电子基础商务及英语 10

电子商务英语E-commerceEnglishLesson1OnlineStoreOperationStrategiesUnit2E-commerceOperationSpecialistLesson2DataAnalysisandEvaluationLesson3ProductSelectionStrategiesLesson1OnlineStoreOperationStrategiesWarm-upDialogueRole-playTaskFurtherStudyReadingGoalLearntotalkaboutstrategiesforimprovingonlinestoresales.Warm-upWritethecorrecttermbeloweachpicture.keywordflashsaleresearchresults1._______________2.________________3.______________________

flashsale

keyword

researchresultsDialogue电子商务运营专员Betty（B）在和运营主管Harry（H）讨论提高网店销量的办法。H:Betty,ouronlinestore’ssalesvolumehasbeenabitflatlately.Doyouhaveanyeffectivestrategiestoboostit?B:Youknow,I’vebeenthinkingthatoptimizingourproductlistingsisthekey.Takeproducttitles,forexample.Weshoulduserelevantkeywordsthatcustomersoftensearchfor.Thisway,ourproductswillshowuphigherinsearchresults.Dialogue电子商务运营专员Betty（B）在和运营主管Harry（H）讨论提高网店销量的办法。H:That’sagoodpoint.Usingrelevantkeywordsintitleswilldefinitelyhelp.Whataboutotheraspects?B:Theproductdescriptionsalsoplayacrucialrole.Weshouldmakethemmoredetailed.Insteadofjustlistingfeatures,weneedtoexplainhowthesefeaturesbenefitcustomers.H:You’vegotapoint.Clearandbenefit-focuseddescriptionscanreallyattractcustomers.Whatelsedoyouthinkweshouldfocuson?Dialogue电子商务运营专员Betty（B）在和运营主管Harry（H）讨论提高网店销量的办法。B:Well,wealsoneedtoimprovethequalityofourimages.Rightnow,someofourphotoslookunclear.Thismightturncustomersaway.H:You’reright.High-qualityimagesareessentialforcustomertrust.Howdoyousuggestwestart?B:Wecanstartbyanalyzingthedataofourtop-sellingproductsandseewhichoneshaveroomforimprovementandfocusonthemfirst.Dialogue电子商务运营专员Betty（B）在和运营主管Harry（H）讨论提高网店销量的办法。H:Perfect.Let’screateaplanandgetstartedassoonaspossible.B:Great!I’mexcitedtoseetheresults.DialogueA.DecidewhetherthestatementsareTrue(T)orFalse(F).()1.Bettysuggeststhatusingrelevantkeywordsinproducttitlescanhelpimprovesearchresultsrankings.()2.Bettydoesn’tthinkitisnecessarytoexplainhowproductfeaturesbenefitcustomers.()3.Harrythinksthathigh-qualityimagesareimportantforbuildingcustomertrust.()4.HarryandBettydecidetostartbyanalyzingthedataoftheirleast-sellingproducts.

TF

T

FDialogueB.MatchtheEnglishexpressionswiththeChinesetranslations.Drawlines.Role-playMakeadialoguebetweenBettyandHarryaboutstrategiesforoptimizingproductlistings.ReadingOneeffectivepromotionalstrategyisofferingdiscountsorspecialoffers,suchas“BuyOne,GetOneFree”.Thesecanencourageprice-sensitivecustomerstopurchase.Anotherstrategyisrunninglimited-timepromotionstocreateasenseofurgency.Aflashsalecanmotivatecustomerstobuyquickly.Additionally,bundlingproductsisasmartwaytoincreasetheaverageordervalue.Combiningrelateditemsinto1apackageataslightlylowerpricethanbuyingthemseparatelycaneffectivelyattractcustomers.Thismakescustomersfeellike2theygetagooddeal.Finally,usingsocialmediaforpromotioncanhelpreachawideraudience.Wheninterestingcontentissharedandspecialdealsareofferedtofollowers,moretrafficcanbedriventotheonlinestore,ultimatelyboostingsales.Reading1.Customersare____________byspecialofferstobuyalot.2.Reducedpriceswill____________alargenumberofprice-sensitivecustomers.3.E-commerceplatformsallowcustomersgloballytodirectly____________

Chineseproducts.4.Davidwasgiventhejobof____________thedatafromtheonlinestoreintoastudy.A.Fillintheblanksandchangetheformsifnecessary.attractmotivatecombinepurchasemotivated

attractpurchasecombiningReading1.combine...into将……合并成……练习：Combiningcustomerfeedbackintoourproductdesignhelpsusimprovecustomersatisfaction.中文：______________________________________________________________B.Learntheimportantphrasesinthetext.将客户反馈整合到我们的产品设计中，有助于提高客户满意度。Reading2.feellike感觉像是练习：Afterasuccessfulmarketingcampaign,wefeellikewe’vemadeanimportantimpactonsales.中文：______________________________________________________________B.Learntheimportantphrasesinthetext.在一次成功的营销活动之后，我们觉得在销售方面取得了显著的成效。TaskGroupdiscussion:talkaboutmeasuresforboostingsalesinanonlinestore.FurtherStudyLearnaboutthesalesstrategiesofasuccessfulonlinestoreofChina-chicproducts.Discusswithyourpartnerandunderstandthekeypoint.Inrecentyears,China-chicproductshavegainedgreatpopularitybothdomesticallyandinternationally.HanfuWorld,asuccessfulonlinestore,specializes(专门从事)intraditionalChineseclothingandaccessories.Theirsalesstrategiesareworthlearningfrom.Firstly,HanfuWorldemphasizes(强调)high-qualitypictures,whichshowtheelegance(优雅)andbeautyoftheirproducts.Evenifcustomerscannottouchthefabricsinperson,thesehigh-qualitypicturesnotonlyattractcustomersbutalsobuildtrust.Further