体验商务英语综合教程-Unit-4-答案

Unit4AdvertisingPartIBusinessVocabularyDirections:Thereare20incompletesentencesinthispart.ForeachsentencetherearefourchoicesmarkedA,B,CandD.ChoosetheONEthatbestcompletesthesentence.ThenmarkthecorrespondingletterontheAnswerSheetwithasinglelinethroughthecenter.Thisparttotals20points,onepointforeachsentence.C1Outdooradvertisingisoneofthefastestgrowing_______________inthemarket.AmarketsBsectionsCsegmentsDsectorsD2Theworldofoutdooradvertisingbillboards,transportand‘streetfurniture’is______about$18billionayear,just6%ofalltheworld’sspendingonadvertising.AworthwhileBworthyCvaluedDworthC3ThesoaringcostsofTVare______________clientstoconsideralternatives.AmakingBdrivingCpromptingDlettingA4BMWrana‘teasers’campaigninBritainonbusshelters.AexclusivelyBlargelyCgreatlyDinclusivelyC5Placinganadonabusshelterfortwoweeks________________atabout£90.AworksonBworksawayCworksoutDcalculatesD6Wearefacinga________________withourmarketshare.Whatarewegoingtodoaboutit?ApromotionBsaleCorderDcrisisA7Focus,alargeadvertisingagencybasedinParis,hasareputationforcreatingimaginativeand____________campaigns.AeffectiveBefficientCeffectDefficaciousC8Focusnowneedsto________________potentialclientsthatitstillhasplentyofcreativeideastooffer.AensureBassureCconvinceDpersuadeB9Focushasbeenaskedto_________________ideasforadvertisingcampaignstomanagementsofthecompaniesconcerned.AofferBpresentCsupplyDfurnishD10Thelittlevillagewherehelivedwouldbeapopulartourist________________.AplaceBsiteCvisitDresortB11Thankyoufortheaboveorder______________ourbicycles.AofBforCbyDagainstC12ItisstipulatedinourSalesConfirmationNo.2007021____________the5,000bicyclesyouorderedaretobeshippedintwoequallotsinMarchandApril2007.AwhichBwhereCthatDwhatA13Yourequestedthat80%ofthebicycles____________inMarchandthebalanceinApril.AbeshippedBshippedCtoshipDhavebeenshippedC14Althoughwehavethequantity______________stock,itistoolateforustoship80%ofyourorderinMarch.AfromBforCinDatD15Wehavereceivedyourletterof28March,___________ustomodifythepreviousarrangementsfortheshipmentofthecaptionedorder.AaskedBtoaskCbeingaskedDaskingA16Younowwishtoadvancethedateofshipment____________onemonth.AbyBtoCforDatA17Inthecircumstances,weregret___________unabletomeetyourrequest.AtobeBbeingCbeDhavingbeenA18Inthiscase,youmust_____________AbearBhaveborneCtobearDbearingD19Pleasetaketheabove____________accountandletusknowyourdecisionassoonaspossible.AtoBforCbyDintoB20Wearepleasedtoinformyouthatthecaptionedorder_____________nowbeendispatched.AhaveBhasCareDis9.

Recentlyhowever,Focus’sreputationwasdamagedwhentwomajorclientschangedtorivalagencies.不过最近，焦点的声誉因为两个大客户转投竞争对手公司而受损。10.Ouraimistodeveloployaltyamongexistingcustomersandattractnewones.我们的目标是培养现有客户的忠诚度，并且吸引新客户。PartIVSentenceTranslationDirections:Therearefivesentencesinthispart.YouarerequiredtotranslatethemintoEnglishandwritedownyourtranslationontheAnswerSheet.Thisparttotals20points,fourpointsforeachsentence.1我们很遗憾你们的发盘比美国供应商的价格高出5%。Weregretthatyourofferis5%higherthanthatoftheU.Ssuppliers.2羊毛行市目前疲软，除非你方能降价5%，否则无法成交。Thecurrentwoolmarketisweak.Weseenoprospectsofbusinessunlessyoucanreducethepriceby5%.3兹遗憾通知你方，本地买主认为你方报价太高。Weherebyregrettoinformyouthatlocalbuyersregardyouroffertobemuchonthehighside.4我们的报价相当合理，且已为你地其他客户所接受。Ourofferisquitereasonable,andithasbeenacceptedbyothercustomersinyourarea.5至于男式衬衫，我们盼望能够按接近我们的价格达成交易。Asformen’sshirts,wehopetomakeadealclosetoourprice.PartVLetterTranslationDirections:Thereisoneletterinthispart.YouarerequiredtotranslateitintoEnglishandwritedownyourtranslationontheAnswerSheet.Thisparttotals20points.敬启者：感谢你们6月26日的报盘以及寄来的餐具样品。尽管我们很欣赏这些餐具的优良品质，但我们遗憾地说，你们的价格似乎太高。如果接受你们的报价将使我们在销售中无利可图，因为其他供应商对同样品质的商品出价更低。因此，我们建议你方将价格减至25美元/套，否则无法成交。我们期待着你们的确认。DearSirs:ThankyouforyourofferofJune26thandtheenclosedtablewaresamples.Althoughwereallyappreciatethehighqualityofthetableware,weregrettosaythatyourpriceseemsuncompetitiveatall.Toacceptthepriceyouquotewouldleaveuslittleprofitonoursales,sinceothersuppliersofferlowerpricesforproductsofthesamequality.Therefore,wesuggestthatyoureduceyourpriceto$25perset,orbusinessisimpossible.Wearelookingforwardtoyourconfirmation.PartVIBusinessWritingDirections:Forthispart,youarerequiredtowriteontheAnswerSheetareplyinthefullcorrectformatbasedontheinformationgivenbelow.Thisparttotals20points.●YouworkfortheParkHotelinNewYork.●Readthisletterfromacompanyenquiringaboutroomvacancies.KLComputersKLComputers95ScienceParkDrive#02-03TheCurieSingapore118285TheParkHotel134CentralParkSouthNewYork10019USA18June2003DearSir/MadamIamwritingtoenquireaboutroomvacanciesfor9-11July.Wewouldneedfourdoublerooms,preferablywithsomekindofcommunicationfacilitiesforcomputers.Iwouldbeverygratefulifyoucouldsendmeaquotationfortheaboveroomswithinformationaboutthebusinessfacilitiesthatthehoteloffers.YoursfaithfullyCharlesChungPersonalAssistanttoKimLee●WriteareplytoMr.Chung:*confirmingtheavailabilityoftherooms*confirmingthedates*quotingtheprice*givinginformationaboutbusinessfacilities.●Write60-80words.TheParkHotel134CentralParkSouthNewYork10019USAKLComputers95ScienceParkDrive#02-03TheCurieSingapore11828520June2003DearMr.Chung:Wehavereceivedyourkindenquir