沃尔玛麦德龙屈臣氏市场定位

Subjectinvestigator：LimingYuDifferentPositioningDifferentChoiceSubjectinvestigator：LimingYuDifferentPositioningDifferentChoice－－themarketpositioninganalysisofWal-Mart,MetroandWatsons－－themarketpositioninganalysisofWal-Mart,WatsonsandMetroSSubjectinvestigator：LimingYuWal-MartSupercenterWal-MartStores(Inc.)isanAmericaWal-MartStores(Inc.)isanAmericanpublicmultinationalcorporationhavingabouteightthousandsupercentersallaroundtheworld.TherearesixsupercentersinWuHan.Thecompanyistheworld's18thlargestpubliccorporation,accordingtotheForbesGlobal2000list,andthelargestpubliccorporationwhenrankedbyrevenue.Itisalsothebiggestprivateemployerintheworldwithover2millionemployees,andisthelargestcompanyintheworld.ThecompanywasfoundedbySamWaltonin1962,incorporatedonOctober31,1969,andpubliclytradedontheNewYorkStockExchangein1972.ItisheadquarteredinBentonville,Arkansas.Wal-MartisalsothelargestgroceryretailerintheUnitedStates.In2023,itgenerated51%ofitsUS$258billionsalesintheU.S.fromgrocerybusiness.ItalsoownsandoperatestheSam'sClubretailwarehousesinNorthAmerica.Wal-Marthas8,500storesin15countries,under55differentnames.ThecompanyoperatesunderitsownnameintheUnitedStates,includingthe50statesandPuertoRico.ItoperatesinMexicoasThecompanyoperatesunderitsownnameintheUnitedStates,includingthe50statesandPuertoRico.ItoperatesinMexicoasWal-mex,intheUnitedKingdomasAsda,inJapanasSeiyu,andinIndiaasBestPrice.IthaswhollyownedoperationsinArgentina,Brazil,andCanada.Wal-Mart'sinvestmentsoutsideNorthAmericahavehadmixedresults:itsoperationsintheUnitedKingdom,SouthAmericaandChinaarehighlysuccessful,whileitwasforcedtopulloutofGermanyandSouthKoreawhenventurestherewereunsuccessful.Inoneword,Wal-Martsupercentersareretailchainstoreswhichsalelowpriceproducts.诱MA达RK听ET臂P刻OS嗽IT凶IO风NI扒NG异Wa波l-录Ma泳rt侨a乎im绍ed葵a宣t蹄ge啊ne允ra默l腿cu黑st炒om编er片s.毅T新he楼y既ar予e活fr疮ug凤al胃.霸So泄W喜al融-M抄ar诉t差do佳es幅e慨ve位ry比th遗in灭g啦ba厌se柱d站on沫l斜ow刃p吼ri埋ce骑s.榨N抬ow峡y麦ou顽s址ee伶t陵ha泪t酱Wa脉l-钢Ma陵rt驻m呀ea牵ns袭l撇ow计p赠ri敌ce蝴s.社I彼t丙ha矛s饭p最le论nt柱if和ul胖p痰ro括du河ct威s绵,扭lo冶w蓝pr筒ic歇es糠a印nd南c董on串si痕de玻ra桌te闯s服er绩vi牵ce纪.势P暂eo困pl组e缓kn右ow东w诱ha剂t辫th德ey役’r颗e会go堆in幻g键to层g傅et政w牌he冶n叨th爱ey俊b熟uy转p督ro盖du搞ct典s哄or伐s购er损vi吐ce然s写fr恶om娘t利ho菌se狂c闭om田pa辛ni走es号.鸡W松al长-M深ar李t般be起co煤me端s布th津e练fi渗rs苹t歼ch谅oi创ce分.缩PR召OD兴UC推T坑Pl坐en吓ti昆fu点l奉pr谦od子uc侍ts梯.神Wa酒l-确Ma诊rt躬c碑om究es笋u百p爹wi翻th买O迅ne顾-S平to闪p盗Sh雀op瞒pi拳ng饲.润It梯ha许s衰a阳bo废ut签队75堆t心ho问us是an悼d炊di况ff缴er疑en英t棵ki仔nd读s肆of幼宰pr搞od面uc窃ts盯.炼T耀he溜y奸ar谢e挤fo蕉od膀,援to芬y,瞎c递lo念th辛in藏g,混co浪sm办et悦ic死s表,胶a减pp啊li朱an缸ce割a圆nd途g僻en槐er网al月m肚er卧ch调an喉di愧se洒.泡(宣FI顾ND透A案T歉AP漆PE恶ND律IX相Ⅰ渐)爹It偷a值ls破o狱ha雾s扇p晨ri牛va佩te搬b怎ra差nd朋s,腥a腾nd速I摩t惠pu挺t缸mu闲ch葱m冻on猪ey痛t俗o废cr鸡ea军te赖n梢ew匆b岁ra齿nd谋s反to座m丽ak共e出th牢e扣ty纸pe培p肠le录nt孕if予ul里.朴Yo挤u如ca姨n韵ge膨t哑ev窄er严yt渗hi壤ng惹y爆ou优w控an室t绳th趣er侵e.飘夺So第c怖us藏to嚼me贪rs佣d针on滴’蝴t挽ne段ed多t阿o非wa孩st丽e蓝ti乐me塌a啦nd衣m尚on烛ey辽f议ro难m采on珠e舰st芦or魔e乘to豆t说he蚁o魔th帮er怖.臂It港’产s遍re框al废训co简nv屑en宫ie别nc行e翼.德Ch圆ea龙p尊an烦d邀fi售ne吊.馆Wa兽l-寇Ma趋rt熊m鸭ak鱼es晴t趟he胶p动ro搏du贯ct尸s折’触o帜ut屑er惊p夺ac氏ka锯ge茶m考or做e漏be验au盆ti钉fu横l.贤P化eo蹲pl逢e割wi福ll呼f叔ee右l披go续od夜w批he江n变th差ey炼s竞ee加t择he葵p士ro叉du移ct落i盐n兼lo奶w幼pr已ic魄es则a宅nd延b堡ea饶ut迫if躺ul烫若cl抗ot吐hi陷ng喜.缘We善a故ll鸟t李hi游nk影t贿ha悔t拴be司au伞ti娇fu供l致an俩d束ex晋qu复is淡it外e秤ou声te祥r汪pa颂ck咐ag炭e员me援an援s腾hi危gh哲q叹ua依li扔ty锯.菠We秧ll绵i支n绿Wa怜l-蛮Ma汁rt贞s商up挪er辟ce兰nt镰er见s粥no奇t漆on驰ly帝t激he管o甚ut悠er留p居ac勤ka漆ge卵i桶s讯be介au炊ti杰fu损l洒bu逐t挺al既so艰t宅he妥q姻ua智li买ty锤i迅s胳hi羡gh挤免al异mo肃st削.犹PR锁IC栗E温Ch袭ea组p,柱c估he灿ap劳,气ch尼ea壶p!挣”忌Ev盘er仔y仁Da菊y强Lo灯w弯Pr旱ic户e轰”犯,哭”殖Sa乔ve秆m捷on毯ey屠e宴ve彻ry苹d粉ay个”朝,魂p傻eo塔pl鼓e础ca海n体se彻e炊th桶es债e俘sl按og茫an大s废ev避er冷yw糊he裙re品i忘n妻Wa扎l-划Ma艇rt萄s刮up裙er缓ce霸nt或er原.钟A虫s编mo档st侮s亲up云er安ma挨rk签et夺s产i脉t俊ca泉me耳u律p发wi茂th霜l蚊ow谷p躁ri族ce到.尚W奴al绢-M甚ar裙t沉is渣s遇ma个rt槽er题t再ha粱n处ot造he霉rs指,渗th应ey兄m侧ak种e瘦th秆e焦pr接od夹uc湖ts达w蚊hi挂ch包y辩ou贱c监ar厌e衡ab高ou拌t向in抗l姻ow土p毒ri鉴ce缩,军bu财t伙if老红we野a册re袋c渡ar橡ef园ul流兄we众w故il火l虎fi么nd肥t然ha灭t乎so些me揉o北th烧er胡p迫ro帽du运ct指s齐ar艺e滩so摇ld套i舅n钩hi称gh馋p算ri订ce莲.蕉N障ow为灶i辜t宪se专em替s按to笋b数e隙su乏cc强es风sf乘ul焦t浊ha专t搂al宝mo溜st刚e唱ve秆ry蔬on耀e旧th纠in栏k大s得W嗽al至-M收ar鲁t掘me鸦an蹈s闹lo热w舱pr垄ic若es廊.室Fo引r想lo废w喜pr脂ic恐es绞,今Wa纽l-鄙Ma晌rt浩煌tr磁ie净s榴t镇he角ir宜b预es趣t嗓to政c奸ut泻d羞ow享n住co稿st岛f勿ro监m挪ot喊he究rs廊a急sp郊ec朵ts若.煤S央up荒pl插ie粉rs史,街lo尤gi蜡st榨ic粗s伏,币st晋or述ag叔e,桌h嘉um杀an蜓r叠es要ou再rc堪es旁a男nd竟s袋o增on者.Considerate!Agoodshoppingenvironment!Wal-Marttriestheirbesttobuildagoodshoppingenvironment.Orderlyputproducts.Shoppingguidecarefullyexplainstothecustomers.残SE讯RV拾IC有EConsiderate!Agoodshoppingenvironment!Wal-Marttriestheirbesttobuildagoodshoppingenvironment.Orderlyputproducts.Shoppingguidecarefullyexplainstothecustomers.先Fa明st巾,坑co留nv裕en傲ie色nc四e,监s准at缩is庸fi察ed桑,麻yo惯u惧wi瓶ll日f伏ee牌l黎in片W须al膏-M挖ar构t.站R掏ep迷ai喝r,范r猫ep请la枣ce叠me粘nt客o丢r磨a船re弟fu旋nd稻,种th伙ey颠w窃il沫l循sa耽y喂th疲an已k堡yo聋u慕to稿y冲ou躁a量nd源y例ou柜w桌il型l满be摔g抗re成et捆ed抬w拼it陷h名a恋sm家il影e.菊Su焰nd杏ow慨n茎Ru鉴le造!倘Su御nd敏ow踢n律Ru定le尝m额ea笋ns票羞th脸ey睬s案tr唤iv少e闷to尿a罢ns音we残r监re貌qu自es股ts颤b得y读su多nd穗ow赏n胖on慧t泰he背d惹ay酸繁th杆ey姜r驰ec绸ei夺ve勾t于he忍m汪.锐So恶W杜al撇-M羽ar丹t要gi龟ve递s搬it磨s训ta挖rg细et矩c妨us访to纪me供rs甩a榆n抓i菊mp铺re负ss筹io睁n疑--愿--掀c诊he恒ap巩a游nd酿f完in组e.旧Me哲tr智oMETROGROUPisoneofthemostimportantinternationalretailingcompanies:Some280,000employeesfrom180nationsareworkingatover2,100outletsin33countriesinEurope,AfricaandAsia.Theportfolioofourstrongsalesbrandsoffersawiderangeofservicesforprivateandcommercialcustomers:MetroCash&Carry,theworld'smarketleaderincash&carryMETROGROUPisoneofthemostimportantinternationalretailingcompanies:Some280,000employeesfrom180nationsareworkingatover2,100outletsin33countriesinEurope,AfricaandAsia.Theportfolioofourstrongsalesbrandsoffersawiderangeofservicesforprivateandcommercialcustomers:MetroCash&Carry,theworld'smarketleaderincash&carryRealhypermarketsMediaMarktandSaturn,Europe'sleaderinconsumerelectronicretailingGaleriaKaufhof,thesystemleaderinthedepartmentstorebusinessAllsalesbrandsofMETROGROUPtakeleadingmarketpositionsintheirrespectivesegmentanddemonstratetheircompetenceintradeandretailonadailybasis.Responsibilitytowardsourcustomers,stockholdersandthepubliccharacterizesourcorporatethinkingandaction.Innovativestrengthisoneofourkeysuccessfactors.Asaforesightedandhigh-performancegroupofcompanies,wealsowanttocontributetothefurtherdevelopmentandmodernizationoftheretailsector-both,atthenationalandattheinternationallevel.Innovativestrengthisoneofourkeysuccessfactors.Asaforesightedandhigh-performancegroupofcompanies,wealsowanttocontributetothefurtherdevelopmentandmodernizationoftheretailsector-both,atthenationalandattheinternationallevel.Inoneword,Metroisaninternationalretailingandwholesalecompanieswhichsaleproductsinpackagetoitstargetcustomersmostarecommercialcustomers.遭MA策RK益ET焰P别OS捐IT段IO厨NI弱NG挖Al砌th僻ou歉gh逝t递he影p繁ri灭ce艰o能f洞Me航tr遍o但is砖l灿ow侨,临it界i驱s领no甘t虏th挎e敞lo紫we你st葵.传B蚁e搂di洞ff化er存en非t蠢fr笛om领W地al与-M拳ar亡t,漠m雅os拣t骂of健M种et肤ro惯’权s锹ta北rg牵et晋c筛us僵to消me局rs斯a稿re桨禾gr抬ou轻p魂cu礼st砍om宿er絮s午wh很o变al姨wa搅ys鸡b键uy责p斥ro丛du盏ct志s宝in园a锈g步re贪at吗q紧ua汁nt隔it窑y.杆S庭o结Me询tr拖o棒me讨an波s捡gl宅ob第al喝is耀ed熔r向et咸ai透l次an榨d鹅wh泄ol浊es证al姿e斗co泡rp尼or捆at住io掉ns海w竖hi烧ch少赴sa绒le弓p胁ro钟du蛛ct扬s侮in拿p蒸ac淹ka览ge海.右“陷Me正tr及o霉is镇y狼ou蚕r盾pr左iv观at耽e稠st镰or仙ag的e.趴”觉Me公tr谈o抗cr朱ea设te收d剃Ca跪sh纷&惭Ca绸rr虑y.悟湾Me孙tr朝o侨Ca江sh疗&轻C垃ar兰ry今i争s执th佛e兔le暗ad巩in杜g稻in籍te攀rn同at遣io师na灾l挪pl蓄ay态er虹i库n书se验lf剪-s途er松vi逐ce故w千ho把le丹sa凭le省:据cu舞st税om蚀er蚊-f方oc窃us川ed乔,版in姑te须rn块at颤io姓na涛l硬an鸭d医in浴no漆va广ti区ve勤.

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劳Ca何sh酬&读C踏ar处ry借m磁ak坏es悦M搜et绪ro不a供pp瞎ro烦ac库h奶it斯s偷ta乏rg灾et扒c慰us盆to生me面rs棉a正nd荒c樱ut从d罪ow毙n川th久e杠co辩st角.敬Wa住re走ho丝us侮in亏g任ty匆pe让s昆up婚er选m酸ar指ke望t.壮Ac才co搞rd御in荒g简to遮d要if喝fe肤re昂nt毛ia船ti蜘on欲,俩Me茫tr克o狱wa纪s较re后ga技rd洲b习y糕it沾s拥ta呈rg斑et陈c劈us款to市me遮rs壳a旗s觉pr鼻of口es擦si勤on所al取c贝us乡to师me待rs参’虑s差to晶ra遥ge扶.寒Cu记st劫om紫er呢s所go解t歌o拣Me妄tr笨o,变s巴el酬ec姐t,迁p令ay赞,支an券d宝ca贯rr饮y毒aw抬ay径.岸T尿he坚y骄do趣n马’败t脾ne颜ed咏t征o车wa亭it瞒l沿ar育ge灾q浪ua趁nt败it闸y盾pr赔od剥uc伍ts览c筝ar告ri日ed锄f省ro唉m番ot蜂he林r局st拔or乘ag惰e响s隆.窄Me方mb烧er周sh富ip露a输nd休m罩ai稻l岁ad咳ve塑rt龙is销in话g.恐(虹FI呆ND馅A亡T蕉A愉PP卡EN尘DI芝X辩Ⅱ竞)饥T敞he尸g评en铲er药al辞t馒ax衡pa猛ye顺r暑ca倚n篮be撇t券he弄贺me枪mb塘er指s哗o糟f话Me弊tr姥o尤an祖d戴ev拿er扛y构tw晴o钢we页ek雅s岸th畅ey什c杨an馒r吧ec溪ei顽ve慈d向Me弟tr仇o竿Po禽st堂.你Th牵e揉Me臣tr束o株Po的st酒c宿on著ta答in闭s蜂ne词w享in靠fo滩rm习at河io声n璃ab储ou帽t狸pr捡od敏uc损ts晶i捉n忍th袋es咏e舟t叙wo诚w减ee谋ks兔.先T收he样m希em墓be午rs绞c蛮an倒m此ak菠e旋pu原rc绩ha搞si糠ng戒d捧ec阴is炼io亲ns周b棒as僵ed酿o秤n脚th质e个Me顺tr持o失Po副st复.到So骂M秤et弓ro摄g魄iv仙es豆i艇ts甚t避ar访ge酿t郊cu习st古om探er收s才an手i所mp布re倚ss遥io项n沟--棚--限p宿er泛so糖na裁l翠wa境re斗ho吐us严e,垒p毯ro扬fe垒ss朱io叉na昼l毁pr僻om稿pt绝ly协a怜nd违b跳y幅ru金le阵a炎nd途l窜in捐e.Watson's(YourPersonalStore)orWatson'sispartoftheHealthandBeautyretailandconsumerdivisionoftheHongKong-basedA.S.WatsonGroup,whichinturnispartoftheworldwideconglomerateHutchisonWhampoaLtd.TheCompanyoperatesover2,200storesinAsiaandEurope,andhasforthesecondyearrunningbeenvotedtheNo.1inretail-PharmacyandDrugstorecategoryofAsia'stop1,000brands.Todate,Watsonshas

31pharmacycounterslocatedwithinitskeystores,andisstillcontinuinginitsexpansionintopharmacyservices.Inrecentyears,theWatsonsbrandhasreinventeditselfinlinewiththepropositiontohelpcustomershavefun“LookGood,FeelGreat.HaveFun!”.Watsonshasintroducedanew,brightandcontemporaryfeeltoitsstores,andisalsoprovidinguniqueprogramsofpersonalizedadviceandcounselinginbeautyandhealthcare.粮Wa车ts挂on闷Watson's(YourPersonalStore)orWatson'sispartoftheHealthandBeautyretailandconsumerdivisionoftheHongKong-basedA.S.WatsonGroup,whichinturnispartoftheworldwideconglomerateHutchisonWhampoaLtd.TheCompanyoperatesover2,200storesinAsiaandEurope,andhasforthesecondyearrunningbeenvotedtheNo.1inretail-PharmacyandDrugstorecategoryofAsia'stop1,000brands.Todate,Watsonshas

31pharmacycounterslocatedwithinitskeystores,andisstillcontinuinginitsexpansionintopharmacyservices.Inrecentyears,theWatsonsbrandhasreinventeditselfinlinewiththepropositiontohelpcustomershavefun“LookGood,FeelGreat.HaveFun!”.Watsonshasintroducedanew,brightandcontemporaryfeeltoitsstores,andisalsoprovidinguniqueprogramsofpersonalizedadviceandcounselinginbeautyandhealthcare.Thebrand’ssuccessfulstrategieshaveresultedinsignificantmarketpenetration,andWatson’s

Singapore

nowhas105storeswiththelateststoreadditionsatCausewayPointandMarinaBaySands.Thebrand’ssuccessfulstrategieshaveresultedinsignificantmarketpenetration,andWatson’s

Singapore

nowhas105storeswiththelateststoreadditionsatCausewayPointandMarinaBaySands.Inoneword,Watsonsisaninternationalhealthandbeautyretailcompanieswhichsalepersonalcare,healthcare,skincareandbeautyproductstoitstargetcustomers.撕MA豪RK壤ET养P陶OS惹IT晨IO宵NI嗽NG贞Wa谜ts坊on幕s莫’帅s拆ma上rk哄et威p皆os谋it构io云ni策ng价i福s愈re董al圣ly貌d纺if浩fe魄re氧nt爷f闯ro昆m蒙ot虏he怨rs洗.乳Wa戏ts厚on心s架lo缝ck蠢ed堂i年n虾18到-3点5索ye丢ar续s惹fa须sh庭io纵na虏bl棋e地wo唱me峰n筐as葛i趋ts耽t辜ar昨ge炭t禽cu鲜st订om缝er鸟s.喝T坦he堵ir贡i时nc绕om步e疾is榨牵ab啦ou质t惜2躺50道0-奋30争00括y栗ua牢n迟a佛mo依nt丽h扩.旱Th位ey饲h纠av余e端th证ei洒r狮di粗ff板er楼en贱t晶pe佳rs房on凡al雹it宇y尸an腿d惩th斤ey零h晕av代e感st软ro垮ng氧c宫on润su冠mp辆ti气on裹c烫ap烧ac逼it浮y.停I岔mp捕or山ta盛nt撑,近th纳ey漫d凑on墙’锁t比ha葵ve然t冷oo那m匀uc搭h火fr辱ee尸t喂im目e.渗A见nd程t惕he穴y纳do吗n弊’难t抗li喷ke做t包o否sh愿op牧i光n枯la岭rg旱e著su忧pe菊r昆ma荒rk早et坚s.锁T载he厘y跨as哀k螺fo谅r围co候mf武or沿ta款bl张e融sh眠op句pi盒ng达况en弦vi奏ro摊nm析en亭t残an洒d雁hi惜gh警q烫ua场li伐ty龄p敌ro托du姿ct裁s.锐So运W淡at线so请ns俊’撑s风sl炮og侧an该i伞s煤“啦We悼c辱ar宁e瓦ab摆ou嗓t凤yo打u