照明电器宣传片文案

广明源照明电器宣传片文案（正稿）这是一片神奇的土地，中国南方珠三角。地理位置得天独厚，水陆交通四通八达。中国改革开放风起之先，彰显着中国照明行业的华彩，历经10多年奋斗，打造出一个响亮的品牌“COMYAN广明源”。Located on the south part of pearl river in Guangzhou, China, a supernatural place with perfect land and water traffic,exploitation place for the reform and open activity that apprearing the prosperous walk of lighting in China, experiencing over 10 years,GMY builds up an agleam brand: COMYAN.1998年8月“广明源照明电器有限公司”在美丽而文明的侨乡广东鹤山创立，是一家专业生产各类电光源的高科技企业。广明源由初创的一个几个人的小作坊以生产射灯起家，经过十余年来的发展，广明源照明现已成为占地面积近10万平方米,员工1000多名的高科技照明企业，产品有从卤素灯到金卤灯的6大系列200多个品种。Since August, 1998, GMY Lighting & Electrical Co., LTD., a hi-tech enterprise that specilized in manufacturing various light sources, was founded in Heshan, Guangdonga beautiful and civilized city. GMY, started to produce the spot light from a small factory with a few persons, develops to a hi-tech lighting enterprise with over 1000 employees and covers near 100,000 square meters after ten years of hard working, and possesses 6 series, more than 200 types of lamp including halogen lamps, metal halide lamps, UV lamps, halogen auto lamps, energy saving lamps and LED. 目前，公司主要产品有节能型卤素灯，机动车灯，紫外线杀菌灯，金卤灯，超高压短弧球形氙灯等。产品远销欧美等100多个国家和地区,年产各种灯数亿只,年销售量数亿元,是照明行业发展最快的企业之一。Nowadays,the main products are haolgen energy saver, auto lamp, UV germicidal lamp,metal halide lamp, super power short-arc Xenon lamp of ball type,etc. that are exported to hundreds of coutries and areas such as Europe and America.GMY,is one of the fastest developing enterprises in lighting.Its annual yield is up to millions of pieces and annual sales to millions of US dollars.今天，面对全球经济一体化的浪潮，审视世界照明行业群雄逐鹿的纷争格局，广明源公司以“感恩、共赢、创新”作为企业的核心价值观，广泛吸收国内外高级技术和营销人才，积极拓展产品领域，不断开发出“节能、环保、高效、稳定”的新产品，并快速稳健的开拓市场。在激烈的市场竞争中，广明源公司始终把“认真务实、因需而变、创造价值、回报社会”作为企业的经营理念，用敏锐的市场洞察力，依靠雄厚的技术力量，完善的管理体系以及强大的开发能力，不断地追求卓越，强化“以客为先、快速响应、品质服务”的服务理念，把优质的产品和服务提供给广大用户。Today, facing the difficulty from the globe economy crisis, looking over the competitive situation of the worlds lighting companies, taking “appreciation, co-win and innovation”as the core value of the enterprise, GMY widely introduces into advanced technology and intelligent people in marketing, actively develops products area, continuously develops new products of energy saving, friendly-environmental, high efficacy with stable performance, quickly and stably exploits markets. In the furious competition, GMY always insises in : to be honest and careful,supply requires demand, create value and pay back to society as the management credo. With precise insight to market, strong technical background, perfect management system and excellent ability in R&D, GMY, non-stop purchases superexcellence, consolidates the service credo : customer first, quick repsonse,and good service, offers products and service of high class to more customers.“差异化、优势整合、创新制胜”是广明源的竞争理念，“人本、规范、效率、协作”是广明源的管理理念，重视科技应用的广明源始终真切的体会到科技创新才能让企业腾飞,公司先后启用了金碟ERP全天候生产监控系统,国际最先进的PST管理工具等。 同时，公司也不断投入巨资更新设备，先后在同行业中率先购入或自行研发自动制灯设备、自动装配线等先进设备；公司通过先进的管理体系及高科技设备大大降低员工的劳动强度，提高了工作效率，提高了一次正品率，降低综合成本，提高了市场竞争力。 To be different,excellent and innovative is the competitive credo of GMY. Humen-orient,normative, efficient and cooperative ,the management credo.Emphysizing on the usage of technology, GMY always clearly knows that only technology and innovation can make enterprise presperous. Successively GMY uses the day-and-night production inspection-control system: King-Dics ERP, the most advanced PST (production standard tool) in the world. At the same time, GMY invests much in generating equipment, first to purchase or R&D advance equipment such as the auto machines for manufacturing and assembling. Via the perfect management stystme and advanced technology equipment to lower the labor force and increase the working effiency, improve the quality rate and reduce the integrative cost,GMY, strengthens the place in the competitive market. “国际品质、绽放光彩”，广明源每年都开发出不少新产品,公司80%以上的系列产品均为自主研发。安全、环保、节能、高效是产品的根本。为了在新产品的研发上立于不败之地，除大力引进高素质人才外还与业界精英强强联合。2004年9月，广明源与著名高校复旦大学签订研发协议， 2005年4月，又与国际著名品牌签订长期战略伙伴关系，共同研制和开发新的产品和工艺改良。历经10多的年不懈的努力，广明源先后获得了23项专利，并先后转化成产品成功进入市场。Light for better life! GMY develops many new products yearly. More than 80% of the products are R&D by herself with the basis of safe, friendly-environmental, energy saving and high efficacy. In order to stand at the battlefront of R&D area, GMY has forged strong alliance with the lighting magnates and in September,2004, she sighted agreement with famous university: Fudan University; In April, 2005, became the long-term strategic partnership with the worlds famous brand, R&D new products and improve production artwork together. After over 10 years hard working, GMY awards 23 patents successively and products made from these patents enters into markets successfully.“品质驱动未来！”是广明源的质量理念，公司在2002年就通过了ISO9001质量体系认证，产品设计符合IEC标准，并通过CE产品认证及德国莱茵公司TUV安全认证。2006年公司取得ISO14001国际环境认证，在材料选择与工艺控制符合ROSH环保标准，体现以人为本，为员工提供健康的工作环境，为用户提供健康的照明产品。Quality lights up future is the quality credo to show humen-orient, create healthy working environment and offer green lighting products. In 2002, GMY got ISO9001 and the design of her products is complied with IEC standard and awarded the CE and TUV certificate. In 2006, GMY gainned ISO14001 and the material of the products and the control artwork accorded with RoHS. 广明源公司拥有一批具有技术精湛，管理到位，营销精准的高素质队伍。车间生产从流水作业每一个工序力求尽善尽美,到每天的产量以及机器的使用率都做出精密的预算与管理,务求绩效量化以达到数据管理第一生产力的目的；市场营销以主动、快速、精准的推行“铸造品牌、精准营销”策略，不断提高企业的知名度和开拓潜在新市场。GMY, owes an excellent team with strong technical ability, specialized management skill and great marketing power.From the workshop to production line, every process requires to be perfect.Daily output and usage of machines needs precise budget and management in order to step into the digital management as first labor force; With the active, quick and exact marketing strategy, GMY enhances the reputation and exploits new market.近年来，广明源人在不断的进取中先后获得了业界的多个奖项、荣誉及肯定。2005年获得了广东省照明协会颁发的“最受欢迎光源产品”；2007年先后获得了国际著名某品牌中国外购集团授予的“2007年度优秀供应商奖”、广东省企业联合会颁发的“广东灯饰照明企业50强”、广东省照明协会颁发的“最具影响力行业品牌”奖；2008年被中国国际品牌协会授予了“十大最具潜力品牌”奖、中国政府采购企业管理中心颁发的“中国政府采购指定品牌产品”奖，2009年度广明源照明的卤素节能灯被中国照明电器协会与广州光亚法兰克福展览有限公司共同举办的2009中国照明电器产品大赛中荣获了二等奖。2007年公司现任董事长洪燕南更是入选了“影响中国照明电器行业发展100人名单”。Recently, GMY gains many rewards and gets glory and affirmation during the growing period. In 2005, awarded the certificate: The most popular light sourse from Guangdong lighting association; In 2007, conferred the “ 2007 Excellent Supplier Award” by the well-known lighting brand China Sourcing group, “ Top 50 Lighting Enterprises in Guangdong” by Guangdong Cartel, “The most effective lighting brand” by Guangdong Lighting association; in 2008,”top 10 of most potential brand” by China international lighting association, “ Brand products appointed by China Government” by China government buying management center. In 2009, Got the second place for the halogen energy saver products during the 2009 China lighting contest organized by China lighting association and Guangzhou Frankfurt Exhibition Company; In 2007, President of GMY Edward Hong was selected to be one of the 100 most effective persons for the China Lighting and Electrical development. “理念认同、知用善待、适才适用、激发潜能”是广明源的人才观，秉承“博学、活用”的学习精神，广明源照明每月定期组织员工参加学习培训，创建自己的企业月刊，先后建立了篮球、羽毛球、乒乓球等运动场所为企业注入新活力,每年定期进行优秀员工评选,员工生日晚会,公司周年志庆运动会,外出旅游等。大大加深了员工的归属感和企业的凝聚力,使企业拥有更坚强的生命力和巨大的发展潜能。Identify Credo, assure ability,develop proper position, inspire potential is the credo of employing person with ability. Takeing advantage of study inspirit: deeply learn, wildly use, GMY organizes training for employees every month, creates its monthly, build sport place such as basketball ground, badminton place and Pingpong room to bring into new energy. Annual seletion activity, monthly employeesbirthday party, GMY annual birthday party and the travel enhance workers friendship and comity to make enterprise stronger and promising.广明源公司在不断壮大的同时，还积极参与社会公益事业，以回报社会。多年来，广明源照明每周都坚持开展周一举行升国旗奏国歌仪式，激励公司全体员工时刻矢志不渝不忘产业报国和打造民族照明品牌。广明源人还积极响应社会的号召参与当地的无偿献血，义工团体，给灾区捐款，资助孤寡老人和贫穷学生。先后获得了江门市共青团、江门义工协会、鹤山红十字会的大力表扬和鼓励，树立了良好的社会公众形象。Whild growing up, GMY takes part in the commonweal career to pay back to society. Since GMY was set up, she insises in flag-rising ceremony every Monday to encourage the big family of GMY to work diligently and create the nationality lighting brand. The workers in GMY also respond the sociey call actively to join the local commonweal career such as free blood offering, free labor group to donate money to disaster area and support the homeless old people and poor students and get the praise and encourage from Jiangmen Comsomol, Jiangmen free labor association and Heshan Red Cross association, build up the good public image. 展望未来，广明源照明以“持续改善、稳步发展、永续经营”作为企业的发展理念，将实施主题为“光艳中国！”的品牌营销计划：“光艳中国！”用美好而艳丽之光照亮中国！表达广明源对祖国和人民的爱与责任！广明源研发生产系列节能环保光源产品，节能、减排、高效发光、稳定运行，让祖国的天更蓝、山更绿、水更清、人民的生活更美好！“光艳中国！”主