Unit 1-Conducting a Survey.ppt

1、Unit One,More Things to Do,4,Career Skill Description,Unit 1 Conducting a Survey,design a survey: goal, points in question, outline,conduct a survey,sum up and report survey outcomes,In this unit, you will learn：,Section 1 Getting Things Ready,Section 1 Getting Things Ready,Section 1 Getting Things

2、Ready,Conducting a survey is often a useful way of finding something out. Before conducting a survey, we should decide what the 1)_ of the study are and what to ask in your survey. Many people make use of 2 ) _to ask questions of a large number of persons. In mostcases, only a small number of people

3、 surveyed will respond, and the more 3) _ the questionnaire the fewer responses there will be.,Activity 2: Read the passage in Section 2 and complete the following paragraph.,objectives,questionnaires,complex,Section 1 Getting Things Ready,Therefore, you should carefully design your questionnaire an

4、d select a 4) _ that is representative of the entire population to be surveyed. When presenting your results, you should be careful to 5) _ between the factual or numerical results and your interpretations of the results.,Section 1 Getting Things Ready,sample group,distinguish,Activity One,Section 2

5、 Things to Do,carry out,make use of,under investigation,conducting a survey,interpretation,factual,estimate,accuracy,survey,questionnaire,Activity One: Listen and Write,Section 2 Things to Do,Question 3 If your boss asks you to conduct a survey on the popularity of your companys product, how will yo

6、u do it?,Question 2 What should we pay attention to while designing a questionnaire?,Question 1 Whats the purpose of conducting a survey?,Read,and,Think,Section 2 Things to Do,Conducting a Survey Conducting a survey is often a useful way of finding something out, especially when human factors are un

7、derinvestigation. This passage is intended primarily for those who are new to a survey. Many people make use of questionnaires to ask questions of a large number of persons. In most cases, only a small number of people surveyed will respond, and the more complex the questionnaire the fewer responses

8、 there will be. The following aresome suggestions about conducting a survey:,Read and Think, Decide what the objectives of the study are. Ensure that you can phrase these objectives as questions or measurements. If you cant, dont start. Decide what to ask in your survey, or what to measure, that wil

9、l give you answers to the questions you have selected. If the questions prove to be unanswerable, dont start.,Read and Think, People will not find time to fill in your questionnaire if they think it is a waste of time. People are more likely to think this if the questionnaire is poorly presented or

10、ungrammatical. If your grammar and spelling are weak, get the questionnaire checked by someone else before you send it off.,Read and Think, For certainty, we must survey the entire population. Its as simple as that. Of course in practice we cant do this, because there isnt enough time or money for s

11、uch an undertaking. A typical target is that of 95% confidence. Expressed simply, this means that we survey enough people that we can be 95% sure that the outcome applies to the population as well as the survey group. Note that 95% sure in this case has a precise mathematical meaning. It means that

12、if we repeated the survey many times, 19 times out of 20 (=0.95) we would obtain a result that was compatible with that of the population.,Read and Think, When you carry out a survey by selecting people, you have to accept that the results of the survey will only apply to the population of which thi

13、s group is representative. Ensure that you know what population you are studying. Pick a sample group that is representative of the population.,Read and Think, If you can, pick a sample group large enough to give a result with a desired level of confidence or accuracy. If you cant do this, estimate

14、the confidence or accuracy after the survey. If these are lower than you anticipated, make sure you can explain why. When presenting your results, be careful to distinguish between the factual or numerical results and your interpretations of the results.,Read and Think,Remember that your friends and

15、 parents are just a phone call away and that every persons adjustment period is different. Take your time and above all, learn things.,Read and Think,What is a “survey” and what are the usual ways of conducting a survey? Surveys are a method of gathering information from individuals. Surveys have a

16、variety of purposes, and can be conducted in many ways. Surveys may be conducted to gather information through a printed questionnaire, over the telephone, by mail, in person, by diskette, or on the web. This information is collected through use of standardized,Read and Think,Task 1 Test your proble

17、m-solving ability.,procedures so that every participant is asked the same questions in the same way. It involves asking people for information in some structured format. Depending on what is being analyzed, the participants being surveyed may be representing themselves, their employer, or some organ

18、ization to which they belong.,Read and Think,1. Conducting a survey is a useful way of finding something out. 2. This passage is mainly about how to conduct a survey. 3. In most cases, the majority of the people surveyed will respond.,T,T,F,Task 2 Write T/F (True or False) for each of the following

19、statements.,Read and Think,4. For certainty, we must survey the entire population. But in practice we cant do this. 5. When starting to conduct a survey, you should first know your target population. 6. In some cases, you can estimate the confidence or accuracy after the survey.,T,F,T,Read and Think

20、,Task 3 Give brief answers to the following questions. 1. Whom is this passage intended for? This passage is intended primarily for those who are new to a survey. 2. In order to ask questions of a large number of persons, what do many people make use of? Many people make use of questionnaires to ask

21、 questions of a large number of persons.,Read and Think,3. What should you do if your grammar and spelling are weak in writing a questionnaire? If your grammar and spelling are weak, get the questionnaire checked by someone else before you send it off. 4. What should you do before starting to conduc

22、t a survey? Decide what the objectives of the study are and what to ask in a survey.,Read and Think,5. When you carry out a survey by selecting people, what do you have to accept? You have to accept that the results of the survey will only apply to the population of which this group is representativ

23、e. 6. What is the last step in conducting a survey? The last step is to summarize and present the findings of the survey.,Read and Think,A 1. 做调查 2. 在大多数情况下 3. 置信度 4. 调查目的 5. 在调查研究中 6. 阐述目的 7. 全部人口 8. 精确度 9. 浪费某物 10. 取得结果,1. b 2. a 3. g 4. c 5. f 6-d 7-e 8-j 9-i 10-h,Task 4 Match A with B,Read and T

24、hink,B a. in most cases b. conduct a survey c. the objectives of the investigation d. phrase the objectives e. the entire population f. under investigation g. the level of confidence h. obtain a result i. a waste of something j. accuracy,1. You should fully _ questionnaires to conduct a survey. 2. T

25、he results of the survey only apply to the population of which this group is _ . 3. We should _ the factual results and our understanding of theresults.,make use of,representative,distinguish between,Task 5 Fill in the blanks with the right words or phrases. Change the form where necessary.,Read and

26、 Think,4. How can you _ you will accomplish it? 5. This result of the survey has more than one _. 6. This passage _ those who want to conduct a survey but dont know how to start. 7. _ , we must survey the entire population.,make sure,interpretation,is intended for,Read and Think,For certainty,8. Som

27、etimes we should _ the confidence or accuracy after the survey. 9. There is a lot of preparation to be made before we can _ a survey. 10. Damage is much greater than it was at first _.,estimate,carry out,anticipated,Read and Think,Activity One: Task-based Writing,Section 3 Things to Write,Report on

28、ABC Company,Activity One: Study the Guidelines,write a report,Task 1 Study the following tips for writing.,Task 2 Study the following language for writing.,Task 3 Study the following model for witing.,Section 3 Things to Write,When writing a report on survey outcomes, you should include the followin

29、g parts: 1. Introduction: what the survey is, the purpose of the survey, when and where this survey was conducted; 2. Methodology: how this survey was conducted; 3. Survey outcomes: your findings; 4. Conclusion and Recommendation: your conclusion and suggestions.,Task 1 Study the following tips for

30、writing.,Section 3 Things to Write,Task 2 Study the following language for writing. Words and phrases: present 展示 main goal / purpose / objective 主要目标 target audience 目标受众 figures / numbers 数字，数目 facts show. 事实说明 in conclusion / in summary 总结起来,Section 3 Things to Write,increase / be on the increase

31、 增加，上升 decrease / decline 减少，下降 interpretation / understanding 理解，看法 phrase 表达，措辞 indicate 表明，说明 prove 证明 compare with 与做比较,Section 3 Things to Write,Sentence patterns: About the goal of the survey: 1. Our main goal is to establish brand awareness among our target audience. 2. Our main purpose is to

32、 provide you with financial data necessary to make your investment decisions and to offer my recommendations. 3. The main objective is to give my suggestions according to my survey.,Section 3 Things to Write,About the statistics of the survey outcome: 1. According to my figures of the working women

33、we polled, 50% said they read at least one of the top-five womens magazines in Taiwan. 2. The numbers we have show that only 30% of women like snacks. 3. The statistics from our survey reveal the fact that our new product is not as popular as anticipated.,Section 3 Things to Write,About the conclusi

34、on: 1. To conclude, even though our target audience is clearly defined, introducing a new product is always a gamble. 2. Ive shown you how to reach our target audience, yet I also think introducing a new product is usually hard. 3. In summary, our new product is well received by our target consumers

35、, but improvements have to be made as to the appearance.,Section 3 Things to Write,A Research Report Im here today to present my research about how to carry out the advertising campaign for MG928 Bluesky microwave oven. Since this is a new product, our main goal is to establish brand awareness among

36、 our target audience, which is working women, aged 25 to 40. According to my figures from the survey, of the working women we polled, 50% said they read at least one of the top-five womens magazines in Guangzhou. And a full 80% said they watch at least one hour of television each night.,Task 3 Study

37、 the following model for witing.,Section 3 Things to Write,If youll take a look at this chart, the best media mix, then, would be a combination of TV and magazine advertisements. I suggest 60% of the budget go toward spot ads, 35% toward printed ads, and 5% toward outdoor advertising. To conclude, e

38、ven though our target audience is clearly defined, introducing a new product is always a gamble. But with the proper media mix we can certainly lessen the chance of failure.,Section 3 Things to Write,Read the following report and fill in the blanks with appropriate words or phrases. Report on ABC Co

39、mpany To: Related Investors From: John Brown Date: 6 January, 2010,Activitiy 2 Read and Write,Section 3 Things to Write,Introduction ABC Company, a multinational company and a national leader in the ready-toeat cereal business, has been developing new kinds of products to meet the different nutritio

40、nal needs and personal preferences of consumers. The research and development activities 1) _ at its headquarters. 2) _ _is to provide you with financial data necessary to make your investment decisions and to offer my 3) _.,Section 3 Things to Write,are conducted,The purpose,of this report,recommen

41、dations,Findings ABC Company 4) _ 42% of the ready-to-eat cereal market. It is attempting to expand its market share by using advertising campaigns. Although its sales strategy still puts cereal first, ABC is responding to the challenges to its traditional business by undertaking a cautious diversif

42、ication programme involving the technology of frozen foods.,Section 3 Things to Write,commands/takes up/occupies,In 2003, sales 5) _ by 16% to $4.5 billion compared with $3.78 billion the previous year. This is the thirty-sixth consecutive year that sales have increased. Earnings rose by 14% to $348

43、 million 6) _ $2.89 million the previous year. Conclusion and Recommendations The companys financial position is clearly very strong. It has experienced a steady growth in both sales and earnings. It is my 7) _ , therefore, that buying ABC Companys stock would be a very 8) _ investment.,Section 3 Th

44、ings to Write,went up,compared with,opinion/view,wise,Activity One:,Section 4 More Things to Do,How to Design Good Questions in a Questionnaire Well-defined goals are the best way to design a good questionnaire. We should 1) _ a plan for doing the statistical analysis during the design stage of the

45、project. We can even use professional production methods for the questionnaire,are different dependent on define are listed variability of imply accommodate formulate satisfied with suggestion design are similar,design,Task 1 Read the passage and fill in the blanks with appropriate words from the bo

46、x below.,Section 4 More Things to Do, either desktop publishing (桌面排版) or typesetting (排版). However, the most important thing in a questionnaire is to 2) _ good questions. How can we 3) _ a good question in a questionnaire? Qualities of a good question 4) _ below: Evokes (引起) the truth. For example:

47、 Do you like the style of the new product? Asks for an answer on only one dimension (方面).,formulate,define,are listed,Section 4 More Things to Do,For example: Were you 5) _ the quality of our food and service? Can 6) _ all possible answers. For example: What brand of computer do you own? Has mutuall

48、y exclusive options. For example: Where did you grow up? Produces 7) _ responses. For example: What do you think about this report? A. Its the worst report Ive read. B. Its somewhere between the worst and best. C. Its the best report Ive read.,satisfied with,accommodate,variability of,Section 4 More

49、 Things to Do, Follows comfortably from the previous question. Grouping questions that 8) _ will make the questionnaire easier to complete, and the respondent (回答者) will feel more comfortable. Does not presuppose a certain state of affairs. For example: Are you satisfied with your current auto insur

50、ance? Does not 9) _ a desired answer.,are similar,Section 4 More Things to Do,imply,For example: Wouldnt you like to receive our free brochure? Does not use emotionally loaded or vaguely (模糊地) defined words. Does not use unfamiliar words or abbreviations (缩写). For example: What was your AGI last yea

51、r? Is not 10) _ responses to previous questions. For example: How much did you spend last year for life insurance? Does not ask the respondent to order or rank a series of more than five items.,Section 4 More Things to Do,dependent on,Task 2 Choose the answer that best completes each sentence. 1. Th

52、e most important thing in preparing a questionnaire is to _. A. formulate a plan B. have statistical analysis C. share professional experience D. design good questions,Section 4 More Things to Do,2. Which of the following is not considered as “qualities of a good question”? A. Evoking the truth. B. Asking for an answer on only one dimension. C. Unable to accommodate all possible answers. D. Producing a variety of responses.,Section 4 More Things to Do,3. According to the passage, which of the following is a good qu