家居建材营销活动策划方案资料

1、togethe ac oos 2013 ul of ca- ngis a nd opp oluie, t ceae a gee, l I wcS opeain, ul of huma ne cae of a wordca ss powe ge nerain cmpay ad wrk had! The occsi on of te S pig Fstval my Sicee wi Sta yu and teffmlesof the saf i the new . god helh, happy ha ppywl conti ，ue improve t he com” nys ite - cont

2、rol ssem, and seady mprovementi-bl, to man.eaduntil, optmle busie prce sses t ensue ceaseseaponUi Has i pace； to f ule Se ngte n iner nal control s pay a control pos i nde leient ovesgt r ole of e - uatincmp”Ig-h t hidpay resonS I ly t a civey m use of ier nal a uil tos d c poenta management, st., s

3、a.ze re . tansaci ons, stegheni ng opeains i a ria nce Wllaw Dee nig tl e iformat onma nagmet to e nsue ul commuiai on zeo e SStace.ounsbaly.eec ERP ad ,+、. P, a nd MS, a nd SCM.fomai on sysem .ased ccnSr uc.n, ul i n、rn iforma.n sysem, achevedmain resoucesSaed topan. Portal system a diaIddepth,payi

4、nfomainsyStemoneerprseofAsssatroeJo pefct da lly rumatena nce opealon of ecrdspromote”blens a-S s and system handover; t I stegt hening US, and ERP , a d SCM, e gy aplcaton of “i ng, mpr ove employ a main emof pac ad le_l HumanSt c cae toesue e i .TsengtenigHumanie s cae cninuls t fr cmpay wi nd c r

5、 a nd ga s ae, ad hhar Shun of culue amospheeSegtenigl- hele d tapppd, cae dikul - ploeescaridI ut sye ac is i c -ply- s * segte ning hhalta nd ,bou pr otecin, orgaizton ca ee hel h midi ca, cnt ol caee .a nSt coniuus to im p etainppy colgi cal rnig pr evetonsstm, taii ng empl oyes heat of chaa cte,

6、 a nd stae of mood ad e，r p-igof . , ce d f- ndy faten of atis envronmetTo segten -. ma nagmet enureta te bbSie- of zeo - To Steg heed buS ne-plas mang-e n| wlbuSnnss bbSi ne-plas co -to leve,enuetebbSie- can contol i cntol t o clooe conce nfnacal a nd -，e lecrc ikge a nd eegysvig iche - ig,nainalpo

7、ltens,Sengteigtrckacte shoud； t mp elain Sae ow nnd aseS me hod, ter speilicai buS s fianca mang -et to pe，ec rik t ube cntrl . m, a cevld -. re cgl iin, ad meaur* ad asesmentadreort and cntrl ffe dba ck of c osed ig managme nt mp.e -. preveti on capa ctyTofuteSadadietadng,andS!vetacieveccrdingtoaw,

8、 Sanda He ad far. .noain of pefrmancema.ettoe nnue ta poetal - ployeszeoly.To Steg he ppDormane mang-entprocescntrlenhance employ ee auat in a nd eve s of fecie cmmuiatontimpr oe pefma ma nng-et o fute qa niy and eie emploeestadads.Wk,ulplyparyandbranch,adm- bes i Ive ype EEerpriecnstictoninteof ce

9、re , and Ight ng fortrss rol e and pionee mode rle；tocontnuestoStegheningfugoodledeSipcnSucin,fflplayevlscade s ie neprise deve opment i theXX家居建材营销活动策划方案审核人：XXXC私审批人：XXXa私编制人：卓道企业管理咨询有限公司f back bone ba doner oe； to ffl Segthe nig mm b_ yuh w I rk ffl pay youth _ply_ s in cmpany dive opmet i n the o

10、f fce roe； t o improve i nne pe de I t CmmiSSonlganS cruptinwk lve , Sregheni ng on entepri se busi nnss ley lnk of efecivenss monit ord. , A nd mantansa- To urher streghe pulIciy ad eucati on, m pre the oveal lga syStm. muS streghe saey maagement, m ablsh and improve the Iduatin, lupevson, and a mi

11、n a s one of the tafc saet ma-ment mecanSm.o cnscieti oosy sum uteOl-pc - cuiy cntroS, promoting i nt - atd maagement to a hig he lvH highe sta nnar dS a I igher lee of deve opmet. Em ply- s tody i s una nda onDccm ber 24, t he ox Bl s a bout t o ig a thi s tme of yar ceay fel the puse of the XX pow

12、 e geeain cmpay to flouish, to moe ceay hhar XX po r geeaincmpa nies maure and .mmey brrating. RcgpaS one a nother acoos a raling ae e “u t c ad ul of confdence Futue deel opme wemore exct ng figt moe sI，d.Emplyes e us第一部分活动筹备一、活动背景二、活动整体概要第二部分活动实施一、实施步骤二、终端执行细则1、前期准备2、终端宣传布置3、宣传推广第三部分活动文案物料文案 报纸软文s

13、at roe Jo pefct daily ru mantea nce opeain of ecd、prmote prbllmeasns aays s and , m hader t I stregt heni ng ，-，and E, a d S CM, te ap.atonof taii ng, impr ove -pl oyes a matin systmof,nainal policy treds, se ngtheing trck ac shoud to impleme I tatin，ae ow nnd ases me hod, ter specficai bu*s fianca

14、mang-et to pe，ec r t ube cntrl .sem, a cevld rsk re cgin, ad meaure ad asesment, adfback boneba ckbone r ole;tofull strengthe ningmem bersyouthw ork,fullplayyouth employee s incompany devel opmenti n the offorcerole;t o improvei nde pende nt Commission against corruptionworklevel ,strengtheni ngon e

15、nterpri sebusi nesskeyli nk of effectivenessmonit ored. ,A nd mai ntainstability. To furtherstrengthenpublicityand educati on,im prove the overalllegalsystem.We must strengthen safetymanagement,establish andimprovethe education,supervision, andeval uationa sone ofthetrafficsafetymanagementmechanism.

16、oconscienti ouslysum upthe Ol ympicse curitycontrols,promoting i ntegrated manageme nttoa hig herlevel, highersta ndar ds,a higher level ofdevel opment.Em ployee s,todayi s lunarcale ndar on Decem ber 24,t heoxBellisa boutt o ring,at thi s time ofyear, we clearly feelthe pul seofthe XX pow ergenerat

17、ion companytoflourish,to more clearly hearXXpower generationcompa niesmatur eand symmetry breathing.Recallingpast onea notheracrossa raili ng,we aree nthusiasti cand fullofconfidence. Future devel opment opportunities, wemore exciti ngfight more spirited.Employees,letustogetheracr oss 2013full ofcha

18、lle nges a nd opportunities, tocreatea green, l ow-cost operation,full ofhuma necare ofaworld-cla ss powerge neration companyand work hard!The occasi on ofthe S pring Festival, my sincerewi shthatyou andthefamiliesofthe staffin thenewyear,good health, happy, ha ppywl conti ，ue improve the com”nys it

19、e - control ssem, and seady mprovement i-bl, to man.e ad until, optmle busie prce sses t ensue ceases eaponUi .es i pace； to f ule Se ngte n iner nal control s pay a control pos i nde | edent ovesgt role of e - uatincmp”I g -ht hidpay resonS I ly t a civey m use of iernal a uil tos d c poenta manage

20、ment, st., sa.ze re . tansaci ons, steghening opeains i a ria nce Wllaw Dee nig tl e iformat onma nagmet to e nsue ul commuiai on zeo e SStace.o unsbaly .eec ERPad FFS+,ad P, a nd MS, and SCM.fomai on sysem .ased ccnSr uc.n, ul i n、rn iforma.n sysem, acheved main resouces Saed topan. Portal system a

21、 dia I d depth, pay i nfomain sy sonee, ofAss pac adle_l Humanstc cae toesue e i .Tsengte nig Humanie s cae cninuus t .r cmpay wi nd c , a nd gas ae, ad hhar Shunof culue amosp he* segte nigl- heled tapppd, cae dlkul - ploees carid I ut sye acHiis rchmplyles * segte ning hhalta nd , orgaiztonca ee h

22、el h midica, cnt ol caee.anst coniuus to im p etain psycolgical rnig prevetonsstm, taiing employes heat of chaa cte, a nd stae of mood ad e，r p-igof . , ce d Sndly faten of atis envronmet T o segten -. ma nagmet enue ta te b-nnssof zeo - To steg heed bus ne-plas mang-e n| Wlbusieis busine-plas co -t

23、o leve, enue te bbsie- can contol i cntol t o clooe conce nfnacal a nd -，e lecrc ikge a ndeegysvig icle - igreort and cntrl ffe dba ck of c osed ig managme nt mp.e -.preveti on capa ciyTo fute sadadie tad ng, and srve t acine ccr dig to a w, sanndalie ad fai. .noain of pefrmance ma . et to e nnue ta

24、 pote-l - ployes ze of，. To steg he pelormaie mang-ent proces cntrl e nhance emply ee auat in a nd eve s of fecie cmmuiatontmpr oI- - ,I 一 一 . IL II-eand pioneermodel role;tocontinues to strengtheni ng fourgood leadershipedevelstantrole ;to perfectda ilyrunmaintena nce operation ofrecords,promote pr

25、oblem reasons analysi sand system handover; t ostrengt heni ng BFS+,and ERP , and S CM,te chnology application oftraini ng, impr oveempl oyees a pplication information systemof,national policytrends,stre ngtheningtrack,active should; to impleme ntation State -ow ned assetsmet hod,further specificati

26、 on busi nessfinancialmanag ement; to perfectrisk t ube controlsystem,a chi eved riskre cognition,and measure,and assessme促销地点：家居建材广场 TOC o 1-5 h z 咨询电话：020-【 促销政策】、要求各商家按照本卖场一年6 次活动，系统定好活动的全场折扣和单价，保证本次最低。2、微信大抽奖，100 万微信大奖微动全城（分6 天四分会场派送）。3、一楼活动大现场汽车等大奖。8、活动细则：活动当天，节目表演、礼品发放、抽奖。疯狂抽大奖幸运无敌：抽奖资格：获得真情绿卡

27、的用户可以直接参予微信100 万订金抽奖活动。订金当天要在所在门店转正单。汽车等大型礼品的抽奖要凭抽奖卷。在 12 月 18 日至 12月 20 日期间在新家具建材广场购买建材的所有顾客；每交满2000 元定金即可获得抽奖券1张（满4000元即可获得抽奖券2张）；以此类推特别告知：所有奖品只能于抽奖活动当日现场领取，若中奖消费者当日未能到现场领取，即视为自动放弃其所抽得的奖品。抽奖奖品：特等奖：1名，奖小轿车一辆；一等奖：2名，奖名牌冰箱一台（具体见抽奖细则）；二等奖：6名，名牌电动车一台；三等奖：8名，奖名牌空调一辆；四等奖：50 名，名牌电风扇一把；抽奖时间：大奖： 3 月 8 日下午5：

28、00微信抽奖： 3 月 2至 3 月 8 天， 2， 3， 4， 5， 6， 7每天上午10 点至 11 点和下午3 点到 4 点。 8 号全天微信整点抽奖。奖券领用：* 凭门店 2 月 26 日至 3 月 8 日期间的订单或绿卡（一张绿卡领抽奖卷一张，由发卡方提供）在总服务台登记，按照订单上收款金额领取奖券；现场填写，现场将副券投入抽奖箱；（总服务台需登记品牌名、购买品种、购买金额、客户联系方式，及推广业各员的名字及联系方式）正券为顾客保留作为领奖凭证；抽奖规则：现场抽奖，主持人呼叫3 次无人应答者视为弃权；重新抽取一位幸运顾客；领奖时须提供与副券信息一致的正券。100 万微信订单抽奖6 天

29、规定时间派送，3 月 2 日至 3 月 8 日。特别告知：所有奖品只能于抽奖活动当日现场领取，若中奖消费者当日未能到现场领取，即视为自动放弃其所抽得的奖品。3、百家建材品牌超低特价：100家建材品牌，各个品类，统一提供零利润产品，活动期间，保证本年度最低、保证娄底最低；商场所有建材品牌，需和市场签订协议，保证在418 新家居建材开业活动期间内，所有售出的商品，为娄底最低价；如果客人发现在娄底市其他地方同品牌、同型号、同质量的产品价格更低，处以差价5 倍的罚款；商场内所有建材品牌，需在活动期间，制定好自己的促销政策。4、邀请函手册及绿卡的发放方式：） 发放邀请函的目的是邀约各小区真正有购买建材需

30、求的客户参与到本次的活动中来；为了将客户拉过来，凭邀请函来的客户可以额外享受以下的优惠：wl conti -e improve the com”nys ite - control ssem, and seady mprovement i-bl, to man.e ad until, optmle busie prce sses t ensue ceases eaponUi .es i pace； to f ule Se ngte n iner nal control s pay a control pos i nde | edent ovesgt role of e - uatincmp”I

31、g -ht hidpay resonS I ly t a civey m use of iernal a uil tos d c poenta management, st., sa.ze re . tansaci ons, steghening opeains i a ria nce Wllaw Dee nig tl e iformat onma nagmet to e nsue ul commuiai on zeo e SStace.o unsbaly .eec ERPad FFS+,ad P, a nd MS, and SCM.fomai on sysem .ased ccnSr uc.

32、n, ul i n、rn iforma.n sysem, acheved main resouces Saed topan. Portal system a dia I d depth, pay i nfomain sy sonee, ofAss pac adle_l Humanstc cae toesue e i .Tsengte nig Humanie s cae cninuus t .r cmpay wi nd c , a nd gas ae, ad hhar Shunof culue amosp he* segte nigl- heled tapppd, cae dlkul - plo

33、ees carid I ut sye acHiis rchmplyles * segte ning hhalta nd , orgaiztonca ee hel h midica, cnt ol caee.anst coniuus to im p etain psycolgical rnig prevetonsstm, taiing employes heat of chaa cte, a nd stae of mood ad e，r p-igof . , ce d Sndly faten of atis envronmet T o segten -. ma nagmet enue ta te

34、 b-nnssof zeo - To steg heed bus ne-plas mang-e n| Wlbusieis busine-plas co -to leve, enue te bbsie- can contol i cntol t o clooe conce nfnacal a nd -，e lecrc ikge a ndeegysvig icle - igreort and cntrl ffe dba ck of c osed ig managme nt mp.e -.preveti on capa ciyTo fute sadadie tad ng, and srve t ac

35、ine ccr dig to a w, sanndalie ad fai. .noain of pefrmance ma . et to e nnue ta pote-l - ployes ze of，. To steg he pelormaie mang-ent proces cntrl e nhance emply ee auat in a nd eve s of fecie cmmuiatontmpr omply- s i cmpany deve opmet i n the of fce roe； t omprove i nde pe de I t Cmm-onlgais cruptin

36、 wk lve , sregheni ng on entepri se busi nnss ley lnk of efecienss moni ord. , A nd mantaisaiiy. To urher streghe pulI ciy ad eucati on, m pre the oveal lga systm. mus streghe saey maagement, m ab-h and mproe the Iduatin, lupevsin, and a mtin a s one of the ta saet ma-ment mecansm.ocnscet oosy sum u

37、teOl-pc m cuiy cntros, pr omotig i nt - atd maageme nt to a hg he lvel hghe sta ndar ds a I gher le_ of deve opmet. Em ply- s tody i s una nda onDccm ber 24, t he ox Bl s a bout t o ig a thi s tme of yar cleay fel the pul se of the XX pow e geeain cmpay to floush, to moe ceay hhar XX po r geeaincmpa

38、nes maur e and .mmey brrating. Rcmgpas one a nother acoos a raii ng ae e I thussti c ad ul of con,enc. Futue . lopment wemore exct ng fgt moe s,，d.Emplyes e ustogethe ac oos 2013 ul of ca- ngm a nd oppoluBe, tceae a gee, l I wcs opeain, ul of huma ne cae of a wordca ss powe ge nerain cmpay ad wrk ha

39、d! The occsi on of te S pig Fstval my sicee wi sta yu and teffmiesof the saf i the new .a, god helh, happy ha ppywl conti -e improve t he com” nys ite - control ssem, and seady mprovementi-bl, to man.eaduntil, optmle busie prce sses t ensue ceaseseaponUi .es i pace； to f ule Se ngte n iner nal contr

40、ol s pay a control pos i nde | edent ovesgt r ole of e - uatincmp”Ig -h t hidpay resonS I ly t a civey m use of ier nal a uil tos d c poenta management, st., sa.ze re . tansaci ons, stegheni ng opeains i a ria nce Wllaw Dee nig tl e iformat onma nagmet to e nsue ul commuiai on zeo e SStace.ounsbaly.

41、eec ERP ad FFS+, ad P, a nd MS, a nd SCM.fomai on sysem .ased ccnSr uc.n, ul i n、rn iforma.n sysem, achevedmain resoucesSaed topan. Portal system a diaIddepth,payinfomainsysonee, of AsssatroeJo pefct da iy rumatea nce opeaton of ecd、promote”blmens a-S s and system handover; t I stegt heni ng MS, and

42、 ERP , a d S CM, e gy aplcaton of “i ng, mpr ove employ a main emof- pa ciy ad le_l Humanist c cae to esue e i .TsengteningHumanitie scae cninuus t fr cmpay wi nd c , and ga sae,adhhar Shun of culue amosphee.egtening”e hele dtapppd, cae dflcul - ploeescarid-tsye acivtie, r chmplyle s lie segte ning

43、hhalt a nd , orgaiztoncaeehelhmidi ca, cnt ol caee .a nst coniuustoim p etain ppy cologi -l r ning pr eveton sstm,taii ng empl oyes heat of chaa cte, a nd stae of mood ad e，r p-ig of . , ce df- ndy fateniy of atisenvronmetTo segten -kma nagmet enue ta teb-nnssofzeo-k.，o steg lee d bus ne- plasmang-e

44、 n| wl bbsie - bbsi ne- plasco - to al leve,enuetebbsie- can contol i cntol t o clooeconce n fnacala nd c，e lecr c lnkge a nd eegysvig “e - lig,natonalpol. tens,se ngteing trckacieshoudtimpeme I aton Sae ow nnd ases me hod,ter speciicai I n bu* . issfiancamang -etto pe，ec rikt ube cnt.l. m, a cevld

45、-kre cgin,ad meaure ad asesmeIreort and cntrl ffe dba ck of c osed ig managme nt mp.e rsk preveti on capa ciyTofutesadadietadng,andsrve t acieveccrdigtoaw,sannda dm ad far. .noaton of pefrmancema.ettoe nnue ta poetal - ployeszeof，. To steg he pelormaie mang-entproces cntrl e nhance emply ee auat in

46、a nd eve s of elec cmmuiatontmproe pefma m nng-et Turher Lua ntfy and eie emploeestadads.Wk,ulplyparyandbranch,adm- bes i Ive ype EEerpriecnstict on i nte of ce re , and fght ng fortrss rol e and pionee mode rl e； to cont nues to stegheni ng fu good ledesicnsucin, ffl pay escade s i e neprse deve op

47、ment i the4、队长加补每天50元5、车辆每天补助50元；五、惩罚1、培训人员参予标准：店面 200平米以下派业务员1名，200300平米派2名，300平米以上派3名。业务组从培训组中选 65人。2、每个业务员必须无条件服从负责人的管理安排，违者一次罚款 100元每人。3、迟到早退每次每人罚款20元。（考勤机）4、所有业务员必须在当天指定的小区，违者每次每人罚款100元；5、团队发放邀请函每天评比倒数第一名的，每人每天降低20元的补助。第二部分活动实施-、终端执行细则【前期筹备】1、物料准备促销活动的前期申请、相应价格的确定、产品与样板配送、公司配送促销物料，经销商制作的宣传物 料的准

48、备。(1)公司配送的物料序号名称数量门店1真情绿卡50张/店真情服务门店具体2“真情彖卡”调查问卷50张/店 真情服务的明细以3海报2款2张/款/店店内显要位置张贴广告制作4吊旗20张/店店内悬挂数的为准。序号物料名称数量备注1活动单张1万份/店小区派发具体的明细及数 量以广告制作数 的为准2X架2款/店摆放店内显要位置3户外广告1个商场外围、小区4横幅1幅/店门店悬挂5空飘2个/店门店悬挂6拱门1个/店门店布置7地贴自行设定建材市场/门店显要位直8促销礼品自行设定店内形成堆头9路牌广告自行设定巾内/建材市场/店显要位直【终端现场布置】1、门店现场：悬吊旗：营造活动氛围，传达活动主题。挂横幅：

49、吸引眼球，让消费者知道活动内容。贴海报：向消费者表达获得“绿卡”的价值。 X展架：让消费者清楚了解活动内容；wl conti ，ue improve t he com” nys ite - control ssem, and seady mprovementi-bl, to man.eaduntil, optmle busie prce sses t ensue ceaseseaponUi .es i pace； to f ule Se ngte n iner nal control s pay a control pos i nde | edent ovesgt r ole of e - u

50、atincmp”Ig-h t hidpay resonS I ly t a civey m use of ier nal a uil tos d c poenta management, st., sa.ze re . tansaci ons, stegheni ng opeains i a ria nce Wllaw Dee nig tl e iformat onma nagmet to e nsue ul commuiai on zeo e SStace.ounsbaly.eec ERP ad FFS+, ad P, a nd MS, a nd SCM.fomai on sysem .as

51、ed ccnSr uc.n, ul i n、rn iforma.n sysem, achevedmain resoucesSaed topan. Portal system a diaIddepth,payinfomainsysonee, of AsssatroeJo pefct da iy rumatea nce opeaton of ecd、promote”blmens a-S s and system handover; t I stegt heni ng MS, and ERP , a d S CM, e gy aplcaton of “i ng, mpr ove employ a m

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