电子商务英语 课件Unit 2 E-commerce Operation Specialist

电子商务英语E-commerceEnglishLesson1OnlineStoreOperationStrategiesUnit2E-commerceOperationSpecialistLesson2DataAnalysisandEvaluationLesson3ProductSelectionStrategiesLesson1OnlineStoreOperationStrategiesWarm-upDialogueRole-playTaskFurtherStudyReadingGoalLearntotalkaboutstrategiesforimprovingonlinestoresales.Warm-upWritethecorrecttermbeloweachpicture.keywordflashsaleresearchresults1._______________2.________________3.______________________

flashsale

keyword

researchresultsDialogue电子商务运营专员Betty（B）在和运营主管Harry（H）讨论提高网店销量的办法。H:Betty,ouronlinestore’ssalesvolumehasbeenabitflatlately.Doyouhaveanyeffectivestrategiestoboostit?B:Youknow,I’vebeenthinkingthatoptimizingourproductlistingsisthekey.Takeproducttitles,forexample.Weshoulduserelevantkeywordsthatcustomersoftensearchfor.Thisway,ourproductswillshowuphigherinsearchresults.Dialogue电子商务运营专员Betty（B）在和运营主管Harry（H）讨论提高网店销量的办法。H:That’sagoodpoint.Usingrelevantkeywordsintitleswilldefinitelyhelp.Whataboutotheraspects?B:Theproductdescriptionsalsoplayacrucialrole.Weshouldmakethemmoredetailed.Insteadofjustlistingfeatures,weneedtoexplainhowthesefeaturesbenefitcustomers.H:You’vegotapoint.Clearandbenefit-focuseddescriptionscanreallyattractcustomers.Whatelsedoyouthinkweshouldfocuson?Dialogue电子商务运营专员Betty（B）在和运营主管Harry（H）讨论提高网店销量的办法。B:Well,wealsoneedtoimprovethequalityofourimages.Rightnow,someofourphotoslookunclear.Thismightturncustomersaway.H:You’reright.High-qualityimagesareessentialforcustomertrust.Howdoyousuggestwestart?B:Wecanstartbyanalyzingthedataofourtop-sellingproductsandseewhichoneshaveroomforimprovementandfocusonthemfirst.Dialogue电子商务运营专员Betty（B）在和运营主管Harry（H）讨论提高网店销量的办法。H:Perfect.Let’screateaplanandgetstartedassoonaspossible.B:Great!I’mexcitedtoseetheresults.DialogueA.DecidewhetherthestatementsareTrue(T)orFalse(F).()1.Bettysuggeststhatusingrelevantkeywordsinproducttitlescanhelpimprovesearchresultsrankings.()2.Bettydoesn’tthinkitisnecessarytoexplainhowproductfeaturesbenefitcustomers.()3.Harrythinksthathigh-qualityimagesareimportantforbuildingcustomertrust.()4.HarryandBettydecidetostartbyanalyzingthedataoftheirleast-sellingproducts.

TF

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FDialogueB.MatchtheEnglishexpressionswiththeChinesetranslations.Drawlines.Role-playMakeadialoguebetweenBettyandHarryaboutstrategiesforoptimizingproductlistings.ReadingOneeffectivepromotionalstrategyisofferingdiscountsorspecialoffers,suchas“BuyOne,GetOneFree”.Thesecanencourageprice-sensitivecustomerstopurchase.Anotherstrategyisrunninglimited-timepromotionstocreateasenseofurgency.Aflashsalecanmotivatecustomerstobuyquickly.Additionally,bundlingproductsisasmartwaytoincreasetheaverageordervalue.Combiningrelateditemsinto1apackageataslightlylowerpricethanbuyingthemseparatelycaneffectivelyattractcustomers.Thismakescustomersfeellike2theygetagooddeal.Finally,usingsocialmediaforpromotioncanhelpreachawideraudience.Wheninterestingcontentissharedandspecialdealsareofferedtofollowers,moretrafficcanbedriventotheonlinestore,ultimatelyboostingsales.Reading1.Customersare____________byspecialofferstobuyalot.2.Reducedpriceswill____________alargenumberofprice-sensitivecustomers.3.E-commerceplatformsallowcustomersgloballytodirectly____________

Chineseproducts.4.Davidwasgiventhejobof____________thedatafromtheonlinestoreintoastudy.A.Fillintheblanksandchangetheformsifnecessary.attractmotivatecombinepurchasemotivated

attractpurchasecombiningReading1.combine...into将……合并成……练习：Combiningcustomerfeedbackintoourproductdesignhelpsusimprovecustomersatisfaction.中文：______________________________________________________________B.Learntheimportantphrasesinthetext.将客户反馈整合到我们的产品设计中，有助于提高客户满意度。Reading2.feellike感觉像是练习：Afterasuccessfulmarketingcampaign,wefeellikewe’vemadeanimportantimpactonsales.中文：______________________________________________________________B.Learntheimportantphrasesinthetext.在一次成功的营销活动之后，我们觉得在销售方面取得了显著的成效。TaskGroupdiscussion:talkaboutmeasuresforboostingsalesinanonlinestore.FurtherStudyLearnaboutthesalesstrategiesofasuccessfulonlinestoreofChina-chicproducts.Discusswithyourpartnerandunderstandthekeypoint.Inrecentyears,China-chicproductshavegainedgreatpopularitybothdomesticallyandinternationally.HanfuWorld,asuccessfulonlinestore,specializes(专门从事)intraditionalChineseclothingandaccessories.Theirsalesstrategiesareworthlearningfrom.Firstly,HanfuWorldemphasizes(强调)high-qualitypictures,whichshowtheelegance(优雅)andbeautyoftheirproducts.Evenifcustomerscannottouchthefabricsinperson,thesehigh-qualitypicturesnotonlyattractcustomersbutalsobuildtrust.FurtherStudySecondly,theyofferpersonalizedcustomerservice.Theirteamiswell-trainedtoanswerquestionsaboutthehistoryandculturalmeaningofeachitem.Thiseducationalapproachhelpscustomersfeelmoreconnectedtotheproducts.Lastly,HanfuWorldusessocialmediaeffectively.Bysharingcustomerphotosandstories,theycreateacommunityaroundtheirbrand.Thisstrategyencouragesword-of-mouthmarketing(口碑营销).HanfuWorldcombinestraditionalculturewithe-commerce.Thisapproachachievesawin-winsituation(双赢局面)forculturalinheritance(传承)andeconomicprosperity(繁荣).ThankYou电子商务英语E-commerceEnglishLesson1OnlineStoreOperationStrategiesUnit2E-commerceOperationSpecialistLesson2DataAnalysisandEvaluationLesson3ProductSelectionStrategiesLesson2DataAnalysisandEvaluationWarm-upDialogueRole-playTaskFurtherStudyReadingGoalLearntoanalyzeandevaluaterelevante-commercedata.Warm-upWritethecorrecttermbeloweachpicture.searchenginesalesperformancesocialmedia1.__________________2.___________________3._______________________socialmediasearchenginesalesperformanceDialogue电子商务运营专员Betty（B）在为运营主管Harry（H）分析网店流量数据。B:Goodmorning,Harry.Ianalyzedthetrafficdataforouronlinestoreoverthepastmonth.H:Morning,Betty.What’stheoverallsituation?B:Well,ourmaintrafficsourcesaresearchengines,socialmedia,anddirectvisits.Searchenginesbringusthelargestvolumeoftraffic,accountingforabout45%.Socialmediacontributesaround25%,anddirectvisitsmakeuptheremaining30%.Dialogue电子商务运营专员Betty（B）在为运营主管Harry（H）分析网店流量数据。H:Isee.Howaboutvisitors’behavior?Whatarethepageviews,averagedwelltime,andbounceratelike?B:Thepageviewsaresatisfactory,withanaverageof5pagespervisitor.However,theaveragedwelltimeisabitshort,onlyabout2minutes.Andthebouncerateisrelativelyhigh,around40%.H:That’snotideal.Weneedtoimprovethequantityandqualityofourtraffic.Anysuggestions?Dialogue电子商务运营专员Betty（B）在为运营主管Harry（H）分析网店流量数据。B:Toincreasetrafficquantity,wecoulduseourSEO(searchengineoptimization)strategiestorankhigherinsearchengines.Toimprovetrafficquality,weneedtospeedupthepageloadingtimeandmakethewebsitemoreuser-friendly.H:Soundsgood.Let’sstartwiththesemeasuresandmonitorthedatacloselytoseetheeffects.Thankyouforyouranalysis,Betty.B:You’rewelcome,Harry.I’llkeepaneyeonthedataandupdateyouregularly.DialogueA.Chooseaproperansweraccordingtothedialogue.()1.Whatisthelargestsourceoftrafficfortheonlinestore?A.Socialmedia.B.Directvisits.C.Searchengines.()2.Whatistheaveragenumberofpagesviewedpervisitor?A.2pages.B.5pages.C.7pages.

C

BDialogueA.Chooseaproperansweraccordingtothedialogue.()3.WhichofthefollowingisNOTasuggestionforimprovingtrafficquantityandquality?A.UsingSEOstrategiestorankhigherinsearchengines.B.Creatingmoreengagingandshareablecontentforsocialmedia.C.Increasingthenumberofadvertisementsonthewebsite.CDialogueA.Chooseaproperansweraccordingtothedialogue.()4.WhatdoesHarrysuggesttheydoafterdiscussingthesuggestionsforimprovingtraffic?A.Ignorethedataandmoveon.B.Startimplementingthemeasuresandmonitorthedataclosely.C.Waitformoredatabeforetakinganyaction.

BDialogueB.MatchtheEnglishexpressionswiththeChinesetranslations.Drawlines.Role-playMakeadialoguebetweenBettyandHarrytoanalyzethetrafficdataandvisitors’behaviorfortheonlinestore.ReadingAnalyzingonlinestoredataisoneofthekeydutiesofe-commerceoperationspecialists.Thefollowingdataareoftenusedtomeasuresalesperformance.ReadingFirst,salesrevenue1isexaminedtoseethetotalincomegenerated.Second,salesvolume,thequantityofitemssold,indicatesthestore’spopularity.Third,averageordervaluereflectscustomerpurchasingpower.Fourth,trendsinsalesovertimehelpidentifypatternsandchanges.Theseanalysesenablee-commerceoperationspecialiststosetrealisticsalestargetsanddevelopeffectivestrategies.Forinstance,understandingwhichproductshavehighsalesvolumebutlowaverageordervaluecanhelpboostsalesrevenue.ReadingInaword,dataanalysisisessentialformakinginformeddecisionstoenhancetheonlinestore’sperformanceandachievebusinessgoals2.Reading1.Collegestudentsshoulddevelopcriticalthinkingto_____________onlinemisinformation.2.Heis_____________newtrendsindomestice-commercerecently.3.The_____________priceofgoodsrosebyjust2.2%.4.Recentsalesdata_____________thatChineseproductsaregainingpopularity.A.Fillintheblanksandchangetheformsifnecessary.indicateaverageidentifyanalyze

identify

analyzingaverageindicateReading1.salesrevenue销售收入练习：Thecompanyaimstodoublemarketsalesrevenueattheendofthisyear.中文：____________________________________________________________B.Learntheimportantphrasesinthetext.公司目标是在今年年底将市场的销售收入翻倍。Reading2.achieve...goals实现……目标练习：Thise-commerceplatformhasachieveditsbusinessgoalsbyanalyzingandusingtheonlinestoredata.中文：____________________________________________________________B.Learntheimportantphrasesinthetext.通过分析和利用网店数据，这个电子商务平台实现了其商业目标。TaskGroupdiscussion:talkaboutmeasuresforboostingsalesinanonlinestore.FurtherStudyLearnabouttheapplicationofAIine-commerce.Discusswithyourpartnerandunderstandthekeypoint.WiththeriseofAI,e-commercebusinessesarefindinginnovativewaystoenhancetheiroperationsandcustomerexperiences.AImakescustomerserviceeasierwithchatbots.TheseAIassistantsanswercustomerquestionscontinuously.Theyprovideproductdetailsandhelpcustomersfindwhattheyneed.Businessescanalsolearnfromchatbotinteractionstoimprovetheirofferings.FurtherStudyAImakesshoppingeasierwithimagesearch.Whatcustomersneedtodoissimplyscanaphotoofaproducttheylike,andAIwillfindsimilaritemsintheonlinestore.Forexample,ifyouseeaneleganthanfuinaphoto,justscanit.TheAIwillshowyousimilarhanfuforsale.LearnabouttheapplicationofAIine-commerce.Discusswithyourpartnerandunderstandthekeypoint.FurtherStudyAImakesdataanalysiseasierthroughadvancedalgorithms(算法).AIanalyzescustomerdatatocreatepersonalizedshoppingexperiences.Itrecommendsproductsbasedonpastbehaviorandhelpsbusinessesmakesmarterdecisionsaboutinventoryandmarketing.SinceAItechnologywillcontinuetoadvance,wecanexpectevenmoreexcitingdevelopmentsinthee-commerceindustry.LearnabouttheapplicationofAIine-commerce.Discusswithyourpartnerandunderstandthekeypoint.ThankYou电子商务英语E-commerceEnglishLesson1OnlineStoreOperationStrategiesUnit2E-commerceOperationSpecialistLesson2DataAnalysisandEvaluationLesson3ProductSelectionStrategiesLesson3ProductSelectionStrategiesWarm-upDialogueRole-playTaskFurtherStudyReadingGoalLearnaboutthestrategiesforproductselection.Warm-upWritethecorrecttermbeloweachpicture.surveytraditionalhairpincompetitor1._________________________2.________________3._________________traditionalhairpin

surveycompetitorDialogue电子商务运营专员Betty（B）在和运营主管Harry（H）讨论选品方向。B:Harry,I’vefinishedanalyzingthesalesdataandmarketresearchforouronlinestore.IthinkweshouldexpandourproductrangeintheChina-chiccategory.H:Oh,really?Whatmakesyousaythat,Betty?Dialogue电子商务运营专员Betty（B）在和运营主管Harry（H）讨论选品方向。B:Accordingtothedata,China-chicproducts,especiallyhanfu,havebeenverypopularoverthepastfewmonths.Thesalesvolumeissteadilyincreasing,andcustomerreviewsareextremelypositive.Moreover,ourmarketresearchshowsthatthereisagrowingdemandforproductsrelatedtofinetraditionalChinesecultureamongbothdomesticandinternationalcustomers.H:Iagreethathanfuhasalotofpotential.ButwhataboutotherChina-chicproducts?Dialogue电子商务运营专员Betty（B）在和运营主管Harry（H）讨论选品方向。B:Isupposeweshouldaddaccessoriesthatgowithhanfu,liketraditionalChinesejewelryandhairpins.Wecouldintroducesomemoderndesignsthatcombinetraditionalelements.Thisway,wecanattractabroaderaudiencewholovestheChina-chicstyle.H:Iliketheideaofexpandingintohanfuaccessoriesandmoderndesigns.Thatmatcheswellwithourbrand’sfocusonculturalandfashion.Let’sdosomemoreresearchonspecificproductsandsuppliers.Dialogue电子商务运营专员Betty（B）在和运营主管Harry（H）讨论选品方向。B:Noproblem.I’llstartgatheringmoreinformationandwecandiscussfurthernextweek.H:Great,thankyou,Betty.Thiswilldefinitelyhelpusmakebetterdecisionsforourproductselection.DialogueA.DecidewhetherthestatementsareTrue(T)orFalse(F).()1.Harryhascompletedtheanalysisofsalesdataandmarketresearchfortheonlinestore.()2.SalesdatasuggestthathanfuandotherChina-chicproductshavenotbeenpopularrecently.()3.HarrydisagreeswithBetty’sideaofexpandingtheproductrangeintheChina-chiccategory.()4.Harrythinksthattheideaofexpandingintohanfuaccessoriesandmoderndesignssuitsthebrand’sfocus.

F

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TDialogueB.Chooseaproperansweraccordingtothedialogue.()1.WhathasBettyfinishedanalyzingfortheonlinestore?A.Customerreviews.B.Salesdataandmarketresearch.C.FinetraditionalChineseculturalproducts.()2.AccordingtoBetty,whichproductshavebeenverypopularoverthepastfewmonths?A.Modernclothing.B.China-chicproducts.C.TraditionalChinesejewelry.

B

BDialogue()3.WhydoesHarryliketheideaofexpandingintohanfuaccessoriesandmoderndesigns?A.Itwillimprovecustomerreviews.B.Itwillincreasesalesvolume.C.Itmatchesthebrand’sfocusonculturalheritageandfashion.()4.WhatdoesBettyplantodonextweek?A.S