电子基础商务及英语 3

电子商务英语E-commerceEnglishLesson1LivestreamingContentPlanningUnit4E-commerceLivestreamingSpecialistLesson2LivestreamingPromotionLesson3LivestreamingOptimizationStrategiesLesson3LivestreamingOptimizationStrategiesWarm-upDialogueRole-playTaskFurtherStudyReadingGoalLearnaboutstrategiesforoptimizinglivestreaming.Warm-upWritethecorrecttermbeloweachpicture.likediscountedproduct3Dstore1.______________________2._____________________3.____________________

discountedproduct3DstorelikeDialogue电子商务直播专员Doris（D）在和同事Kara（K）分析直播数据。D:Hey,Kara.Let’sgothroughyesterday’slivestreamingdata.Theaverageviewingtimewas8minutes.Butthepeakaudienceonlyhit520.That’s20%fewerthanlastweek’s650,whichmeansfewerpotentialsales.K:Yeah,andtheinteractionratewasaproblem.Only3%commentedorliked.Thesalesconversionratewas2.5%,butonlythediscountedproductssoldwell.Dialogue电子商务直播专员Doris（D）在和同事Kara（K）分析直播数据。D:Exactly.Thedrop-offrateafter10minuteswashigh.Maybeourproductdemonstrationsaretoolong.Also,theQ&Asessiononlyhad15questions.Weneedtoencourageviewersmore.K:Hmm,maybeweshouldstartwithagiveawaytoboostengagement.Thatmademorepeoplestaylasttime.D:Right,giveawaysdograbattention.Dialogue电子商务直播专员Doris（D）在和同事Kara（K）分析直播数据。K:Andlet’sshorteneachproductpitchto5minutes.Maybeaddmoreinteractivepolls,suchasasking,“Whichcolordoyouwant?”D:Goodidea.Let’salsoanalyzewhythefull-priceproductsdidn’tsell.Maybeweneedbetterstoriesaboutthem.I’lldraftanewscriptwithclearerCAT(call-to-action)prompts.K:Greatplan.Let’sdoit.DialogueA.DecidewhetherthestatementsareTrue(T)orFalse(F).()1.Thepeakaudiencewas20%higherthanlastweek.()2.Thedrop-offrateissuewascausedbythelackofgiveawaysatthebeginning.()3.TheQ&Asessionreceivedfewerthan15questions.()4.Karasuggestsstartingwithagiveawaytoincreaseengagement.

F

F

F

TB.Chooseaproperansweraccordingtothedialogue.Dialogue()1.Howmanypeoplewatchedatthepeaklastweek?A.520.B.650.C.1,000.()2.WhatdoesDoristhinkisthereasonforthehighdrop-offrate?A.Thelivestreamingistooshort.B.Therearetoomanypolls.C.Productdemosaretoolong.

B

CB.Chooseaproperansweraccordingtothedialogue.Dialogue()3.WhatdoesKarasuggesttoboostengagement?A.Startingwithagiveaway.B.Sellingmorediscountedproducts.C.Hiringanewhost.

AB.Chooseaproperansweraccordingtothedialogue.Dialogue()4.WhichofthefollowingisNOTKara’splan?A.RevisingthescriptforaclearerCTA.B.Startinglivestreamingwithagiveaway.C.AskingmorequestionsintheQ&A.

ARole-playMakeadialoguebetweenDorisandKaratodiscusslivestreamingdata.ReadingAdoptingadvancedtechnologiesine-commercelivestreaminghelpsbusinessesstaycompetitiveinafast-changingmarketandofferscustomersimmersiveshoppingexperiences.ReadingTobeginwith,AI-drivendataanalysiscanbeusedtodeeplystudyviewerbehavior.Byexaminingdatasuchasviewingduration,peakviewingtimes,andproductpreferencetrends,livestreamingspecialistscantailorcontentmoreeffectively.Additionally,VR(virtualreality)onlivestreamingplatformsallowscustomerstoexplore3D(3dimensions)stores,asif1theywereshoppinginaphysicalstore.Thisinteractiveexperienceallowsvirtualtry-onsforclothingor360°viewingoffurnitureinhomespaces.ReadingTheapplicationofthesetechnologiesisinlinewith2thenation’sinnovation-drivendevelopmentstrategy.Itnotonlyenhanceslivestreamingperformancebutalsofuelstheoverallgrowthofthedigitaleconomy.ReadingA.Fillintheblanksandchangetheformsifnecessary.1.____________videoshelpcustomersseeproductsonline.2.Shopperscan__________a3Dvirtualstoreandviewproductsfromallangles.3.Sellers__________marketingcampaignstodifferentcustomergroupsforbetterresults.4.AdvancedtechnologieslikeAIandVR__________thegrowthofe-commerceworldwide.tailorexplorefuelinnovationInnovativeexploretailorfuelReading1.asif好像练习：Shebrowsesanonlinestoreasifshewereshoppinginamall.中文：________________________________________________B.Learntheimportantphrasesinthetext.她浏览网店时，仿佛在商场里购物一样。Reading2.inlinewith符合练习：Rurale-commercedevelopmentisinlinewiththenationalstrategyforruralrevitalization.中文：________________________________________________B.Learntheimportantphrasesinthetext.农村电商发