菲律宾咖啡产业路线图-英

PHILIPPINECOFFEEINDUSTRYROADMAP

2021-2025PHILIPPINECOFFEEINDUSTRYROADMAP

2021-2025DepartmentofAgricultureHIGHVALUE

CROPSDEVELOPMENTPROGRAMThe

Philippine

Coffee

Industry

Roadmap

(2021-2025)Copyright2022.All

rights

reserved.Nopartofthispublicationmaybereproduced,distributed,ortransmittedinanyformorbyanymeans,includingphotocopying,recording,orotherelectronicormechanicalmethods,withoutthepriorwrittenpermissionoftheCoordinating

Office,exceptinthecaseofbriefquotationsembodiesincriticalreviewsandcertainothernoncommercialusespermittedbycopyrightlaw.Editorialcorrespondenceandrequeststopublish,reproduceortranslatethispublicationinpartorinwholeshouldbeaddressedtotheauthorsandthepublisher.Publishedby:Departmentof

Agriculture-Bureauof

AgriculturalResearchthroughtheUPLBFoundation,Inc.incollaborationwiththePhilippine

Council

forAgriculture

and

FisheriesCoordinatingOffice:High

Value

Crops

Development

ProgramDepartmentof

AgricultureDiliman,QuezonCity,

PhilippinesCover&BookDesign:AlphabetCommunicationsGraphics&PrintQuezonCity,

Philippinesalphabetprinting@i

iPHILIPPINECOFFEEINDUSTRY

ROADMAPDEVELOPMENTTEAMTeam

LeaderMr.DavidT.

Santos,KatribuCo-Team

LeaderDr.MiriamD.

Baltazar,CvSUTechnical

ConsultantsProf.

ValentinoMacanes,BSUDr.JulieE.

Albano,SKSUDr.NoraD.

Carambas,UPLBProf.

AlbertsonAmante,BatSUTechnical

WriterMs.MariaRowenaM.BaltazarRepresentative

from

the

Private

SectorMs.CherryCruz,BCAAMs.MyrnaPablo,FormerDTIREDMs.JojiPantoja,CoffeeforPeaceMs.RuthNovales,NestlePhilsMr.FaustinoG.

Caedo,PCCI-LipaMs.ShirleyPalao-Ay,

TUUBENGCOGAMr.ApolonioDanlayan,Region4ACoffeeCouncilMs.AlviraReyes,PCAIMs.PacitaJuan,PCBIi

i

iRepresentative

fromDepartment

of

Science

and

TechnologyMs.MariaTeresa

deGuzmanRepresentative

fromDepartment

of

Trade

and

IndustryOIC-REDJulietLucasRepresentatives

fromDepartment

of

AgricultureMr.PaoloG.

Tatlonghari,HVCDPMr.NoliP.

Garcia,BPIMr.BernardoP.

Pascua,BSWMMs.AngelicaL.

Ecito,BSWMMs.NemielynnPangilinan,ATIMs.RosemarieDulla,ATIMs.LeonoraV.

Gabriel,AMASMr.MarlonCharlesRufo,AMASMr.ManuelCorinas,PCICMr.JosephC.

Manicad,PMSMr.AlecKarloM.Bagunu,PMSMr.ClarenceOlimpo,PCAFMs.CindyRoseApostol,PCAFMr.ArvinJasperAdan,DA

PCICEngrChristyPolido,BAFEEngr.DenverCamania,BAFEMs.JoanBasay,

ACPCMs.MichelleImperial,ACPCi

vTABLEOFCONTENTSvTABLE

OFCONTENTSLISTOFTABLESLISTOFFIGURESMESSAGEviiixxxiixiii1FOREWORDPREFACEEXECUTIVESUMMARYINTRODUCTIONRationale445Objectives6Definition

of

TermsData

Sources

and

MethodologyData

sources777Analytics11121515192122242527INDUSTRYSITUATION

ANDOUTLOOKStructurePerformanceProduction,

area

and

yieldKey

production

areasCoffee

typesDomestic

pricesConsumptionTradeBrands

and

playersvANALYSIS

OFTHECOFFEEINDUSTRYCost

and

Return

Analysis

(per

ha)Robusta3131313440404949505151626565656666686869698787888991ArabicaValue

Chain

AnalysisSupply

Chain

Segments

and

PlayersSupport

IndustriesKey

Institutions

and

ProgramsNational

coffee

programsPrivate

sector

initiativesSWOT

AnalysisMARKETTRENDSANDPROSPECTSTHECOFFEEINDUSTRYROADMAP–WAY

FORWARDTARGET

SETTINGIndustry

Vision,

Mission

and

GoalsTargetsArea

targetsSufficiency

LevelSTRATEGIES

ANDPOLICIESAction

Programs

and

Priority

ActivitiesLevels

of

engagementPLANIMPLEMENTATION

ANDMONITORINGPlan

Implementation

and

MonitoringIndustry

Cluster

Governance

NetworkREFERENCESAPPENDICESv

iLISTOFTABLESTable

1.Table

2.Table

3.Table

4.Table

5.Table

6.Table

7.CoffeeFarmsbyType,

PhilippinesNumberofBearingTrees

perRegion,2020CoffeeTypes13131415151619Types/Forms

ofCoffeeProductsProducedCoffeeExportsTo

p30CoffeeProducingCountriesin2020LocalProduction,AreaHarvestedandYield/haandvariety,

2020Table

8.Table

9.GlobalCoffeeConsumption,in60kgBagsCoffeeBrandsinthePhilippines,2020242729Table

10.

GBOCompanySharesinChainedCafés/Bars:%FoodserviceValue

2016-2020Table

11.

CostandReturnAnalysisofRobustaCoffee3235Production(1HA.Area)Table

12.

CostandReturnAnalysisofOneHectareArabicaCoffeePlantationintheCordilleraAdministrativeRegion(CAR)usingtheArabicaCoffee-PineBasedAgroforestrySystemofGAP-CoffeeTable

13.

Value

ChainSegmentsandActivities475054Table

14.

KeyInstitutionsoftheCoffeeIndustry,

PhilippinesTable

15.

SWOTAnalysisofthePhilippineCoffeeIndustryv

i

i6767Table

16.

PhysicalTargets

forCoffeeProduction,2022–2026Table

17.

FinancialRequirementsforCoffeeProduction,2023–2026(Php)Table

18.

PhysicalTargets

forCoffeebyType,

2022–20266870Table

19.

ActionProgramsandKRAsfortheCoffeeIndustryasguidedbythesixvaluechainpillars–Agriculture,Training,

ManufacturingandProcessing,Marketing,ResearchandDevelopment,andPolicy,

CreditandInsurancev

i

i

iLISTOFFIGURESFigure1.

Volume

ofCoffeeProductioninmetrictons,2015-2020Figure2.

CoffeeAreaPlanted,2015-20201617181920Figure3.

CoffeeYieldLevels,2016-2020(MTDC/GCB)Figure4.

CoffeePlantingDensity,

2016-2020Figure5.

Driedcherriescoffeebeans%ShareinProductionbyRegion,2020Figure6.

PercentShareinAreaPlantedtoCoffeebyRegion,2020Figure7.

DriedCherries:ProductionbyCoffeeType,

2020Figure8.

AreaPlantedtoCoffeebyType,

202021222223Figure9.

DriedCherries/GreenCoffeeBeans:FarmgatePrices,2018-2020Figure10.

GreenCoffeeBeans:WorldPrices,2015-20202426Figure11.

ComparativePhilippineImportsbyProductDescription/Forms,2016-2020Figure12.

ComparativePhilippineCoffeeExportsbyProduct27DescriptionForm,2016-2020Figure13.

Investment–Roastery393948Figure14.

InvestmentonCoffeeShopFigure15.

SelectedStakeholdersandPlayersalongtheCoffeeValueChainPillarsi

xMESSAGEIn

the

wake

of

unprecedented

events

and

emergingcrises,

the

Department

of

Agriculture

(DA)

launched

thePlant,

Plant,

Plant

Program

to

ensure

that

all

Filipinofamilies

would

have

adequate

supply

of

nutritious,healthy,

accessible

and

affordable

food

to

meet

thedemands

of

these

challenging

times.As

a

testament

of

our

firm

resolve

to

triumph

over

thisformidable

foe,

the

DA

was

re-energized

to

act

as

one,but

is

committed

at

the

same

time

to

delivering

resultsfrom

various

projects

under

the

different

major

programsof

the

Department.In

light

of

this,

I

wish

to

congratulate

all

the

principal

actors

who

paved

the

way

for

the

crafting

andupdating

of

High

Value

Crops

Development

Program

(HVCDP)

Roadmap.

Through

the

completionand

publication

of

this

HVCDP

Roadmap,

we

enshrine

the

spirit

of

excellence,

collaboration,

andresilience

as

inherent

characteristics

of

our

agricultural

inheritance

and

legacy.The

progressive

cross-cutting

and

continuing

collaboration

among

all

stakeholders

in

pursuit

ofattaining

competitive

advantage

and

relevant

growth

is

an

output

designed

into

the

pages

of

thisroadmap.I

am

proud

and

grateful

that

such

a

focused

work

on

this

commodity

could

be

undertaken

toensure

that

a

brighter

future

for

the

industry

can

reasonably

be

expected

and

attained

because

thisblueprint

already

exists

to

assure

it.MaramipongsalamatatMabuhay!WILLIAMD.DAR,Ph.D.SecretaryDepartmentofAgriculturexMESSAGEITnhteh

ePhwilai

pkpei

noef

ucnopffreeec

eadnednctaecdaeovienndtussat

rni

edsepmlaeyr

gaingcf

ur

insde

sa,mt

heentDalerpoal

ertminetnhteosfoAc

igor-ieccuoltnuorem(iDcAa)dlvaaunnccehme

de

ntthePolfaonut

,rPcloaunnt,trPylaansttPhreoygcrraematteoeemnps

ul

orey

mtheanttaollpFpi

loi

pr

ti

nuonitiesfaanmdi

lpierosmwo

tueldahcauvlteuar

ed

eoqf

uqautaelitsyupfoprl

yl

oocfanl

uptrroitdi

ouuctss,

thathei

gahltlhigyh,

tacthcespsribolfesasniodnaflfiosmrdaobf

loeufropoedotpolemaenedt

tsheervices.dWeimt

hacnodfsf

eoefat

hnedsceacchaaollceonngsi

ni

dgetrei

mdehsi.gh-value

cropsand

emerging

agriculture

products

in

the

country,

it

isAs

a

testament

of

our

firm

resolve

to

triumph

over

thisonly

imperative

that

we

bridge

the

various

gaps

in

ourformidable

foe,

the

DA

was

re-energized

to

act

as

one,supply

chain

towards

a

more

responsive

and

globally-but

is

committed

at

the

same

time

to

delivering

resultscompetitive

coffee

and

cacao

industries.from

various

projects

under

the

different

major

programsoTfhrtoh

eu

gDheopuatrtthmeeynet

.ars,

the

Department

of

Agriculture(DA)

has

been

an

invaluable

and

dedicated

partner

oftheIn

light

of

this,

I

wish

to

congratulate

all

the

principal

actors

who

paved

the

way

for

the

crafting

andDepartment

of

Trade

and

Industry

(DTI)

in

this

endeavor.

Together

with

the

commitment

of

industryupdating

of

High

Value

Crops

Development

Program

(HVCDP)

Roadmap.

Through

the

completionorganizations

and

the

participation

of

our

private

sector

partners

and

stakeholders,

our

combinedand

publication

of

this

HVCDP

Roadmap,

we

enshrine

the

spirit

of

excellence,

collaboration,

andefforts

for

a

more

unified

action

at

the

national

and

local

levels

have

provided

enabling

mechanismsresilience

as

inherent

characteristics

of

our

agricultural

inheritance

and

legacy.that

empower

and

support

the

long-term

development

of

farmers.The

progressive

cross-cutting

and

continuing

collaboration

among

all

stakeholders

in

pursuit

ofThe

updated

Philippine

Coffee

and

Cacao

Industry

Roadmaps

serve

as

guides

in

improvingattaining

competitive

advantage

and

relevant

growth

is

an

output

designed

into

the

pages

of

thisproduction

while

ensuring

that

the

respective

industries

are

cost-competitive,

aligned

with

globalroadmap.quality

standards,

reliable

and

environment-friendly,

and

will

provide

sustainable

benefits

to

farmers,processors,

traders,

and

exporters.

These,

in

turn,

will

accelerate

the

growth

of

the

agriculture

sectorI

am

proud

and

grateful

that

such

a

focused

work

on

this

commodity

could

be

undertaken

toas

we

address

issues

on

food

security,

economic

prosperity,

and

social

inclusion

for

micro,

small,

andensure

that

a

brighter

future

for

the

industry

can

reasonably

be

expected

and

attained

because

thismedium

enterprises

(MSMEs).blueprint

already

exists

to

assure

it.As

we

strengthen

and

position

the

Philippine

brand

of

coffee

and

cacao

on

the

global

stage,

letMaramipongsalamatatMabuhay!us

remain

steadfast

in

charting

realistic,

responsive,

and

strategic

actions

in

promoting

our

localproduce

so

that

we

may

be

able

to

secure

the

sustainable

and

inclusive

growth

of

our

industries

andprovide

a

more

comfortable

life

for

all

Filipinos.WILLIAMD.DAR,Ph.D.SecretaryDepartmentofAgricultureRAMONM.LOPEZSecretaryDepartmentofTrade

andIndustryx

iFOREWORDThe

Covid-19

pandemic

that

ravaged

life

and

livelihoodin

the

country

for

almost

2

years

now

proved

to

be

anexistential

threat

to

our

way

of

life.

On

the

positive

side,it

elicited

generosity

and

a

sense

of

community

in

all

ofus,

and

became

a

catalyst

of

change

in

many

areas

of

ourlives.It

is

in

these

multi-faceted

circumstances

that

the

HighValue

Crops

&

Rural

Credit

(HVCRC)

of

the

Departmentof

Agriculture

(DA),

working

collaboratively

with

variousstakeholders

and

industry

experts,

undertook

the

neededupdating

of

this

industry

roadmap

as

an

integral

part

of

the

Secretary

of

the

Department

ofAgriculture,

Dr.

William

D.

Dar’s

18

transformative

strategies,

and

formulated

in

alignment

tohis

One‑DAtoTransformVision

of

Philippine

Agriculture,

in

order

to

achieve

a

Food

Secureand

Resilient

Philippines,

with

empowered

and

prosperous

farmers

and

fisher-folk.

While

thisindustry

roadmap

is

the

handiwork

of

many

minds

and

multi-stakeholders,

in

its

core

it

subscribesto

the

interdependent

and

inter-related

approaches

of

Industrialization,FarmConsolidation,Mechanization,andProfessionalization

as

pillars

of

its

foundation.This

roadmap

is

envisioned

to

serve

as

a

guide

to

all

industry

stakeholders

for

the

realization

ofthe

targets

set

in

it

for

2021

–

2025.

It

is

an

embodiment

of

how

the

industry

will

achieve

its

goalsof

transformative

growth

through

the

value

chain

approach,

as

well

as

increase

in

quality

andsustained

yields

and

incomes.

It

is

with

pride

and

pleasure

that

I

express

my

heartfelt

gratitude

toeveryone

both

in

the

private

sector

and

government,

who

unselfishly

lent

their

time

and

talent

forthis

timely

and

necessary

endeavor.

More

than

the

lofty

legacy

and

memorable

milestone

we

shallleave

behind

because

of

this

worthwhile

work,

it

is

more

the

comfort

in

the

knowledge

that

theentire

industry

would

have

a

clear

pathway

to

follow

in

the

years

ahead

to

realize

its

vision

that

istruly

more

meaningful

to

remember

us

all

by.

Thank

you.EVELYN

G.LAVIÑAUndersecretary

forHighValue

Crops

andRuralCreditDepartmentofAgriculturex

ii

iiPREFACEWe,

in

behalf

of

the

members

of

the

Philippine

CoffeeIndustry

Road

Map

Technical

Working

Group

and

allthe

stakeholders

of

the

Philippine

Coffee

Industryparticularly

our

coffee

farmers

and

indigenous

people,we

are

pleased

to

be

part

of

this

valuable

documentthat

translates

the

aspirations

of

every

one

within

thesupply

chain.Adopting

the

bottom-up-down

approach,

each

sectorshared

their

issues

and

concerns

as

well

as

insights

tocome

up

with

real

situation

of

the

coffee

industry

to

laydown

the

framework

with

achievable

objectives

and

do-able

activities

for

2022-2026

andmedium

and

long

term

plans

for

Ambisyon

2040.May

this

Coffee

Road

Map

serve

as

lighted

pathway

to

boost

and

enhance

the

coffeesector’s

competitiveness

in

a

niche

market

of

excellent

coffee

cup

quality

in

the

world

whichwe

have

achieve

it

and

address

as

well

the

major

issues

and

concerns

on

productivity,

foodsecurity,

poverty

and

climate

change.We

seek

and

appeal

to

all

Government

Line

Agencies

and

Local

Government

Units

tosupport

whole

heartedly

the

entire

coffee

industry

especially

the

coffee

farmers

who

needmost

technical

and

social

amelioration

to

empower

them

towards

social

enterprises.We

thank

the

Department

of

Agriculture,

Department

of

Trade

and

Industry,

Departmentof

Agrarian

Reform,

State

Universities

and

Colleges,

the

DA-

Philippine

Agricultural

andFishery

Council

and

High

Value

Crops

Development

Program,

the

Non-governmentOrganizations,

Civil

Society

Organizations,

Coffee

Farmers

Associations/

Cooperatives

andthe

Private

Sectors-

Processors,

Manufacturers

for

the

untiring

support

and

assistance

forthe

realization

of

the

Philippine

Coffee

Industry

Road

2022-2026

and

beyond.

To

God

bethe

glory.DAVID

T.

SANTOS,KATRIBUUGANGSALANGFOUNDATIONTeam

LeaderCoffeeIndustryRoadmapDevelopmentTeam”xx

ii

ii

iiEXECUTIVESUMMARYCoffee

has

been

an

agricultural

commodity

spanning

four

centuries

of

production

inthe

Philippines.

Through

the

years,

coffee

has

become

undeniably

an

industry

thatmakes

a

positive

impact

to

the

Philippine

economy

with

an

increasing

trend

in

domesticconsumption

for

the

last

10

years

from

2009

to

2019

(ICO,

2021).

As

proof

of

its

beinga

viable

agricultural

commodity,

all

coffee

stakeholders

have

united

to

develop

a

long-awaited

Philippine

Coffee

Industry

Roadmap

for

2017-2022.

However,

as

the

firstroadmap

is

yet

to

fully

implement

and

accomplish

identified

targets,

new

issues,

concernsand

changing

scenarios

in

the

coffee

industry

have

emerged

that

need

to

be

taken

intoconsideration.

Hence,

the

Department

of

Agriculture

(DA),

Department

of

Science

andTechnology

(DOST)

and

the

Department

of

Trade

and

Industry

(DTI)

initiated

the

reviewand

modification

of

the

coffee

roadmap

targeting

a

short-

(2021

–

2025),

medium-

(2026–

2030),

and

long-term

(2031

–

2040)

timelines

to

achieve

target

goals/objectives.The

new

coffee

roadmap

is

an

immediate

response

to

the

Top

5

PriorityRecommendations

of

the

DA

for

a

food

secure

and

self-sufficient

industries

of

coffee

andcacao,

where

a

separate

roadmap

for

the

cacao

industry

has

also

been

prepared.

Thesepriority

recommendations

are:1)

Development

of

a

program

that

will

encourage

and

assist

private

sector

processors

todevelop

quality

local

coffee

and

cacao

products

which

can

compete

with

internationalbrands

(Medium-term

target,

2026-2030)2)

Creation

of

a

harmonized

online

industry

information

database

(price,

production,yield,

etc.)

that

can

be

easily

accessed

by

the

concerned

stakeholders

(Medium-

toLong-term

targets,

2031-2040)3)

Increased

promotion

on

patronizing

local

coffee

and

cacao

products

(Short-termtarget

2021-2025)4)

Forging

of

partnership

between

local

coffee

and

cacao

farmers

with

high-end

andlocal

coffee

shops

(Medium-term

target,

2026-2030)15)

Profiling

of

different

coffee

and

cacao

varieties

to

establish

authenticity

throughresearch

and

laboratory

analysis

as

an

input

to

the

traceability

system

(Medium-termtarget,

2026-2030)The

roadmap

further

brings

into

account

the

current

condition

of

the

country’s

coffeeindustry

in

light

of

bridging

various

gaps

in

the

value

chain

towards

a

more

responsiveand

globally

competitive

coffee

industry

favorable

to

its

particular

customers

andbeneficiaries.

Particularly,

this

roadmap

hopes

to

achieve

the

vision

and

mission

setthrough

the

goals,

objectives,

and

targets

laid

down

for

the

short-term

period,

2021-2025,

with

a

carryover

positive

sustained

continuum

in

achieving

more

targets

in

themedium-term

period,

2026-2030,

and

hopefully,

beyond.The

roadmap

is

composed

of

three

sections;

Where

are

we?-

current

status/situation

ofthe

coffee

industry;

Where

do

we

want

to

go?

–

target

achievable

goals

and

objectives,and

How

do

we

get

there?

–

strategies,

plan

of

action

and

implementation

as

guided

bya

detailed

complementation

of

activities

in

the

identified

value

chain

pillars.

It

providesboth

internal

and

external

assessments

of

the

industry.

The

roadmap

outlines

the

vision,mission,

goals,

strategies

and

action

plans

to

enhance

the

growth

of

the

coffee

industryfrom

the

short-term

period

of

2022

to

2026.

Both

primary

and

secondary

data

presentedwere

gathered

from

several

meetings

and

consultations

among

the

coffee

stakeholders

inthe

government

and

private

sectors.The

Philippine

Coffee

Industry

Roadmap

looked

back

at

its

current

production

volumes

of60,640.95

metric

tons

(MT),

with

an

area

of

113,264.89

hectares

(ha),

and

an

average

yieldof

0.54

metric

tons

per

hectare

(MT/ha)

of

dried

cherries.

The

following

were

taken

intoaccount:

the

issues

and

concerns;

cost

and

return

confronting

the

coffee

growers,

tradersand

processors;

the

market

vis-a-vis

its

benefits

to

the

coffee

drinker-customers

e.g.

lowproductivity,

senile

trees,

low

soil

fertility,

and

limited

control

of

pests

and

diseases;

limitedskills

and

technical

know-how;

lack

of

post-harvest

facilities;

and

access

to

credit

and

markets.These

challenges

guided

the

directions

and

action

plans,

following

the

value

chainanalysis

based

on

these

pillars

and

identified

concerns

under

them

-

1.

Agriculture

2.Training

3.

Manufacturing

4.

Marketing

5.

Research

and

Development

and

6.

Policy,Credit,

and

Insurance.2D

E

P

A

R

T

M

E

N

T

O

F

A

G

R

I

C

U

L

T

U

R

E

H

I

G

H

V

A

L

U

E

C

R

O

P

S

D

E

V

E

L

O

P

M

E

N

T

P

R

O

G

R

A

MThe

various

stakeholders

in

the

government,

civil

society

groups

–

giving

a

representationto

women

and

the

youths

as

emerging

key

players

–

and

the

private

sector

laid

downseveral

strategies

and

approaches

to

address

the

increasing

demand

and

limitedsupply

of

quality

green

coffee

beans

(GCBs);

to

wit:

the

use

of

improved/registeredcoffee

planting

materials;

adoption

of

the

good

agricultural

practices

(GAP)

of

coffee;initial

provision/subsidy

of

farm

inputs

and

appropriate

post-harvest

facilities

to

aid

inthe

booming

manufacturing

component

of

the

industry;

access

to

credit

and

marketoutlets

of

coffee

growers

addressing

an

accessible

digitalization

through

an

e-commercemarket

setup,

and

conduct

of

continuing

education

programs

among

coffee

growers,manufacturers,

and

processors

particularly

the

booming

coffee

shops

and

baristas,through

the

support

services

from

government

and

private

sector

stakeholders,specifically

on

technical,

educational

and

business/economical

gains

for

coffee

farmers,manufacturers,

and

entrepreneurs.At

the

end

of

the

short-term

target

in

2026,

it

is

expected

that

the

coffee

growers

haveincreased

their

average

yield

of

2

metric

tons

per

ha,

supplied

the

needed

volume

of164,704.00

MT

dried

cherries

(GCB)

with

self-sufficiency

level

from

15%

to

39.46%

andhave

increased

farmers’

income

and

farm

productivity,

as

well

as,

coffee

entrepreneurs

inthe

small

and

medium

scale

enterprises.This

Roadmap

is

a

product

of

many

stakeholders

of

the

Coffee

Industry.

It

will

serve

asa

guide

to

all

coffee

players

and

advocates

in

the

different

Philippine

regions,

on

thedifferent

aspects

of

the

Value

Chain

of

Coffee,

for

their

consideration,

as

they

craft

theirown

implementing

guidelines

and

budgets

in

their

respective

regions.P

H

I

L

I

P

P

I

N

E

C

O

F

F

E

E

I

N

D

U

S

T

R

Y

R

O

A

D

M

A

P

2

0

2

1

-

2

0

2

53INTRODUCTIONRationaleWhy

invest

in

coffee?

A

sizeable

portion

of

the

population

loves

coffee

as

a

beverage

andas

a

health

drink

with

antioxidants

that

fight

free

radicals.

For

a

farmer,

coffee

is

a

lucrativebusiness

and

provides

livelihood

to

many.

Luckily,

the

Philippines

is

an

ideal

place

togrow

quality

coffee.

However,

local

coffee

production

is

decreasing

by

3.5%

per

year

overthe

past

10

years,

when

the

Philippines’

coffee

consumption

for

the

last

three

years,

2018to

2020

increased

by

2.1%.The

Philippines

used

to

be

a

top

exporter

of

coffee

but

over

the

years,

this

has

changedand

as

of

December

2020,

the

country

is

only

15%

food

sufficient.

Approximate