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演讲人:日期:商务英语培训课件目录CONTENTSBasicConceptsandCharacteristicsofBusinessEnglishBusinesscommunicationskillsandstrategiesBusinessnegotiationskillsandpracticalexercises目录CONTENTSEtiquetteandcustomsincrossculturalbusinesscommunicationImprovingtheabilitytoapplyEnglishintheworkplacePracticalApplicationofE-commerceEnglish01BasicConceptsandCharacteristicsofBusinessEnglishBusinessEnglishreferstothespecializedlanguageusedincommercialandcorporatesettingsforeffectivecommunicationDefinitionItfacilitiesinternationaltrade,businessnegotiations,andtheexchangeofinformationwithintheglobalbusinesscommunityFunctionDefinitionandFunctionofBusinessEnglishProfessionalTerminologyBusinessEnglishincludesawiderangeofspecializedvocabularyrelatedtofieldssuchasfinance,marketing,andmanagementFormalandPreciseLanguageBusinessEnglishemphasizesclarity,consistency,andformalitytoensureaccuratecommunicationUseofAbbreviationsandAcronymsTosavetimeandspace,businessEnglishofusesAbbreviationsandAcronymsforcommonlyusedtermsandconceptsCharacteristicsofBusinessEnglishVocabulary03FormalToneThelanguageusedinbusinessEnglishtenstobemoreformalandlesscolloquialthaningeneralconversation01ComplexSentencesBusinessEnglishoftenusescomplexSentenceswithmultipleclaimstoreceivedetailedinformation02PassiveVoiceThepassivevoiceisfrequentlyusedinbusinessEnglishtoemphasizetheactionoreventmorethanthedoerSentenceStructureandGrammarAnalysisTheInfluenceofCulturalBackgroundonBusinessEnglishCulturalawarenessiscriticalforavoidingmisunderstandingsandensuringsuccessfulbusinessinteractionsImportanceofCulturalAwarenessBusinessEnglishmustbesensitivetoculturaldifferencesincommunicationstyles,values,andbusinesspracticesUnderstandingCulturalDifferencesLanguageusedinbusinessEnglishmayneedtobeadaptedtofittheculturalcontextofthepeopleinvolvedAdaptingLanguagetoCulturalContext02BusinesscommunicationskillsandstrategiesUnderstandingtheimportanceofclear,consensus,andprofessionalcommunicationinabusinesscontextRecognizingdifferentcommunicationstylesandadaptingone'sownstyletosuitdifferentaudiencesandsituationsMasteringtheartofsupervisionandnegotiationtoinfluenceotherspositivelyOverviewofEffectiveCommunicationSkillsActivelisteningtechniquestounderstandandinterpretmessagesaccuratelyRespondingeffectivelywithappropriatequestions,feedback,andclarificationsHandlinginterruptions,distractions,anddialectspeakersaregracefullyListeningcomprehensionandresponsestrategies03Deliveringpresentationswithimpact,includingtheuseofvisualaidsandeffectivedeliverytechniques01Speakingconfidentlyandfluentlyinbusinesssettings,includingmeetings,presentations,andnegotiations02UsinglanguageappropriatelyfordifferentaudiencesandculturesDevelopingoralexpressionandpresentationskills123Writingclear,consensus,andprofessionalbusinessdocuments,includingemails,reports,andproposalsUsingappropriatetone,language,andformatfordifferenttypesofwrittencommunicationProofreadingandeditingskillstoensureerrorfreewritingImprovingwrittencommunicationskills03BusinessnegotiationskillsandpracticalexercisesUnderstandingtheotherparty'sbackgroundandinterestsResearchingtheotherparty'scompany,industry,andnegotiationhistorytoidentifytheirneedsandgoalsDefiningyourownnegotiationobjectivesClearoutingswhatyouwanttoachieveinthenegotiationandsettingrealisticgoalsDevelopinganegotiationstrategyDecidingontheapproachyouwilltake,suchascollaborative,competitive,orsomewhereinbetween,andplanningyouropeningstatementandkeyargumentsNegotiationpreparationandstrategyformulationBargainingeffectivenessUsingtechniquessuchasmakingoffers,counteroffers,andtradingprocessestoreachanagreementthatsatisfiesbothpartiesUnderstandingprocessprinciplesKnowingwhenandhowtomakeprocesseswithoutgivingawaytoomuchandmaintainingabalancebetweengivingandtakingUsingpermissionandinfluenceEmployingpermissiontechnologiessuchaslogicalreasoning,emotionalappeals,andethicalargumentstoinfluencetheotherparty'spositionMasterofbargainingskillsandprocessprinciples010203ReviewingcontracttermsthroughCarefullyreadingandunderstandingallcontractterms,includingprices,paymentterms,deliverydates,warranties,anddisputeresolutionproceduresIdentifyingpotentialissuesandrisksAnticipatingpotentialproblemsorrisksthatmayarisefromthecontracttermsandseekingclarificationormodificationasneededNegotiatingcontractagreementsDiscussingandagreeingonanynecessarychangestothecontracttermswiththeotherpartytoensuretheyarefairandreasonableNotesonContractTermReviewSuccessfulcasesharingandexperiencesummaryFacilitydiscussionsamongparticipantstosharetheirownexperiencesandlearnfromeachother'ssuccessesandchallengesEncouragingpeerlearninganddiscussionPresentingexamplesofsuccessfulnegotiationstohighlighteffectivestrategiesandtechnologiesthatcanbeappliedindifferentsituationsSharingsuccessfulnegotiationcasesReflectingonwhatworkedwellandwhatcouldhavebeenimprovedinyourownnegotiations,andidentifyingkeytakeawaysforfuturereferencesSummarizingkeylearningandexperiences04Etiquetteandcustomsincrossculturalbusinesscommunication要点三ValuesandBeliefsWesternculturesoftenemphasizeindividuality,independence,andself-reliance,whileEasternculturestendtovaluecollectivism,harmony,andrespectforauthority0102CommunicationStylesWesterncommunicationisoftendirectandtothepoint,whileEasterncommunicationmaybemoredirectandfocusedonmaintainingharmonyDecisionMakingProcessesWesternculturesmayprioritizequickdecisionmakingandefficiency,whileEasternculturesmaytakeamoredeliverableandconsensusbasedapproach03IntroductiontoCulturalDifferencesbetweenEastandWestTypicalconsiderationsofprofessionalsuits,dresses,andotherformalattributes,emphasizingcleanliness,proximity,andprofessionalismMayvarybyregionbutgenerallyemphasizesmodernity,responsiveness,andconditionForexample,insomecultures,businessattributesmayincludetraditionalclothingsuchasthekimonoorsariItisimportanttoresearchandunderstandthespecificdresscodesandexpectationsofthecultureyouareworkingintoavoidanyculturalfauxpasWesternBusinessAttentionEasternBusinessAttentionAdaptabilityRequirementsandnormsforbusinessattributesTableManners:BasictableMannerssuchasusingthecorrectutensils,checkingwithyoursouthclosed,andnotspeakingwithyoursouthfullareuniversalFoodandDrinkChoices:Beawareofanydietaryrestrictionsorpreferencesinthecultureyouareworkingin,suchasvegetarianism,halal,orkosherrequirementsToastingandDrinkingCustoms:Understandthelocalcustomsandconditionsaroundtoastinganddrinking,astheycanvarywidelySeatingArrangements:Insomecultures,seatingarrangementsatmealsareveryimportantandmayreflectsocialhierarchyorstatusNotesonCateringEtiquetteCommonFestivalsResearchthecommonfestivalsandcancellationsinthecultureyouareworkingin,suchasChristmas,Diwali,ortheChineseNewYearGiftGivingCustomsUnderstandthelocalcustomsandconditionsaroundgiftgiving,includingappropriategifts,timing,andwrappingGreetingsandWishesLearntheappropriategreetingsandwishestouseduringfestivalsandcancellations,astheycanvarywidelyUnderstandingofFestivalCelebrationCustomsParticipationandEmploymentParticipateinfestivalcancellationswhenpossibletoshowrespectforthecultureandenhanceyourcrossculturalunderstandingUnderstandingofFestivalCelebrationCustoms05ImprovingtheabilitytoapplyEnglishintheworkplaceKeyskillsforwritinganeffectiveresumeinEnglish,includingselectingappropriatevocabularyandformattingCommoninterviewquestionsandhowtoanswerthemconfidentlyinEnglishStrategiesforpreparingforinterviews,includingpracticingresponsestotoughquestionsTipsforhighlightingyourqualificationsandachievementstostandouttopotentialemployeesResumewritingandinterviewpreparation01TipsforunderstandingandusingidiomaticexpressionscommonlyusedintheofficeStrategiesforeffectivecommunicationintheworkplace,includinglisteningskillsandgivingandreceivingfeedbackGuidelinesforwritingprofessionalemailsandmemoriesinEnglishEssentialvocabularyandphrasesforcommonworkplacesituations,suchasmeetings,introductions,andsmalltalk020304MasterofdailyworkplacelanguageABCDReportwritingandmeetingminutesorganizationTipsfororganizingandpresentingdataeffectivelyinreportsKeyelementsofawellwrittenreport,includingstructure,language,andtoneStrategiesforwritingclearandconsensusmeetingagendasandsummariesGuidelinesfortakingandsummarizingmeetingminutesinEnglishCareerdevelopmentplanningsuggestionsTipsforidentifyingyourcareergoalsandobjectivesinEnglishStrategiesforresearchandapplyingforjobopportunitiesinEnglishspe
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