电子商务英语 课件全套 Pre-Unit basic knowledge of e-commerce -Unit 5 E-commerce Logistics Specialis

电子商务英语E-commerceEnglishWarm-upDialogueRole-playTaskFurtherStudyReadingGoalLearnthemeaningandmodelsofe-commerce,aswellasdifferentpositionsinane-commercecompany.Pre-UnitWarm-upWritethecorrecttermbeloweachpicture.mobilepaymentpromotionwarehousecouriercustomerserviceshoppingcartphysicalstorelivestreaminge-commercemodel1._______________2.___________________3._________________

promotion

shoppingcartwarehouseWarm-upWritethecorrecttermbeloweachpicture.mobilepaymentpromotionwarehousecouriercustomerserviceshoppingcartphysicalstorelivestreaminge-commercemodel4.__________________5.__________________6._____________________

physicalstorelivestreaming

mobilepaymentWarm-upWritethecorrecttermbeloweachpicture.mobilepaymentpromotionwarehousecouriercustomerserviceshoppingcartphysicalstorelivestreaminge-commercemodel7._____________________8.________________9._________________________customerservicecourier

e-commercemodelDialogue电子商务公司的新员工培训会上，资深培训专员Fiona（F）在与新员工Allen（A）、Betty（B）、Carl（C）、Doris（D）、Eason（E）谈论电子商务。F:Goodmorning,everyone.Welcometothenewemployeetraining. Beforewestart,I’dliketoknowyourunderstandingofe-commerce.A:Simplyput,e-commerceissomethingaboutbuyingandsellingthings online.B:Exactly!Amongthedifferentmodelsofe-commerce,B2B(business- to-business),B2C(business-to-consumer),andC2C(consumer-to- consumer)arethreemajortypes.DialogueC:Itsoundseasy.Butitisnoteasytorunasuccessfule-commerce business.D:Ican’tagreemore.Itisimportanttobuildareliableanduser-friendly websiteorplatform.E:Speedylogisticsisalsocrucial.Everyonewantstheirorderstobe deliveredhomeassoonaspossible.电子商务公司的新员工培训会上，资深培训专员Fiona（F）在与新员工Allen（A）、Betty（B）、Carl（C）、Doris（D）、Eason（E）谈论电子商务。DialogueA:Ine-commerce,customerscan’ttouchorseetheproductsdirectly. Therefore,customerserviceplaysakeyroleaswell.B:Don’tforgettheconvenienceandsafetyofpayment.F:Allofyouhavemadegoodpoints.Next,Iwillshowyouaroundthe company.电子商务公司的新员工培训会上，资深培训专员Fiona（F）在与新员工Allen（A）、Betty（B）、Carl（C）、Doris（D）、Eason（E）谈论电子商务。DialogueA.DecidewhetherthestatementsareTrue(T)orFalse(F).()1.Thereareonlythreetypesofe-commerce.()2.Dorisdoesn’tagreewithCarl.()3.Fastdeliveryisimportantfore-commerce.()4.Bettythinkstheconvenienceandsafetyofpaymentisalsoimportant.

F

F

T

TDialogueB.Fillintheblanksandchangetheformsifnecessary.employeecrucialdeliverplatform1.ThecompanywillcombineAI(artificialintelligence)withitse-commerce____________forbetterservice.2.Heisa(n)____________atanInternetcompany.3.Hehadmanagersunderhimbuttookthe____________decisionshimself.4.Around2.7millionparcelswere____________bydronesacrossthecountryplatform

employee

crucial

deliveredRole-playMakeadialoguebetweenFionaandthenewemployeesontheirwayaroundthecompany.Youmayneedthewordsandexpressionsbelow.ReadingInrecentyears,e-commerceinChinahasdevelopedrapidly.Duetoitsgreatconvenience,anincreasingnumberof1Chineseconsumersareturningtoonlineshoppingfromtraditionalphysicalstores.Thereare2differente-commerceplatformswitharichvarietyofproductsatcompetitiveprices.Theyhaveattractedhundredsofmillionsofusers.ReadingThisfastgrowthhasgreatlyboostedChina’sdigitaleconomy.E-commercepromotesdigitalpayment,logisticsdigitalization,andbigdataapplication.Inbrief,e-commercehasbecomeoneoftheimportantdriversofChina’sdigitaleconomydevelopment.Itopensupneweconomicmodelsandgrowthopportunities.ReadingA.MatchtheEnglishexpressionswiththeChinesetranslations.Drawlines.Reading1.dueto由于练习：Duetothefastdeliveryservice,onlineshoppinghaswonmorecustomers.中文：______________________________________________________B.Learntheimportantphrasesinthetext.

由于配送快捷，网购赢得了更多消费者。Reading2.therebe有练习：ThereisstillgreatpotentialinChina’se-commercemarket.中文：______________________________________________________B.Learntheimportantphrasesinthetext.中国的电子商务市场仍然有巨大的潜力。TaskGroupdiscussion:talkabouttheadvantagesanddisadvantagesofe-commerce.

FurtherStudyLearnaboutpositionsinane-commercecompany.Discusswithyourpartnerandunderstandthekeypoint.FurtherStudyLearnaboutpositionsinane-commercecompany.Discusswithyourpartnerandunderstandthekeypoint.FurtherStudyLearnaboutpositionsinane-commercecompany.Discusswithyourpartnerandunderstandthekeypoint.FurtherStudyLearnaboutpositionsinane-commercecompany.Discusswithyourpartnerandunderstandthekeypoint.ThankYou电子商务英语E-commerceEnglishLesson1CustomerInquiryandCommunicationUnit1E-commerceCustomerServiceSpecialistLesson2OrderProcessingandFollow-up

Lesson3CustomerRelationshipMaintenanceLesson1CustomerInquiryandCommunicationWarm-upDialogueRole-playTaskFurtherStudyReadingGoalLearntohandlecustomerinquiriesandcommunicatewithcustomers.Warm-upWritethecorrecttermbeloweachpicture.e-walletorderstatuschatbotcatalogdiscountcreditcard1._______________2.________________3._________________

discount

creditcard

orderstatusWarm-upWritethecorrecttermbeloweachpicture.e-walletorderstatuschatbotcatalogdiscountcreditcard4._______________5.________________6._________________

catalogchatbote-walletDialogue电子商务客服专员Allen（A）在回答顾客Grace（G）关于产品基本信息和促销活动的问题。A:Goodmorning!ThisisAllen,thee-commercecustomerservicespecialist.HowcanIhelpyou?G:Morning.Gracespeaking.I’vebeenseeingBingDwenDweneverywhere!I’dliketoknowmoreaboutit.A:Hi,Grace.Recently,BingDwenDwenhasgainedworldwidepopularity.ItscombinationofChinesecultureandtheOlympicspiritmakespeopleofallageslikeit.Dialogue电子商务客服专员Allen（A）在回答顾客Grace（G）关于产品基本信息和促销活动的问题。G:Nowonderit’ssopopular.What’sitmadeof？A:BingDwenDwen’sbodyismainlymadeofplushfabric,andthetransparentoutershellismadeofsilicone.G:Cool!Whatcolorisit?A:BingDwenDwenismostlywhite.TherearesomeOlympic-relatedcoloredpatternsonitsfaceandbody,likeblue,red,andyellow.Dialogue电子商务客服专员Allen（A）在回答顾客Grace（G）关于产品基本信息和促销活动的问题。G:Gotit.Arethereanypromotions?A:Now,ifyoubuytwoitems,youcangeta10%discount.G:Thatsoundsgreat.I’llthinkaboutit.Thanks!A:Mypleasure.Ifyouhaveanyotherquestions,pleasefeelfreetocall.Haveaniceday!DialogueA.DecidewhetherthestatementsareTrue(T)orFalse(F).()1.Graceisane-commercecustomerservicespecialist.()2.BingDwenDwenisnotpopularoutsideChina.()3.ThedesignofBingDwenDwencombinesChinesecultureandtheOlympicspirit.()4.Graceisencouragedtocallifshehasanyquestions.

F

F

T

TDialogueB.Chooseaproperansweraccordingtothedialogue.()1.WhoisGrace?A.Acustomerservicespecialist.B.Acustomerservicemanager.C.Acustomer.()2.WhyisBingDwenDwensopopular?A.Becauseofitsmoderndesignandlowprice.B.BecauseofitscombinationofChinesecultureandtheOlympicspirit.C.Becauseofitssimpleshapeandlightweight.

C

BDialogueB.Chooseaproperansweraccordingtothedialogue.()3.WhatisBingDwenDwen’sbodymainlymadeof?A.Cotton.B.Plastic.C.Plushfabric.()4.WhatcolorisBingDwenDwenmostly?A.White.B.Yellow.C.Red.

C

ARole-playMakeadialoguebetweenAllenandGraceabouttheBingDwenDwen’smaterials,colors,andongoingpromotions.ReadingShoppingonlineiseasy.First,findtheitemsyoulikeandaddthemtoyourcart.Then,checkyourcartcarefullytomakesure1everythingiscorrect.Afterthat,chooseyourpaymentmethod.Youcanpaywithacreditcard,debitcard,orpopulare-walletapps.ReadingOnceyoupay,thesellerwillstartpreparingyourorder.Usually,theywillshipyouritemswithin1to3days.Ifit’saspecialproductoronsale2,itmighttakealittlelonger.Youcanchecktheorderstatusonthewebsitetoknowwhenyouritemswillarrive.Happyshopping!Reading1.Chinesee-commerceplatformshave___________increasingglobalpopularity.2.Ifindcross-borderonlineshoppingveryconvenientand___________areoftenavailable.3.Thecompanyplaceda(n)___________forover1millionsetsofNeZha2merchandisebecauseofthehugesuccessofthefilm.4.Mostoftheproductsare___________directlyfromfactoriesorwarehousesinChina.A.Fillintheblanksandchangetheformsifnecessary.ordershipdiscountgain

gained

discounts

order

shippedReading1.makesure确保练习：Westandreadytomakesureyourordersarrivesmoothly.中文：_______________________________________________________B.Learntheimportantphrasesinthetext.

我们随时做好准备，确保您的订单顺利送达。Reading2.onsale折价销售练习：Heboughtasportsjacketonsaleonane-commerceplatform.中文：_______________________________________________________B.Learntheimportantphrasesinthetext.他在一个电子商务平台上买了一件打折的运动夹克。TaskGroupdiscussion:talkaboutmeasuresforoptimizingthepre-salescustomerserviceprocess.FurtherStudyLearnaboutmeasuresforoptimizingthepre-salescustomerserviceprocess.Discusswithyourpartnerandunderstandthekeypoint.Toimprovethepre-salescustomerserviceprocessandenhancetheshoppingexperience,wecantakeseveralsteps.First,traincustomerservicestafftoanswerproductquestionsaccuratelyandquicklywherecustomersmayhavedoubtsaboutproductdetails.Second,createaFAQ(FrequentlyAskedQuestions)sectiononthee-commerceplatformforcommonqueries(询问).Third,makecustomerservicesmarterbyusinganAI-powerede-commercechatbot.Finally,regularlyanalyzecustomerfeedbacktoidentifyandfixproblemsintheprocess.Thesemeasureswillcontributetothelong-termandhigh-qualitydevelopmentofthee-commerceindustry.ThankYou电子商务英语E-commerceEnglishLesson1CustomerInquiryandCommunicationUnit1E-commerceCustomerServiceSpecialistLesson2OrderProcessingandFollow-up

Lesson3CustomerRelationshipMaintenanceLesson2OrderProcessingandFollow-upWarm-upDialogueRole-playTaskFurtherStudyReadingGoalLearntoprocessandfollowuponorders.Warm-upWritethecorrecttermbeloweachpicture.deliverytrackinginstantnotificationcustomersatisfaction1._______________________2._____________________3.__________________________instantnotificationdeliverytrackingcustomersatisfactionDialogue电子商务客服专员Allen（A）在为顾客Grace（G）修改订单。A:Goodafternoon,Grace.ThisisAllenfromthecustomerservicedepartment.I’mgladyoucalledback.HowcanIhelpyoutoday?G:Hi,Allen.I’veplacedanorderfortwoBingDwenDwenplushtoys,butIneedtomakesomechanges.A:Noproblem.Whatkindofchangesdoyouneed?Dialogue电子商务客服专员Allen（A）在为顾客Grace（G）修改订单。G:First,I’dliketochangethesize.Iorderedthesmallsize,butnowIthinkthelargeonewouldbebetter.I’mafraidthesmallsizemightnotseembigenoughformygrandma.A:Thelargesizeisindeedmoreeye-catchingandsuitablefordisplay.I’llupdatethesizeinyourorderrightaway.Isthereanythingelseyou’dliketochange?Dialogue电子商务客服专员Allen（A）在为顾客Grace（G）修改订单。G:Yes.Ialsoneedtochangetheshippingaddresstomymum’splaceinsteadofmyown.I’lltexttheaddresstoyoulater.A:Okay,I’llupdatetheaddressinoursystemassoonasIreceiveit.G:Wouldyoupleasehaveitdeliveredassoonaspossible?Iwanttosurprisemygrandmaonherbirthdaynextweek.Dialogue电子商务客服专员Allen（A）在为顾客Grace（G）修改订单。A:I’llprioritizeyourorderandmakesureit’sshippedoutpromptly.Youcantrackthedeliveryprogressonourwebsite.G:That’swonderful.Thankyousomuch,Allen.You’vebeenreallyhelpful.A:It’smypleasure,Grace.Ifyouneedfurtherassistance,don’thesitatetocontactme.Haveagreatday!DialogueA.DecidewhetherthestatementsareTrue(T)orFalse(F).()1.GracecalledAllenforthefirsttime.()2.Gracehasn’tplacedanorderforBingDwenDwenyet.()3.GracewilltellAllenthenewshippingaddressbytexting.()4.GracewantstheBingDwenDwentobedeliveredassoonaspossiblebecausehergrandma’sbirthdayisnextweek.

F

F

T

TDialogueB.Chooseaproperansweraccordingtothedialogue.()1.WhatsizeofBingDwenDwendidGraceorder?A.Thesmallsize.B.Thelargesize.C.Themediumsize.()2.WhydoesGracewanttochangethesizeoftheorder?A.Shethinksthelargesizeistoobig.B.Shewantsamoreeye-catchingonefordisplay.C.She’safraidthesmallsizeistoosmallforhergrandma.

A

CDialogueB.Chooseaproperansweraccordingtothedialogue.()3.WheredoesGracewanttochangetheshippingaddressto?A.Herownplace.B.Hermum’splace.C.Hergrandma’splace.()4.HowcanGracetrackthedeliveryprogress?A.BycallingAllen.B.BytextingAllen.C.Bycheckingthewebsite.

B

CRole-playMakeadialoguebetweenAllenandGraceaboutmodifyinganorder.ReadingReading1.Thee-commerceplatformis____________topromoteChineseintangibleculturalheritage.2.Thecompanyregularly__________itssoftwaretofixbugs.3.Inresponsetothecustomers’__________,thecompanyisactivelydevelopingnewproducts.4.Techniciansworktogetherto__________theirproductsmeetthedemandsofthemarket.A.Fillintheblanksandchangetheformsifnecessary.ensureupdateestablishrequest

established

updates

requests

ensureReading1.haveabigeffecton对……有很大影响练习：E-commercehasabigeffectonthetraditionaleconomy.中文：_______________________________________________________B.Learntheimportantphrasesinthetext.电子商务对传统经济有很大的影响。Reading2.put...intopractice将……付诸实践练习：Weshouldputthepromiseof“QualityFirst”intopractice.中文：_______________________________________________________B.Learntheimportantphrasesinthetext.我们应该将“质量第一”的承诺付诸实践。TaskGroupdiscussion:talkaboutmeasuresforoptimizingordermodification.FurtherStudyLearnaboutlogisticsupdates.Discusswithyourpartnerandunderstandthekeypoint.Customerscanbasicallycheckthelogisticsinformationateverystageofthelogisticsprocess.Thisenablescustomerstokeeptrackoftheorderstatusatanytime.Takealookatthefollowingordertrackingsheet,whichclearlyshowstheentirejourneyofanorderfromplacementtodelivery.FurtherStudyFurtherStudyThankYou电子商务英语E-commerceEnglishLesson1CustomerInquiryandCommunicationUnit1E-commerceCustomerServiceSpecialistLesson2OrderProcessingandFollow-up

Lesson3CustomerRelationshipMaintenanceLesson3CustomerRelationshipMaintenanceWarm-upDialogueRole-playTaskFurtherStudyReadingGoalLearntomaintainstablecustomerrelationships.Warm-upWritethecorrecttermbeloweachpicture.customerreviewsellerratingfeedbackform1._________________2.__________________3.____________________sellerrating

customerreviewfeedbackformDialogue电子商务客服专员Allen（A）在为顾客Grace（G）换货。A:Goodmorning.ThisisAllenfromthecustomerservicedepartment.HowcanIhelpyou?G:Morning,Allen.It’sGrace.Ireceivedthetwolarge-sizedBingDwenDwenplushtoys.Mygrandmalovesthemverymuch.Sheputoneonherbookshelfandalsowantstohangoneonherbag.However,thelarge-sizedoneistoobigforthat.So,IwasthinkingifIcouldexchangeoneofthemforasmall-sizedone.Dialogue电子商务客服专员Allen（A）在为顾客Grace（G）换货。A:Noproblem.Exchangingitemsisquitestraightforward.First,youneedtofilloutanexchangeformonoure-commerceplatform.Youcanfinditinthe“MyOrders”section.G:Gotit.ThenwhatshouldIdo?A:Onceyourexchangeapplicationisapproved,pleasesendbackthelarge-sizedplushtoy.Dialogue电子商务客服专员Allen（A）在为顾客Grace（G）换货。G:DoIneedtopayforanythingduringthisprocess?A:No,youdon’t.Aslongasitmeetsourexchangepolicy,wecoverallthecostsrelatedtotheexchange.G:Great!AndwhencanIexpecttoreceivethesmallone?Dialogue电子商务客服专员Allen（A）在为顾客Grace（G）换货。A:Afterwereceivethereturnedlargeplushtoyandconfirmit’singoodcondition,we’llshipoutthesmallonetoyouimmediately.G:Thankyousomuch,Allen.A:You’rewelcome,Grace.Ifyouhaveanyotherquestionsduringthisprocess,feelfreetocallus.Haveaniceday!DialogueA.DecidewhetherthestatementsareTrue(T)orFalse(F).()1.Gracereceivedtwolarge-sizedBingDwenDwenplushtoys.()2.Toexchangetheitem,Gracedoesn’tneedtofilloutanapplicationform.

()3.Gracehastopayfortheexchangeprocess.()4.Afterreceivingthereturnedlarge-sizedplushtoy,Allen’scompanywillshipoutthesmall-sizedoneimmediatelywithoutcheckingitscondition.

T

F

F

FDialogueB.Orderthefollowingstepsofgoodsexchangefromatodaccordingtothedialogue.()1.Thee-commerceplatformshipsouttheexchangeditemafterconfirmingthereturneditemisingoodcondition.()2.Filloutanexchangeformonthee-commerceplatform.()3.Theexchangeapplicationisapprovedbythee-commerceplatform.()4.Sendbacktheitemyouwanttoexchangetotheplatform.

d

a

b

cRole-playMakeadialoguebetweenAllenandGraceaboutthereturnandexchangeoftheBingDwenDwenplushtoy.ReadingInthecompetitivee-commerceindustry,anefficientreturnandexchangeprocessiscrucialformaintaininggoodcustomerrelationships.Toimprovecustomersatisfaction,e-commercecompaniestakethefollowingmeasuresto1optimizetheprocess:1.Simplifytheapplicationprocess.2.Setupaquickreviewprocess.3.Offeradoor-to-doorpick-upservice.4.Ensurereal-timetrackingofreturneditems.5.Analyzedataonreturnsandexchangestopreventproblems.ReadingMoreover,clearguidelinesareprovidedonwebsites,andcustomerservicespecialistsaretrainedtohandlerequestspromptlyandproperly.Byprioritizingconvenience,e-commerceplatformsnotonlyimprovecustomerloyaltybutalso2boosttheirreputation,turningapotentiallynegativeexperienceintoapositiveone.Reading1.Agood____________canbeapowerfulmarketingtooline-commerce.2.Wearetakingstepsto____________pollution.3.Thee-commerceplatformhasreceived____________feedbackduetoitsgoodcustomerservice.4.Inorderto____________long-termdevelopment,restaurantsshouldfocusonfooditself.A.Fillintheblanksandchangetheformsifnecessary.maintainpreventreputationpositivereputationpreventpositive

maintainReading1.takemeasuresto采取措施练习：Thecompanytakesmeasurestocontrolrisks.中文：_______________________________________________________B.Learntheimportantphrasesinthetext.

公司采取措施来控制风险。Reading2.notonly...butalso...不仅……而且……练习：Ouronlinestoreoffersnotonlyqualityproductsbutalsoexcellentcustomerservice.中文：_______________________________________________________B.Learntheimportantphrasesinthetext.我们的网店不仅提供优质产品，还提供卓越的客户服务。TaskGroupdiscussion:talkaboutmeasuresforoptimizingtheafter-salescustomerserviceprocess.FurtherStudyLearnabouttheprocessofdealingwithacomplaint.Discusswithyourpartnerandunderstandthekeypoint.ThankYou电子商务英语E-commerceEnglishLesson1OnlineStoreOperationStrategiesUnit2E-commerceOperationSpecialistLesson2DataAnalysisandEvaluationLesson3ProductSelectionStrategiesLesson1OnlineStoreOperationStrategiesWarm-upDialogueRole-playTaskFurtherStudyReadingGoalLearntotalkaboutstrategiesforimprovingonlinestoresales.Warm-upWritethecorrecttermbeloweachpicture.keywordflashsaleresearchresults1._______________2.________________3.______________________

flashsale

keyword

researchresultsDialogue电子商务运营专员Betty（B）在和运营主管Harry（H）讨论提高网店销量的办法。H:Betty,ouronlinestore’ssalesvolumehasbeenabitflatlately.Doyouhaveanyeffectivestrategiestoboostit?B:Youknow,I’vebeenthinkingthatoptimizingourproductlistingsisthekey.Takeproducttitles,forexample.Weshoulduserelevantkeywordsthatcustomersoftensearchfor.Thisway,ourproductswillshowuphigherinsearchresults.Dialogue电子商务运营专员Betty（B）在和运营主管Harry（H）讨论提高网店销量的办法。H:That’sagoodpoint.Usingrelevantkeywordsintitleswilldefinitelyhelp.Whataboutotheraspects?B:Theproductdescriptionsalsoplayacrucialrole.Weshouldmakethemmoredetailed.Insteadofjustlistingfeatures,weneedtoexplainhowthesefeaturesbenefitcustomers.H:You’vegotapoint.Clearandbenefit-focuseddescriptionscanreallyattractcustomers.Whatelsedoyouthinkweshouldfocuson?Dialogue电子商务运营专员Betty（B）在和运营主管Harry（H）讨论提高网店销量的办法。B:Well,wealsoneedtoimprovethequalityofourimages.Rightnow,someofourphotoslookunclear.Thismightturncustomersaway.H:You’reright.High-qualityimagesareessentialforcustomertrust.Howdoyousuggestwestart?B:Wecanstartbyanalyzingthedataofourtop-sellingproductsandseewhichoneshaveroomforimprovementandfocusonthemfirst.Dialogue电子商务运营专员Betty（B）在和运营主管Harry（H）讨论提高网店销量的办法。H:Perfect.Let’screateaplanandgetstartedassoonaspossible.B:Great!I’mexcitedtoseetheresults.DialogueA.DecidewhetherthestatementsareTrue(T)orFalse(F).()1.Bettysuggeststhatusingrelevantkeywordsinproducttitlescanhelpimprovesearchresultsrankings.()2.Bettydoesn’tthinkitisnecessarytoexplainhowproductfeaturesbenefitcustomers.()3.Harrythinksthathigh-qualityimagesareimportantforbuildingcustomertrust.()4.HarryandBettydecidetostartbyanalyzingthedataoftheirleast-sellingproducts.

TF

T

FDialogueB.MatchtheEnglishexpressionswiththeChinesetranslations.Drawlines.Role-playMakeadialoguebetweenBettyandHarryaboutstrategiesforoptimizingproductlistings.ReadingOneeffectivepromotionalstrategyisofferingdiscountsorspecialoffers,suchas“BuyOne,GetOneFree”.Thesecanencourageprice-sensitivecustomerstopurchase.Anotherstrategyisrunninglimited-timepromotionstocreateasenseofurgency.Aflashsalecanmotivatecustomerstobuyquickly.Additionally,bundlingproductsisasmartwaytoincreasetheaverageordervalue.Combiningrelateditemsinto1apackageataslightlylowerpricethanbuyingthemseparatelycaneffectivelyattractcustomers.Thismakescustomersfeellike2theygetagooddeal.Finally,usingsocialmediaforpromotioncanhelpreachawideraudience.Wheninterestingcontentissharedandspecialdealsareofferedtofollowers,moretrafficcanbedriventotheonlinestore,ultimatelyboostingsales.Reading1.Customersare____________byspecialofferstobuyalot.2.Reducedpriceswill____________alargenumberofprice-sensitivecustomers.3.E-commerceplatformsallowcustomersgloballytodirectly____________

Chineseproducts.4.Davidwasgiventhejobof____________thedatafromtheonlinestoreintoastudy.A.Fillintheblanksandchangetheformsifnecessary.attractmotivatecombinepurchasemotivated

attractpurchasecombiningReading1.combine...into将……合并成……练习：Combiningcustomerfeedbackintoourproductdesignhelpsusimprovecustomersatisfaction.中文：______________________________________________________________B.Learntheimportantphrasesinthetext.将客户反馈整合到我们的产品设计中，有助于提高客户满意度。Reading2.feellike感觉像是练习：Afterasuccessfulmarketingcampaign,wefeellikewe’vemadeanimportantimpactonsales.中文：______________________________________________________________B.Learntheimportantphrasesinthetext.在一次成功的营销活动之后，我们觉得在销售方面取得了显著的成效。TaskGroupdiscussion:talkaboutmeasuresforboostingsalesinanonlinestore.FurtherStudyLearnaboutthesalesstrategiesofasuccessfulonlinestoreofChina-chicproducts.Discusswithyourpartnerandunderstandthekeypoint.Inrecentyears,China-chicproductshavegainedgreatpopularitybothdomesticallyandinternationally.HanfuWorld,asuccessfulonlinestore,specializes(专门从事)intraditionalChineseclothingandaccessories.Theirsalesstrategiesareworthlearningfrom.Firstly,HanfuWorldemphasizes(强调)high-qualitypictures,whichshowtheelegance(优雅)andbeautyoftheirproducts.Evenifcustomerscannottouchthefabricsinperson,thesehigh-qualitypicturesnotonlyattractcustomersbutalsobuildtrust