版权说明:本文档由用户提供并上传,收益归属内容提供方,若内容存在侵权,请进行举报或认领
文档简介
Unit11TheMediaLesson3TheAdvertisingGame(PeriodOne)北京九中学高一英语备课组2021/5/91
Objectives
Bytheendofthislesson,you’llbeableto◆knowthedesign,theideaandtheeffectofadvertisements;◆
understandadvertisementdevelopment;◆discussadvertising2021/5/92Lead-inWatchavideoofanadvertisementandguess,“Whatproductisitfor?”2021/5/93
BeCreativeJustdoit.只管去做吧!
2021/5/94
BeCreativeImpossiblemadepossible.使不可能变为可能。(佳能打印机)
2021/5/95
BeCreativeIntelligenceeverywhere.
智慧演绎,无处不在。(摩托罗拉手机)
2021/5/96
BeCreativeThetasteisgreat.
味道好极了。(雀巢咖啡)
2021/5/97
BeCreativeThechoiceofanewgeneration.
新一代的选择(百事可乐)2021/5/98
BeCreativeLet'smakethingsbetter.
让我们做得更好。(飞利浦电子)
2021/5/99BeCreativeObeyyourthirst.
服从你的渴望(雪碧)
2021/5/910
BeCreative只溶在口,不溶在手(M&M巧克力)M&Msmeltinyourmouth,notinyourhand.2021/5/911Pre-readingCanyouthinkofsomeadvertisementsyouhaveseen?Wherehaveyouseenadvertisements?onTVinthenewspaperontheInternetontheradiointhestreetatbus/train/subwaystationonthebusinthemagazineontheballoonontheclothesinthecatalogueontheboardinthewindowdisplay2021/5/912Choosethewordsfortheirdefinitions1.tomakeknowntothepublic,e.g.inanewspaperoronTV____________2.somethingusedforadvertisingthings_______________3.thebusinessofencouragingpeopletobuygoodsbymeansofads____________4.thepersonwhomakesads____________advertiseradvertiseadvertisementadvertisingadvertiseadvertisementadvertisingadvertiser2021/5/913While-reading:1streading
Whatdoesthepassagetalkabout?
A.TheadvantagesanddisadvantagesofadsB.DifferentsortsofadsC.ThedevelopmentofadvertisingD.TheeffectofadsonourlifeE.People’sattitudetowardads2021/5/914While-reading:2ndreading–Re-arranging1.Productsaresometimeslinkedwithdifferentconceptsorideas.2.Newandunusualideasoftenappearintoday’stopadvertisements.3.Anadmaygivedirectinformationlikenamesorlocations.4.Publicadshavehelpedtoincreasepublicknowledge.5.Adsaremadevisuallyattractivetoholdtheattentionofthepublic.123452021/5/915While-reading:3rdreading–Answering1.Whendoesthesimplesttypeofadvertisementwork?2.Whyaremoderntechniquesofdesignnotenoughforadvertisementstobenoticedinmoderncities?3.Whatideasdotoday’sadvertisersusetomakeyounoticetheirproducts?4.Whathasthegovernmentdoneduringthelastdecade?
2021/5/9161.Whendoesthesimplesttypeofadvertisementwork?
AnswerthefollowingquestionsTheyworkforproductsthatpeopleneedwhenthereisnotmuchcompetition.2021/5/9172.Whyaremoderntechniquesofdesignnotenoughforadvertisementstobenoticedinmoderncities?Becausepeopleareusedtoseeinghighstandardsofvisualdesign.2021/5/9183.Whatideasdotoday’sadvertisersusetomakeyounoticetheirproducts?newandunusualideashumourous
Theyusehumouraswellasnewandunusualideastosurprisepeople.Theyhopetomakepeopleforgetthatsomeoneistryingtosellthemsomething.2021/5/9194.Whathasthegovernmentdone
duringthelastdecade?savingwaterfightingaidshelpingthepoorgivingupsmokingOverthelastdecade,thegovernmenthasworkedhardatusingadvertisementstoeducatethepubliconfightingAIDS,savingwater,helpingthepoor,givingupsmoking,etc.2021/5/920TheadvertisinggameEnjoytheadvertisementsandputtheminthesuitableplaces.2021/5/921ProblemsHowtosolve?ExamplesTypes1234Readindetailandcompletethetable.2021/5/922
①DetailsProblemsHowtosolve?ExamplesTypesItis_____tobejustthe_____ofa_______ora______________.Adsneedto_______and_____the_________ofthepublic.Someads________picturesorthe_____ofexperts,otherstryto____adsthatpeoplesimply__________at.________advertisementslikelynamecompanygenerallocationattractholdattentionconsistofwordscreateenjoylookingCelebrity2021/5/923②DetailsProblemsHowtosolve?ExamplesTypesPeopleareusedto_________________________________.Modernadsmust________the_______standardswithideastomakethemmore_________.Someadsmayusethe_______of_______tosellthecar.Othercommonideasinclude________,_______and_______.________advertisementsseeinghighstandardsofvisualdesigncombinehighestattractivefreedomconcepthappinesswealthsuccessConcept2021/5/924③DetailsProblemsFormanyoftoday’sadvertisers,________oldideasisnotasuccessfulapproach.Howtosolve?Theadvertiserslookforotherwaystomakepeople____________________.ExamplesThetopadvertisersuse________aswellas_____and_______ideastosurprisepeople.Types_________advertisementsrepeatingnoticetheirproductshumournewunusualCreative2021/5/925④DetailsProblemsSomeadvertisingisabout____________and________forprofit.How
温馨提示
- 1. 本站所有资源如无特殊说明,都需要本地电脑安装OFFICE2007和PDF阅读器。图纸软件为CAD,CAXA,PROE,UG,SolidWorks等.压缩文件请下载最新的WinRAR软件解压。
- 2. 本站的文档不包含任何第三方提供的附件图纸等,如果需要附件,请联系上传者。文件的所有权益归上传用户所有。
- 3. 本站RAR压缩包中若带图纸,网页内容里面会有图纸预览,若没有图纸预览就没有图纸。
- 4. 未经权益所有人同意不得将文件中的内容挪作商业或盈利用途。
- 5. 人人文库网仅提供信息存储空间,仅对用户上传内容的表现方式做保护处理,对用户上传分享的文档内容本身不做任何修改或编辑,并不能对任何下载内容负责。
- 6. 下载文件中如有侵权或不适当内容,请与我们联系,我们立即纠正。
- 7. 本站不保证下载资源的准确性、安全性和完整性, 同时也不承担用户因使用这些下载资源对自己和他人造成任何形式的伤害或损失。
最新文档
- 施工质量管理责任协议书
- 瓷砖订购简单合同范本
- 应急互助协议
- 劳动合同和工作单位不致
- 工程安全环保协议书
- 详细离婚协议版
- 员工持股协议书范本模板
- 修排水沟的合同范文
- 企业与员工签劳务合同范本版
- 十岁成长礼电子相册课程
- 开放系统11379《人文英语(3)》期末机考真题及答案(第101套)
- 2023年秋季国家开放大学-04969-学前儿童科学教育活动指导期末考试题带答案
- 2023地下水质分析方法第49部分:碳酸根、重碳酸根和氢氧根离子的测定滴定法
- 幼儿园中班数学《找相同》
- 广东省华南师范大附属中学2024届中考数学猜题卷含解析
- 救援窗施工方案
- 小学英语课程标准2023小学英语新课程标准
- 驾驶员劳务派遣投标方案
- 陈阅增普通生物学全部课件
- 食堂验收记录表
- 幼儿园种植豆子活动总结
评论
0/150
提交评论