英语·第五册（五年制高职）课件 Unit3 Sales and Promotion

SalesandPromotionUnit3英语5职业模块制作：陈薇

审核：张俊Aftercompletingthisunit,youwillbeableto:UnderstandkeyprinciplesofsalesandpromotionNegotiatepricesWriteacounterofferletterCreateapromotionalposterBoostsalesthroughinnovationLearningObjectivesCONTENTS01/Warm-Up02/Reading03/GrammarandUsage04/IntegratedSkills

05/ExtendedReading06/Real-LifeActivity07/Self-Assessment08/WordsandExpressionsPART01Warm-UpEachpicturebelowshowsamethodshopsusetopromotesales.MatchthepictureswiththeChineseterms.1幸运抽奖打折买一赠一免费试用返现以旧换新PART02ReadingImaginestartingajobwhereyouhavetospeakalanguageyou’restilllearning—infrontofthousandsofpeople!That’sexactlywhatIanfacedwhenhebecamealivestreamer.Let’sdiveintohisinspiringjourneyandfindouthowheturnedstrugglesintosuccess!WhatchallengesmightIanmeet?TheJourneyofaLivestreamerAftercompletinghisdegreeinChinese,Ian,ayoungmanfromSriLanka,gotajobataforeigntradecompany.Hebeganhiscareerasalivestreamerforcross-bordere-commerce,butthingsdidn’tgosmoothlyatfirst.Atthebeginning,Ian’sChinesewasn’tfluent,andhisinteractionswithviewerswereonlyaverage,resultinginlowtrafficandmixedfeedback.Duringlivestreams,heoftenstruggledtodescribeproductsclearly,andhisnervousnesswasevidentinhisstiffbodylanguageandhesitantgestures.“HowcanImakethismorefun?”Ianwondered.Oneday,Ianattendedatrainingsessiondesignedtohelplivestreamersimprovetheirsalesskillsandconnectmoreeffectivelywiththeiraudience.“Today,we’llfocusonengagingyouraudienceandencouragingpurchases,”thelecturerannounced.Ianfeltinspiredbythepossibilitiesthisnewknowledgeoffered.Hebeganreviewinghispastperformances,carefullythinkingabouthowhecouldimprove.Heapproachedthelecturerforadvice.“Youneedtoconnectwithyourviewersonapersonallevel,”thelecturerexplained.“Makethemlaugh.Makethemfeellikethey’repartoftheshow.That’sthekeytogreatlivestreaming.”Together,theystudiedsuccessfulexamplesandexploredwaystointroducehumourandinteractionintohislivestreams.Daybyday,Ianimprovedhisskills,graduallymasteringtheartoflivestreaminginChinese.Hisoncestiffmovementsbecamesmoothandnatural,andhisvoicegrewmoreconfident.Beforelong,Ian’spopularitybegantorise.Hisplayfuluseoflanguageandgenuineinteractionsattractedagrowingfanbase.Fromashygraduatestrugglingwithlanguagetoarisinglivestreamingstar,Ian’sstoryhighlightsthevalueofhardworkandadaptability.Inthefast-changingworldofe-commerce,hefoundhisplaceasbothasellerandanentertainer,winningheartsandmindsthroughthescreen.跨境主播的成长之路

来自斯里兰卡的小伙子伊恩在取得中文专业学位后，进入一家外贸公司。他开始了跨境电商主播的职业生涯，但最初的发展并不顺利。

起初，伊恩的中文并不流利，与观众的互动也很一般，因此他流量低迷、反馈褒贬不一。直播中，他经常难以清晰地描述产品特点，体态僵硬、动作迟疑，紧张的情绪表露无遗。“怎样才能让直播更有趣呢？”伊恩经常思考。

有一天，伊恩参加了一次培训，其目的旨在提升主播的销售技巧和与观众互动的能力。“今天，我们将重点讨论如何吸引观众并鼓励他们购买。”讲师宣布。

新知识为他带来了无限可能，伊恩深受启发。他开始认真复盘自己过去的直播表现，仔细推敲可以改进之处。

课后，伊恩特意向讲师请教经验。“你需要与观众建立个人层面的联系。”讲师耐心解释道。“要让他们开怀大笑。让他们感觉自己就是直播的一部分。这是直播成功的关键。”

他与老师一起研究成功案例，探索如何将幽默元素和互动环节融入直播。

日复一日，伊恩的直播技巧不断提升，逐渐掌握了中文直播的艺术。曾经生硬的肢体动作变得流畅自然，声音也越发充满自信。

很快，伊恩的人气开始攀升。他风趣的语言和真诚的互动吸引了越来越多的粉丝。

从一个表达困难的腼腆毕业生到崭露头角的直播新星，伊恩的故事彰显了不懈努力和顽强适应力的价值。在快速变化的电商世界里，他成功找到了自己既是卖家，又是娱乐达人的定位，通过屏幕赢得了无数人的喜爱。Completethechartaccordingtotheinformationinthetext.1UnderstandingtheTextIntroductionIanstartedhiscareerasa__________for____________________aftercompletinghisdegreeinChineselanguage.ChallengesAtthebeginning,Ian’sbusinesswasnotverysuccessfulbecausehisChinesewasn’t_____,andhisinteractionswithviewerswereaverage,resultingin_________andmixedfeedback.TurningpointIanattendedatrainingsessiontoimprovehis_________.Thelectureradvisedhimtoconnectwithviewersonapersonallevelandtaughthimhowtointroduce___________________intohisstreams.ResultsIanimprovedhisskills:hisoncestiffmovementsbecame_________________,andhisvoicegrewmore________.ConclusionIan’sstoryhighlightsthevalueof_________and__________.livestreamer

cross-bordere-commercefluentlowtrafficsalesskillshumourandinteractionsmoothandnaturalconfidenthardworkadaptabilityTickthetruestatementsaccordingtothetext.2

1.Ianbeganhiscareerasamanagerataforeigntradecompany.

2.Atthebeginning,Ian’sinteractionswithviewerswerenotsuccessfulalthoughhespokeChinesefluently.

3.Ianattendedatrainingsessionforlivestreamerstoimprovehissalesskillsandinteractionwithviewers.

4.ThelectureradvisedIantoconnectwithhisviewersonaprofessionallevel.

5.Ian’spopularitygrewbecauseofhisplayfuluseoflanguageandgenuineinteractions.√√para1,sentence2livestreamerforcross-bordere-commercebecausehisChinesewasn’tfluentpara2,sentence1para4personalpara8,sentence1para11,sentence2WhatchallengesdidIanface,andhowdidheaddressthem?3ChallengeSolutionLanguageFocus1.Atthebeginning,Ian’sChinesewasn’tfluent,andhisinteractionswithviewerswereonlyaverage,resultinginlowtrafficandmixedfeedback.(para.2,line1-3)起初，伊恩的中文并不流利，与观众的互动也很一般，因此他流量低迷、反馈褒贬不一。(1)fluent(adj.)流利的；流畅的afluentspeaker说话流利的人Thelivestreamerspokethreelanguagesfluently.这个主播可以流利地说三种语言。(2)traffic(n.)交通；信息流量heavy/rushhourtraffic繁忙的/高峰时刻的交通Lotsofinfluencersuseattractivecoverstodrivetraffictotheirchannelsonthisplatform.在这个平台上，很多博主用吸引人的封面来为自己的频道引流。LanguageFocus2.Duringlivestreams,heoftenstruggledtodescribeproductsclearly,andhisnervousnesswasevidentinhisstiffbodylanguageandhesitantgestures.(para.2,line3-5)直播中，他经常难以清晰地描述产品特点，体态僵硬、动作迟疑，紧张的情绪表露无遗。(1)nervousness(n.)紧张，焦虑Hernervousnessquicklydisappearedonceshewasinfrontofthecamera.她一到镜头前紧张情绪便迅速消失了。(2)hesitant(adj.)犹豫的，踌躇的

~(aboutsth.)|~(todosth.)ahesitantsmile勉强的微笑She’shesitantaboutsigningthecontract.她对是否签这个合同还犹豫不决。Manycustomersarehesitanttopurchaseclothesonline,despitetheverylowprices.许多顾客对在网络上购买衣服犹豫不决，尽管（它们）价格非常低。3.“Today,we’llfocusonengagingyouraudienceandencouragingpurchases,”thelecturerannounced.(para.5,line1-2)“今天，我们将重点讨论如何吸引观众并鼓励他们购买。”讲师宣布。(1)engage(v.)从事，投身；吸引住Manysmallandmedium-sizedenterprisesareactivelyengagingincross-bordere-commerceservicestoexpandtheirglobalmarketshare.许多中小企业正积极投身于跨境电商服务，以拓展全球市场份额。Personalizedcustomerservicehelpsengagebuyersandenhancetheirwillingnesstorepurchase.个性化的客户服务有助于吸引买家，增强其复购意愿。LanguageFocus(2)lecturer(n.)讲师；演讲者Theuniversitylectureroftensharescasestudiesofsuccessfule-commerceplatformsinhisclasses.这位大学讲师经常在课上分享成功电商平台的案例研究。Thisindustrylecturerhasbeeninvitedtotrainemployeesofcross-borderservicecompaniesonhowtoimprovecustomercommunication.这位行业讲师受邀为跨境服务公司的员工进行培训，内容是如何优化客户沟通。LanguageFocus4.Hebeganreviewinghispastperformances,carefullythinkingabouthowhecouldimprove.(para.6,line2-3)他开始认真复盘自己过去的直播表现，仔细推敲可以改进之处。performance(n.)业绩；表现，Thenewmanagementtechniquesaimtoimproveperformance.新的管理技术旨在提高业绩。Shehasshownenthusiasmintheperformanceofherduties.她在工作中表现出对工作的热忱。LanguageFocus5.Youneedtoconnectwithyourviewersonapersonallevel,”thelecturerexplained.(para.8,line1-2)“你需要与观众建立个人层面的联系。”讲师耐心解释道。onapersonallevel在个人层面上Onapersonallevel,I’vegainedquiteabitfrommycooperativeexperience.从个人层面上说，我从合作的经历中学到不少东西。Onapersonallevel,anyefforttoupgradeoneselfcanonlybebeneficial.就个人角度而言，任何能提升自己的努力都是有利无弊的。LanguageFocus6.That’sthekeytogreatlivestreaming.(para.8,line3)这是直播成功的关键。key(n.)关键

the~tosth.某事的关键Goodcommunicationiskeytosalespeople’ssuccess.良好的沟通是销售人员成功的关键。Nevergivingupisthekeytorealizingourdreams.永不放弃是我们梦想成真的关键。LanguageFocus7.Daybyday,Ianimprovedhisskills,graduallymasteringtheartoflivestreaminginChinese.(para.10,line1-2)日复一日，伊恩的直播技巧不断提升，逐渐掌握了中文直播的艺术。daybyday日复一日Theserviceindustryisflourishingdaybyday.服务行业蒸蒸日上。Thee-commercemarketisbecomingprosperousdaybyday.电商市场日趋繁荣。LanguageFocus8.Beforelong,Ian’spopularitybegantorise.(para.11,line1)很快，伊恩的人气开始攀升。beforelong不久以后；很快Beforelong,hetookovertheeditingofthemagazine.他不久就接手了杂志的编辑工作。Hebeganworkingasalivestreamerbeforelong.他很快便开始从事直播工作。LanguageFocus9.Hisplayfuluseoflanguageandgenuineinteractionsattractedagrowingfanbase.(para.11,line1-2)他风趣的语言和真诚的互动吸引了越来越多的粉丝。genuine(adj.)真诚的；真的Hemadeagenuineattempttoimproveconditions.他真心实意地努力改善环境。Thenewlivestreamerisverycaringandverygenuine.新主播非常关心他人，待人真诚。LanguageFocus10.Ian’sstoryhighlightsthevalueofhardworkandadaptability.(para.12,line2-3)伊恩的故事彰显了不懈努力和顽强适应力的价值。adaptability(n.)适应性；适应能力Acompany’sadaptabilitytomarketdemandsdirectlyaffectsitscompetitiveness.企业对市场需求的适应性直接影响其竞争力。Employees’adaptabilitytodiverseculturalcommunicationstylesiscrucialforprovidinghigh-qualitycross-bordercustomerservices.员工对多元文化沟通方式的适应性，对于提供高质量的跨境客户服务至关重要。LanguageFocusChoosethecorrectwordtocompleteeachsentence.Changetheformifnecessary.fluent

perform

nervous

lively

hesitant1.HavinglivedinEuropeformanyyears,theprofessoris________inseverallanguages.2.Toovercome___________beforepublicspeaking,hepractisedhisspeechdayandnight.3.A_______socialmediacontestboostedweekendsales.4.Thebrand’s________careforclientswonrepeatsales.5.Thismachinedeliversexcellent____________atacompetitiveprice.fluentnervousnessplayfulgenuineperformanceWordStudy1

Circlethecorrectwordtocompleteeachsentence.1.(On,In)apersonallevel,Ilovehelpingcustomersfindtherightproduct.2.Understandingcustomerneedsisthekey(with,to)successfulpromotions.3.Oursalesteam’sconfidencegrowsday(by,from)dayastheygainmoreexperienceindesigningpromotions.4.Ifwemaintainthislevelofpromotion,ourbrandwillbecomepopular

(after,before)long.5.Thesaleseventwasinspired(by,from)highdemandfortheitem.2Theprefixre-isusedtoformverbsthatmean“toperformtheactionagain”.Completeeachsentencebyaddingre-tothegivenword.1.Weareworkinghardto__________(organise)amoreefficientteam.2.Weneedto_______(place)theoldcomputerwithanewone.3.Pleaseensureto______(new)yourmembershipeverytwoyears.4.Iwill_______(view)thereportbeforesendingittotheclient.5.Themanageraskedmeto________(write)theemailtomakeitclearer.reorganisereplacerenewreview3rewritePART03GrammarandUsageChangestoDirectspeechIndirectspeech/“Waterboilsat100℃,”heexplained.Heexplainedthatwaterboilsat100℃.PronounsJohnsaid,“Iamfine.”Johnsaidthathewasfine.TensesHesaid,“Iwillfinishthereporttomorrow.”Hesaidthathe

wouldfinishthereportthenextday.TimereferenceShesaid,“Iwillmeetyouinyourofficetomorrow.”Shesaidthatshewouldmeetmeinmyoffice

thenextday.PlacereferenceSarahsaid,“Iwillmeetyouhere.”Sarahsaidthatshewouldmeetmethere.DirectandIndirectSpeechDirectspeechusestheexactwordssomeonesaidandplacesthemwithinquotationmarks.Indirectspeechexplainswhatwassaidwithoutquotingtheexactwords.Whendirectspeechisturnedintoindirectspeech(orviceversa),changestopronouns,tenses,andreferencestotimeandplaceareoftenrequired.Changethedirectspeechtoindirectspeech,andthentranslatetheindirectsentenceintoChinese.11.Shesaidtome,“Iwillcallyoutomorrow.”→Shesaidthat_____wouldcall____thenextday.2.“Wesawthemanagerlastnight,”theytoldme.→Theytoldmethattheyhadseenthemanagerthe___________.3.“I’mcheckingtheemailnow,”shetoldme.→Shetoldmethatshe____________theemailatthattime.4.“Iwillmeetyouandyourfriendhere,”Tomsaid.→Tomsaidthathewouldmeetmeandmyfriend_____.shemenightbeforewascheckingthere她说她第二天会打电话给我。他们告诉我，他们前一晚见过经理。她告诉我，她当时正在查看电子邮件。汤姆说他会在那里与我和我的朋友见面。PART04IntegratedSkillsListentotheconversationandanswerthequestion.1HowdoesIanfeelabouthislivestreamsnow?a.Unsure.      b.Confident.      c.Disappointed.Listenagainandchoosethecorrectanswertoeachquestion.21.WhathasthesupervisornoticedaboutIan’slivestreams?a.Theyarenotgettingenoughattention.b.Theyhavebeenreceivingalotofattentionlately.c.Thequalityofthelivestreamsispoor.2.HowdoesIandiscusspricesduringhislivestreams?a.Heshowsthepricefirst,thenexplainsthevalue.b.Heneverdiscussespricesinhisstreams.c.Heexplainsthevalueoftheproductbeforementioningtheprice.ScriptSupervisor:HiIan,I’venoticedyourstreamshavebeenreceivingalotofattentionlately. That’sfantastic!Ian: Thanks!Ittooksometime,butI’mdefinitelyfeelingmoreconfidentnow.Supervisor:That’sgreattohear.Iwantedtoask—howdoyouapproachdiscussingprices duringyourlivestreams?Doyouthinkit’simportant?Ian: Absolutely!I’vefoundthatviewersreallyappreciateitwhenpricesareclear. Ialwaysmakesuretohighlighttheproduct’svaluebeforeevenmentioning theprice.Supervisor:That’sagreatapproach.

Whataboutwhenpeopleaskfordiscountsorcompare priceswithotherbrands?Howdoyouhandlethat?Ian: Itrytokeepitlight-hearted.Iftheymentioncompetitors,Ishiftthe conversationtowhatmakesourproductspecialinstead.Supervisor:Perfect.Justremember,buildingapersonalconnectionwithyouraudience buildstrust—andtrustiswhatdrivessales.You’redoinggreat,sokeepitup!Ian: Thankssomuch!I’llkeepworkingtoimprove.参考译文主管：

伊恩，我注意到你最近的直播关注度很高。非常不错！伊恩：

谢谢！我花了不少心思，不过现在我确实更有信心了。主管：

很高兴听你这么说。我想请教下，你在直播中是如何讨论价格的呢？你认为这个环节

重要吗？伊恩：

当然重要！我发现观众特别在意价格透明度。我通常先充分展示产品价值，最后才会

说价格。主管：

这个策略很好。遇到观众讨价还价或与其他品牌比价的情况怎么办呢？你如何处理？伊恩：

我会用轻松的方式应对。比如，如果观众提到竞品时，我就把话题引向我们产品的独

特优势。主管：

非常好。记住，与观众建立个人联系能培育信任，这才是销售的核心。干得好，继续

保持！伊恩：

谢谢！我会继续精进的。Listentotheconversationandfillintheblanks.3Supplier:Thepricefor100unitsofpaperis$50.Wouldyouliketoplaceanorder?Manager:$50seemsabithigh.Isthereanyroomtolowertheprice?Supplier:Absolutely!Forlargerorders,Ican______________.Ifyoubuy200units,Icanreducethepriceto$45per100units.Manager:That’sstillbeyondourbudget.Canyou________________foralargerorder?Supplier:Ifyouorder300units,Ican______________to$40per100units.Manager:That’scloser,butIwashopingforsomethingaround$35per100units.Supplier:$35won’tdo,butIcould_______per100unitsifyouarewillingtopayupfront.Manager:Payingupfrontworksforus.Couldyoualsoinclude___________?Supplier:For300unitsandupfrontpayment,Icanincludefreedelivery.Manager:Thatsoundsreasonable.Let’sgoaheadwith300unitsat$38per100units,includingfreedelivery.Supplier:Perfect!I’llgettheinvoicereadyandconfirmthe_______________withyou.offeradiscountofferabetterpricelowerthepriceoffer$38freedeliverydeliveryschedule参考译文供应商： 100件纸品的价格是50美元。要下单吗？采购经理： 50美元有些高了。价格还能商量吗？供应商：

当然！量大从优。如果您订购200件，每百件45美元。采购经理：

还是有点超预算了。如果再加量，能否更优惠？供应商：

如果您订300件的话，我可以给到每百件40美元。采购经理：

接近我们的心理价位了，但我希望每百件能降到35美元左右。供应商：

35美元实在是做不到，但如果您可以预付全款的话，每百件可以降

到38美元。采购经理：

预付没问题。可以包邮吗？供应商： 300件加全额预付的话，可以包邮。采购经理：

成交。就订300件，每百件38美元，包邮。供应商：

好的！我这就准备发票，稍后跟您确认配送时间。Supplier:Thepricefor100unitsofpaperis$50.Wouldyouliketoplaceanorder?Manager:$50seemsabithigh.Isthereanyroomtolowertheprice?Supplier:Absolutely!Forlargerorders,Icanofferadiscount.Ifyoubuy200units,Icanreducethepriceto$45per100units.Manager:That’sstillbeyondourbudget.Canyouofferabetterpriceforalargerorder?Supplier:Ifyouorder300units,Icanlowerthepriceto$40per100units.Manager:That’scloser,butIwashopingforsomethingaround$35per100units.Supplier:$35won’tdo,butIcouldoffer$38per100unitsifyouarewillingtopayupfront.Manager:Payingupfrontworksforus.Couldyoualsoincludefreedelivery?Supplier:For300unitsandupfrontpayment,Icanincludefreedelivery.Manager:Thatsoundsreasonable.Let’sgoaheadwith300unitsat$38per100units,includingfreedelivery.Supplier:Perfect!I’llgettheinvoicereadyandconfirmthedeliveryschedulewithyou.Listenagainandhighlightthesentencesusedtonegotiateprices.4UsefulExpressionsNegotiatingpricesSupplier:•Thepricefor...is...Wouldyouliketoplaceanorder?•Forlargerorders,Icanofferadiscount.•Ifyoubuy/purchase...,Icanreducethepriceto...•...willnotdo,butIcouldoffer...if...•For...,Icanincludefreedelivery.Buyer:•...seemsabithigh.Isthereanyroomtolowertheprice?•Could/Canyouofferabetterpricefor...?•Iwashopingforsomethingaround...•Couldyoualsoinclude...?•Thatsoundsreasonable.Let’sgoaheadwith...Usetheexpressionsabovetonegotiatepricesineachscenario.5Supplier:Thepricefor50kilogramsofflouris$25.________________________?Owner:$25seems______________.____________________________________?Scenario1:Abakeryispurchasingflour.Supplier:Ifyoubuy100headphonesunits,Icanreducethepriceto$15perunit.Owner:That’s__________________.____________________________________?Scenario2:Anelectronicsstoreisbuyingheadphones.Supplier:I’mafraid$4.50pernotebookwon’tdo,butIcouldoffer$5ifyouorderatleast500units.Owner:Thatsoundsreasonable._________________________________________?Scenario3:Abookstoreisorderingnotebooksforanewschoolseason.Supposeyouareabuyerandhavereceivedapriceofferfromasupplier.Completethelettertonegotiatetheterms.6ZhangWeiQuotationforBluetoothSpeakersDearMrZhang,Thankyouforyourenquiry.IamhappytoprovideyouwiththefollowingpricingdetailsfortheBluetoothspeakers:•Unitprice:$100•Volumediscount:$95perunit(for10+units)•Bulkdiscount:$90perunits(for50+units)Pleaseletmeknowifyourequireanyfurtherinformationorwouldliketoplaceanorder.Welookforwardtoyourreply.Bestregards,JohnSmithJohnSmithRe:QuotationforBluetoothSpeakersDearMrSmith,ThankyouforsharingthepricingdetailsfortheBluetoothspeakers.___________________(expressthatthepriceisabithigh).Weareplanningtopurchase10units.________________________(askforalowerprice).Also,_____________________(discussshipping)?Ifthesetermsareacceptable,wewillorder10unitsstraightaway.Lookingforwardtoyourreply.Bestregards,ZhangWeiPART05ExtendedReadingMyfirstjobwasinacallcentreforanonlinesportinggoodsstore.Whencustomerscalledtoaskaboutbasketballhoops,myjobwastoguidetheconversationtowardsourbestmodel.Iwouldquicklylistallthebenefits:thestrongerpole,thebiggerbackboard,andthelongerwarranty.Butaftermonthsoftrying,Irealiseditwasn’tworking.Logan,mymentor,noticedIwasstrugglingandsteppedintohelp.“Stoplistingfeatures,”hesaid.“Peopledon’tbuyfeatures;theybuystories.”Withanencouragingsmile,hetaughtmethetwo-pathtechnique—weavingthebenefitsintoastoryaboutthecustomer’slife,oreventheirchild’sfuture.UpsellingaBasketballHoopAsalespersononcebelievedthatsellingbasketballhoopswasallaboutlistingfeatures.However,hesoonlearnedthattherealkeywasstorytelling—tellingastorythatconnectswithpeople’slivesanddreams.FollowingLogan’sadvice,Istartedpaintingavividpictureforcallers.Idescribedayoungplayer’sdisappointmentwhenacheaphoopcouldn’tkeepupwithhisgrowingskills.Iexplainedhowspendingalittlemorenowcouldsavemoneyinthelongrun,preventdisappointment,andevensparkalifelongloveforbasketball.AsIsharedthesestories,Icouldhearthechangeinthecustomers’voices.Theystartedimaginingthemselvesinthesituation,picturingtheirchild’spotential,andrecognisingthevalueofabetterhoop.Theysawhowinvestinginaqualityhoopcouldsupporttheirchild’spassionandfuture.Fromthisexperience,Ilearnedthatsellingisn’taboutpersuadingpeopletobuysomething—it’saboutconnectingwiththeirdreamsandhelpingfamiliestakeasteptowardsthem.篮球架销售升级术

我的第一份工作是在一家体育用品电商的客服中心接电话。当顾客咨询篮球架时，我的任务是引导他们关注我们的高端型号。我会快速罗列所有卖点：更坚固的立柱、更大的篮板以及更长的保修期。经过数月尝试，我发现这个套路不管用。

我的师傅洛根见我遇到了难题，主动伸出援手。“别再罗列特点了。”他指点道。“消费者买的不是特点，而是故事。”带着鼓励的笑容，他向我传授了双路径话术：将产品优势融入顾客的生活故事，甚至是他们孩子的未来。

按照洛根的指点，我开始给客户描绘具体的场景。一个孩子热爱篮球，廉价球架无法满足他日益提高的技术，他因此感到沮丧。我接着解释，虽然现在多花一点钱，但从长远来看反而更划算，又能保护孩子的运动热情，甚至可能培养他对篮球的终身热爱。

当我讲述这些故事时，我能明显感受到顾客语气的变化。他们开始设身处地地想象这个场景，仿佛看到了自己孩子的运动潜力，逐渐认识到优质球架的价值。他们明白了投资一个好球架，不仅能支持孩子当下的热爱，更是在为他们的未来铺路。

这段经历让我意识到，销售的本质不在于说服别人购买，而在于连接梦想，在于帮助每个家庭迈向理想生活。Completethechartaccordingtotheinformationinthetext.1UnderstandingtheTextOldsalesapproachSellingbasketballhoopsbylisting______________Mentor’sadviceStop_____________;instead,weavethebenefitsintoa_____aboutthecustomer’slifeortheirchild’sfuture.NewsalesapproachDescribescenariossuchasachild’sdisappointmentwithacheaphoopandexplainthesavingsfrominvestinginbetterequipment____________.CustomerreactionBuyersconnectedemotionally,recognisingthevalueofa__________.LessonlearnedSuccessfulsellingisaboutusingstoriestoshowhowproductsconnectwithcustomers’dreams,ratherthansimply__________themtobuy.allthebenefitslistingfeaturesstoryinthelongrunbetterhooppursuadingHereisabriefintroductiontoanewmodelofsmartphone.Completeitwiththegiveninformation.2

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super-clearcameraHey,you’reabouttostartcollege,right?Thisnewphoneisperfectforyou!Imaginecapturingeveryamazingmomentduringcampustripswithits_______________,turningeveryshotintoamasterpiece.Whenbalancingclassesandsociallife,its_________________ensuresyouneverhavetoworryaboutrunningoutofpower.Plus,its______________________letsyouswitchseamlesslybetween_________andchattingwithfriends.It’snotjustaphone—it’syourperfectcollegecompanion!super-clearcamera

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studyappsPART06Real-LifeActivityCreatingaposterisoneofthemostcommonwaystopromoteaproduct.Now,withthehelpofAI,makingaposterhasneverbeeneasier!Simplydescribewhatyouwantontheposter,andtheAIwilldotherestforyou.Now,thinkofaproductyoulove(orinventone),andthenfollowthestepsbelowtodesignyourposter.Chooseyourproduct.Step1Selectarealproduct(e.g.,yourfavouritesnacks)orinventone(e.g.,self-cleaningshoesorhigh-techearbuds).Consideryourtargetaudienceandlistthreetofivekeyfeaturesthatmakeyourproductunique.UseAItocreateyourposter.Step2TherearemanyAIappsthatcangenerateimagesbasedonyourdescriptions.ChooseanAIappthatsuitsyourneeds.Togetthebestresults,youneedtotelltheAIexactlywhatyouwant.Usetheexamplebelowasaguidetowriteyourownposterdescription.Editandperfectyourposter.Step3TheAI-createdpostermayincludeunwantedelements,suchaswatermarksortextthatappearsdifficu