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THEWALLSTREETJOURNAL,2008,5774143ETERNALENTERPRISEMANAGEMENTINNOVATIONOFYOUTHGERMANYSIEMENSCORECOMPETITIVENESSSUSANDAKERTHEWALLSTREETJOURNALABSTRACTSIEMENSISPICKEDTOUNCEASINGDEVELOPMENT,ANINTERNATIONALREPUTATION,ANDCONSTANTLYPROMOTEENTERPRISESCORECOMPETITIVEABILITY,THESYSTEMINNOVATIONOFTECHNOLOGYMANAGEMENT,THEINNOVATIVEORGANIZATIONMANAGEMENT,PERFECTMANAGEMENTINNOVATIONTALENTMANAGEMENTMECHANISM,THESEARETHEENTERPRISEKNOWLEDGECAPITALOPERATIONANDCONTENTOFTHEGROWINGABILITYTHISPAPERANALYZESHOWTOINNOVATETHEMANAGEMENTOFTHECONSTRUCTIONOFTHECORECOMPETITIVEPOWERKEYWORDSCORECOMPETITIVENESSINNOVATIONMANAGEMENTGERMANYSIEMENSSIEMENSCO,LTDISONEOFEUROPESBIGGESTELECTRONICSCOMPANY,ISONEOFTHEWORLDSTOPTENELECTRONICCOMPANIES,ISTHEWORLDSFOURTHAPPLIANCESMANUFACTURERSSIEMENSCOMPANYISTHEPRODUCTIONOFELECTRONICANDCOMMUNICATIONPRODUCTS,ENERGYANDINDUSTRIALEQUIPMENT,TRANSPORTATIONANDMEDICALEQUIPMENTINTEGRATEDGROUPCOMPANY,BUSINESSACROSSEUROPE,THEAMERICAS,ASIA,AFRICAANDAUSTRALIAOVER190COUNTRIESINTHEWORLD,ANDWITH39FACTORIES,THEPRODUCTIONOFHOUSEHOLDAPPLIANCEANDCOMMUNICATIONPRODUCTS,AREENTITLEDTOANINTERNATIONALREPUTATIONSIEMENSCOMPANYINTHELONGJOURNEYACROSSTWOCENTURIES,ADHERINGTOTHEFOUNDERWERNERVONSIEMENS“YEAR20,000INVENTIONANDINNOVATION“THESECRETOFSUCCESSINTHESYSTEMINNOVATIONOFTECHNOLOGYMANAGEMENT,THEINNOVATIVEORGANIZATIONMANAGEMENT,PERFECTMANAGEMENTINNOVATIONTALENTMANAGEMENTMECHANISM,CONTINUOUSLYIMPROVEENTERPRISECORECOMPETITIVENESSOFENTERPRISEKNOWLEDGECAPITAL,CONTENTANDOPERATIONABILITYISGROWINGSIEMENSPRACTICEAGAINSYMBOLISEBOTHINNOVATIONISTHELIFEOFENTERPRISE,ITCANMAKEENTERPRISEOFYOUTHIN2004,SIEMENSCOMPANYINTHEWORLD“FORTUNE500COMPANIESRANKEDFIRST21,ANNUALOPERATINGINCOMEFOR80501BILLIONDOLLARSA,SIEMENSBRILLIANTINNOVATIONPROCESSSIEMENS,FOUNDEDIN1847,STARTINGFROMTHEMIDDLEOFTHE19THCENTURY,ALONGWITHTHEGLORIOUSTHROUGHOUTTHE20THCENTURY,TOCROSSTHEVIGOURINTOTHE21STCENTURYSIEMENSISTHESIEMENSHALVERKHOYANSKTELEGRAPHMANUFACTURINGCOMPANY,ISBILLEDASTHE“FATHEROFSIEMENS“WERNERVONSIEMENSANDHISPARTNERJOHNGEORGEHAL,ONLY10PEOPLEOFSMALLBUSINESSWERNERVONSIEMENSERAISUNDERTAKINGDEVELOPMENTOFSIEMENSCOMPANYGLORIOUSPERIODSIEMENSCOMPANYBECAUSEOFWERNERVONSIEMENSINVENTIONSRAPIDSUCCESSSOON,SIEMENSEMBARKEDONTHEINTERNATIONALDEVELOPMENTOFCOMPANY,1850INBRITAIN,RUSSIA,1855IN1858RESPECTIVELYINAUSTRIA,SETTINGUPANOVERSEASBRANCHIN1890,WERNERVONSIEMENSRETIREMENT,SIEMENSCOMPANYEMPLOYEES,INCLUDINGMORETHAN5,500REACHHALFWORKINGABROADIN1892,WERNERVONSIEMENSINBERLIN,DIEDATTHEAGEOF76HELEFTCOUNTLESSHUMANINVENTIONS,LEFT,LEFTAGREATLEGACYOFSUCCESSFULEXPERIENCEDUETOHISOUTSTANDINGCONTRIBUTIONTOHUMANITY,ISREGARDEDASAEUROPEANELECTRICALWORLDSHININGSTARSWERNERVONSIEMENSDIEDAFTER,SUCCESSIVELYBYTHREEOFHISSONSASCORPORATELEADERSIN1897,THEFAMILYENTERPRISERESTRUCTURINGISAJOINTSTOCKCOMPANY,RENAMED“SIEMENSANDHALVERKHOYANSKJOINTSTOCKCOMPANY“DURINGTHEFIRSTWORLDWAR,SIEMENSCOMPANYLOSTALMOSTALLOFTHEOVERSEASASSETS,WERNERVONSIEMENSTHREESONSCARLFREEDRICHIE,SIEMENSWILLREBUILDTHECOMPANYSUCCESSFULLYCARLFREEDRICHIECHANGEDDIRECTIONOFMANAGEMENT,THECOMPANYWILLBEFOCUSEDONELECTRICALENGINEERINGCOMPANYBUSINESS,ATTHESAMETIME,COVERALLAREASOFELECTRICALENGINEERING“,“FROMTHE“OFTHEENTERPRISEOF“FIELDTOWITHDRAWTO1939,SIEMENSCOMPANYSALESFIRSTBREAKTHROUGH10MILLIONMARK,ANDBECOMETHEWORLDSLARGESTELECTRICALCOMPANYDURINGTHESECONDWORLDWAR,THECOMPANYWASFORCEDTOINCREASEPRODUCTIONWARSUPPLIESATTHEENDOFTHEWAR,THECOMPANYSMOSTFACTORIESAREDESTROYED,COMPANYLOSTABOUT80OFTHEASSETINTHEWAR,GERMANYSIEMENSINDUSTRIALTOWNTWOOFTHEWESTERNIRELANDROOTANDMUNICHBEGANREBUILDINGSIEMENSHASBLESSEDBYCARLREED,SIEMENSTHREEBROTHERSRITCHIETHEDESCENDANTSOF_,THEYAREDOCTORATEOFTECHNICALEXPERTSANDBUSINESSMANAGEMENTEXPERT,ADHERETODEVELOPNEWTECHNOLOGYANDINNOVATIONDEVELOPMENTAFTERWORLDWARII,SIEMENSCOMPANYWITH“THEKRUPP“CONCERNJOINTLYESTABLISHEDTHEFEDERALREPUBLICOFGERMANYSFIRSTNUCLEARPHYSICSRESEARCHINSTITUTETODEVELOPNUCLEARTECHNOLOGYIN1953,SIEMENSHASSUPERPURITYSILICONTECHNOLOGYTODEVELOPTHEELECTRONICTECHNOLOGYANDCAUSEDAREVOLUTIONOFELECTRICALTECHNOLOGYCOMPANYSALESINCREASEYEARBYYEAR,1951,MARKFOR10MILLIONTO50MILLIONIN1962TOMARKIN1966,RENAMEDASSIEMENSLTDINTHEEARLY1970S,SIEMENSHASSUCCESSFULLYDEVELOPEDTELEPHONESIGNALTRANSMISSIONSYSTEMFORCOMMUNICATION,CONTRIBUTEDTOTHEMODERNBUSINESSIN1989,SIEMENSCOMPANYADOPTSMODERNSTRUCTUREREORGANIZATION,FORMEDTHECOREBUSINESSGROUP,17,INORDERTOBETTERADAPTTOTHEDEVELOPMENTOFNEWFIELDINTHECOMPANYIN1990,SIEMENSCOMPANYBOUGHTTHECOMPUTERCORPORATION,BECOMERICHINTHEDEVELOPMENTOFTHEPERSONALCOMPUTERMARKETOFEUROPESBIGGESTMANUFACTURERSIN1982,SIEMENSCOMPANYSTARTEDINMODERNCHINA,INBEIJINGREPRESENTATIVEOFFICE,THENOPENEDINGUANGZHOU,SHANGHAI,SHENYANGANDADDEDTHREELOCALOFFICETWOYEARSLATER,SIEMENSCOMPANYANDBEIJINGINTERNATIONALTECHNOLOGYCOOPERATIONCENTERWASESTABLISHEDCOOPERATIVETECHNOLOGYEXCHANGETRAININGCENTERINBEIJINGIN1986,SIEMENSWILLBETHEWORLDSMOSTADVANCEDNUMERICALCONTROLSYSTEMWASINTRODUCEDINTOCHINA,WITHORDINARYMACHINETOOLSFORLEADINGPRODUCTSOFCHINESEMANUFACTURERSOFSIGHTINOCTOBER1994,SIEMENSCOMPANYESTABLISHEDINCHINAHOLDINGS,SIEMENSCHINACO,LTDWASESTABLISHEDINBEIJING,ASTHESUBSIDIARYOF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