版权说明:本文档由用户提供并上传,收益归属内容提供方,若内容存在侵权,请进行举报或认领
文档简介
INDUSTRIES
&
MARKETSBeer:
market
data
&
analysisMarket
InsightsreportNovember2023MARKET
INSIGHTSThis
report
is
part
ofour
Market
Insights
productGainabetterunderstandingofmarketsacross190+
geographicalentities
–
onaglobal,
regional,country,
and/orstatelevel.
Accessourdatavia
webinterface,download(XLS,
PDF,PPT),or
reports.Benefitfromour48-hourcustomerservice
guarantee.•
10
sectors:
advertising&media,consumers,countries,digital
sector,finance,health,
industrialsector,mobility,andtechnology•
1,000+
markets,
e.g.,
FinTech,Food,or
Robotics•
KPIs,
e.g.,
revenue,marketshares,prices,andvolume•
Features:Compare
countries®ions,
change
currencies,
selectvisualizations,
and/or
customize
downloads•
Usecases:
sales
planning,
investment
decision
support,resourceallocation,andportfolio
management10sectors190+geographicalentities1,000+markets400+reportsFind
out
more
on:https://www.Goto
Market
Insightscom/outlook/2MARKET
INSIGHTSMarket
Insights
–
market
data,forecasts,
and
qualitative
insightsThe
Beermarket
ispartof
the
Alcoholic
Drinks
market.10sectors190+geographicalentities1,000+markets400+reportsGoto
Alcoholic
DrinksFind
out
more
on:AlcoholicDrinksmarket3Table
of
ContentsOverviewAppendixSummary678Product
OverviewAuthor2930MarketDefinitionKeyTakeawaysMarket
NumbersRevenue1013161922252627AverageRevenue
per
CapitaAverageVolumeper
CapitaVolumePriceper
UnitBrandshareOnlineRevenueShareMobile/DesktopSplit4CHAPTER
1OverviewCraft
beer
and
Non-Alcoholic
Beer
have
growth
potentialOverview:
SummarySummaryTheBeer
market
hasbeen
experiencing
significantgrowth
inrecent
years.
Withanincreasing
number
ofconsumers
seeking
outnew
and
unique
flavors,
aswellasagrowing
interest
incraft
beer
and
non-alcoholic
beer,
the
market
hasseengrowth
inthese
categories.Local
specialcircumstances:Inadditiontoglobaltrends,there
are
alsolocalspecial
circumstances
thatimpacttheBeer
market.
Forexample,
culturalandsocial
norms
playasignificantrole
inshapingconsumer
preferences
andconsumption
patterns.Insome
countries,
beer
isdeeply
ingrainedinthe
localcultureandisoften
consumed
aspartof
social
gatheringsor
celebrations.
Thisculturalsignificancehasadirect
impacton
the
demand
forbeer
intheseregions.Moreover,
the
regulatory
environment
also
playsacrucial
role
inshapingtheBeer
market.
Different
countries
havevaryingregulations
andrestrictions
when
itcomes
to
theproduction,distribution,andsaleof
alcohol.
Furthermore,demographic
factors
suchaspopulationgrowth
andagedistributionalsoimpactthe
Beer
market.Customer
preferences:Customers
areincreasingly
looking
forvariety
andqualitywhen
itcomes
to
theirbeer
choices.
Craftbeer,
inparticular,hasgainedpopularity
asconsumers
appreciate
the
unique
flavors
and
craftsmanship
thatgoes
into
each
batch.Thishasled
to
arise
inthe
number
ofcraft
breweries
and
agreater
emphasison
small-batch
production.Trendsin
themarket:
Another
trendinthemarket
isthe
increasing
popularityof
low-alcohol
andnon-alcoholic
beers.
Withhealthand
wellness
becoming
apriority
formanyconsumers,
there
hasbeen
ashift
towards
lighterand
healthierbeverage
options.
Thishascreated
ademandfor
beers
with
lower
alcoholcontent
or
noalcohol
atall,which
hasbeen
met
bybreweries
introducing
newproductsto
cater
to
thisgrowing
segment.Underlying
macroeconomic
factors:
TheBeer
market
inWorldwide
is
alsoinfluenced
byunderlying
macroeconomic
factors.
Economic
growth,
disposableincome
levels,
andconsumer
confidence
allplayarole
indetermining
thedemand
forbeer.
Inperiods
of
economic
prosperity,
consumers
aremore
likelytospendon
discretionary
items
suchasbeer,
leadingtoincreased
sales.6Sources:Market
Insights
2023Beer
is
an
important
part
of
the
Alcoholic
Drinks
marketOverview:
Market
DefinitionMarket
definitionTheBeer
market
includesfermented
alcoholic
beverages
based
onmalt.
Non-alcoholic
beers
arealsocovered.TheBeer
market
covers:•
Alcoholic
Beer
(minimumalcohol
content:
0.5%
ABV)•
Non-Alcoholic
Beer
(maximumalcohol
content:
0.5%
ABV)Themarket
onlycovers
at-home
sales(sales
viasupermarkets,
hypermarkets,convenience
stores,
etc.).
Allprices
arevaluedatconsumer
prices
and
includeallsales
and
consumption
taxes.Key
players
includeAnheuser-Busch
InBev
(e.g.,Corona,
BudLight,
Michelob),Heineken,
China
Resources
SnowBreweries,
Carlsberg,andMolson
Coors.7Sources:Market
Insights
2023Beer
accounted
for
29.05%
of
the
Alcoholic
Drinks
market
revenue
in
2022Overview:
Key
Takeaways
and
inscope
/outof
scopeKeyTakeawaysInscopeOutof
scopeRevenue
intheBeer
market
amountstoUS$322.8bn
in2023.
Themarket
isexpected
togrow
annuallyby3.61%
(CAGR2023-2028).Thismarket
includes:Thismarket
excludes:Inglobalcomparison,
most
revenue
isgenerated
intheUnited
States(US$74,730min2023).•Beer
ofall
sorts(Lage,Pilsner,
Aleetc.)•Wine,suchas
Red
WineorChampagneInrelation
to
totalpopulation
figures,per
person
revenues
of
US$42.01
aregenerated
in2023.•Beer
Mix
Drinks,suchasKrombacher
Radler•Spirits,suchasWhisky
or
VodkaIntheBeer
market,
volume
isexpected
toamount
to
129.6bn
Lby2028.
Themarket
forBeer
market
isexpected
to
show
avolume
growth
of1.4%
in2024.•Non-alcoholic
Beer,
suchasHeineken
0.0Theaverage
volume
perperson
intheBeer
market
is
expected
toamountto16.14Lin2023.•CraftBeer,
such
asBlueMoon8Sources:Market
Insights
2023Beer
revenues
are
estimated
to
increase
at
a
CAGR(1)
of
2.9%
from
2018
to
2028Market
Size:
GlobalRevenue
forecast
inbillionUS$385.8922.51+2.9%(1)366.4220.95355.7620.10345.2319.26335.4518.40322.3217.68311.4215.57307.6013.94292.8811.61288.7410.36288.0912.49363.382028345.472027335.662026325.972025317.05304.64293.662021295.85278.382018281.272019275.602020202220232024Alcoholic
BeerNon-Alcoholic
Beer9Notes:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023Sources:With
revenue
of
US$
124.2
billion,
Americas
is
the
biggest
market
amongselected
regions
in
2022Market
Size:
Regional
Comparison
(1/2)Revenue
forecast
inbillionUS$+3.2%(1)150.34124.20+3.8%(1)97.69+3.1%(1)89.7078.3174.78+6.9%(1)36.69+3.1%(1)11.46202824.569.56202220282022202820222028202220282022EuropeAfricaAmericasAsiaAustralia&Oceania10
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023With
revenue
of
US$
73.7
billion,
the
United
States
is
the
biggest
market
amongselected
countries
in
2022Market
Size:
Regional
Comparison
(2/2)Revenue
forecast
inbillionUS$+2.0%(1)83.0173.67+2.6%(1)46.3539.62+5.4%(1)11.36+2.7%(1)12.10+4.5%(1)10.348.298.956.8820222028202220282022202820222028Germany20222028ChinaUnited
StatesUnited
KingdomFrance11
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023Beer
average
revenue
per
capitas
are
estimated
to
increase
at
a
CAGR(1)
of
2.1%from2018
to
2028Market
Size:
GlobalAveragerevenue
percapita
forecast
inUS$+2.1%(1)48.242.8146.162.6445.172.5544.182.4643.292.3741.942.3040.651.8440.852.0439.221.4139.381.5638.381.6645.43202843.52202742.62202641.72202540.9239.6438.81202138.8137.81201837.82201936.722020202220232024Alcoholic
BeerNon-Alcoholic
Beer12
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023With
average
revenue
per
capita
of
US$
225.3
,
Australia
&
Oceania
is
thebiggest
market
amongselected
regions
in
2022Market
Size:
Regional
Comparison
(1/2)Averagerevenue
percapita
forecast
inUS$+1.9%(1)252.54225.30+2.6%(1)144.27+3.1%(1)106.44123.6988.52+4.6%(1)25.86+3.2%(1)17.44202219.77202221.012022202820282022
2028Americas202820222028EuropeAfricaAsiaAustralia&Oceania13
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023With
average
revenue
per
capita
of
US$
217.8
,
the
United
States
is
the
biggestmarket
among
selected
countries
in
2022Market
Size:
Regional
Comparison
(2/2)Averagerevenue
percapita
forecast
inUS$+1.5%(1)237.97217.78+5.1%(1)165.18+2.7%(1)145.87+4.3%(1)137.03122.78124.01106.53+2.7%(1)32.4727.6420222028202220282022202820222028Germany20222028ChinaUnitedStatesUnitedKingdomFrance14
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023Beer
average
volume
per
capita
are
estimated
to
decreasefrom2018
to
2028Market
Size:
GlobalAveragevolume
per
capita
forecast
inliter1816.5916.5316.1916.0215.6115.5215.4315.4315.3815.3315.481614121086420.770.790.600.700.720.740.750.470.520.560.64020182019202020212022202320242025202620272028Non-Alcoholic
BeerAlcoholic
Beer15Sources:Market
Insights
2023Americas
has
the
biggest
market
in
Beer
average
volume
per
capita
in
2028Market
Size:
Regional
Comparison
(1/2)Averagevolume
per
capita
forecast
inliter42.9442.924540353025201510542.0242.2539.8439.7339.9739.7239.2639.3639.3430.2039.3739.4039.2141.2033.7041.2132.8840.6032.1440.2431.6239.4030.9739.3130.7138.6030.9239.2629.7629.3429.5111.328.0011.4010.7910.558.2010.6810.8010.9510.2410.1510.458.249.198.1820208.038.218.178.308.178.138.2102018201920212022202320242025202620272028AsiaAfricaAustralia&OceaniaAmericasEurope16Sources:Market
Insights
2023With
average
volume
per
capita
of
74.3
liter,
Germany
is
the
biggest
marketamong
selected
countries
in
2022Market
Size:
Regional
Comparison
(2/2)Averagevolume
per
capita
forecast
inliter80
75.2373.9956.3073.6758.8374.4658.4174.3257.1074.3455.7374.2755.6074.2554.8735.7874.2374.2274.267056.426050403054.2736.1453.9837.8753.6936.4938.2129.1637.7737.2836.8535.5834.1034.6136.9416.0035.7715.9836.1715.8334.9716.3135.3716.1334.5916.3833.8516.1833.2615.9032.3315.7631.7814.8120
14.8310020182019202020212022202320242025202620272028ChinaFranceUnitedKingdomUnitedStatesGermany17Sources:Market
Insights
2023Beer
volume
are
estimated
to
increase
at
a
CAGR(1)
of
0.4%from2018
to
2028Market
Size:
GlobalVolume
forecast
inbillionliter+0.4%(1)130.206.34126.823.87127.024.51127.045.92127.816.10125.583.45125.855.56126.315.75124.424.17123.944.91123.975.41122.132018122.952019122.512021120.29120.562025121.122026121.712027123.862028120.252020119.03118.56202220232024Alcoholic
BeerNon-Alcoholic
Beer18
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023With
volume
of
39.6
bn
liter,
Americas
is
the
biggest
market
among
selectedregions
in
2022Market
Size:
Regional
Comparison
(1/2)Volume
forecast
inbillionliter+0.9%(1)41.65+0.7%(1)38.19-0.1%(1)39.5636.6833.6633.48+3.4%(1)15.5312.72+0.4%(1)1.311.342022202820222028202220282022202820222028EuropeAfricaAmericasAsiaAustralia&Oceania19
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023With
volume
of
23.2
bn
liter,
China
is
the
biggest
market
among
selectedcountries
in
2022Market
Size:
Regional
Comparison
(2/2)Volume
forecast
inbillionliter-0.3%(1)23.19-0.4%(1)19.3222.8418.83-0.1%(1)+2.1%(1)+1.6%(1)6.206.162.612.302.192.412022202820222028202220282022202820222028ChinaUnited
StatesUnited
KingdomGermanyFrance20
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023Beer
price
per
liter
are
estimated
to
increase
from
2018
to
2028Market
Size:
GlobalPrice
perliterforecast
inUS$4.03.552.933.442.843.392.773.352.703.312.643.53.03.272.573.172.493.092.403.003.002.292.992.292.5
2.282.01.51.00.50.020182019202020212022202320242025202620272028Alcoholic
BeerNon-Alcoholic
Beer21Sources:Market
Insights
2023Australia
&
Oceania
has
the
biggest
market
in
Beer
price
per
liter
in
2028Market
Size:
Regional
Comparison
(1/2)Price
perliterforecast
inUS$8.563.6198765432108.368.177.983.377.793.307.593.237.286.915.982.955.865.792.943.513.443.143.042.891.982.682.562.582.492.512.422.452.352.372.282.312.212.222.132.112.082.001.931.892.011.952.362.162.202.062.111.941.941.932.001.881.7320182019202020212022202320242025202620272028AfricaAsiaEuropeAmericasAustralia&Oceania22Sources:Market
Insights
2023With
price
per
liter
of
US$
3.8,
the
United
States
is
the
biggest
market
amongselected
countries
in
2022Market
Size:
Regional
Comparison
(2/2)Price
perliterforecast
inUS$4.414.364.324.284.54.03.53.02.52.01.51.00.50.04.224.144.134.014.043.883.943.743.813.603.683.393.583.053.502.953.382.993.713.653.563.473.373.283.152.981.651.592.721.602.031.961.981.931.931.882.501.582.521.551.881.831.821.781.771.731.711.671.451.461.4120182019202020212022202320242025202620272028GermanyChinaFranceUnitedKingdomUnitedStates23Sources:Market
Insights
2023In2022,
Private
Labelhad
the
highest
share
in
BeerFurtherMarket
AnalysisBrand
share
in
202224Sources:Market
Insights
2023Inthe
Beer
market,
Online
Revenue
share
reached
3.0%
in
2022FurtherMarket
AnalysisOnline/OfflineRevenue
Share100.00%100.00%100.00%1.00%100.00%2.00%100.00%3.00%100.00%3.00%100.00%3.00%100.00%3.00%100.00%3.00%100.00%3.00%100.00%3.00%1.00%1.00%99.00%99.00%99.00%98.00%97.00%97.00%97.00%97.00%97.00%97.00%97.00%20172018201920202021202220232024202520262027OfflineRevenue
ShareOnlineRevenue
Share25Sources:Market
Insights
2023Inthe
Beer
market,
Mobile
Online
Revenue
share
reached
38.0%
in
2022FurtherMarket
AnalysisMobile/Desktop
Online
Revenue
Share100.00%100.00%100.00%100.00%34.00%1
温馨提示
- 1. 本站所有资源如无特殊说明,都需要本地电脑安装OFFICE2007和PDF阅读器。图纸软件为CAD,CAXA,PROE,UG,SolidWorks等.压缩文件请下载最新的WinRAR软件解压。
- 2. 本站的文档不包含任何第三方提供的附件图纸等,如果需要附件,请联系上传者。文件的所有权益归上传用户所有。
- 3. 本站RAR压缩包中若带图纸,网页内容里面会有图纸预览,若没有图纸预览就没有图纸。
- 4. 未经权益所有人同意不得将文件中的内容挪作商业或盈利用途。
- 5. 人人文库网仅提供信息存储空间,仅对用户上传内容的表现方式做保护处理,对用户上传分享的文档内容本身不做任何修改或编辑,并不能对任何下载内容负责。
- 6. 下载文件中如有侵权或不适当内容,请与我们联系,我们立即纠正。
- 7. 本站不保证下载资源的准确性、安全性和完整性, 同时也不承担用户因使用这些下载资源对自己和他人造成任何形式的伤害或损失。
最新文档
- 2024-2034年中国高端采煤机行业市场深度调查及发展前景研究预测报告
- 2024-2034年中国间苗机市场运行分析与发展策略研究报告
- 2024-2034年中国钻石烟缸行业市场现状分析及竞争格局与投资发展研究报告
- 2024-2034年中国相纸市场全面调研及行业投资潜力预测报告
- 2024-2034年中国电影市场分析及投资策略研究报告
- 2024-2034年中国点钞机产业市场运营态势及战略咨询研究报告
- 2024-2034年中国清选机市场运行分析与发展策略研究报告
- 2024-2030年中国苏打水行业市场发展现状及竞争格局与投资发展研究报告
- 2024-2030年中国船舶发电机组行业发展状况及未来趋势预测报告
- 2024-2030年中国自行式悬臂喷雾器行业市场发展趋势与前景展望战略分析报告
- “红旗杯”竞赛总题库-2班组长成本绩效管理能力考试题库(附答案)
- 微观经济学(四川大学)智慧树知到期末考试答案章节答案2024年四川大学
- 成人手术后疼痛评估与护理(2023中华护理学会团体标准)
- GB/T 15566.6-2007公共信息导向系统设置原则与要求第6部分:医疗场所
- 澳门劳工求职专用简历表
- 高三补课申请书范文
- 如何建设眼镜店绩效考核管理制度
- 酒店工程部进客房维修规定
- GMP实施情况自检报告
- 离职证明模版
- 例谈文本的教学价值——以《最后一课》等为例.ppt
评论
0/150
提交评论