电子基础商务及英语 8

电子商务英语E-commerceEnglishLesson1OnlineStoreOperationStrategiesUnit2E-commerceOperationSpecialistLesson2DataAnalysisandEvaluationLesson3ProductSelectionStrategiesLesson3ProductSelectionStrategiesWarm-upDialogueRole-playTaskFurtherStudyReadingGoalLearnaboutthestrategiesforproductselection.Warm-upWritethecorrecttermbeloweachpicture.surveytraditionalhairpincompetitor1._________________________2.________________3._________________traditionalhairpin

surveycompetitorDialogue电子商务运营专员Betty（B）在和运营主管Harry（H）讨论选品方向。B:Harry,I’vefinishedanalyzingthesalesdataandmarketresearchforouronlinestore.IthinkweshouldexpandourproductrangeintheChina-chiccategory.H:Oh,really?Whatmakesyousaythat,Betty?Dialogue电子商务运营专员Betty（B）在和运营主管Harry（H）讨论选品方向。B:Accordingtothedata,China-chicproducts,especiallyhanfu,havebeenverypopularoverthepastfewmonths.Thesalesvolumeissteadilyincreasing,andcustomerreviewsareextremelypositive.Moreover,ourmarketresearchshowsthatthereisagrowingdemandforproductsrelatedtofinetraditionalChinesecultureamongbothdomesticandinternationalcustomers.H:Iagreethathanfuhasalotofpotential.ButwhataboutotherChina-chicproducts?Dialogue电子商务运营专员Betty（B）在和运营主管Harry（H）讨论选品方向。B:Isupposeweshouldaddaccessoriesthatgowithhanfu,liketraditionalChinesejewelryandhairpins.Wecouldintroducesomemoderndesignsthatcombinetraditionalelements.Thisway,wecanattractabroaderaudiencewholovestheChina-chicstyle.H:Iliketheideaofexpandingintohanfuaccessoriesandmoderndesigns.Thatmatcheswellwithourbrand’sfocusonculturalandfashion.Let’sdosomemoreresearchonspecificproductsandsuppliers.Dialogue电子商务运营专员Betty（B）在和运营主管Harry（H）讨论选品方向。B:Noproblem.I’llstartgatheringmoreinformationandwecandiscussfurthernextweek.H:Great,thankyou,Betty.Thiswilldefinitelyhelpusmakebetterdecisionsforourproductselection.DialogueA.DecidewhetherthestatementsareTrue(T)orFalse(F).()1.Harryhascompletedtheanalysisofsalesdataandmarketresearchfortheonlinestore.()2.SalesdatasuggestthathanfuandotherChina-chicproductshavenotbeenpopularrecently.()3.HarrydisagreeswithBetty’sideaofexpandingtheproductrangeintheChina-chiccategory.()4.Harrythinksthattheideaofexpandingintohanfuaccessoriesandmoderndesignssuitsthebrand’sfocus.

F

F

T

TDialogueB.Chooseaproperansweraccordingtothedialogue.()1.WhathasBettyfinishedanalyzingfortheonlinestore?A.Customerreviews.B.Salesdataandmarketresearch.C.FinetraditionalChineseculturalproducts.()2.AccordingtoBetty,whichproductshavebeenverypopularoverthepastfewmonths?A.Modernclothing.B.China-chicproducts.C.TraditionalChinesejewelry.

B

BDialogue()3.WhydoesHarryliketheideaofexpandingintohanfuaccessoriesandmoderndesigns?A.Itwillimprovecustomerreviews.B.Itwillincreasesalesvolume.C.Itmatchesthebrand’sfocusonculturalheritageandfashion.()4.WhatdoesBettyplantodonextweek?A.Startgatheringmoreinformation.B.DiscussfurtherwithHarry.C.BothAandB.

C

CRole-playMakeadialoguebetweenBettyandHarryaboutproductselection.ReadingThesestrategieswillhelpyouselecttherightproductsforyouronlinestore.Usesurveysandsocialmediapollstounderstandtheneedsanddesiresofyourtargetcustomers.Gettoknowtheirpreferences,agerange,incomelevel,andshoppinghabits,soasto1continuouslymeettheirever-growingneedsforabetterlife.ReadingStayinformedaboutcurrentmarkettrendsthroughindustryreportsandsoon.Useonlinetoolstoidentifywhatproductsarecurrentlyindemandandwhichonesmightgainpopularityinthenearfuture.Investigatewhatyourcompetitorsareselling,theirpricingstrategies,andcustomerreviews.Lookformarketgapswhereyoucanoffersomethingbetterormoreunique.Understandingthecompetitionwillhelpyoustayaheadof2yourcompetitors.DialogueA.MatchtheEnglishexpressionswiththeChinesetranslations.Drawlines.Reading1.soasto以便练习：Weofferfreeshippingonordersaboveacertainamountsoastoboostonlinesales.中文：______________________________________________________________B.Learntheimportantphrasesinthetext.我们对超过一定金额的订单提供免费送货服务，以促进在线销售。Reading2.stayaheadof领先于练习：Wekeepupdatingoure-commerceplatformtostayaheadofthecompetition.中文：______________________________________________________________B.Learntheimportantphrasesinthetext.我们不断更新我们的电