《宝马汽车公司》doc版.doc

BMWBMW is one of the world famous automobile companies Also considered to be the industry leader in high-end car productionBMW was founded in 1916 and headquartered in Munich, Germany. 宝马汽车公司，全称巴伐利亚机械制造厂股份公司（德文：Bayerische Motoren Werke AG，即BMW），宝马是驰名世界的汽车企业之一，也被认为是高档汽车生产业的先导。宝马公司创建于1916年，总部设在德国慕尼黑。80 years, which consists of the initial development of an aircraft engine manufacturing plant in order to become a limousine driven and produce world-renowned aircraft engine, off-road vehicles and motorcycles enterprise groups, ranked the worlds top 20 automotive companies. BMW has also been translated as Palestine according to Seoul. 80年来，它由最初的一家飞机引擎生产厂发展成为今天以高级轿车为主导，并生产享誉全球的飞机引擎、越野车和摩托车的企业集团，名列世界汽车公司前20名。宝马也被译为“巴依尔”。BMW stands for Bayerische Motoren Werhe AG (German - Bavarian motor works), BMW is the first of the three letter abbreviation for the word. Company founder names Registan Otto (Gustan Otto),宝马公司的全称是Bayerische Motoren Werhe A.G（德文-巴伐利亚汽车工厂）,BMW就是这三个单词的首位字母缩写。公司始创人名吉斯坦奥托(Gustan Otto)，BMWs history began in 1916, the company was originally an aircraft engine manufacturer, in 1917, or a limited liability company, in 1918 changed its name to Bayerische Motoren ag listed.BMW公司的历史始于1916年，公司最初是一家飞机发动机制造商，1917年还是一家有限责任公司，1918年更名巴伐利亚发动机制造股份公司并上市。BMW is the abbreviation for Bayerische Motoren Werke. In the initial phase, the company focused on the development and production of aircraft engines. The blue and white BMW logo symbolizes the rotation of the propeller, which is a portrayal of the early history of the company. But the current president of BMW has corrected himself by saying that people always think that blue and white sign is the propeller, the fact is, BMWs headquarters in Munich, Germany, Bavaria, and Bavaria, the state flag is blue and white BMWs name again Bavarian Engine Company, BMW Bavaria, on behalf of and represents Germanys most sophisticated engine technology.BMW是Bayerische Motoren Werke的缩写。在初创阶段，公司主要致力于飞机发动机的研发和生产。BMW的蓝白标志象征着旋转的螺旋桨，这正是公司早期历史的写照。但是现任的宝马总裁却更正说，人们总以为蓝白标志是螺旋桨，其实应该是，宝马的总部在慕尼黑，德国的巴伐利亚州，而巴伐利亚州的州旗是蓝白相间的，宝马的名字又是巴伐利亚发动机公司，宝马就代表了巴伐利亚，代表了德国最精湛的发动机技术。In 1923, the first BMW motorcycles come out. Five years later, in 1928, BMW acquired the Eisenach automobile plant and begin production of cars. After, BMW will be a masterpiece in the history of many car manufacturers to market these products continue to inspire strong feelings and peoples desire to forge a BMW car manufacturer company as an outstanding reputation. 1923年，第一部BMW摩托车问世。五年后的1928年，BMW收购了埃森那赫汽车厂，并开始生产汽车。之后，BMW将许多汽车制造史上的杰作推向市场，这些产品不断激发出强烈的感情和人们的渴望，铸就了BMW公司作为一家汽车制造商的杰出声誉。BMW Group today - in order to increase the current high-performance luxury brands, BMW Group is the worlds most successful and effective the best car and motorcycle manufacturers. In 2002, the company successfully sold more than 1 million BMW and MINI brand cars, sales topped one million records; in the motorcycle business, sold more than 92,000, a new sales. Around the world, BMW Groups total number of employees over 100,000 people.BMW集团的今天以高档品牌高效增长当前，BMW集团是全世界最成功和效益最好的汽车及摩托车生产商。2002年，公司成功销售了超过100万部BMW和MINI品牌的汽车，销售纪录首次突破一百万辆；在摩托车业务上，销量超过9.2万辆，再创销售新高。在全球，BMW集团的员工总数超过10万人。Consistent with high-end brand-oriented, it is the basis for business success. BMW Group has a BMW, MINI and Rolls-Royce (Rolls-Royce) three brands. These brands account for small cars to luxury sedans in various high-end market segments, so that BMW Group became the only one focused on high-end automotive and motorcycle manufacturers. High-grade means value-added. BMW Groups brands each have a clear brand image, its products in the design aesthetic, dynamic, and dynamic performance, technological content and overall quality of products and so on with rich content, therefore, these brands can offer real added value to the user. On this basis, BMW Group expects higher profit margins bicycle, in order to continue to maintain profitable growth, and to ensure that the companys future independence.一贯以高档品牌为本，正是企业成功的基础。BMW集团拥有BMW、MINI和Rolls-Royce（劳斯莱斯）三个品牌。这些品牌占据了从小型车到顶级豪华轿车各个细分市场的高端，使BMW集团成为世界上唯一一家专注于高档汽车和摩托车的制造商。高档意味着“附加值”。BMW集团的品牌各自拥有清晰的品牌形象，其产品在设计美学、动感和动力性能、技术含量和整体品质等方面具有丰富的产品内涵，因此，这些品牌可以给用户提供切实的附加值。在此基础上，BMW集团期望获得较高的单车利润率，从而继续保持赢利性增长，并确保公司在未来的独立地位BMW Group will carry out a clear long-term high-end brand strategy in the next few years, which will be reflected in a wide range of products and markets on the offensive. While paying attention to the uniqueness of each brand at the same time, BMW Group will launch new products into new areas, and to the companys series of products to more new markets. To take this, the company will enter a new realm.BMW集团将长期贯彻明确的高档品牌策略，在未来几年内，这将体现在大范围内的产品和市场攻势上。在注重各品牌独特性的同时，BMW集团