电子商务英语 课件Unit 4 E-commerce Livestreaming Specialist

电子商务英语E-commerceEnglishLesson1LivestreamingContentPlanningUnit4E-commerceLivestreamingSpecialistLesson2LivestreamingPromotionLesson3LivestreamingOptimizationStrategiesLesson1LivestreamingContentPlanningWarm-upDialogueRole-playTaskFurtherStudyReadingGoalLearntoplanlivestreamingcontent.Warm-upWritethecorrecttermbeloweachpicture.smarthomehealth&personalcaresports&outdoors1.______________________2._____________________3._____________________________

sports&outdoorssmarthomehealth&personalcareDialogue电子商务直播专员Doris（D）在和同事Kara（K）商量直播内容。D:Kara,weneedtochoosethelivestreamingcontent.Shouldwefocusonskincare,women’sclothing,orsomethingelse?K:Skincareispopular,butthemarketishighlycompetitive.D:True.Whataboutwomen’sclothing?K:Clothinghashighprofitmargins,butreturnscanbeanissueifsizesdon’tfit.Dialogue电子商务直播专员Doris（D）在和同事Kara（K）商量直播内容。D:Hmm,whatifwepromoteagriculturalproducts,likelocalfruitsororganicvegetables?K:That’sinteresting!Thegovernmentsupportsrurale-commerce,andthere’slesscompetition.Butweneedtoensurefreshdelivery.D:Right.Logisticsarechallenging.Maybewecouldpartnerwithlocalcourierservicesthatspecializeinfreshproduce.Dialogue电子商务直播专员Doris（D）在和同事Kara（K）商量直播内容。K:Goodidea.Wecouldalsosharestoriesaboutthefarm-to-tablejourneythroughliveinterviewswithfarmers.D:Exactly!Andwecancooperatewithlocalfarmsforfreshnessandtaste.Whatabouttheformat?Dialogue电子商务直播专员Doris（D）在和同事Kara（K）商量直播内容。K:Wecoulddocookingdemonstrationswiththeproducts,orhavefarmersasgueststosharetheirexperiences.D:Perfect!Let’stellthemanagerabouttheplanandsuggeststartingwithatriallivestreaming.DialogueA.Chooseaproperansweraccordingtothedialogue.()1.Whatisachallengeofskincare?A.Ahighlycompetitivemarket.B.Lowprofitmargins.C.Difficultiesinfindingcouriers.

ADialogueA.Chooseaproperansweraccordingtothedialogue.()2.Whyiswomen’sclothingchallengingforlivestreaming?A.Highdeliverycosts.B.Size-relatedreturnissues.C.Lackofgovernmentsupport.

BDialogue()3.WhichofthefollowingisNOTanadvantageofagriculturalproductsforlivestreaming?A.Lesscompetition.B.Governmentsupport.C.Highprofitmargins.

CA.Chooseaproperansweraccordingtothedialogue.Dialogue()4.Howdotheyplantosolvethedeliveryproblem?A.Partnerwithlocalcourierservices.B.Deliverproductsthemselves.C.Useoverseasshipping.

AA.Chooseaproperansweraccordingtothedialogue.B.MatchtheEnglishexpressionswiththeChinesetranslations.Drawlines.DialogueRole-playMakeadialoguebetweenDorisandKaraaboutpickingproductsforlivestreaming.ReadingInrecentyears,e-commercelivestreaminghasemergedas1apowerfultooltopromoteagriculturalproducts,helpingfarmersincreaseincomeanddrivingruralrevitalization.Throughlivebroadcasts,farmerscandirectlyshowcasefreshlocalproducelikeorganicvegetablesandseasonalfruitstoconsumersacrossthecountry.Thispracticecutsdownonmiddlemancostsandensuresthatfarmersearnmoreprofitsfromtheirhardwork.ReadingForexample,avillageinSichuanprovinceusedlivestreamingtosellitslocallygrownoranges.Withinamonth,thesalesincreasedby300%,greatlyimprovingthevillagers’livingstandards.Withthegovernmentsupportforrurale-commerce,anincreasingnumberof2villagesareadoptingthismodernsalesmodel.Asthistrendgrows,technologyprovestobeakeydriverinboostingruraldevelopment.ReadingA.Fillintheblanksandchangetheformsifnecessary.1.E-commerce___________thatdirectsalestoconsumerscanremovemiddlemenandincreaseprofitmargins.2.Smallfarmers___________higherprofitsbysellingdirectlytoconsumersthroughe-commerceplatforms.3.Livestreamersoftenshowcaseorganic___________toattractbuyers.4.Rurale-commercehas___________intoakeydriverforcuttingpoverty.produceearngrowproveprovesnearproducegrownReading1.emergeas成为练习：E-commercelivestreaminghasemergedasaprimarysalesmodelinrecentyears.中文：_________________________________________________________B.Learntheimportantphrasesinthetext.近年来，电子商务直播已成为一种主要的销售模式。Reading2.anincreasingnumberof越来越多的练习：Anincreasingnumberofruralvillagesareestablishinge-commercegroupstoselllocalproductsonline.中文：_________________________________________________________B.Learntheimportantphrasesinthetext.越来越多的乡村正在组建电子商务团队，以在线销售本地产品。TaskGroupdiscussion:talkabouttheadvantagesofpromotingagriculturalproductsone-commercelivestreamingplatforms.FurtherStudyLearnabouttheprinciplesofpickingtherightproductsfore-commercelivestreaming.Discusswithyourpartnerandunderstandthekeypoint.Choosingtherightproductsiskeytoasuccessfule-commercelivestreaming.Herearesomeimportantprinciplestofollow:First,knowyouraudience.Understandtheirneeds,preferences,andspendinghabits.Usesocialmediapollsordatatoolstoidentifyyouraudience’sage,location,andshoppingpatterns.FurtherStudyLearnabouttheprinciplesofpickingtherightproductsfore-commercelivestreaming.Discusswithyourpartnerandunderstandthekeypoint.Second,selecthigh-demandproductsandtrackmarkettrends.Seasonalitems,uniquegadgets(小玩意儿),orlimited-edition(限量版)productsoftenattractmoreviewers.Third,ensuregoodprofitmargins.Balanceaffordableitemswithhigher-valuegoodstoincreaseaverageordervalue.FurtherStudyFinally,chooseeasy-to-explainproducts.Evensimpleproducebenefitsfromclearstorytelling.Atalecanincreasetrustandemotionalconnection.Byfollowingtheseprinciples,you’llnotonlydriveimmediatesalesbutalsobuildaloyalaudience.Learnabouttheprinciplesofpickingtherightproductsfore-commercelivestreaming.Discusswithyourpartnerandunderstandthekeypoint.ThankYou电子商务英语E-commerceEnglishLesson1LivestreamingContentPlanningUnit4E-commerceLivestreamingSpecialistLesson2LivestreamingPromotionLesson3LivestreamingOptimizationStrategiesLesson2LivestreamingPromotionWarm-upDialogueRole-playTaskFurtherStudyReadingGoalLearntopromotelivestreaming.Warm-upWritethecorrecttermbeloweachpicture.short-videoplatformgiveawaytargetaudience1.______________________2.____________________________3.____________________

giveaway

short-videoplatformtargetaudience

Dialogue电子商务直播专员Doris（D）在和同事Kara（K）讨论直播推广的渠道和方法。D:Kara,weneedtoexpandtheaudienceforthenextlivestreaming.Whatdoyouthinkaretheeffectivepromotionchannels?K:Socialmediaisessential.Weshouldpostteaserclipsonmajorshort-videoplatformsandpopularsocialmediatocreatehype.D:Agreed,butwhatabouttargetingourexistingcustomerbase?Dialogue电子商务直播专员Doris（D）在和同事Kara（K）讨论直播推广的渠道和方法。K:Wecansendthempersonalizedinvitationswithspecialdiscountsviapopularsocialmedia.D:Goodpoint.Whataboutcooperatingwithinfluencers?K:That’ssmart.Theyhaveactiveaudiencesthattrusttheirsuggestions.Wecouldofferthemcommission-baseddeals.Dialogue电子商务直播专员Doris（D）在和同事Kara（K）讨论直播推广的渠道和方法。D:Andwhataboutin-apppromotion?Shouldweusetheplatform’sownadvertisingtools?K:Absolutely.Platformadvertisementscantargetspecificusergroups.D:Howaboutcross-promotionwithotherbrands?Dialogue电子商务直播专员Doris（D）在和同事Kara（K）讨论直播推广的渠道和方法。K:Greatidea!Wecouldco-hostalivestreamingorswapshoutoutswithcomplementarybrands.D:Anddon’tforgetaboutthepost-livestreamingpromotion.Weshouldrepackagehighlightsintoshortvideos.K:Exactly.Wecanalsoencourageviewerstoshareourcontentbyofferingsmallgiveaways.Dialogue电子商务直播专员Doris（D）在和同事Kara（K）讨论直播推广的渠道和方法。D:Perfect.Let’screateadetailedplancombiningallthesemethods.K:I’monboard.Thisplanshouldboostourlivestreamingaudiencebyatleast50%anddrivea30%salesgrowth.DialogueA.DecidewhetherthestatementsareTrue(T)orFalse(F).()1.Karasuggestsusingmajorshort-videoplatformsandpopularsocialmediaforteaserclips.()2.Theteamdecidesnottotargettheirexistingcustomerbasethroughsocialmedia.()3.Cross-promotionwithcomplementarybrandsisregardedasanineffectivestrategy.()4.Post-livestreamingpromotionincludesrepackaginghighlightsandoffering

giveawaystoencouragesharing.

T

F

F

TB.MatchtheEnglishexpressionswiththeChinesetranslations.Drawlines.DialogueRole-playMakeadialoguebetweenDorisandKaraabouteffectivepromotionchannels.ReadingWhilelivestreamingitselfoffersdynamiccontent,itisthepromotionbehindthemthat1unlockstheirtruepotential.Effectivelivestreamingpromotionservesasapowerfulbridgetoconnectbrandswiththeirtargetaudiences.Byusingvariouschannelssuchassocialmedia,brandscanexpandthereachofalivestreaming.Forinstance,teaserclipscanstirthecuriosityofpotentialviewers,drawingthemtotunein.ReadingMoreover,livestreamingpromotionplaysacrucialroleinbuildingexpectationsandhype.Cross-promotingwithcomplementarybrandsfurtherextendsthelivestreaming’sinfluence.Awell-executedpromotionplancandrivehigherviewership.Thisincreasedaudienceengagement,inturn2,resultsinstrongerbrandawarenessandsignificantsalesgrowth.ReadingA.Fillintheblanksandchangetheformsifnecessary.1.AI-poweredchatbots___________ascustomerservicespecialists,instantlyansweringquestionsinlivestreamingshopping.2.Toboostyear-endsales,e-commerceplatformsoften___________holidaypromotionsforanadditionalweek.unlockserveextendstirserveextendReadingA.Fillintheblanksandchangetheformsifnecessary.3.Flashsaleswithcountdowntimers___________asenseofurgency,drivinginstantpurchases.4.AI-drivenpersonalizedrecommendations___________hiddenconsumerpreferences,boostinge-commerceplatforms’averageordervalue.unlockserveextendstirstirunlockReading1.itis...that...正是练习：Inlivestreamingshopping,itisthereal-timeinteractionbetweenhostsandaudiencesthatstimulatesconsumers’instantpurchasingdesire.中文：_________________________________________________________B.Learntheimportantphrasesinthetext.在直播购物中，正是主播与观众的实时互动激发了消费者的即时购买欲望。Reading2.inturn反过来练习：Lowerpricesattractmorebuyers,whichinturnpromotesanincreaseintotalsales.中文：_________________________________________________________B.Learntheimportantphrasesinthetext.低价吸引更多买家，这反过来又会促进总销售额的增长。TaskGroupdiscussion:talkabouttheimportanceoflivestreamingpromotion.FurtherStudyLearnaboutthemethodsofpromotinge-commercelivestreaming.Discusswithyourpartnerandunderstandthekeypoint.ThankYou电子商务英语E-commerceEnglishLesson1LivestreamingContentPlanningUnit4E-commerceLivestreamingSpecialistLesson2LivestreamingPromotionLesson3LivestreamingOptimizationStrategiesLesson3LivestreamingOptimizationStrategiesWarm-upDialogueRole-playTaskFurtherStudyReadingGoalLearnaboutstrategiesforoptimizinglivestreaming.Warm-upWritethecorrecttermbeloweachpicture.likediscountedproduct3Dstore1.______________________2._____________________3.____________________

discountedproduct3DstorelikeDialogue电子商务直播专员Doris（D）在和同事Kara（K）分析直播数据。D:Hey,Kara.Let’sgothroughyesterday’slivestreamingdata.Theaverageviewingtimewas8minutes.Butthepeakaudienceonlyhit520.That’s20%fewerthanlastweek’s650,whichmeansfewerpotentialsales.K:Yeah,andtheinteractionratewasaproblem.Only3%commentedorliked.Thesalesconversionratewas2.5%,butonlythediscountedproductssoldwell.Dialogue电子商务直播专员Doris（D）在和同事Kara（K）分析直播数据。D:Exactly.Thedrop-offrateafter10minuteswashigh.Maybeourproductdemonstrationsaretoolong.Also,theQ&Asessiononlyhad15questions.Weneedtoencourageviewersmore.K:Hmm,maybeweshouldstartwithagiveawaytoboostengagement.Thatmademorepeoplestaylasttime.D:Right,giveawaysdograbattention.Dialogue电子商务直播专员Doris（D）在和同事Kara（K）分析直播数据。K:Andlet’sshorteneachproductpitchto5minutes.Maybeaddmoreinteractivepolls,suchasasking,“Whichcolordoyouwant?”D:Goodidea.Let’salsoanalyzewhythefull-priceproductsdidn’tsell.Maybeweneedbetterstoriesaboutthem.I’lldraftanewscriptwithclearerCAT(call-to-action)prompts.K:Greatplan.Let’sdoit.DialogueA.DecidewhetherthestatementsareTrue(T)orFalse(F).()1.Thepeakaudiencewas20%higherthanlastweek.()2.Thedrop-offrateissuewascausedbythelackofgiveawaysatthebeginning.()3.TheQ&Asessionreceivedfewerthan15questions.()4.Karasuggestsstartingwithagiveawaytoincreaseengagement.

F

F

F

TB.Chooseaproperansweraccordingtothedialogue.Dialogue()1.Howmanypeoplewatchedatthepeaklastweek?A.520.B.650.C.1,000.()2.WhatdoesDoristhinkisthereasonforthehighdrop-offrate?A.Thelivestreamingistooshort.B.Therearetoomanypolls.C.Productdemosaretoolong.

B

CB.Chooseaproperansweraccordingtothedialogue.Dialogue()3.WhatdoesKarasuggesttoboostengagement?A.Startingwithagiveaway.B.Sellingmorediscountedproducts.C.Hiringanewhost.

AB.Chooseaproperansweraccordingtothedialogue.Dialogue()4.WhichofthefollowingisNOTKara’splan?A.RevisingthescriptforaclearerCTA.B.Startinglivestreamingwithagiveaway.C.AskingmorequestionsintheQ&A.

ARole-playMakeadialoguebetweenDorisandKaratodiscusslivestreamingdata.ReadingAdoptingadvancedtechnologiesine-commercelivestreaminghelpsbusinessesstaycompetitiveinafast-changingmarketandofferscustomersimmersiveshoppingexperiences.ReadingTobeginwith,AI-drivendataanalysiscanbeusedtodeeplystudyviewerbehavior.Byexaminingdatasuchasviewingduration,peakviewingtimes,andproductpreferencetrends,livestreamingspecialistscantailorcontent