全球个人电脑市场调研和分析报告（英文版）-2024年1月上传培训课件

INDUSTRIES

&

MARKETSPCs:

market

data

&

analysisMarket

InsightsreportOctober2023MARKET

INSIGHTSThis

report

is

part

ofour

Market

Insights

productGainabetterunderstandingofmarketsacross190+

geographicalentities

–

onaglobal,

regional,country,

and/orstatelevel.

Accessourdatavia

webinterface,download(XLS,

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10

sectors:

advertising&media,consumers,countries,digital

sector,finance,health,

industrialsector,mobility,andtechnology•

1,000+

markets,

e.g.,

FinTech,Food,or

Robotics•

KPIs,

e.g.,

revenue,marketshares,prices,andvolume•

Features:Compare

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currencies,

selectvisualizations,

and/or

customize

downloads•

Usecases:

sales

planning,

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support,resourceallocation,andportfolio

management10sectors190+geographicalentities1,000+markets400+reportsFind

out

more

on:https://www.Goto

Market

Insightscom/outlook/2MARKET

INSIGHTSMarket

Insights

–

market

data,forecasts,

and

qualitative

insightsThe

PCs

market

ispartof

the

Devicesmarket.10sectors190+geographicalentities1,000+markets400+reportsFind

out

more

on:DevicesGoto

Devicesmarket3Table

of

ContentsOverviewAppendixSummary678Product

OverviewAuthor1415MarketDefinitionKeyTakeawaysMarket

NumbersRevenue

by

Market104CHAPTER

1OverviewThe

PC

market

is

witnessing

continued

quantitative

growthOverview:

SummarySummaryCustomer

preferences,

althoughdiverse,

collectively

contributetothecontinueddevelopment

ofthePC

market.

Businesses

andprofessionals

rely

onPCsfortheircomputing

needs,

valuing

theirversatility

andpower.

Gamers

seek

high-performance

PCsforanimmersive

gamingexperience,

while

content

creatorsrequire

robusthardware

forvideo

editinganddesign.

Educationalinstitutionsandremote

workers

alsofuel

thedemand

forPCs.Thisvaried

customer

basesustainsthequantitative

development

oftheglobalPCmarket.government

initiativesinsome

countries

aim

toprovide

affordablePCstocitizens,

furtherstimulatingmarket

growth.

Economic

conditions,availabilityofcomponents,

and

infrastructure

development

alsoshapethePCmarket'strajectory

inspecific

regions.Inconclusion,

theglobal

PC

market

thrives

duetoitsabilityto

cater

to

diversecustomer

preferences,

fromprofessionals

andgamers

tostudentsand

remoteworkers.

While

regional

trendsvary,suchastheremote

work

impactanddigitalinclusionefforts

inemerging

markets,

PCsremain

anessential

partofmodernlife,ensuring

themarket's

continued

quantitative

growth.While

thePCmarket

is

aworldwide

phenomenon,

regional

trendsoffer

uniqueinsights.Inalotof

countries,

thetrendof

remote

work

and

online

learning

duringtheCOVID-19

pandemicled

toincreased

PCsales.

Thistrend

mightpersist

ashybridwork

models

gainpopularity.

Incontrast,emerging

markets

inAsiaandLatinAmerica

experience

growth

duetorising

digital

literacy,

making

PCs

moreaccessible

to

abroader

population.Local

factorsplayapivotal

role

inthePC

market's

development.

For

instance,6Sources:Market

Insights

2023PCs

are

an

important

part

of

the

Devices

marketOverview:

Market

DefinitionMarket

definitionDefinition:•

Laptops:These

are

portablecomputing

devices

thatofferarange

ofcapabilitiesbeyond

basiccomputing,includinginternet

access,

multimediacapabilities,andwearable

technology.ThePC

market

refers

tothedevices

thatareused

to

perform

avariety

ofcomputing

functions,including

dataprocessing

andcommunication.

Examplesincludetablets,laptops,and

desktop

PCs.These

devices

typicallyconsist

ofhardware

components,

suchas

processors,

memory,

and

storage,

as

well

assoftware

components

thatenablethedevice

torunspecificapplicationsorperform

certain

tasks.Computing

devices

areused

inawide

rangeof

settings,from

personal

useto

businessandscientificapplications.

Thetechnology

drivingcomputing

devices

continuestoevolve,

with

innovationsinareas

suchasprocessing

power,

battery

life,and

connectivity.•

Desktop

PCs:These

aretraditionalcomputing

devices

thataretypically

largerandmore

powerful

thanlaptopsor

tablets,offering

arangeof

capabilitiesbeyond

basiccomputing,includinginternet

access,

multimedia

capabilities,andwearable

technology.AdditionalInformation:Themarket

comprises

revenue

andrevenue

change.Figures

are

generatedthroughbothonline

and

offlinesales

channels

and

includespendingbyconsumers

(B2C)

andenterprises

(B2B).

Key

players

inthe

market

are

companieslikeApple,HP,Dell,Lenovo,

andASUS.These

companies

areleaders

intheirrespective

segments

andareknown

fortheirinnovativeproducts,brandreputation,andextensive

distributionnetworks.Structure:ThePC

market

canbebroken

down

intoseveral

product

categories:•

Tablets:

These

areportable

computingdevices

with

atouchscreen

interface,offering

arangeofcapabilitiesbeyond

basiccomputing,including

internetaccess,

multimedia

capabilities,and

wearable

technology.7Sources:Market

Insights

2023PCs

accounted

for

31.78%

of

the

Devices

market

revenue

in

2022Overview:

Key

Takeaways

and

inscope

/outof

scopeKeyTakeawaysInscopeOutof

scopeRevenue

inthePCs

market

is

projected

toreach

US$220.50bn

in2023.Thismarket

includes:Thismarket

excludes:Laptopsdominates

themarket

with

a

projected

market

volume

of

US$127.60bn

in2023.•Desktop

PCs,

suchas

Dell

OptiPlex5090

and

HPPavilion

Desktop•Servers,

suchasDell

PowerEdgeR640

and

Lenovo

ThinkSystemSR650Revenue

is

expected

toshow

anannualgrowth

rate(CAGR2023-2028)

of

2.30%,resulting

inamarket

volume

of

US$247.03bn

by2028.•Laptops,suchasAppleMacBookProandDell

XPS13•Storage

units,

suchas

SynologyDiskStation

DS220+

and

QNAPTS-453DInglobalcomparison,

most

revenue

will

begenerated

inChina(US$40.12bn

in2023).•All-in-one

stations,suchasAppleiMacandMicrosoft

Surface

Studio•Smartphones,

suchasAppleiPhone13

and

OnePlus9Pro•Tablets,such

asAppleiPadandSamsungGalaxy

Tab•PC

accessories,

suchasLogitech

MXMaster

3andCorsairK95

RGBPlatinum

XTkeyboard8Sources:Market

Insights

2023CHAPTER

2Market

NumbersPCs

revenue

are

estimated

to

increase

at

a

CAGR(1)

of

3.4%

from

2016

to

2028Market

Size:

GlobalRevenue

forecast

inbillionUS$+3.4%(1)247.08239.4139.26229.9838.93231.8738.71224.8738.57225.5738.36220.4237.30220.5237.92219.2538.0139.76203.4336.93201.1136.93174.6429.24165.2129.6159.8758.1556.5059.7855.1257.0257.2854.9853.7348.6949.8146.7848.84147.452028142.002027136.662026129.282020131.27125.84127.62127.512024132.092025115.492018116.69201998.62201786.762016202120222023LaptopsTabletsDesktop

PCs10

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

revenue

of

US$

92.7

billion,

Asia

is

the

biggest

market

among

selectedregions

in

2022Market

Size:

Regional

Comparison

(1/2)Revenue

forecast

inbillionUS$+2.2%(1)105.4492.69+0.7%(1)+0.9%(1)60.4257.9651.4848.87+6.8%(1)26.58+0.7%(1)17.873.043.1720222028202220282022

2028Americas2022202820222028EuropeAfricaAsiaAustralia&Oceania11

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

revenue

of

US$

40.3

billion,

China

is

the

biggest

market

among

selectedcountries

in

2022Market

Size:

Regional

Comparison

(2/2)Revenue

forecast

inbillionUS$+2.0%(1)45.42+0.2%(1)36.59

36.9840.26+5.4%(1)17.00-1.9%(1)-1.4%(1)12.4311.7810.515.945.472022202820222028202220282022202820222028ChinaUnited

StatesGermanyIndiaJapan12

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023CHAPTER

3AppendixMARKET

INSIGHTSMarket

Insights

–

markforecasts,

and

qualitativGainabetterunderstandingofmarketsacross190+

geographicalentities

–

onaglobal,regional,country,

and/orstatelevel.Access

ourdatavia

web

interface,

download(XLS,

PDF,PPT),

orreports.Benefitfromour

48-hour

customerservice

guarantee.•

10

sectors:

advertising&media,consumers,countries,digital

sector,finance,health,

industrialsector,mobility,andtechnology•

1,000+

marke