剑桥商务英语证书考试中级历年真题题库及答案解析

剑桥商务英语证书考试中级历年练习题题库及答案解析一、阅读部分（一）搭配题题目下面是五篇关于不同公司活动的短文（AE），以及七个活动描述（17）。请将短文与对应的活动描述进行匹配，有些短文可能对应多个描述，有些描述可能不对应任何短文。A.Ourcompanyorganizedateambuildingweekendinthecountryside.Therewerevariousoutdooractivitieslikehiking,ropeclimbing,andafriendlyfootballmatch.Theaimwastoimproveteamworkandcommunicationamongemployees.B.Anewproductlauncheventwasheldinalargeconferencehall.Therewereproductdemonstrations,speechesbytheR&Dteam,andaQ&Asessionwiththeaudience.Theeventattractedmanypotentialcustomers.C.Theannualsalesmeetingtookplaceinthecompany'sheadquarters.Salesrepresentativesfromdifferentregionsgatheredtosharetheirexperiences,setnewsalestargets,anddiscussmarketingstrategies.D.Acharityfundraisingeventwasorganized.Employeesparticipatedinasponsoredrun,andallthemoneyraisedwasdonatedtoalocalchildren'shospital.E.Atrainingworkshopondigitalmarketingwasheldforemployees.Expertsinthefieldgavelecturesandpracticaltrainingontopicssuchassocialmediamarketingandsearchengineoptimization.1.Aneventtopromoteanewproducttopotentialcustomers.2.Anactivityfocusedonimprovingemployeeskillsinaspecificarea.3.Agatheringforsalesrepresentativestoexchangeideasandplanforthefuture.4.Ateambuildingactivityinanaturalenvironment.5.Acharityeventinvolvingphysicalexercise.6.Aneventmainlyforinternalemployeestolearnaboutnewmarketingmethods.7.Acompanywideeventtocelebrateaspecialoccasion.答案1.B2.E3.C4.A5.D6.E7.无匹配选项解析1.选项B描述的是新产品发布会，有产品演示、研发团队演讲和问答环节，目的是吸引潜在客户，与“向潜在客户推广新产品的活动”描述相符。2.选项E是关于数字营销的培训研讨会，专家进行讲座和实践培训，是为了提高员工在数字营销这一特定领域的技能。3.选项C的年度销售会议中，不同地区的销售代表聚集分享经验、设定新销售目标和讨论营销策略，符合“销售代表交流想法和规划未来的聚会”。4.选项A组织了在乡村的团队建设周末，有徒步、攀岩和足球比赛等户外活动，在自然环境中进行团队建设。5.选项D的慈善筹款活动中，员工参加赞助跑步，筹集的资金捐赠给当地儿童医院，是涉及体育锻炼的慈善活动。6.选项E的数字营销培训研讨会是针对公司内部员工，让他们学习新的营销方法。7.给定短文中没有描述公司庆祝特殊场合的活动。（二）选择题题目Readthefollowingarticleaboutacompany'sexpansionstrategyandanswerthequestions.ABCCompany,awellknownplayerintheconsumergoodsindustry,isplanningamajorexpansion.Thecompanyhasidentifiedtwopotentialmarkets:MarketX,adevelopedmarketwithhighconsumerpurchasingpowerbutintensecompetition,andMarketY,anemergingmarketwithgrowingconsumerdemandbutlessestablishedbusinessinfrastructure.Themanagementteamisdividedonwhichmarkettoenterfirst.SomebelievethatenteringMarketXwillbringimmediatehighendcustomersandbrandrecognition.However,thehighcompetitionmeansthatitwillbedifficulttogainmarketsharequickly.Ontheotherhand,MarketYofferslongtermgrowthpotentialduetoitsexpandingmiddleclasspopulation.Butthelackofproperinfrastructuremayleadtohigheroperationalcosts.Aftercarefulconsideration,thecompanyhasdecidedtoadoptadualentrystrategy.ItwillfirstenterMarketXwithapremiumproductlinetotargethighendcustomersandbuildbrandimage.Atthesametime,itwillstartamarketresearchprojectinMarketYtounderstandthelocalconsumerbehaviorandbusinessenvironmentbetter.Oncetheresearchiscompleted,thecompanywilllaunchamorecomprehensiveproductrangeinMarketY.1.WhatarethetwopotentialmarketsidentifiedbyABCCompany?A.TwodevelopedmarketsB.TwoemergingmarketsC.AdevelopedmarketandanemergingmarketD.Adomesticmarketandaninternationalmarket2.WhatistheadvantageofenteringMarketX?A.LowcompetitionB.HighendcustomersandbrandrecognitionC.LongtermgrowthpotentialD.Lowoperationalcosts3.WhatistheproblemwithenteringMarketY?A.IntensecompetitionB.LackofconsumerdemandC.HighoperationalcostsduetopoorinfrastructureD.Difficultyinfindingsuppliers4.WhatisABCCompany'sexpansionstrategy?A.EnterMarketXonlyB.EnterMarketYonlyC.EnterMarketXfirstandthenMarketYafterresearchD.Enterbothmarketssimultaneouslywiththesameproductline答案1.C2.B3.C4.C解析1.文中明确提到公司确定的两个潜在市场是“MarketX,adevelopedmarketwithhighconsumerpurchasingpowerbutintensecompetition,andMarketY,anemergingmarketwithgrowingconsumerdemandbutlessestablishedbusinessinfrastructure”，即一个发达市场和一个新兴市场，所以选C。2.根据“SomebelievethatenteringMarketXwillbringimmediatehighendcustomersandbrandrecognition”可知，进入市场X的优势是能带来高端客户和品牌认可度，选B。3.文中提到“thelackofproperinfrastructuremayleadtohigheroperationalcosts”，说明进入市场Y的问题是由于基础设施不完善导致运营成本高，选C。4.从“ItwillfirstenterMarketXwithapremiumproductlinetotargethighendcustomersandbuildbrandimage.Atthesametime,itwillstartamarketresearchprojectinMarketY...Oncetheresearchiscompleted,thecompanywilllaunchamorecomprehensiveproductrangeinMarketY”可知，公司的扩张策略是先进入市场X，然后在对市场Y进行研究后再进入，选C。二、写作部分（一）便条写作题目YouareTom,anemployeeinthemarketingdepartment.Yourcolleague,Lisa,isgoingtoattendatradefairnextweek.Writeanotetoher,givinghersomeadviceonpreparingforthetradefair.Yournoteshouldbebetween4050words.答案DearLisa,Forthetradefairnextweek,prepareclearproductbrochuresandpracticeyoursalespitch.Also,bringbusinesscards.Goodluck!Tom解析便条首先明确是给参加展会的同事提建议。提到准备清晰的产品手册，这有助于向参展者展示产品信息；练习销售话术能更好地向客户介绍产品；带上名片方便与潜在客户交换联系方式。整体符合字数要求，且信息明确。（二）报告写作题目Yourcompanyisconsideringintroducinganewflexibleworkingpolicy.Youhavebeenaskedtowriteareportonthepotentialbenefitsandchallengesofthispolicy.Writeareportin120140words.答案ReportontheIntroductionofaNewFlexibleWorkingPolicyIntroductionThisreportaimstoanalyzethepotentialbenefitsandchallengesofintroducinganewflexibleworkingpolicyinourcompany.BenefitsFlexibleworkingcanimproveemployeeworklifebalance,leadingtohigherjobsatisfactionandlowerturnoverrates.Itcanalsoattractawiderpooloftalent,especiallythosewithfamilycommitments.ChallengesHowever,itmaybedifficulttomanageteamseffectivelyasemployeesmayworkatdifferenttimes.Therecouldalsobeissueswithcommunicationandcollaboration.ConclusionOverall,thebenefitsseemtooutweighthechallenges.Furtherresearchonimplementationdetailsisrecommended.解析报告标题明确是关于引入新的弹性工作政策的分析。引言部分说明了报告目的。在好处方面，指出能改善员工工作与生活平衡，提高满意度和降低离职率，还能吸引更多人才。挑战部分提到团队管理难度增加以及沟通协作可能出现问题。结论认为好处大于挑战，并建议进一步研究实施细节，整体结构清晰，字数符合要求。三、听力部分（一）单项选择题题目Youwillhearaconversationbetweentwocolleagues,JackandMary,aboutaproject.Listentotheconversationandchoosethecorrectanswer.Jack:Mary,how'stheprojectgoing?Mary:Well,it'sbeenabitofastruggle.We'rebehindschedulebecausewehadsomeproblemswiththesuppliers.Theydeliveredthewrongmaterialsatfirst.Jack:That'sashame.Canwestillmeetthedeadline?Mary:I'mnotsure.We'vemanagedtogetthecorrectmaterialsnow,butwe'velostalotoftime.Wemighthavetoworkovertimetocatchup.Jack:Okay,ifthat'swhatittakes.Whataboutthebudget?Mary:Thebudgetisstillwithincontrol.Wedidn'thavetopayextraforthereplacementmaterialsasthesuppliersagreedtocoverthecost.1.Whyistheprojectbehindschedule?A.Therewereproblemswiththeequipment.B.Thesuppliersdeliveredthewrongmaterials.C.Theemployeeswerenotworkinghardenough.2.Cantheymeetthedeadline?A.DefinitelyyesB.DefinitelynoC.It'suncertain3.Isthebudgetundercontrol?A.YesB.NoC.It'snotmentioned答案1.B2.C3.A解析1.对话中Mary明确提到“We'rebehindschedulebecausewehadsomeproblemswiththesuppliers.Theydeliveredthewrongmaterialsatfirst”，说明项目进度落后是因为供应商送错了材料，选B。2.当Jack问是否能按时完成时，Mary回答“I'mnotsure.We'vemanagedtogetthecorrectmaterialsnow,butwe'velostalotoftime.Wemighthavetoworkovertimetocatchup”，表明不确定是否能按时完成，选C。3.Mary说“Thebudgetisstillwithincontrol.Wedidn'thavetopayextraforthereplacementmaterialsasthesuppliersagreedtocoverthecost”，说明预算仍在控制范围内，选A。（二）填空题题目Youwillhearapresentationaboutanewsoftwareproduct.Fillintheblankswiththeinformationyouhear.Thenewsoftware,called[1],isdesignedforsmallandmediumsizedenterprises(SMEs).Itoffersarangeoffeatures,including[2]management,whichhelpsbusinesseskeeptrackoftheirinventorylevels.Thesoftwarealsohasauserfriendly[3],makingiteasyforemployeestouse.Inaddition,itprovides[4]support,sobusinessescangethelpwhenevertheyneedit.答案1.BizSoft2.inventory3.interface4.24/7解析在听力原文中会依次提到软件名为BizSoft；具备库存管理功能，即inventorymanagement；有用户友好的界面，即userfriendlyinterface；提供24/7的支持，也就是随时提供帮助。四、口语部分（一）话题讨论题目Topic:Theimportanceofcorporatesocialresponsibility(CSR)Part1:IndividualPresentationEachcandidatewillhaveoneminutetotalkabouttheimportanceofCSRforacompany.Part2:DiscussionAftertheindividualpresentations,candidateswillhavethreeminutestodiscussthefollowingpoints:HowcanacompanyimplementCSReffectively?WhatarethepotentialbenefitsofCSRforacompany'sreputation?答案及解析Part1:IndividualPresentationCandidateA:Corporatesocialresponsibilityisofgreatimportanceforacompany.Firstly,ithelpsbuildapositivebrandimage.Whenacompanyengagesinactivitieslikeenvironmentalprotectionorcommunitysupport,itshowsthatitcaresaboutmorethanjustprofits.Thiscanattractmorecustomerswhoprefertodobusinesswithsociallyresponsiblecompanies.Secondly,CSRcanimproveemployeemorale.Employeesaremorelikelytobeproudofworkingforacompanythatmakesapositiveimpactonsociety.Thiscanleadtohigherproductivityandlowerturnoverrates.CandidateB:CSRisvitalforacompany'slongtermsuccess.Itcanenhanceacompany'scompetitivenessinthemarket.Forexample,byimplementingsustainablebusinesspractices,acompanycanreducecostsinthelongrun.Also,itcanhelpacompanycomplywithregulationsandavoidpotentiallegalissues.Moreover,CSRinitiativescancreategoodrelationshipswithstakeholders,includinginvestors,whoareincreasinglyinterestedinacompany'ssocialandenvironmentalperformance.Part2:DiscussionCandidateA:ToimplementCSReffectively,acompanyshouldfirstsetcleargoals.Forexample,ifitwantstofocusonenvironmentalprotection,itcansettargetsforreducingcarbonemissions.Then,itshouldinvolveallemployeesinCSRactivities.EmployeescanbetrainedtounderstandtheimportanceofCSRandcontributetorelevantprojects.CandidateB:Iagree.Andthecompanys