最新2016年电大企业战略管理复习试题资料考试小抄

电大企业战略管理复习试题资料考试小抄一、单项选择题1企业战略最根本的特征是（C）。A纲领性B风险性C全局性D挑战性2在特定的产品与市场领域中，企业与竞争对手相比所具有的优势的特征和条件是（B）。A竞争战略B竞争优势C核心能力D无形资源3福耀玻璃（主营汽车玻璃的上市公司）决策者拟考虑同心多元化作为进一步发展的方向，应当优先考虑哪个发展方向（A）A、发展建筑玻璃产品B、发展汽车发动机产品C、购并汽车配套企业D、发展其他汽车配件产品4TCL正在策划进军汽车制造领域，这一战略层次属于（A）A公司战略B竞争战略C职能战略D产品战略5北京市自1998年起，对机动车辆尾气排放标准进行了严格限制，其中轿车必须安装电喷带三元催化器。它属于企业宏观环境中的（D）因素。A经济环境B社会文化环境C技术环境D政治法律环境6目前大中城市餐饮业中，消费者越来越倾向于有档次、有品位的餐馆，“物美价廉”已经不是人们就餐的首要选择。这是宏观环境中（B）因素影响的表现。A政治法律环境B经济环境C社会文化环境D技术环境7在保健品和化妆品产业中，最重要的进入障碍是（C）。A规模经济B转换成本C产品差异D资本需求8一般来说进入壁垒高退出壁垒高产业是（A）。A高利润高风险B稳定的高利润C低利润高风险D稳定的低利润9生物制药具有高成长性行业，其进入壁垒和退出壁垒的组合是（A）。A进入壁垒高，退出壁垒高B进入壁垒低，退出壁垒低C进入壁垒低，退出壁垒高D进入壁垒高，退出壁垒低10你认为手机行业最主要的特征是（D）A、产品高度标准化B、规模经济不太明显C、产品技术更新比较缓慢D、行业的进入/退出壁垒都高11如果你是从事运动鞋生产的，你的企业使命应表述为（C）A为顾客提供最大的价值B生产为大众消费需求的脚上用品C以顾客行走舒适为己任D提供制造足以可以和汽车比美的鞋子12西单商场的目标市场定位是大众化的精品店。有部分顾客抱怨商场的装修档次太低，商场里的椅子太少。有人建议商场进一步装修、多放置椅子并提高名牌商品的比例，并力求使名牌商品物美价廉，请问这种建议有什么问题（A）A建议的措施方案与企业目标不一致B建议的措施与企业领导的想法不一致C建议的措施符合顾客的需求，可以实施D建议的措施可能会降低商场的利润13北京长安商场是一家以综合百货公司，它的最主要竞争对手是（A）A北京百盛购物中心B北京天外天批发市场C石家庄市某百货商场D国外的商业机构14中国人民银行近两年不断出台新的货币政策，如增加存款准备金，提高存贷款利率，这属于宏观环境因素中的（B）因素。A政治法律环境B经济环境C社会文化环境D技术环境15原油生产公司对石油化工企业而言，决定他们讨价还价能力的最主要影响因素是（B）。A交易量B产业集中度C转换成本D卖方产品标准化程度16甲为一进出口公司，就其外部环境而言，最主要的宏观影响因素是（A）。A政治法律因素B经济因素C人文社会因素D科技因素17对于旅游企业来说，下列因素中属于宏观因素的是（D）。A某旅游点发生地震B旅游景点居民收入水平逐年提高C国家允许国人出境旅游D国内居民用于旅游的消费支出增长明显18对于钢铁行业来说，最明显的竞争特征是（B）。A价格B规模经济C转换成本D差异化19价值链理论所依据的基本逻辑关系是（C）A竞争优势经营资源价值活动B价值活动经营资源竞争优势C经营资源价值活动竞争优势D经营资源竞争优势价值活动20未来展望由未来（D）年的远大目标和对目标的生动描述组成。A510B1015C520D103021、美国电话电报公司将企业的生存目的定位于提供信息沟通工具和服务而不是生产电话，说明了描述企业生存目的必须（A）。A满足顾客的某种需求B表明企业的经营哲学C易于为整个企业所理解D比较宽泛且有一定冒险精神22、“公司旨在提供娱乐活动而不是经营电影业”描述的是（A）。A企业生存目的B企业经营哲学C企业形象D企业核心价值观23、美国艾维斯汽车租赁公司提出“我们希望成为汽车租赁业中发展最快利润最多的公司”，这个口号表明了该公司的（D）A经营战略B经营哲学C社会责任D企业愿景24、如果你是从事运动鞋生产的，你的企业使命应表述为（D）A为顾客提供最大的价值。B生产为大众消费需求的脚上用品。C以顾客行走舒适为己任。D提供制造足以可以和汽车比美的鞋子。25、西单商场的目标市场定位是大众化的精品店。有部分顾客抱怨商场的装修档次太低，商场里的椅子太少。有人建议商场进一步装修、多放置椅子并提高名牌商品的比例，并力求使名牌商品物美价廉，请问这种建议有什么问题（A）A建议的措施方案与企业目标不一致。B建议的措施与企业领导的想法不一致。C建议的措施符合顾客的需求，可以实施。D建议的措施可能会降低商场的利润。26、美国电话电报公司对外宣称，本公司“提供信息沟通的工具和服务而不是生产电话。”这一表述属于（A）。A企业使命B企业愿景C企业目标D企业价值观27、海尔公司的企业使命可能是（C）。A、不断创新B、占据全球家电30的份额C、创中国的世界名牌D、真诚到永远28、“东方不亮西方亮”是用来比喻（C）。A一体化战略B战略联盟战略C多元化战略D全方位创新战略29、日本索尼公司于1989年以54亿美元的价格买下了美国哥伦比亚和三星两家电影公司，此时实施的战略是B。A横向一体化战略B纵向一体化战略C多元化战略D成本领先战略30、肯德基快餐店自1987年进入北京市场以来，不断地发展加盟连锁店，占领北京快餐市场，这属于（A）。A市场开发战略B产品开发战略C多元化战略D市场渗透战略31、某牙膏厂原来只生产药物牙膏，现在又增加牙刷生产，这属于（B）。A同心多元化B水平多元化C集团多元化D一体化32、TCL并购法国阿尔费公司，这属于（A）。A成长型战略B稳定型战略C收缩型战略D以上都不是33、若MP4产品得到消费者认同，预计需求会剧增，生产MP4的厂商最应该考虑实施（C）战略。A、前向一体化B、后向一体化C、横向一体化D、混合一体化34、一家经营婴儿奶粉的公司正准备进行多元化经营，你建议最优先考虑的业务领域是（B）A婴儿服装B青少年奶粉C孕妇装D鲜奶35、可口可乐所提供的全方位饮料品种是无人可比的。从“美汁源果粒橙”，到“天与地矿物质水”，还有“茶研工坊”等，可口可乐在中国市场共推出了近20种饮料品牌，除了传统的碳酸饮料，还包含了果汁、茶饮、纯水等各类非碳酸饮料，可谓“十项全能”。以上资料说明可口可乐公司采用了（B）。A同心多元化B水平多元化C集团多元化D不相关多元化36、为了进一步扩大彩电的生产规模，海尔集团公司整体收购合肥黄山电子集团公司，这属于（A）。A横向一体化B纵向一体化C相关多元化D混合一体化37、“把鸡蛋放在一只篮子里的做法”是什么战略的形象表述（A）。A重点集中战略B一体化战略C差异化战略D多元化战略38、需要有规模经济效益支持的战略类型是（A）。A成本领先战略B差异化战略C重点集中战略D以上都不是39、教材100页爱立信独立品牌手机的停产说明爱立信公司采取（B）。A全面的收缩战略B主动的收缩战略C被动的收缩战略D彻底的清算战略40、波士顿矩阵特别适用于（D）A单业务公司B超大型公司C一体化的经营公司D多元化公司41、教材235页的情景案例新上任的总裁助理适合于用什么方法选择（D）A波士顿矩阵B通用电器公司矩阵CSWOT分析法D以上都不行42、企业通过有效途径降低成本，使企业的全部成本低于竞争对手的成本，甚至在同行业中最低的成本，从而在取竞争优势的一种战略是（A）。A低成本战略B营销战略C竞争优势战略D差异化战略43、差异化战略的核心是取代某种对顾客有价值的（B）。A差异性B独特性C使用性D信誉性44、所谓差异化战略，是指为使企业产品与（B）产品有明显的区别，形成与众不同的特点而采取的一种战略。A原产品B竞争对手产品C本企业产品D同行业产品45、百事可乐把自己的目标顾客定位在年轻人，并通过低价，从而把可口可乐的市场份额硬生生地抢夺了一部分过来。百事可乐所采取的战略类型是（B）。A差异集中化B低成本集中化C成本路线战略D差异化战略46、1956年宜家开始试用平板包装，这个举动当初只是为了节约运输空间，而今天却成为了宜家竞争优势的一个构成部分。宜家这是采用了（B）。A服务差异化战略B产品差异化战略C人事差异化战略D形象差异化战略47、能够产生范围经济效果的战略类型是（A）。A多元化战略B成本领先战略C差异化战略D集中化战略48、奇瑞汽车在汽车行业中实行的竞争战略类型的是（A）A成本领先战略B差异化战略C低成本集中化D差异集中化49、在某个特定的产业中相互关联的，在地理位置上相对集中的若干个企业和机构的集合是（B）。A企业集团B企业集群C战略联盟D虚拟经营50、所有产品都使用同一个品牌的品牌策略是（B）。A个别品牌B家庭品牌C多品牌D品牌延伸51、某企业原来经营专为高档消费群体的“向阳”牌服装，该市场成功后，双以该品牌进入中档消费市场，这一品牌策略就是（C）。A家庭品牌B个别品牌C品牌延伸D多品牌52、长期资金筹资方式中，筹资风险最低的筹资方式是（D）。A债券B优先股C银行借款D普通股53、长期资金筹资方式中，筹资风险最大的筹资方式是（A）。A债券B优先股C银行借款D普通股54、美国PTHEBALLWASTHEOBJECTIVETOSCORE,THEBALLHADTOBESHOTTHROUGHAHORIZONTAL,ELEVATEDGOALTHETEAMWITHTHEMOSTPOINTSATTHEENDOFANALLOTTEDTIMEPERIODWINSEARLYINTHEHISTORYOFBASKETBALL,THELOCALYMCASPROVIDEDTHEGYMNASIUMS,ANDMEMBERSHIPINTHEORGANIZATIONGREWRAPIDLYTHESIZEOFTHELOCALGYMDICTATEDTHENUMBEROFPLAYERSSMALLERGYMSUSEDFIVEPLAYERSONASIDE,ANDTHELARGERGYMSALLOWEDSEVENTONINETHETEAMSIZEBECAMEGENERALLYESTABLISHEDASFIVEIN1895,AND,IN1897,THISWASMADEFORMALINTHERULESTHEYMCALOSTINTERESTINSUPPORTINGTHEGAMEBECAUSE1020BASKETBALLPLAYERSMONOPOLIZEDAGYMNASIUMPREVIOUSLYUSEDBYMANYMOREINAVARIETYOFACTIVITIESYMCAMEMBERSHIPDROPPED,ANDBASKETBALLENTHUSIASTSPLAYEDINLOCALHALLSTHISLEDTOTHEBUILDINGOFBASKETBALLGYMNASIUMSATSCHOOLSANDCOLLEGESANDALSOTOTHEFORMATIONOFPROFESSIONALLEAGUESALTHOUGHBASKETBALLWASBORNINTHEUNITEDSTATES,FIVEOFNAISMITHSORIGINALPLAYERSWERECANADIANS,ANDTHEGAMESPREADTOCANADAIMMEDIATELYITWASPLAYEDINFRANCEBY1893ENGLANDIN1894AUSTRALIA,CHINA,ANDINDIABETWEEN1895AND1900ANDJAPANIN1900FROM1891THROUGH1893,ASOCCERBALLWASUSEDTOPLAYBASKETBALLTHEFIRSTBASKETBALLWASMANUFACTUREDIN1894ITWAS32IN81CMINCIRCUMFERENCE,ORABOUT4IN10CMLARGERTHANASOCCERBALLTHEDEDICATEDBASKETBALLWASMADEOFLACEDLEATHERANDWEIGHEDLESSTHAN20OZ567GTHEFIRSTMOLDEDBALLTHATELIMINATEDTHENEEDFORLACESWASINTRODUCEDIN1948ITSCONSTRUCTIONANDSIZEOF30IN76CMWERERULEDOFFICIALIN1949THERULESETTERSCAMEFROMSEVERALGROUPSEARLYINTHE1900SCOLLEGESANDUNIVERSITIESESTABLISHEDTHEIRRULESCOMMITTEESIN1905,THEYMCAANDTHEAMATEURATHLETICUNIONAAUCREATEDASETOFRULESJOINTLY,STATEMILITIAGROUPSABIDEDBYASHAREDSETOFRULES,ANDTHEREWERETWOPROFESSIONALSETSOFRULESAJOINTRULESCOMMITTEEFORCOLLEGES,THEAAU,ANDTHEYMCAWASCREATEDIN1915,AND,UNDERTHENAMETHENATIONALBASKETBALLCOMMITTEENBCMADERULESFORAMATEURPLAYUNTIL1979INTHATYEAR,THENATIONALFEDERATIONOFSTATEHIGHSCHOOLASSOCIATIONSBEGANGOVERNINGTHESPORTATTHEHIGHSCHOOLLEVEL,ANDTHENCAARULESCOMMITTEEASSUMEDRULEMAKINGRESPONSIBILITIESFORJUNIORCOLLEGES,COLLEGES,ANDTHEARMEDFORCES,WITHASIMILARCOMMITTEEHOLDINGJURISDICTIONOVERWOMENSBASKETBALLUNTILWORLDWARII,BASKETBALLBECAMEINCREASINGLYPOPULARINTHEUNITEDSTATESESPECIALLYATTHEHIGHSCHOOLANDCOLLEGELEVELSAFTERWORLDWARII,ITSPOPULARITYGREWAROUNDTHEWORLDINTHE1980S,INTERESTINTHEGAMETRULYEXPLODEDBECAUSEOFTELEVISIONEXPOSUREBROADCASTOFTHENCAACHAMPIONSHIPGAMESBEGANIN1963,AND,BYTHE1980S,CABLETELEVISIONWASCARRYINGREGULARSEASONCOLLEGEGAMESANDEVENHIGHSCHOOLCHAMPIONSHIPSINSOMESTATESPLAYERSLIKEBILLRUSSELL,WILTCHAMBERLAIN,ANDLEWALCINDORKAREEMABDULJABBARBECAMENATIONALLYFAMOUSATTHECOLLEGELEVELANDCARRIEDTHEIRFANSALONGINTHEIRPROFESSIONALBASKETBALLCAREERSTHEWOMENSGAMECHANGEDRADICALLYIN1971WHENSEPARATERULESFORWOMENWEREMODIFIEDTOMORECLOSELYRESEMBLETHEMENSGAMETELEVISIONINTERESTFOLLOWEDTHEWOMENASWELLWITHBROADCASTOFNCAACHAMPIONSHIPTOURNEYSBEGINNINGINTHEEARLY1980SANDTHEFORMATIONOFTHEWNBAIN1997INTERNATIONALLY,ITALYHASPROBABLYBECOMETHELEADINGBASKETBALLNATIONOUTSIDEOFTHEUNITEDSTATES,WITHNATIONAL,CORPORATE,ANDPROFESSIONALTEAMSTHEOLYMPICSBOOSTSBASKETBALLINTERNATIONALLYANDHASALSOSPURREDTHEWOMENSGAMEBYRECOGNIZINGITASANOLYMPICEVENTIN1976AGAIN,TELEVISIONCOVERAGEOFTHEOLYMPICSHASBEENEXCEPTIONALLYIMPORTANTINDRAWINGATTENTIONTOINTERNATIONALTEAMSTHEFIRSTPROFESSIONALMENSBASKETBALLLEAGUEINTHEUNITEDSTATESWASTHENATIONALBASKETBALLLEAGUENBL,WHICHDEBUTEDIN1898PLAYERSWEREPAIDONAPERGAMEBASIS,ANDTHISLEAGUEANDOTHERSWEREHURTBYTHEPOORQUALITYOFGAMESANDTHEEVERCHANGINGPLAYERSONATEAMAFTERTHEGREATDEPRESSION,ANEWNBLWASORGANIZEDIN1937,ANDTHEBASKETBALLASSOCIATIONOFAMERICAWASORGANIZEDIN1946THETWOLEAGUESCAMETOAGREETHATPLAYERSHADTOBEASSIGNEDTOTEAMSONACONTRACTBASISANDTHATHIGHSTANDARDSHADTOGOVERNTHEGAMEUNDERTHESEPREMISES,THETWOJOINEDTOFORMTHENATIONALBASKETBALLASSOCIATIONNBAIN1949ARIVALAMERICANBASKETBALLASSOCIATIONABAWASINAUGURATEDIN1967ANDCHALLENGEDTHENBAFORCOLLEGETALENTANDMARKETSHAREFORALMOSTTENYEARSIN1976,THISLEAGUEDISBANDED,BUTFOUROFITSTEAMSREMAINEDASNBATEAMSUNIFICATIONCAMEJUSTINTIMEFORMAJORTELEVISIONSUPPORTSEVERALWOMENSPROFESSIONALLEAGUESWEREATTEMPTEDANDFAILED,INCLUDINGTHEWOMENSPROFESSIONALBASKETBALLLEAGUEWBLANDTHEWOMENSWORLDBASKETBALLASSOCIATION,BEFORETHEWNBADEBUTEDIN1997WITHTHESUPPORTOFTHENBAJAMESNAISMITH,ORIGINALLYFROMALMONTE,ONTARIO,INVENTEDBASKETBALLATTHEINTERNATIONALYMCATRAININGSCHOOLINSPRINGFIELD,MASSACHUSETTS,IN1891THEGAMEWASFIRSTPLAYEDWITHPEACHBASKETSHENCETHENAMEANDASOCCERBALLANDWASINTENDEDTOPROVIDEINDOOREXERCISEFORFOOTBALLPLAYERSASARESULT,ITWASORIGINALLYAROUGHSPORTALTHOUGHTENOFNAISMITHSORIGINALTHIRTEENRULESREMAIN,THEGAMESOONCHANGEDCONSIDERABLY,ANDTHEFOUNDERHADLITTLETODOWITHITSEVOLUTIONTHEFIRSTINTERCOLLEGIATEGAMEWASPLAYEDINMINNESOTAIN1895,WITHNINEPLAYERSTOASIDEANDAFINALSCOREOFNINETOTHREEAYEARLATER,THEFIRSTFIVEMANTEAMSPLAYEDATTHEUNIVERSITYOFCHICAGOBASKETSWERENOWCONSTRUCTEDOFTWINENETSBUTITWASNOTUNTIL1906THATTHEBOTTOMOFTHENETSWEREOPENIN1897,THEDRIBBLEWASFIRSTUSED,FIELDGOALSBECAMETWOPOINTS,FOULSHOTSONEPOINT,ANDTHEFIRSTPROFESSIONALGAMEWASPLAYEDAYEARLATER,THEFIRSTPROFESSIONALLEAGUEWASSTARTED,INTHEEAST,WHILEIN1900,THEFIRSTINTERCOLLEGIATELEAGUEBEGANIN1910,INORDERTOLIMITROUGHPLAY,ITWASAGREEDTHATFOURFOULSWOULDDISQUALIFYPLAYERS,ANDGLASSBACKBOARDSWEREUSEDFORTHEFIRSTTIMENONETHELESS,MANYRULESSTILLDIFFERED,DEPENDINGUPONWHERETHEGAMESWEREPLAYEDANDWHETHERPROFESSIONALS,COLLEGIANS,ORYMCAPLAYERSWEREINVOLVEDCOLLEGEBASKETBALLWASPLAYEDFROMTEXASTOWISCONSINANDTHROUGHOUTTHEEASTTHROUGHTHE1920S,BUTMOSTTEAMSPLAYEDONLYINTHEIROWNREGIONS,WHICHPREVENTEDANATIONALGAMEORAUDIENCEFROMDEVELOPINGPROFESSIONALBASKETBALLWASPLAYEDALMOSTEXCLUSIVELYINTHEEASTBEFORETHE1920S,EXCEPTWHENATEAMWOULD“BARNSTORM“INTOTHEMIDWESTTOPLAYLOCALTEAMS,OFTENAFTERALEAGUEHADFOLDEDBEFORETHE1930SVERYFEWGAMES,EITHERPROFESSIONALORAMATEUR,WEREPLAYEDINFACILITIESSUITABLEFORBASKETBALLORWITHAPERFECTLYROUNDBALLSOMEWEREPLAYEDINARENASWITHCHICKENWIRESEPARATINGTHEPLAYERSFROMFANS,THUSTHEWORD“CAGERS,“OTHERSWITHPOSTSINTHEMIDDLEOFTHEFLOORANDOFTENWITHBALCONIESOVERHANGINGTHECORNERS,LIMITINGTHEAREASFROMWHICHSHOTSCOULDBETAKENUNTILTHELATE1930S,ALLPLAYERSUSEDTHETWOHANDSETSHOT,ANDSCORESREMAINEDLOWBASKETBALLINTHE1920SAND1930SBECAMEBOTHMOREORGANIZEDANDMOREPOPULAR,ALTHOUGHITSTILLLAGGEDFARBEHINDBOTHBASEBALLANDCOLLEGEFOOTBALLINTHEPROS,FIVEURBAN,ETHNICTEAMSEXCELLEDANDPLAYEDWITHALMOSTNOCOLLEGEGRADUATESTHEYWERETHENEWYORKORIGINALCELTICSTHECLEVELANDROSENBLUMS,OWNEDBYMAXR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