IPA：2023年英国广告业普查报告

ereIn

2023KeyFindings

2023KeyFindings

●

●

WEe

Contents

Introduction

2

Gender

7

Ethnicity

10

Disability

13

Socialmobility

15

Sexualorientation

16

Age

17

Religion

20

MentalHealth

22

Hybridworking

23

Retention

24

Gender

Socialmobility

Sexualorientation

Ethnicity

Disability

Age

Religion

Mentalhealth

Hybridworking

Retention

Introduction

AllInObjectives

1

ToimproverepresentationandinclusionintheUKadvertising&marketingindustry

2

Tocreateaworkplacewhere

EVERYONEfeelstheybelong

Gender

Socialmobility

Sexualorientation

Ethnicity

Disability

Age

Religion

Mentalhealth

Hybridworking

Retention

Introduction

Whichequatestoaninvestmentof…

£300,000

oftheindustry’stime

TheLARGESTSURVEYRESPONSEeverrecordedforourindustry

AllInCensusResponse

Almost

19,000

Responses

Hybridworking

Demeaning

behaviour

Retention

MentalHealth

Discrimination

Companyculture

Introduction

Gender

Ethnicity

Disability

Socialmobility

Sexualorientation

Age

Religion

Mentalhealth

Hybridworking

Retention

TheAllInCensuscovered:

RepresentationExperiences

Gender

Ethnicity

Socialmobility

Disability

Religion

Age

Sexualorientation

Gender

Socialmobility

Sexualorientation

Ethnicity

Disability

Age

Religion

Mentalhealth

Hybridworking

Retention

Introduction

6

71%97%

15%

Senseofbelonging

+2ppts.since2021

Absenceofdiscrimination

Nochangesince2021

Presenceofnegativebehaviour

-1ppts.since2021

Kantar’sInclusion

Index

AllInInclusionIndexScore2023

69%

+2ppts.since2021

2023

39%

2021

60%

Women

39%

Men

Introduction

Gender

Ethnicity

Disability

Socialmobility

Sexualorientation

Age

Religion

Mentalhealth

Hybridworking

Retention

Gender-Representation

43%

1%non-binary

0.3%trans

%of2023respondentsbygender

%ofC-Suitethatarewomen–2021vs2023

Introduction

Gender

Ethnicity

Disability

Socialmobility

Sexualorientation

Age

Religion

Mentalhealth

Hybridworking

Retention

Gender-Experience

Women

Men

6%

55%

%ofrespondentswhobelieveparentalleavehas

negativelyimpactedtheircareerprogression

Women

Men

12%

%ofrespondentswhobelievegenderhindersone’scareer

29%

Introduction

Gender

Ethnicity

Disability

Socialmobility

Sexualorientation

Age

Religion

Mentalhealth

Hybridworking

Retention

Gender-Experience

%ofrespondents

Men

Women

experiencinginthelast

12months:

2%

9%

Sexualdiscrimination

Sexualharassment

1%1%

Gender

Socialmobility

Sexualorientation

Introduction

Disability

Age

Religion

Mentalhealth

Hybridworking

Retention

Ethnicity

Ethnicity-Representation

AllInTotal

Black:

4%

Asian:

8%

Mixedrace:

5%

Anyminorityethnic:

18%

UKworkingpopulation

3%

8%

2%

14%

Londonworkingpopulation

11%

18%

3%

38%

AllInC-suitepositions

2%

4%

3%

10%

Introduction

Gender

Ethnicity

Disability

Socialmobility

Sexualorientation

Age

Religion

Mentalhealth

Hybridworking

Retention

Ethnicity-Experience

Likelytoleavetheindustryduetolackofinclusion/discrimination–2021vs2023

32%

20212023

30%

26%

21%21%

19%

14%

10%

7%

27%

BlackAsianMixedraceAnyminorityethnicWhite

%experiencingdiscrimination:

Black–14%

Asian–11%

MixedRace–8%

Anyminorityethnic–11%

Introduction

Gender

Ethnicity

Disability

Socialmobility

Sexualorientation

Age

Religion

Mentalhealth

Hybridworking

Retention

Mostlikelytohave

experienceddiscrimination:

Black

14%

Asian

11%

Muslims

9%

Women

9%

However,theselevelsarealllowerthanin2021

22%

15%

16%

12%

Introduction

Gender

Socialmobility

Sexualorientation

Ethnicity

Age

Religion

Mentalhealth

Hybridworking

Retention

Disability

Disability-

Representation

%withdisability

%C-suitewithdisability

%UKworkingpop.withdisability

11%

8%

14%

Introduction

Gender

Ethnicity

Disability

Socialmobility

Sexualorientation

Age

Religion

Mentalhealth

Hybridworking

Retention

Disability-Experience

2021

2023

72%

Feelsupportedbytheircompany

76%

Experienceddiscriminationduetodisability

6%

7%

22%16%

Likelytoleavetheindustryduetolackof

inclusion/discrimination

Introduction

Gender

Sexualorientation

Ethnicity

Disability

Age

Religion

Mentalhealth

Hybridworking

Retention

Socialmobility

19%vs8%

Thosewhoattendedafeepayingschoolvsgeneralpopulation

Workingclassareunder-represented

20%vs40%

ofgeneralpopulation

SocialMobility-Representation

Introduction

Gender

Socialmobility

Ethnicity

Disability

Age

Religion

Mentalhealth

Hybridworking

Retention

Sexualorientation

ofLGB+respondentslikelytoleavetheir

companyinthenext12months

27%

SexualOrientation-Representation

%LGB+

27*

%LGB+inC-suite

%LGB+inUKpopulation

6%

3%

11%

7%

Introduction

Gender

Ethnicity

Disability

Socialmobility

Sexualorientation

Age

Religion

Mentalhealth

Hybridworking

Retention

Age–Representation

UKworkingpop.

41%

29%

16%

5%

0.4%

16-2425-3435-4445-5455-6465+

%Ageprofileofrespondents

Introduction

Gender

Socialmobility

Sexualorientation

Ethnicity

Disability

Religion

Mentalhealth

Hybridworking

Retention

Age

Caregivingstatus

%respondentscurrentlyproviding

caretoafamilymember

30%

17%

13%

AllrespondentsUnder44yearsoldOver45yearsold

54%

arecaringforaparentor

grandparent

41%

ofcarersstatedthattheir

companyisvery

supportive

Introduction

Gender

Socialmobility

Sexualorientation

Ethnicity

Disability

Religion

Mentalhealth

Hybridworking

Retention

Age

Menopause

25%

Yes

56%

ofrespondentsbelievetheir

companywouldbenefitfrom

menopauseawarenesstraining

64%

10%

No

Don’tknow

25%

ofwomenwouldnotfeel

comfortableapproachingtheirmanageraboutsymptoms

Doesyourcompanyhaveamenopause

policyinplace?

56%

NoReligion

Christian

Nonpractising

Jewish

Hindu

Other

Muslim

Buddhist

Sikhism

Introduction

Gender

Ethnicity

Disability

Socialmobility

Sexualorientation

Age

Religion

Mentalhealth

Hybridworking

Retention

Religion-Representation

27%

8%

2%

2%

2%

2%

1%

1%

Introduction

Gender

Socialmobility

Sexualorientation

Ethnicity

Disability

Age

Mentalhealth

Hybridworking

Retention

Religion

Religion–Experience

%ofrespondentslikelyto

leavetheindustrybasedon

lackofinclusionand/or

discrimination:

MUSLIMS

HINDUS

2021

32%

2023

24%

18%

27%

SIKHS23%21%

Stressandanxiety

33%

ofallrespondentswereaffectedbystressoranxiety

For14%

ofrespondentstheirstress/anxietywasprimarilyworkrelated

Introduction

Gender

Ethnicity

Disability

Socialmobility

Sexualorientation

Age

Religion

Mentalhealth

Hybridworking

Retention

Workrelatedstresshigheramongst:

22%Disabled

21%LGB+

19%Carers

38%of25-34yearoldsaffectedbystress/anxiety

vs

25%of45-54yearolds

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