Unit5Gettingthemessage新.doc

Unit 5 Getting the messageThe First & Second PeriodTeaching Aims:I. Learn and master the new words and phrases appearing in this period.2. Improve the students reading ability.3. Let the students learn to protect themselves from misleading ads.Teaching Important Points:1. Master the following phrases: hand in hand; accuse of; get across; appeal to; aware of; keep an eye out for2. Improve the students reading ability.3. Enable the students to understand the passage better.Teaching Difficult Points:1. How to help the students understand the reading material exactly.2. How to help the students finish the concerned exercises after reading.Teaching Methods:1. Discussion method to talk about the advantages and disadvantages of ads.2. Fast-reading to help the students get the general idea of the passage.3. Careful reading to help the students get the detailed information about the passage.4. Individual, pair or group work to make every student work in class.Teaching Aids: 1. the multimedia 2. the blackboardTeaching Procedures:Step Greetings and RevisionGreet the whole class as usual.T: In the last period, I asked you to make some sentences using the three important phrases. Now, whod like to make a sentence using “take., into consideration”?S: Id like to. When you are looking for a job, you should take working condition into consideration. T: Good. Next phrase “in charge of”. S: Mr. Wang is in charge of our class. T: Now the last phrase-be to blame. S: Mr. Brown is to blame for the car accident.Step Preparation for ReadingT: Very good. With the development of market economy, advertisements have become a dominant feature in television, radio and newspaper industry. Ads are used to persuade us to buy things. They can be useful when we are trying to decide what we should buy. But some ads can be misleading when they give incorrect or false information. Are ads good or had for people? Please make a list of advantages and disadvantages of ads. Work in pairs. Youre given two minutes to prepare it. After that, share your list with the rest of the class. (Two minutes later, teacher asks some students to read what they wrote.)T: Now, Li Jun, do you think ads are good or had for people?S: I think they are good for us. They have some advantages. Firstly, they can help us buy and sell goods. Secondly, they can widen peoples knowledge. Lastly, they can make people more experienced.T: Good. Sit down, please. Whats your opinion, Wu Dong?S: I think ads are bad for people. Firstly, ads always persuade people to buy their poorly made products. Secondly, they give people some misinformation. Lastly, they waste people too much time.Step ReadingT: OK. Sit down, please. Today were going to read a passage about advertising. It will tell us the advantages and disadvantages of ads. Before we read the passage, well learn the new words first. (Teacher deals with the new words with the students.)T: Now open your books and turn to Page 40. Read the passage as quickly as possible. Please underline the advantages and disadvantages of ads mentioned in the text while reading. (Teacher gives the students four minutes to read the passage and then asks two students to read the advantages and disadvantages of ads in the text.)T: (Four minutes later.)Have you finished?S: Yes.T: Wang Li, what are the advantages of ads mentioned in the text?S: First, they help people make informed choices. Second, they increase product sales and make products cheaper. Thats all.T: Li Ming, can you say some other advantages?S: Let me have a try. I think they introduce new products and help people make the right decision.T: Right. Whod like to say the disadvantages mentioned in the text?S: Ill try. Ads mislead people by making them believe that a certain product is better than it really is or that they will be happier if they buy the product. Whats more, they are annoying. (While the students read out the answers, teacher writes them on the blackboard. )T: Well done. Sit down, please. Now read the passage again. This time you should read it as carefully as possible. Then answer some detailed questions on the screen. Of course, you can discuss them with your partner if necessary. Now, begin. (Teacher shows the following questions on the screen.)l. Where can you find advertisements?2. Why is advertising popular?3. Whats the basic principle behind advertisements?4. How does advertising help consumers and companies?5. Why do advertisers often have to work hard to attract peoples attention?6. What is a “bait-and-switch” ad?7. How can we protect ourselves from misleading ads?(Several minutes later, teacher checks the answers.)Suggested answers:1. Ads are broadcast on TV and over the radio, posted on the Internet and printed in newspapers and on posters in our cities.2. Because truthful advertisements provide good information that helps customers to decide whether they want or need the advertised product and frequent advertising increases product sales. Whats more, advertising can make a product cheaper.3. By introducing a brand name to potential customers and by associating the product with the customers needs, companies are about to influence the choices customers make.4. Truthful ads provide good information that helps customers to decide whether they want or need the advertised product. By explaining the features, functions and costs of a product or service, ads also allow customers to compare prices and quality before they actually go to the store. Good ads make it possible for companies to introduce new products and increase sales.5. Because there are many ads every day, advertisers must work hard to get their passage across.6. A “bait-and-switch” advertisement is an ad, containing a trick, where the customer is shown one product and then given another.7. We must be careful when we read ads and we must learn to analyze ads.Step Language points1. Ads are found almost everywhere-they are broadcast on TV and over the radio，posted on the Internet and printed in newspapers 广告几乎随处可见电视和收音机播放广告，因特网上登载广告，报纸上印刷广告 over the radio 通过广播(=on the radio，by radio): We hear the latest news on the radio. 我们在广播中听到这个最新消息。 链接onover the phone通过电话: You are wanted on the phone. 有人打电话找你。2. The development 0f radio, television and other media has gone hand in hand with the development of advertising. 广播、电视和其他媒体与广告业同步发展。 hand in hand手拉手，联合；连在一起地 开放思维 face to face面对面 shoulder by shoulder肩并肩 side by side并排with the development of advertising随着广告的发展: With the development of industry and agriculture. More and more waste is produced. 随着工农业的发展，越来越多的废物产生了。辨析：as与withas与with都有”随着”的意思，但as后加句子，with后加短语。As the time goes on, it is becoming warmer and warmer. 随着时间的推移，天气变得越来越暖和。go with与同行: Ill go with you. 我将和你一起去。链接go with与相配: Her hat goes well with her dress. 她的帽子和裙子很相配。3. People react to advertisements in different ways. 人们对广告的反应是不同的。react vi. 起反应(to)；有影响，起作用(on，upon)The eye reacts to light. 眼睛对光起反应。Applause reacts on/upon a speaker. (听众的)掌声对演讲者很有影响。链接react against sb./sth. 反对，对抗某人(事)The farmers strongly against tax increases. 农民强烈反对增加税收。react with与起化学反应: Iron reacts with water and air to produce rust铁与水和空气起化学反应而生锈。4. Some people find ads useful and entertaining；有些人发现广告有用也有趣；find sb. / sth.+形容词/现在分词/过去分词作宾补We find it difficult to remember the words and grammar. 我们发现记住这些单词和语法很难。She found a wallet lying on the ground. 她发现一只钱包掉在地上。When I retuned, I found my bike stolen. 当我回到家时，才发现我的自行车被偷了。辨析：find，find out与discover(1)find多指偶然发现、碰到；后接名词、复合结构或that从句。Have you found the book you have been looking for? 你一直找的那本书找到了吗?(2)find out指通过观察、探索而发现事实的真相、真情，调查、找出原因，或发现秘密、错误等，一般接名词、代词或从句。Have you found out why he was late? 你弄清他为什么迟到了吗?(3)discover指发现客观事物的存在，发现存在而不为人所知的事情；可指发现好事，也可指发现坏事；但用于好事较多。Columbus discovered America. 哥伦布发现了美洲。5. On the other hand, critics sometimes accuse of using ads to mislead us by making us believe that a certain product is better than it really is or that we will be happier if we buy it. 另一方面. 批评者有时指责公司滥用广告误导我们。让我们相信某种其实很一般的 产品有多么好。购买某种产品会令人更加愉快。on one handon the other hand (also) 一方面另一方面 On one hand the advertisement has a lot of advantages; on the other hand it has lots of disadvantages. 一方面广告有很多好处，另一方面也有很多坏处。 accuse指责，控告，与of连用 The neighbors may accuse you of playing your radio too loudly. 邻居可以控告你收音机的声音开得太大。 He was accused of stealing in the supermarket. 他被指控在超市里行窃。 辨析：charge, accuse与sue的区别 charge, accuse, sue都有”指责，控告”之意，但accuse与of连用；charge与with连用，而 sue与for连用。 He is charged with murder,他被指控杀人。If you dont complete the work according to the contract。I will sue you for damages. 如果你不按合同完成工作，我就会因为损失而控告你。6. The basic principle of advertising is fairly simple.广告业的基本原则是相当简单的。basic adj. 基本的；基础的: We must grasp the basic principle of maths. 我们必须掌握数学的基本原理。 发散思维 base n. & v. 基础，根据地，以为根据basically adv. 基本上Scientific theories must be based on face.科学理沦必须以事实为依据。 simple adj. 简单的，简易的，简朴的，单纯的 The story is written in simple English. 这个故事是甩简单易懂的英语写的。 The doctor lived a simple life. 医生过着简朴的生活。 She wasnt as simple as people thought. 她不像人们想像中的那样头脑简单。发散思维 simplify v.使简单，使单纯，简化 simple-minded adj.头脑简单的，愚蠢的高考试题赏析(NMET 2001)I am surprised that you should not have been fooled by such a(n) _trick.A. ordinary B. easy C. smart D. simple赏析：从surprised一词可知”因对方被如此简单的花招愚弄而感到吃惊”。答案：D7. Customers see so many ads every day that advertisers must work hard to get their message across. 消费者每天看到大量的广告。因此广告商必须使出浑身解数使消费者明白他们的意图。get across使被理解；通过He found it difficult to get his Chinese humor across to an English audience. 他发现自己的中国式幽默很难被英国观众所理解。The policeman is getting the children across the street. 警察带领孩子们穿过马路。Please get your idea across to the students. 请让学生们理解你的想法。开放思维get about走动;旅get abroad传开来get along/on with与相处；进展get at到达；够着；了解，掌握get away忙得脱不开身get hack回来get behind落后get by通过注意：get后接过去分词，是高考的一个考点，希望大家注意。如：get paid / changed / married / burnt / known等。高考试题赏析：(NMET 2004)Sarah，hurry up. Im afraid you wont have time to _ before the party. A. get changed B. get changeC. get changing D. get to change赏析：get changed”换衣服”，get后接过去分词表示被动，表示”某人换衣服”。答案：A8. For that reason, companies spend large amounts 0f money employing advertisers. 为此。公司花大笔的钱雇用广告商。spend是及物动词，主语必须是”人”的名词或代词，常用于sb. spend money on sth. 或sb. spend money(in)doing sth. 。I spent 180 yuan on the bike.买这辆自行车我花了180元。He spends a lot of money (in)buying books. 他花了很多钱买书。高考试题赏析(2004上海)According to a recent U.S. survey，children spend up to 25 hours a week _ TV.A. to watch B. to watching C. watching D. watch赏析：该题考查动词短语。根据句意，排除多余成分(up to)可看出spend time(in)doing sth结构故选C项。答案：C辨析cost，pay，charge与offer 这几个词都表示”花费(金钱)”，但用法不一样。(1) cost是以”物，事”为主语，常用于sth. cost (sb.) some money结构。The coat cost her 20 yuan. 这件外套花了她20元。cost无被动语态。(2) pay用于付款给别人，付一个账单或者付几笔款项等，它是及物动词，宾语可以是”人”或”钱”的名词或代词。Yesterday he paid the money he owed. 他昨天还清了欠款。(3) charge指收取别人多少钱，主语为人或旅馆等。The hotel charged me 10 for a room for the night. 那家旅馆一间房一晚向我收费10英镑。(4) offer出价，开价；提供，出售，“人”作主语。We offered him the house for 1000. 我们要价l000英镑卖给他那幢房子。比较 We offered him 1000 for the house.我们出价1000英镑买他那幢房子。高考试题赏析(2004湖南)They _ us 150 000 for the house. Shall we take it?A. provided B. supplied C. shown D. offered赏析：这句话的意思为：他们出价15万英镑买我们那幢房子，我们卖吗?答案：D9. The best chance to reach customers is to appeal to their emotions. 接近消费者的最好机会是迎合消费者的情感。appeal to投合(兴趣或心愿)；吸引，引起兴趣The idea appealed to his father. 这主意很合他爸爸的心愿。How did the course appeal to you? 你觉得这门课程有趣吗?10. Not all ads are used to promote a product or to increase a companys profits. 并不是所有的广告都用来促销商品或为公司增加利润。 not all = all not并非所有的(为部分否定)，也可写为：All ads are not used to. . . ，all的全部否定为none或nothing，no one。 Not all the students go to see the film. = All the students dont go to see the film. 并非所有的学生都去看电影。 None of the students go to see the film. 没有一个学生去看电影。辨析：both与everyboth两个都，both的部分否定为not both或both not，全部否定为neither。every每个，部分否定为not every或every not, 全部否定为none, no one或nothing。Not both of the answers are right. = Both of the answers are not right. 两个答案不都对。Neither of the answers are right. = Both of the answers are wrong. 两个答案都错了。Not every student has a dictionary. =Every student hasnt a dictionary. 并非每个学生都有一本词典。11. First of all, we should always keep an eye out for “hidden information”. 首先。我们要警惕“隐藏的信息”keep an eye out意思为 “当心；警惕”。如：Keep an eye out! Were close to his farm. 小心点，我们到了他的农场了。We should keep an eye out for thieves. 我们要防范扒手。开放思维 look / watch out (for) 小心。当心The Third Period The Object ComplementTeaching Aims:1. Revise one of the members of the sentence the Object Complement to make the students acquire a correct and clear knowledge of it.2. Do plenty of exercises to enable the students to master and use it freely.Teaching Important Point:Revise and master some different kinds of words and phrases as Object Complements.Teaching Difficult Point:How to choose proper words or structures as an object complement, especially between “infinitive” “-ing” form and “-ed” form.Teaching Methods:Review, explanation and inductive methods.Teaching Aids: 1. the blackboard 2. the multimediaTeaching Procedures:Step I GreetingsGreet the whole class as usual.Step Grammar StudyT: In the last period weve learnt something about the Object Complement. Today well learn more about this grammar item. First, look at the sentences on the screen. Underline the Object Complement and tell what part of speech each of the object complement is.1. The doctor advised Mary to have more exercise.2. How shall we set the whole thing going?3. Please get your blood tested in the next room.4. They made him captain of the ship.5. Why dont we dye it blue?6. He found everything there in good order.7. He ordered them away.(Teacher tells the class to prepare, then asks some students to give the answers. )Suggested answers:1. to have more exercise (infinitive) 2. going (present participle)3. tested (past participle) 4. captain of the ship (noun)5. blue (adjective) 6. in good order (preposition phrase)7. away (adverb)T: From these sentences we can see what can be used as object complement. They are (Bb. infinitive; v.-ing / pp./ n. / adj. / prep-phrase / adv. )T: We often use the infinitive as object complement. The sentence structure is like this. Bb: Subject + Predicate (vt.) + Object + to + Infinitive (do sth. ) Do you know which of the verbs can be used in this sentence structure?S: advise, invite, persuade, encourage, allow, permit, ask, require, expect, wish, want, order, force, forbid, warn. (Teacher writes these words on the blackboard. )T: Some verbs can be followed by the infinitive as object complement without “to”. The sentence structure is like this Bb: Subject + Predicate (vt.) + Object + Infinitive (do sth. ) Can you tell me which of the verbs can be used in this structure?S: have, make, let, hear, observe, see, watch, feel, notice, listen to(Teacher writes these words on the blackboard. )T: If we turn the sentence structure into the passive voice, the word “to” can not be omitted. Are you clear about that?S: Yes.T: Besides the infinitive, we can also use the present participle and the past participle as object complement. This is the sentence structure. Bb: Subject + Predicate ( vt. ) + Object + v. ing / p. p. Can the verbs we mentioned just now be used in this sentence structure?S : Some of the verbs of sensation, such as “hear, observe, see, watch, feel, notice, listen to” can be used in this sentence structure.S: The verb “have” can also be used in this sentence structure, too.T: You are both right. Now look at the screen. Compare the sentences in each group and pay attention to their differences:1. I often hear them sing this song. / Suddenly he heard someone knocking gently on the window. / He once heard the song sung in German.2. Suddenly he felt the atmosphere grow tense. / She felt something crawling up her back. / I felt a great weight taken off my mind.3. She was often seen to act like that. / Dont you see a girl running towards us? / She was glad to see her children well taken care of in the nursery.4. I wont have you say such things. / Im sorry to have you waiting so long. / Youd better have your shoes mended.5. I have to get him to start at once. / He tried to get the engine running. / She got a new coat made.T: Look at the first group of sentences. We use the infinitive as object complement to express the whole of an action or event, and we use the present participle to suggest part of an action.Ss: But when shall we use the past participle as object complement?T: As we know, the object is the logical subject of the object complement. When we try to express a passive meaning, the past participle should be used. Do you understand?Ss: Yes.T: Look at the fourth group. The first sentence means: cause somebody to do something. The second one means: cause somebody to do something all the time and the third sentence means: have someone else to do something. Is that clear?Ss: Yes.T: In the last group we can see the verb “get” has the same meaning as the verb “have”, but we must say “get sb. to do sth. “. Are you clear about that?Ss: Yes.T: Some of the verbs, such as “believe, consider, feel, find, think, know, etc. “can be followed by” to be + adj./n. “as object complement. Sometimes “to be” can be omitted. Look at the sentence structure on the blackboard Bb: Subject + Predicate (believe, consider, fe