电子基础商务及英语 5

电子商务英语E-commerceEnglishLesson1LivestreamingContentPlanningUnit4E-commerceLivestreamingSpecialistLesson2LivestreamingPromotionLesson3LivestreamingOptimizationStrategiesLesson2LivestreamingPromotionWarm-upDialogueRole-playTaskFurtherStudyReadingGoalLearntopromotelivestreaming.Warm-upWritethecorrecttermbeloweachpicture.short-videoplatformgiveawaytargetaudience1.______________________2.____________________________3.____________________

giveaway

short-videoplatformtargetaudience

Dialogue电子商务直播专员Doris（D）在和同事Kara（K）讨论直播推广的渠道和方法。D:Kara,weneedtoexpandtheaudienceforthenextlivestreaming.Whatdoyouthinkaretheeffectivepromotionchannels?K:Socialmediaisessential.Weshouldpostteaserclipsonmajorshort-videoplatformsandpopularsocialmediatocreatehype.D:Agreed,butwhatabouttargetingourexistingcustomerbase?Dialogue电子商务直播专员Doris（D）在和同事Kara（K）讨论直播推广的渠道和方法。K:Wecansendthempersonalizedinvitationswithspecialdiscountsviapopularsocialmedia.D:Goodpoint.Whataboutcooperatingwithinfluencers?K:That’ssmart.Theyhaveactiveaudiencesthattrusttheirsuggestions.Wecouldofferthemcommission-baseddeals.Dialogue电子商务直播专员Doris（D）在和同事Kara（K）讨论直播推广的渠道和方法。D:Andwhataboutin-apppromotion?Shouldweusetheplatform’sownadvertisingtools?K:Absolutely.Platformadvertisementscantargetspecificusergroups.D:Howaboutcross-promotionwithotherbrands?Dialogue电子商务直播专员Doris（D）在和同事Kara（K）讨论直播推广的渠道和方法。K:Greatidea!Wecouldco-hostalivestreamingorswapshoutoutswithcomplementarybrands.D:Anddon’tforgetaboutthepost-livestreamingpromotion.Weshouldrepackagehighlightsintoshortvideos.K:Exactly.Wecanalsoencourageviewerstoshareourcontentbyofferingsmallgiveaways.Dialogue电子商务直播专员Doris（D）在和同事Kara（K）讨论直播推广的渠道和方法。D:Perfect.Let’screateadetailedplancombiningallthesemethods.K:I’monboard.Thisplanshouldboostourlivestreamingaudiencebyatleast50%anddrivea30%salesgrowth.DialogueA.DecidewhetherthestatementsareTrue(T)orFalse(F).()1.Karasuggestsusingmajorshort-videoplatformsandpopularsocialmediaforteaserclips.()2.Theteamdecidesnottotargettheirexistingcustomerbasethroughsocialmedia.()3.Cross-promotionwithcomplementarybrandsisregardedasanineffectivestrategy.()4.Post-livestreamingpromotionincludesrepackaginghighlightsandoffering

giveawaystoencouragesharing.

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F

F

TB.MatchtheEnglishexpressionswiththeChinesetranslations.Drawlines.DialogueRole-playMakeadialoguebetweenDorisandKaraabouteffectivepromotionchannels.ReadingWhilelivestreamingitselfoffersdynamiccontent,itisthepromotionbehindthemthat1unlockstheirtruepotential.Effectivelivestreamingpromotionservesasapowerfulbridgetoconnectbrandswiththeirtargetaudiences.Byusingvariouschannelssuchassocialmedia,brandscanexpandthereachofalivestreaming.Forinstance,teaserclipscanstirthecuriosityofpotentialviewers,drawingthemtotunein.ReadingMoreover,livestreamingpromotionplaysacrucialroleinbuildingexpectationsandhype.Cross-promotingwithcomplementarybrandsfurtherextendsthelivestreaming’sinfluence.Awell-executedpromotionplancandrivehigherviewership.Thisincreasedaudienceengagement,inturn2,resultsinstrongerbrandawarenessandsignificantsalesgrowth.ReadingA.Fillintheblanksandchangetheformsifnecessary.1.AI-poweredchatbots___________ascustomerservicespecialists,instantlyansweringquestionsinlivestreamingshopping.2.Toboostyear-endsales,e-commerceplatformsoften___________holidaypromotionsforanadditionalweek.unlockserveextendstirserveextendReadingA.Fillintheblanksandchangetheformsifnecessary.3.Flashsaleswithcountdowntimers___________asenseofurgency,drivinginstantpurchases.4.AI-drivenpersonalizedrecommendations___________hiddenconsumerpreferences,boostinge-commerceplatforms’averageordervalue.unlockserveextendstirstirunlockReading1.itis...that...正是练习：Inlivestreamingshopping,itisthereal-timeinteractionbetweenhostsandaudiencesthatstimulatesconsumers’instantpurchasingdesire.中文：_________________________________________________________B.Learntheimportantphrasesinthetext.在直播购物中，正是主播与观众的实时互动激发了消费者的即时购买欲望。Reading2.inturn反过来练习：Lowerpricesattractmorebuyers,whichinturnpromotesanincreaseintotalsales.中文：_________________________________________________________B.Learntheimportantphr