电子基础商务及英语 2

电子商务英语E-commerceEnglishLesson1OnlineStoreOperationStrategiesUnit2E-commerceOperationSpecialistLesson2DataAnalysisandEvaluationLesson3ProductSelectionStrategiesLesson2DataAnalysisandEvaluationWarm-upDialogueRole-playTaskFurtherStudyReadingGoalLearntoanalyzeandevaluaterelevante-commercedata.Warm-upWritethecorrecttermbeloweachpicture.searchenginesalesperformancesocialmedia1.__________________2.___________________3._______________________socialmediasearchenginesalesperformanceDialogue电子商务运营专员Betty（B）在为运营主管Harry（H）分析网店流量数据。B:Goodmorning,Harry.Ianalyzedthetrafficdataforouronlinestoreoverthepastmonth.H:Morning,Betty.What’stheoverallsituation?B:Well,ourmaintrafficsourcesaresearchengines,socialmedia,anddirectvisits.Searchenginesbringusthelargestvolumeoftraffic,accountingforabout45%.Socialmediacontributesaround25%,anddirectvisitsmakeuptheremaining30%.Dialogue电子商务运营专员Betty（B）在为运营主管Harry（H）分析网店流量数据。H:Isee.Howaboutvisitors’behavior?Whatarethepageviews,averagedwelltime,andbounceratelike?B:Thepageviewsaresatisfactory,withanaverageof5pagespervisitor.However,theaveragedwelltimeisabitshort,onlyabout2minutes.Andthebouncerateisrelativelyhigh,around40%.H:That’snotideal.Weneedtoimprovethequantityandqualityofourtraffic.Anysuggestions?Dialogue电子商务运营专员Betty（B）在为运营主管Harry（H）分析网店流量数据。B:Toincreasetrafficquantity,wecoulduseourSEO(searchengineoptimization)strategiestorankhigherinsearchengines.Toimprovetrafficquality,weneedtospeedupthepageloadingtimeandmakethewebsitemoreuser-friendly.H:Soundsgood.Let’sstartwiththesemeasuresandmonitorthedatacloselytoseetheeffects.Thankyouforyouranalysis,Betty.B:You’rewelcome,Harry.I’llkeepaneyeonthedataandupdateyouregularly.DialogueA.Chooseaproperansweraccordingtothedialogue.()1.Whatisthelargestsourceoftrafficfortheonlinestore?A.Socialmedia.B.Directvisits.C.Searchengines.()2.Whatistheaveragenumberofpagesviewedpervisitor?A.2pages.B.5pages.C.7pages.

C

BDialogueA.Chooseaproperansweraccordingtothedialogue.()3.WhichofthefollowingisNOTasuggestionforimprovingtrafficquantityandquality?A.UsingSEOstrategiestorankhigherinsearchengines.B.Creatingmoreengagingandshareablecontentforsocialmedia.C.Increasingthenumberofadvertisementsonthewebsite.CDialogueA.Chooseaproperansweraccordingtothedialogue.()4.WhatdoesHarrysuggesttheydoafterdiscussingthesuggestionsforimprovingtraffic?A.Ignorethedataandmoveon.B.Startimplementingthemeasuresandmonitorthedataclosely.C.Waitformoredatabeforetakinganyaction.

BDialogueB.MatchtheEnglishexpressionswiththeChinesetranslations.Drawlines.Role-playMakeadialoguebetweenBettyandHarrytoanalyzethetrafficdataandvisitors’behaviorfortheonlinestore.ReadingAnalyzingonlinestoredataisoneofthekeydutiesofe-commerceoperationspecialists.Thefollowingdataareoftenusedtomeasuresalesperformance.ReadingFirst,salesrevenue1isexaminedtoseethetotalincomegenerated.Second,salesvolume,thequantityofitemssold,indicatesthestore’spopularity.Third,averageordervaluereflectscustomerpurchasingpower.Fourth,trendsinsalesovertimehelpidentifypatternsandchanges.Theseanalysesenablee-commerceoperationspecialiststosetrealisticsalestargetsanddevelopeffectivestrategies.Forinstance,understandingwhichproductshavehighsalesvolumebutlowaverageordervaluecanhelpboostsalesrevenue.ReadingInaword,dataanalysisisessentialformakinginformeddecisionstoenhancetheonlinestore’sperformanceandachievebusinessgoals2.Reading1.Collegestudentsshoulddevelopcriticalthinkingto_____________onlinemisinformation.2.Heis_____________newtrendsindomestice-commercerecently.3.The_____________priceofgoodsrosebyjust2.2%.4.Recentsalesdata_____________thatChineseproductsaregainingpopularity.A.Fillintheblanksandchangetheformsifnecessary.indicateaverageidentifyanalyze

identify

analyzingaverageindicateReading1.salesrevenue销售收入练习：Thecompanyaimstodoublemarketsalesrevenueattheendofthisyear.中文：____________________________________________________________B.Learntheimportantphrasesinthetext.公司目标是在今年年底将市场的销售收入翻倍。Reading2.achieve...goals实现……目标练习：Thise-commerceplatformhasachieveditsbusinessgoalsbyanalyzingandusingtheonlinestoredata.中文：____________________________________________________________B.Learntheimportantphrasesinthetext.通过分析和利用网店数据，这个电子商务平台实现了其商业目标。TaskGroupdiscussion:talkaboutmeasuresforboostingsalesinanonlinestore.FurtherStudyLearnabouttheapplicationofAIine-commerce.Discusswithyourpartnerandunderstandthekeypoint.WiththeriseofAI,e-commercebusinessesarefindinginnovativewaystoenhancetheiroperationsandcustomerexperiences.AImakescustomerserviceeasierwithchatbots.TheseAIassistantsanswercustomerquestionscontinuously.Theyprovideproductdetailsandhelpcustomersfindwhattheyneed.Businessescanalsolearnfromchatbotinteractionstoimprovetheirofferings.FurtherStudyAImakesshoppingeasierwithimagesearch.Whatcustomersneedtodoissimplyscanaphotoofaproducttheylike,andAIwillfindsimilaritemsintheonlinestore.Forexample,ifyouseeaneleganthanfuinap