电子基础商务及英语 7

电子商务英语E-commerceEnglishLesson1LivestreamingContentPlanningUnit4E-commerceLivestreamingSpecialistLesson2LivestreamingPromotionLesson3LivestreamingOptimizationStrategiesLesson1LivestreamingContentPlanningWarm-upDialogueRole-playTaskFurtherStudyReadingGoalLearntoplanlivestreamingcontent.Warm-upWritethecorrecttermbeloweachpicture.smarthomehealth&personalcaresports&outdoors1.______________________2._____________________3._____________________________

sports&outdoorssmarthomehealth&personalcareDialogue电子商务直播专员Doris（D）在和同事Kara（K）商量直播内容。D:Kara,weneedtochoosethelivestreamingcontent.Shouldwefocusonskincare,women’sclothing,orsomethingelse?K:Skincareispopular,butthemarketishighlycompetitive.D:True.Whataboutwomen’sclothing?K:Clothinghashighprofitmargins,butreturnscanbeanissueifsizesdon’tfit.Dialogue电子商务直播专员Doris（D）在和同事Kara（K）商量直播内容。D:Hmm,whatifwepromoteagriculturalproducts,likelocalfruitsororganicvegetables?K:That’sinteresting!Thegovernmentsupportsrurale-commerce,andthere’slesscompetition.Butweneedtoensurefreshdelivery.D:Right.Logisticsarechallenging.Maybewecouldpartnerwithlocalcourierservicesthatspecializeinfreshproduce.Dialogue电子商务直播专员Doris（D）在和同事Kara（K）商量直播内容。K:Goodidea.Wecouldalsosharestoriesaboutthefarm-to-tablejourneythroughliveinterviewswithfarmers.D:Exactly!Andwecancooperatewithlocalfarmsforfreshnessandtaste.Whatabouttheformat?Dialogue电子商务直播专员Doris（D）在和同事Kara（K）商量直播内容。K:Wecoulddocookingdemonstrationswiththeproducts,orhavefarmersasgueststosharetheirexperiences.D:Perfect!Let’stellthemanagerabouttheplanandsuggeststartingwithatriallivestreaming.DialogueA.Chooseaproperansweraccordingtothedialogue.()1.Whatisachallengeofskincare?A.Ahighlycompetitivemarket.B.Lowprofitmargins.C.Difficultiesinfindingcouriers.

ADialogueA.Chooseaproperansweraccordingtothedialogue.()2.Whyiswomen’sclothingchallengingforlivestreaming?A.Highdeliverycosts.B.Size-relatedreturnissues.C.Lackofgovernmentsupport.

BDialogue()3.WhichofthefollowingisNOTanadvantageofagriculturalproductsforlivestreaming?A.Lesscompetition.B.Governmentsupport.C.Highprofitmargins.

CA.Chooseaproperansweraccordingtothedialogue.Dialogue()4.Howdotheyplantosolvethedeliveryproblem?A.Partnerwithlocalcourierservices.B.Deliverproductsthemselves.C.Useoverseasshipping.

AA.Chooseaproperansweraccordingtothedialogue.B.MatchtheEnglishexpressionswiththeChinesetranslations.Drawlines.DialogueRole-playMakeadialoguebetweenDorisandKaraaboutpickingproductsforlivestreaming.ReadingInrecentyears,e-commercelivestreaminghasemergedas1apowerfultooltopromoteagriculturalproducts,helpingfarmersincreaseincomeanddrivingruralrevitalization.Throughlivebroadcasts,farmerscandirectlyshowcasefreshlocalproducelikeorganicvegetablesandseasonalfruitstoconsumersacrossthecountry.Thispracticecutsdownonmiddlemancostsandensuresthatfarmersearnmoreprofitsfromtheirhardwork.ReadingForexample,avillageinSichuanprovinceusedlivestreamingtosellitslocallygrownoranges.Withinamonth,thesalesincreasedby300%,greatlyimprovingthevillagers’livingstandards.Withthegovernmentsupportforrurale-commerce,anincreasingnumberof2villagesareadoptingthismodernsalesmodel.Asthistrendgrows,technologyprovestobeakeydriverinboostingruraldevelopment.ReadingA.Fillintheblanksandchangetheformsifnecessary.1.E-commerce___________thatdirectsalestoconsumerscanremovemiddlemenandincreaseprofitmargins.2.Smallfarmers___________higherprofitsbysellingdirectlytoconsumersthroughe-commerceplatforms.3.Livestreamersoftenshowcaseorganic___________toattractbuyers.4.Rurale-commercehas___________intoakeydriverforcuttingpoverty.produceearngrowproveprovesnearproducegrownReading1.emergeas成为练习：E-commercelivestreaminghasemergedasaprimarysalesmodelinrecentyears.中文：_________________________________________________________B.Learntheimportantphrasesinthetext.近年来，电子商务直播已成为一种主要的销售模式。Reading2.anincreasingnumberof越来越多的练习：Anincreasingnumberofruralvillagesareestablishinge-commercegroupstoselllocalproductsonline.中文：_________________________________________________________B.Learntheimportantphrasesinthetext.越来越多的乡村正在组建电子商务团队，以在线销售本地产品。TaskGroupdiscussion:talkabouttheadvantagesofpromotingagriculturalproductsone-commercelivestreamingplatforms.FurtherStudyLearnabouttheprinciplesofpickingtherightproductsfore-commercelivestreaming.Discusswithyourpartnerandunderstandthekeypoint.Choosingtherightproductsiskeytoasuccessfule-commercelivestreaming.Herearesomeimportantprinciplestofollow:First,knowyouraudience.Understandtheirneeds,preferences,andspendinghabits.Usesocialmediapollsordatatoolstoidentifyyouraudience’sage,location,andshoppingpatterns.FurtherStudyLearnabouttheprinciplesofpickingtherightproductsfore-commercelivestreaming.Discusswithyourpartnerandunderstandthekeypoint.Second,selecthigh-demandproductsandtra