2024地产项目端午节暖场（悠悠艾草-人间芳华主题）活动策划方案-37P

悠悠艾草·人间芳华ActivityideasEventpromotionActivitiesEventservicesEventdecorations地产端午节暖场活动方案ActivityideasEventpromotionActivitiesEventservicesEventdecorations活动思路——Activityideas前宣邀约——Eventpromotion活动流程——Activities执行服务——EventServices活动布置——Eventdecorations五月五，是端阳，门插艾，香满堂，吃粽子，撒白糖，

龙船下水喜洋洋。ActivityideasEventpromotionActivitiesEventservicesEventdecorations在数千年的岁月砥砺中

端午节形成了丰富多样的文化习俗ActivityideasEventpromotionActivitiesEventservicesEventdecorations活动主题：悠悠艾草·人间芳华——端午节暖场活动活动时间：2024.6.8-10活动调性：亲子家庭、欢乐趣味、民俗体验活动人群：已购房业主、邀约意向业主ActivityideasEventpromotionActivitiesEventservicesEventdecorations前宣邀约ActivityideasEventpromotionActivitiesEventservicesEventdecorationsActivityideasEventpromotionActivitiesEventservicesEventdecorationsH5邀约业主，准业主参与通过线上APP软件进行邀约，制作邀请函H5邀请业主报名本次端午节特别活动。活动布置ActivityideasEventpromotionActivitiesEventservicesEventdecorationsActivityideasEventpromotionActivitiesEventservicesEventdecorations活动主题背景推荐ActivityideasEventpromotionActivitiesEventservicesEventdecorations活动主题背景推荐ActivityideasEventpromotionActivitiesEventservicesEventdecorations活动主题背景推荐ActivityideasEventpromotionActivitiesEventservicesEventdecorations茶歇区ActivityideasEventpromotionActivitiesEventservicesEventdecorations游戏推荐：射五毒业主用现场工具进行游戏互动，十只箭击中三种不同毒物即可获得游戏奖励。每人三次游戏机会。ActivityideasEventpromotionActivitiesEventservicesEventdecorations游戏推荐：钓粽子业主用现场工具进行游戏互动，在规定距离一分钟内钓上五只粽子即可获得游戏奖品。每人三次游戏机会。ActivityideasEventpromotionActivitiesEventservicesEventdecorations游戏推荐：好运投壶ActivityideasEventpromotionActivitiesEventservicesEventdecorations游戏推荐：愤怒的粽子ActivityideasEventpromotionActivitiesEventservicesEventdecorations游戏推荐：端午上上签ActivityideasEventpromotionActivitiesEventservicesEventdecorationsDIY推荐：艾草门挂ActivityideasEventpromotionActivitiesEventservicesEventdecorationsDIY推荐：艾草风铃ActivityideasEventpromotionActivitiesEventservicesEventdecorationsDIY推荐：龙舟苔藓画ActivityideasEventpromotionActivitiesEventservicesEventdecorationsDIY推荐：龙舟相框ActivityideasEventpromotionActivitiesEventservicesEventdecorationsDIY推荐：编织五彩绳ActivityideasEventpromotionActivitiesEventservicesEventdecorationsDIY推荐：端午粽子DIYActivityideasEventpromotionActivitiesEventservicesEventdecorationsDIY推荐：五谷杂粮DIYActivityideasEventpromotionActivitiesEventservicesEventdecorations游戏礼品推荐活动流程ActivityideasEventpromotionActivitiesEventservicesEventdecorations活动流程业主到访信息登记领取端午礼盒6.9日DIY龙舟苔藓画全天6.8-106.8日DIY艾草花柱6.10日DIY端午粽子DIYActivityideasEventpromotionActivitiesEventservicesEventdecorations项目介绍端午粽香DIY制作/游戏互动项目介绍业主抵达现场，现场置业顾问接待讲解项目背景。ActivityideasEventpromotionActivitiesEventservicesEventdecorations端午粽香为业主准备香甜可口的粽子品尝。ActivityideasEventpromotionActivitiesEventservicesEventdecorations信息登记业主参与DIY活动前进行信息收集登记。ActivityideasEventpromotionActivitiesEventservicesEventdecorationsDIY制作/游戏互动业主在现场登记后参与DIY手工制作，或体验现场设置的游戏区互动内容等。ActivityideasEventpromotionActivitiesEventservicesEventdecorationsActivityideasEventpromotionActivitiesEventservicesEventdecorations端午节安康老业主带新业主以及邀约复访客户，临走时置业顾问带领填写领取登记表，赠送端午礼盒。执行服务ActivityideasEventpromotionActivitiesEventservicesEventdecorations执行内容：现场活动照片拍摄，精剪快闪视频30s延续热度：活动后三小时之内我们将提供现场的美图及30秒小视频等，用于活动的后宣微信上稿等宣传预案准备：摄影摄像将根据此次活动内容，提前做出拍摄流程预案，保证拍摄有章可循，到场后需领取工作证到场时间：活动当天提前1小时到场，熟悉活动场地、线路及拍摄点位人员需求：着装干净整洁，需穿着长衣、长裤、个人形象佳，须待工作证照片留存：活动结束3-7天，活动现场全部照片及视频，提供网盘链接留存--执行细节|摄影摄像规划

ActivityideasEventpromotionActivitiesEventservicesEventdecorations疏散预案工作人员对场内人员流动进行监控；如出现人流高峰，采用分流通行的方法向场地安全区。消防预案活动现场各区域设置足量消防器材，专人负责看护，杜绝现场火灾隐患；如发生火灾等事件，总指挥第一时间发布疏散命令；安保负责人协助总指挥做好现场消防指挥工作；及时拨打119，进行报警；安保人员就地领取消防设备，进行灭火；人员疏散后，安保人员负责现场的警戒，做到闲人免进；维护现场秩序，保证消防通道的畅通，派人迎候消防车。-执行细节|安全预案ActivityideasEventpromotionActivitiesEventservicesEventdecorations-执行细节|流程管理活动前各项检查工作各项导视系统到位情况检查各相关制作物到位情况各相关岗位人员落实情况流程完整性检查落实入场检查的细节活动现场布置安保礼仪布点、走场舞台流程同主持人核对，确保声光