowledgeandability,whichareessentialtothedevelopmentandsuccessofyourcareerinthefuture.Withqualifications,itwillbeeasierforyoutobeacceptedandacknowledgebyothers.Secondly,it?salsoimportanttoconsiderfuturetrends.Followingfuturetrendswillkeepyouupwiththetimesandbringyoumorechances.Persuingacareerwithgoodfuturetrendsisundoubtedlymorepromising.Furthermore,personalinterestshouldbealsotakenintoaccount.Interestwillbringalongactiveattitude,thusmakingiteasiertoovercomeworkstress.MarketingBEC中级口试话题归纳总结1、Advertisement2、Packaging包装3、SettingpricesWhatisimportantwhendealingwithcompetition?PricingpolicesAdvertisingstrategiesQualityWhatisimportantwhenaimingtoreachnewmarkets?Marketresearch/Targetmarket(thefirststepbeforethecompanygetsintothemarket.)PricingAdvertisingFirstly,marketresearchisimportantwhenaimingtoreachnewmarkets.Bycarryingoutmarketresearch,acompanycangetsuchinformationaswhetherthere'samarketforanewproduct,andwhatarecustomers'needsandtastesfornewproduct.Thus,BEC中级口试话题归纳总结thenewproductwillsellwellwhenitislaunchedintothemarket.Ontopofthat,pricingshouldbealsotakenintoaccount.Inordertocapturealargemarketshare,youmustsetapricelowerthanyourcompetitors.Ifyoufixedthepricehigherthanyourrivalswithouthigherquality,youmightsoonfindyourselfinanunfavorablesituation.(Thefundamentaltaskforacompanyistomakeitsproductsanditselfknowtothepublic.Thereareseveralwaystoachievethis,advertisingisthemostimportantone.)Whatisimportantwhenadvertisinganewproduct?CostMediaTargetconsumersFirst,costisveryimportantwhenadvertisinganewproduct.Withoutmoney,therecanbenomentioningoftrainingatall.Thecostsofadvertisementshouldbecalculatedcarefullyandreasonably..Themountofadvertisingbudgetdeterminesthescaleandperiodofadvertisement.BEC中级口试话题归纳总结Secondly,mediaisalsoimportant.Acompany,throughproperadvertisements,canmanagetointroducetheadvantagesoftheirproductscomparingtotheirrivals'andconvincetheconsumersthattheirproductswouldbetherightchoice.Thirdly,targetconsumersshouldbetakenintoconsideration.Forinstance,billboardwilllikelybeanimportantelementforthetargetmarketthathasalimitednumberofpotentialcustomers,whileTVcomerWhatisimportantwhensettingpricesfornewproducts?CostDemand•Competition(competitors'prices)Thefirstthingwemusttakeintoaccountiscostswhensettingpricesfornewproducts.Pricesshouldcoverthecosts,suchasinsurance,rawmaterials,rentandequipment.Otherwise,thecompanywillmakealoss.Secondly,demandisalsoimportant.Consumerdemandfortheproductclearlyaffectsthepricethatcanbecharged.WhenBEC中级口试话题归纳总结demandisstrong,wecansethighprices,whendemandisweak,wecansetlowprices.Besides,competitionshouldbetakenintoaccount.Ifyoufixedthepricehigherthanyourrivalswithouthigherqualityofservice,youmightsoonfindyourselfinanunfavorablesituation.(Thecompanyissupposedtoconsiderthepricessetbyitscompetitors.(Lastbutnotleast,ifacompanywantsitsnewproductstobecompetitive,itmusttakecompetitionintoconsideration.Itmustsetthepricesequaltoorlowerthanitscompetition.)Whatisimportantwhenpackaging?imageproductionprocessconvenienceFirstofall,whenpackaging,it?sveryimportanttochoosethecolor,shapeanddesignthatconveythehigh-qualityimagetoourcustomers.Withspecialappearance,ithelpsmaketheproductdistinctfromothersandattractconsumers?attentionBEC中级口试话题归纳总结Second,productionprocessisalsoimportant,theproductwillbehandledformanytimesduringitsproductionprocess,sothepackagingmaterialweuseshouldbestrongenoughtoresistanydamage.(weshouldalsoconsiderthetransitprocesssothatthepackagewedesignwillprotecttheproductagainstspoilage.Apartfromthistwoaspects,it?salsoofgreatimportancetoofferconsumersconvenience.Packagingshouldbedesignedinsuchaswaytomakeiteasierforcustomerstoopenthecontainerandusetheproduct.Whatdoyouthinkisthebasicobjectiveunderlyingallpromotion?Ithinkit'stoprovideinformaton.Companieswanttotellcustomersaboutthemselvesaswellaswhatproductsareavailable,wheretheycanbepurchased,andforwhatprices.Whatdoyouthinkarethepromotionalalternatives?Theyareadvertising,salespromotion,personalselling,andpublicityBEC中级口试话题归纳总结DelegationEntertainingClients招待客户Doyouthinkit'snecessaryforacompanytoestablishagoodlong-termrelationshipwithitsclients?Yes.Agoodlong-termbusinessrelationshipwithclientsmeansbetterunderstandingandgreatertrustbetweenyouandyourclients.Thatwilldefinitelyhelpretainclients.LocationandRelocationWhatisimportantwhenrelocationabusiness?Whatisimportantwhenchoosingretailpremisestorent?LocalworkforceavailableLocationofsite(transportation)LengthofcontractDemandforproductsorservicesLaborcostsCompetitionFirstly,BEC中级口试话题归纳总结Secondly,locationofsiteisveryimportant.Youneedtoconsiderwhetherit'sconvenientandeasyforrawmaterialsupplyandtransportingouttheproducts,whetheritseasytogetaccesstotheelectricity,water,gasandothersupportingenergy,whetherit'sconvenientforstafftogotowork.Furthermore,lengthofcontractisalsoimportant.Longercontractwouldcoverissuesinmoredetails.Thecontractshouldcovercertainmatter,whicharelikelytohappen,suchas,assignment,servicecharges.Competitionisanotherfactortoconsider.Youshouldn'tlocateinaplacewheretherearealreadyalotoffirms.Competitionwillseverelyaffectacompany'srevenue.DiscussionTradefairWhatisimportantwhenexhibitingattrade£@江参力口展销会需考虑哪些要点・QualityofdisplayStaffselectedBEC中级口试话题归纳总结Firstly,whenexhibitingattradefair,qualityofdisplayisveryimportant.Thequalityofthedisplaywillaffectthepublicimageofthecompany.Thereforeyoushouldmakesurethatwhatyoudisplayshouldbeofhighqualityandshowthebestofyourproducts.Secondly,itisalsoimportanttoselecttherightstaff.Therehavetobepeoplewhoareinformativeandhaveexcellentcommunicativeskillssoastoansweranykindofquestionsproducedbypotentialcustomers.Allthisisimpossiblewithoutcarefulplanning.Soyouhavetoplaninadvancetomakeyourdisplayacompletesuccess.Whatisimportantwhenplanningthelayoutofastandattradefair?展销会展位布置需考虑哪些要点？AttractivenessSecurityofexhibitsSpacearrangementBEC中级口试话题归纳总结Firstly,attractivenessisveryimportantwhenplanningthestandlayout.Inordertogetmorepeopletovisityourstand,itshouldbedesignedinacreativewaytomakeitaseye-catchingaspossible.Secondly,securityofexhibitsisalsoimportant.Noonewanttoseeanyvisitortoyourstandbehurtduetotheneglectofsecurityofexhibits.Somakesureyourexhibitsareplacedinsafewaytoavoidanypotentialdangers.Ontopofthat,spacearrangementshouldbealsotakenintoconsideration.Forinstance,thereshouldbeareafordemonstratingyourproductsaswellasfordiscussionwithvisitors.EntertainingClients(organizeoutdooractivities户夕卜活动、商务活动)Arrangeameeting(travellingandaccommodationarrangement,information,travelling)givepresentationHowimportantisitforacompanytohaveregularmeetings?BEC中级口试话题归纳总结Veryimportant.Itisaneffectivewaytocollectideasandtocommunicate.Also,itkeepsemployeeswell-informedwiththelatestdevelopmentsofthecompanyVideoconferencingTraining(seminar/program)fornewstaff(students/appraisal\measure/evaluate1.offeratrainingonsth.forsb.It?scertainlyagoodchancetoimprove TrainingistothemutualinterestofboththeindividualandthecompanyThegrowthofthecompanydependsonthedevelopmentofitsstaff.2.focusonissues/topicslikeXXXX,whichareimportantwhenholdingatrainingprogram3.Iamwithyouhere./Youbet./Icouldn'tagreewithyoumore.Thisaimsto Besidesthat, It'saverygoodidea.BEC中级口试话题归纳总结Sothatleadstothenextitem 谈论如何做，以及这种做法的意义。Havewecoveredeverything?Oh,onemorepoint； Let'slookforwardtothetraining.Whatisimportantwhenorganizinganin-housetrainingcourse?coursecontentsparticipantsselectedplanningcarefullyFirstly,coursecontentsareveryimportantwhenorganizinganin-housetraining.Toensurealltheparticipantscanreallybenefitfromthetrainingcourse,thecontentsshouldbesomethingthatthemembersareinterestedinandbepracticaltotheirwork.Secondly,participantsselectedarealsoimportant.Thatincludestrainersandtrainees.Toensureeffectivenessofthetraining,youshouldselectexperiencedandinformativetrainerstogivethecourse.Asfortrainees,theyoughttobeBEC中级口试话题归纳总结peoplewhocansparetimeforthetrainingsoastomaintainhighlevelofproductivity.Allthisisimpossiblewithoutcarefulplanning.Soyouneedtoplaninadvancetoensureacompletesuccessofthetraining.Promotion(method/howmuchdiscountshouldbeoffered/advertisement突出哪些特征)targetconsumersbetweenXXandXXyearsoldWow,youseenowthecarindustryischangingsorapidlythatwecanhardlyimaging.Onlythreemonthpassed,andthecompanybringsoutanothernewmodelofthecar,especiallywhosetargetconsumersagesfrom18to25yearsold.Well,thisnewproductaimstotargetconsumersbetween18to25yearsold.Theyareyoungandcanbeeasilyattractedbynovelthings,Imean,weshouldoutlinetheuniquedesignofthecarmodel,whichleavestheimpressionoffashiononconsumers.Theywouldprefertothingswhichareveryeyecatching.However,Iwonderiftheycanafforditforpeopleunder25yearsBEC中级口试话题归纳总结olddonothavethatmanysavings.It?snecessarytoconvincethemthatthistypeofcarsisgoodvalueformoney.Thenweareabletomakeprofitsfromthem.Sothatcomestotheproblemhowtopresentthecartoourtargetconsumerseffectivelythoughanadvertisingcampaign.IthinkTVcommercialscanmeetourneeds.Foronecanitcanreachalargenumberofaudienceatalowcostperperson.Foranother,televisionallowscreativeuseofaction,color,andsoundwhichthatcannotpossibleinanyothermedium.Inaddition,givingleafletsisanotherwaytoshowthemthenewmodel.Withbothoftheways,Ithinkwecanourplanreachtheexpectation.Letgetdowntoprepareforit.Internal/Externalmagazine/(staffmagazine)whoshouldbeinvolvedConsumersNewsletter\Articles文化差异问题、所需了解到的关于对方的信息了解受培训者的信息、与会者的信息、客户的信息、传递何种信息才合适，怎么传递BEC中级口试话题归纳总结PartiDoyouthinkpriceistheonlyfactorthatyouconsiderwhenyouaredecidingtobuyaproduct?No,whenIamdecidingtobuyaproduct,Iconsidernotonlyprice,butalsoquality,after-salesservice,reliability,reputationandstyle,etc.Usually,Ithinkthebetterqualitythehigherprice,soImaynotchoosethecheapestone.Doyouthinkadvertisingcost-effective?你认为广告节省费用吗？Yes,althoughadvertisingcanbequiteexpensive,manyfirmsstillfinditcosteffectivebecauseitcanreachmillionsofpeopleatalowcostperperson.Whatdoyouthinkarethepromotionalalternatives手段？Theyareadvertising,personalselling,salespromotion（促销活动）andpublicity.Whatdoyouthinkisthebasicobjectiveunderlyingallpromotion?BEC中级口试话题归纳总结Ithinkit'stoprovideinformation.Totellcustomersaboutthewhatproductsareavailable,wheretheycanbepurchased,andforwhatprices.Whattra