机构研究报告-Brand KPIs for laundry detergent Herbal Strategi Natural in India-外文版培训课件

CONSUMER&

BRANDBrandKPIs

for

laundry

detergent:Herbal

Strategi

Natural

in

IndiaConsumer

Insights

reportDecember2024Discover

your

Brand

KPI

scores.

Benchmark

against

competitors

and

measureyour

brand’s

marketimpactIntroduction:

studydetailsThe

reportMethodologyThisreport

hasbeen

created

usingthe

datafromStatista’sConsumer

InsightsBrand

KPIs.Thereportprovides

you

with

key

consumer

insightsandbenchmarks

forabrand’sperformance

againsttheindustryoverall

and

theircompetitors.Design:OnlineSurveyDuration:

approx.

15

minutesLanguage:official

language(s)

ofeach

country

withAmerican

Englishoffered

asanalternativeRegions:Brazil,Germany,

India,

Mexico,

U.S.

and

UKNumberofrespondents:approx.

1250Ourdataallows

you

tomeasure

each

brand’spositioninthe

market

bycreating

aprofile

usingStatista’s5key

performance

indicators.

Which

are:

awareness,popularity,usage,loyalty,and

media

buzz.Sample:

Internet

users,

aged18

-64,

quotasset

ongender

and

ageThisreport

is

basedon

Herbal

Strategi

Natural’sperformance

inthe

laundrydetergent

market.Fieldwork:July2024Ifyou

would

liketofind

out

more

abouttheConsumerInsightsatStatista

or

theBrandProfiler,

please

clickthe

linkbelow.2Notes:Sources:

Statista

Consumer

Insights

Global,

asofDecember202456%

of

Herbal

Strategi

Natural

users

display

loyalty

towards

the

brandIntroduction:

key

insightsWhodoesthebrandappeal

to?How

doesthebrandperform

inthemarket?•Herbal

Strategi

Natural’sbrandingresonates

more•Herbal

Strategi

NaturalranksoutsidetheTop10

inwith

Millennialsawareness

withinthelaundrydetergent

market•Herbal

Strategi

Naturalgenerally

appealsto

men•Thepopularity

ratingof

Herbal

Strategi

Naturalis

21%more

than

women•Herbal

Strategi

NaturalranksoutsidetheTop10

in•Among

Herbal

Strategi

Naturalenthusiasts,40%

fallusageunderthe

high-income

category•Interms

of

loyalty,Herbal

Strategi

Naturalisoutside•Consumers

want

theirlaundrydetergent

brandstohavehonesty

/trustworthiness,

authenticity,andreliabilitythe

Top

10

inIndia•Herbal

Strategi

Naturalhasascore

of

14%

formediabuzz3Sources:

Statista

Consumer

Insights

Global,

asofDecember2024CHAPTER

01Brand

profileInthissection,

we

show

the

demographics

and

attitudesof

consumers

who

saytheylikethisbrandversus

the

share

ofindustryusers.

Thechapteraimsto

bringclarity

tocompanies

who

want

to

know

whotheirbrandingiscurrently

appealingtoand

what

theythinkaboutthe

industry.4Loyalty

is

the

highest

scoring

KPI

for

Herbal

Strategi

Natural

at

56%Brand

profile:

snapshotBrand

performance

of

HerbalStrategi

Natural

inIndia56%42%21%14%14%AwarenessPopularityUsageLoyaltyBuzz5Notes:Laundry

detergent‘awareness’,‘popularity’,

‘usage’,‘loyalty’

and

‘buzz’

by

brand;

Multi

pick;

Base:n=1,249,

all

respondents

(awareness),n=527,

respondents

who

know

the

individual

brand

(popularity),

n=527,

respondentswho

know

the

individual

brand

(usage),

n=75,

respondents

who

have

used

the

individual

brand

(loyalty),

n=527,

respondents

who

know

the

individual

brand

(buzz)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024Herbal

Strategi

Natural’s

branding

resonatesmore

with

MillennialsBrand

profile:

consumer

demographics

(1/3)Measuring

attitudesand

opinions

among

generationshelpsidentifyyourtarget

audience

foryournextcampaigns.Share

ofgenerations47%46%43%41%Withthatinmind,when

looking

atthe

shareofconsumers

who

likeHerbal

Strategi

Naturalbygeneration

versustheshareof

industryusers

ingeneral,

we

cansee

thatHerbal

Strategi

Natural

islikedby0%

of

Babyboomers

and

11%

of

Gen

Xers,whereasthe

total

shareof

industryusers

is0%

and

13%,respectively.ForMillennials

andGen

Z,

46%

and

43%

feel

positivelytowards

Herbal

Strategi

Natural,versus

41%

and

47%.Socurrently,

forHerbal

Strategi

Natural,Millennialsconnect

most

with

theirbrand

compared

tothe

overallindustryuser.13%11%0%

0%Gen

ZMillennialsGen

XBaby

BoomerBrand

enthusiastIndustryuser6Notes:“How

oldareyou?”;Single

Pick;“When

it

comestolaundry

detergent,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=109,

HerbalStrategiNatural

enthusiast,

n=1,232,

laundry

detergentusersSources:

Statista

Consumer

Insights

Global,

asofDecember2024Herbal

Strategi

Natural

generally

appeals

to

men

morethan

womenBrand

profile:

consumer

demographics

(2/3)GenderTheGender

splitbetween

brandenthusiastsof

Herbal

Strategi

Naturalshows

thatwomen

areless

likely

tohaveanaffinity

with

the

brandcompared

tomen.LGBTQIA+statusUnderstanding

and

respecting

thediverse

needsandidentitiesof15%80%consumers

is

becoming

more

and

moreimportant,notjustfrom

asensitivitypointof

view,

but

also

fromrecognizingpotential

businessopportunities

thatcome

withinclusivity

and

diversity.

Andcurrently,

Herbal

Strategi

Natural

hasahigherproportion

ofLGBTQIA+20%41%59%43%57%56%

ofmen

likeHerbal

Strategi

Naturalcompared

to

43%

of

women,

whereasfortheoverall

industry,59%

of

men

uselaundrydetergent

compared

to

41%

ofwomen.consumers

when

compared

totheindustryusers

ingeneral.76%20%

ofHerbal

Strategi

Naturalenthusiastsconsider

themselves

to

bepartof

the

LGBTQIA+

communitycompared

to

15%

among

industryusersoverall.Brand

enthusiastFemaleIndustryuserMaleBrand

enthusiastIndustryuserNot

givenYesNo7Notes:“What

is

yourgender?”;Single

Pick;“Doyouconsider

yourself

partofthe

LGBTQ+community?”;

Single

Pick;

“When

it

comes

to

laundry

detergent,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=109,

HerbalStrategiNatural

enthusiast,

n=1,232,

laundry

detergent

usersSources:

Statista

Consumer

Insights

Global,

asofDecember2024Among

Herbal

Strategi

Natural

enthusiasts,

40%

fall

under

the

high-incomecategoryBrand

profile:

consumer

demographics

(3/3)HouseholdincomeThegraphillustratestheannualhousehold

income

distribution

amongenthusiastsof

thebrand

anduserswithin

the

industry.HouseholdtypeThechartshows

thehousehold

type,takinginto

account

factorssuchashousehold

size,

familystructure,

andthe

number

ofchildren.2%5%Single31%37%32%40%9%6%CoupleSingleparentNuclear40%

ofHerbal

Strategi

Naturalenthusiastsare

from

high-incomehouseholds.Herbal

Strategi

Natural’sbrandisgenerally

enjoyed

more

byconsumerswho

arepartof

anuclearhousehold,32%

ofHerbal

Strategi

Naturalenthusiastshavethiscurrent

livingsituation.6%5%32%30%23%23%Multi-generational26%26%30%ExtendedOther33%2%2%Brand

enthusiastIndustryuserLowHighMediumBrand

enthusiastIndustryuser8Notes:Recode

based

on’’Monthly/annual

household

income

(local

currency)’’;Single

Pick;Typology

basedon

’’household

size’’,

’’household

constellation’’

and

’’children

under

the

ageof14

in

household’’;

Single

Pick;“When

it

comesto

laundry

detergent,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=109,

HerbalStrategiNatural

enthusiast,

n=1,232,

laundry

detergentusersSources:

Statista

Consumer

Insights

Global,

asofDecember2024Consumers

want

their

laundry

detergent

brands

to

have

honesty

/trustworthiness,

authenticity,

and

reliabilityBrand

profile:

qualitiesQualitiesuserswant

from

laundrydetergentbrandsForlaundrydetergent,

the

top

threequalitiesusers

want

from

abrand

arehonesty

/trustworthiness,

authenticity,andreliability.Authenticity80%Thrill/ExcitementSustainabilityBoldnessCleverness60%40%20%0%However,

forHerbal

Strategi

Naturalusers

the

top

3attributestheyactuallywant

arehighvalue,exclusivity,andcoolness.SocialresponsibilityCoolnessThequalitiesthatHerbal

Strategi

Naturalenthusiastsare

least

focused

on

arethrill/excitement

andinnovation.ReliabilityExclusivityInnovationInclusivenessFriendlinessHerbal

Strategi

Naturalshouldwork

onpromoting

reliability

to

convertenthusiastsintoowners.HighvalueHonesty/trustworthinessIndustryuserBrandenthusiastBrandowner9Notes:“When

it

comesto

laundry

detergent,

which

ofthese

aspects

aremostimportant

toyou?”;Multi

Pick;“When

it

comesto

laundry

detergent,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;“When

it

comesto

laundrydetergent,

which

ofthe

following

brands

have

youused

in

the

past

12

months?”;

Multi

Pick;Base:n=75,

Herbal

StrategiNaturalusers’,n=109,

Herbal

StrategiNatural

enthusiast,

n=1,232,

laundry

detergentusersSources:

Statista

Consumer

Insights

Global,

asofDecember2024Among

Herbal

Strategi

Natural

fans,

56%

state

that

they

get

excited

aboutlaundry

detergent

productsBrand

profile:

attitudesWhat

doconsumersthink

oflaundrydetergentingeneral?67%61%61%59%56%50%46%40%40%36%34%28%Sustainability

is

Ivaluealow

priceimportant

to

me

over

highqualityIamwellinformedIrely

onbrands

Iget

excited

about

IliketotalkaboutIknow

and

trust

laundrydetergent

topicsrelating

toproductslaundrydetergentBrand

enthusiastIndustryuser10

Notes:“Which

ofthese

statements

about

laundry

detergentdo

youagree

with?”;

Multi

Pick;

“When

it

comes

tolaundry

detergent,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=109,

HerbalStrategiNaturalenthusiast,

n=1,232,

laundry

detergent

usersSources:

Statista

Consumer

Insights

Global,

asofDecember2024CHAPTER

02Brand

KPIs

&

benchmarkingInthischapter,youcansee

howabrandperforms

againsttheirmaincompetitors

inthe

marketplace.Thissection

allows

benchmarking

ofthekey

performance

indicatorsfrom

the

brandprofile

againsttheindustryasawhole

andotherindustryleaders.1156%

of

Herbal

Strategi

Natural

users

display

loyalty

towards

the

brandBrand

KPIs

&benchmarking:

IndustrycomparisonBrand

performanceWhen

itcomes

to

laundrydetergent,

the

averageawareness

ofabrandinIndiais69%.

Awareness

ofHerbal

Strategi

Natural,however,

is

at42%.Awareness21%

ofIndianlaundrydetergent

users

saytheylikeHerbal

Strategi

Natural,compared

toanindustryaverage

brand

popularity

of38%.14%

ofindustryusers

inIndiasaythey

useHerbalStrategi

Natural,with

the

average

usageof

abrand

at31%.BuzzPopularity56%

ofbrandusers

saythey

would

usethe

brandagain,compared

toanaverage

loyalty

score

of

69%.Herbal

Strategi

Naturalhasbeen

noticed

lessinthemedia

compared

tootherbrands,with

a“Buzz”scoreof

14%

compared

to33%.LoyaltyBrandUsageIndustryaverageSooverall,

the

results

showtheir

performance

tobebelow

average

compared

to

theindustry.12

Notes:Laundry

detergent‘awareness’,‘popularity’,

‘usage’,‘loyalty’

and

‘buzz’

by

brand;

Multi

pick;

Base:n=1,249,

all

respondents

(awareness),n=527,

respondents

who

know

the

individual

brand

(popularity),

n=527,

respondentswho

know

the

individual

brand

(usage),

n=75,

respondents

who

have

used

the

individual

brand

(loyalty),

n=527,

respondents

who

know

the

individual

brand

(buzz)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024Herbal

Strategi

Natural

ranks

outside

the

Top

10

in

awareness

within

thelaundry

detergent

marketBrand

KPIs

&benchmarking:

awarenessSummaryAwarenessofHerbal

Strategi

NaturalRank#

BrandAwareness

%Driving

recognition

will

lead

to

growing

yourcustomerbaseand

measuring

brandawareness

isakeycomponent

toachieve

this.Withthisscore,

you

cangaugethe

current

market

presence

ofabrand,understandthebrand’svisibility,competitiveness,

andrecognition

among

theirtarget

audience.

Further

tothis,itisaperfect

way

toassess

yourcurrentmarketing

strategies.1Surf

excelAriel97%97%96%95%94%87%86%82%80%76%23Tide42%4Wheel5RinUsingtheconcept

of

aided

brand

recognition,

showingrespondents

both

the

brand’slogo

andthe

writtenbrandname,we

asked:

“Doyou

know

thisbrand,

evenifonly

byname?”.58%6Nirma7PatanjaliMr.

WhiteGodrej

EzeeGhadi8Outofallrespondents,

42%

were

aware

of

HerbalStrategi

Natural.ThisranksthemoutsidetheTop10compared

to

other

brandssurveyed

inthismarket.9AwarenessN/A1013

Notes:“Doyouknow

this

brand,

evenif

only

by

name?”;Multi

Pick;

Base:

n=1,249,

all

respondents

(awareness)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024The

popularity

rating

of

Herbal

Strategi

Natural

is

21%Brand

KPIs

&benchmarking:

popularitySummaryPopularity

ofHerbal

Strategi

NaturalRank#

BrandPopularity%ThepopularityKPIisagreat

indicatorof

brandperception

among

current

andpotentialfuturecustomers.

Thesocial

proof

provided

byahigh

scorecansignifyhow

trustworthy

abrandisandinfluenceconsumer

engagement.

Brandswith

alarge

engagedfollowing

canoften

enjoy

higherlevels

of

advocacyandloyalty.1Surf

excelAriel75%69%60%54%46%45%42%40%40%39%21%23Tide4RinOutofconsumers

who

knew

thebrand,

21%

saidtheyliked

Herbal

Strategi

Natural.Thisranksthem

outsidethe

Top

10

compared

toother

brandssurveyed

inthismarket.5WheelGhadi67NirmaSunlightGodrej

EzeeHenko879%9PopularityN/A1014

Notes:“When

it

comesto

laundry

detergent,

which

ofthe

following

brands

do

youlike?”;

Multi

Pick;

Base:

n=527,

respondents

who

knowthe

individual

brand

(popularity)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024Herbal

Strategi

Natural

ranks

outside

the

Top

10

in

usageBrand

KPIs

&benchmarking:

usageSummaryUsage

ofHerbal

Strategi

NaturalRank#

BrandUsage

%69%Afterpopularity,we

want

tocover

thevalueactiongapsotounderstandifthe

brandwas

alsobeing

used,weasked

each

respondent:

“When

itcomes

to

laundrydetergent,

which

of

thefollowing

brandshaveyouused

inthe

past12

months?”.1Surf

excelAriel14%258%3Tide53%Outofconsumers

who

knew

thebrand,

14%

saidtheyused

Herbal

Strategi

Natural.

Thisranksthemoutsidethe

Top

10

compared

toother

brandssurveyed

inthismarket.4Rin45%5WheelGhadi37%637%7SunlightGodrej

EzeeHenkoNirma34%834%86%930%UsageN/A1029%15

Notes:“When

it

comesto

laundry

detergent,

which

ofthe

following

brands

have

youused

in

the

past12

months?”;

Multi

Pick;

Base:

n=527,

respondents

who

know

the

individual

brandSources:

Statista

Consumer

Insights

Global,

asofDecember2024In

terms

of

loyalty,

Herbal

Strategi

Natural

is

outside

the

Top

10

in

IndiaBrand

KPIs

&benchmarking:

loyaltySummaryLoyalty

ofHerbal

Strategi

Natural’s

consumersRank#

BrandLoyalty

%89%Afterascertaining

the

usageof

abrandinthe

last12months,the

next

most

important

indicatorisbrandloyalty.

Thisscore

allows

ustoestablish

whether

abrandisperforming

well

inregard

to

customerretention.

Measuring

brandloyalty

establishes

aclearfeedback

loop

with

customers,

providing

valuableinsightsinto

customer

satisfaction

and

preferences.

Itisalso

apowerful

predictor

to

help

guide

marketingstrategies

andforecast

futuresalesandrevenue

moreaccurately.1Surf

excelAriel282%3SunlightTide78%477%44%5Wheel75%56%6ActiveWhiteRin74%Tomeasure

the

loyalty

of

theseconsumers

we

askeach

respondent:

“When

itcomes

to

laundrydetergent,

which

of

thefollowing

brandsareyou

likelytouseagain

inthefuture?”.773%8Godrej

EzeeHenko72%969%Outofrespondents

whohaveused

Herbal

StrategiNatural,56%

saidthey

would

usethebrandagain.LoyaltyN/A10Nirma68%16

Notes:“When

it

comesto

laundry

detergent,

which

ofthe

following

brands

areyoulikely

to

use

again

in

the

future?”;

Multi

Pick;

Base:n=75,

respondents

who

have

used

the

individual

brand

(loyalty)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024Herbal

Strategi

Natural

has

a

score

of

14%

for

media

buzzBrand

KPIs

&benchmarking:

buzzSummaryBuzzofHerbal

Strategi

NaturalRank#

BrandBuzz%65%Isthebrand

hot

or

not?Isitcausingastirinthemediaandonline,tofind

thisoutwe

asked

each

respondent:“Whichof

the

following

brandshaveyounoticed

inthemedia,on

social

media,or

inadvertising

inthepast3months?”.1Surf

excelAriel14%262%3Tide52%Outofconsumers

who

knew

thebrand,

14%

saidtheyhadheardaboutHerbal

Strategi

Naturalinthemedia.Thisranksthemoutsidethe

Top

10

compared

tootherbrandssurveyed

inthismarket.4Ghadi47%5Rin45%6SunlightNirmaWheelHenkoActiveWhite37%737%836%86%935%BuzzN/A1034%17

Notes:“Which

ofthe

following

brands

have

younoticed

in

the

media,

onsocial

media,

orin

advertising

in

the

past3months?”;

Multi

Pick;

Base:

n=527,

respondents

who

know

the

individual

brand

(Buzz)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024STATISTACONSUMER

INSIGHTSUnderstand

what

drivesconsumersGainabetterunderstandingofconsumers,brands,andmarkets.Withthe

Statista

Consumer

Insights,

youget

access

tostreamlinedmarketresearchtoolsandallresultsofthe

exclusiveStatista

surveys.

Leverage

cons