商务英语函电（第二版）课件 3.2.4还盘及回复邮件写作

Step3谈价格《外贸基础-函电与单证》

还盘及回复邮件写作

真实案例史密斯先生发盘回复函Re:OfferforKitesDearMs.Zhanghui,Thanksforyouroffer.Yourpriceistoohigh,anditisdifficultforustopushsalesinourmarket.OurtargetpriceisUSD6.00/pcFOBQingdao.Furthermore,couldyouacceptapriceofCIFC3

EMPbasisinsteadofFOB?Plsconfirm.It’sourfirsttransaction,soweonlywanttoplaceatrialorder.Plsconfirmtheminimumorder.Waitingforyourquickresponse.BestregardsMr.SmithGlobalTradeCompany,KiteBranchE-mail:info@

真实案例史密斯先生发盘回复函还盘函在这封回复函中，买方主要针对张慧的发盘提出了以下两点异议：第一，买方认为张慧每个风筝FOB青岛9美元的发盘价格太高，给他们的商品促销带来了困难，并说明他的理想价格是每个6美元。第二，买方从自身角度出发，希望张慧报CIFC3EMP价格而不是FOB价格。同时，买方表达了下试订单的意愿，要求张慧告知最小起定量。CIFC3:C=commissionEMP=EuropeanmainportMOQ=minimumorderquantityPls=please

真实案例史密斯先生发盘回复函表示价格的词targetprice目标价格expectedprice预期价格favorableprice优惠价specialprice特价bestprice最低价lowestprice/bottomprice/rockbottomprice最低价prevailingprice/currentprice现行价格marketprice市场价格acceptedprice可接受价格表示订单的词trialorder试订单minimumorder最小订单freshorder新订单first/initialorder初次订单trialorder试订单repeatorder续订订单regularorder定期订单long-termorder长期订单

如何回复史密斯先生的还盘函？——张慧潍坊凯旋风筝厂外贸业务员CONTENTS还盘回复函的内容感谢来函123Step3谈价格：还盘及回复邮件写作是否同意对方意见如不同意，说明我方意见期待对方确认４联系方式5感谢来函对买方的快速回复表示感谢。Thanksforyourquickresponseofouroffer.1是否同意对方意见2还盘内容还盘回复OurtargetpriceisUSD6.00/pcFOBQingdao.USD9.00/pcFOBQingdaoisactuallyourbestofferthisweek.理由：Thedemandinthemarketisincreasingforthisnewtypeofkite.如不同意，说明我方意见3Inconsiderationofourfirstrelationshipandfriendship,wegiveyouaspecialpriceUSD8.50/pcFOBQingdao.在外贸洽谈中，我们常用Inconsiderationof/inviewofourlong-termcooperation/firstrelationship/friendship等，表示我方可以适当让步。一一回复询盘3询盘内容询盘回复Sendusalsotherelatedspecifications,packingandlatestdeliverytime.Package:100pcs/CTNtotal100CTNsina20’FCL.Delivery:Within15daysafterreceivingyourirrevocableL/Catsight.如不同意，说明我方意见3还盘内容还盘回复Furthermore,couldyouacceptapriceofCIFC3EMPbasisinsteadofFOB?Plsconfirm.WecanacceptCIFEMP,butwedonotallowanycommissiononourkites.如不同意，说明我方意见3还盘内容还盘回复It’sourfirsttransaction,soweonlywanttoplaceatrialorder.Plsconfirmtheminimumorder.Minimumorderis1,000pcsin100CTNsfor1×20FCL.期待对方确认Waitingforyourconfirmationandorderaccordingly.4联系方式5BestregardsZhangHuiWeifangKaixuanKitePlantE-mail:wftrans@126.comWebsite:

真实案例张慧信函Re:Re:OfferforKitesDearMr.Smith,

Thanksforyourquickresponseofouroffer.

USD9.00/pcFOBQingdaoisactuallyourbestofferthisweek.Thedemandinthemarketisincreasingforthisnewtypeofkite.Inconsiderationofourfirstrelationshipandfriendship,wegiveyouaspecialpriceUSD8.50/pcFOBQingdao.WecanacceptCIFEMP,butwedonotallowanycommissiononourkites.

Minimumorderis1,000pcsin100CTNsfor1×20FCL.Waitingforyourconfirmationandorderaccordingly.B