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CONSUMERS&BRANDSMobile
payment:
PayPal
users
inFranceConsumer
InsightsSeptember2023Consumer
Insights
GlobalsurveyIntroductionReport
overviewGlobalsurveymethodology(1)Design:OnlineSurvey,
splitquestionnaire
designThisreport
offers
thereader
acomprehensiveoverview
ofPayPalusers
inFrance:
who
theyare;
whatthey
like;
what
theythink;and
how
to
reach
them.
Itprovides
insightson
theirdemographics,
lifestyle,opinions,andmarketing
touchpoints.Duration:
approx.
15
minutesLanguage:
official
language(s)
ofeach
country
withAmerican
Englishoffered
asanalternativeAdditionally,thereport
allows
thereader
tobenchmark
PayPalusers
inFrance
(’’brandusers’’)againstFrench
mobile
payment
users
ingeneral(’’category
users’’),
and
theoverall
French
onliner,labelled
as’’all
respondents’’
inthe
charts.Region:
56countriesNumberof
respondents:•
12,000+
forcountries
with
theextended
survey(including
France)•
2,000+
forthebasicsurveyThereport
isupdatedquarterly
andisbased
on
dataSample:
Internet
users,
aged18–64,quotasset
ongender
and
agefrom
theConsumer
InsightsGlobal
survey,
aninternational
survey
thatcovers
more
than15,000brandsacross
56
countries.Fieldwork:•
Continuousfrom
JanuarytoDecember•
Countries
thatreceive
theextended
survey
areupdatedfourtimesayear2Notes:(1):
Seethe
full
methodology
foradetailed
overviewofthe
study
designConsumer
Insights
Global
as
of
September
2023Sources:CHAPTER
01Management
summary•
Brand
usage•
Key
insightsPayPal
ranks
second
among
mobile
payment
services
in
FranceManagement
summary:
brandusageand
competitionTop10
most
used
mobile
paymentservicesinFranceApplePay63%PayPal39%Google
Pay31%Paylib17%LydiaSamsungPay13%12%10%9%8%Mastercard
Clickto
Pay(Masterpass)LyfPayFitbitPaym-carte
(CréditMutuel)5%4Notes:"Which
ofthese
serviceshave
youused
in
the
past
12
months
to
pay
in
stores,
restaurants
orother
points
ofsale
with
your
smartphone?";
Multi
Pick;
Base:
n=279,
mobile
payment
usersConsumer
Insights
Global
as
of
September
2023Sources:The
share
of
mobile
payment
users
using
PayPal
declined
by4
percentagepoints
since
Q2
of
2022Management
summary:
brandusagetimelineTimeline
of
mobilepaymentusersusing
PayPal43%42%39%39%38%2022
Q22022
Q32022
Q42023
Q12023
Q25Notes:"Which
ofthese
serviceshave
youused
in
the
past
12
months
to
pay
in
stores,
restaurants
orother
points
ofsale
with
your
smartphone?";
Multi
Pick;
Base:
n=46
-
109
PayPalusers,n=107
-
279
mobile
payment
usersConsumer
Insights
Global
as
of
September
2023Sources:PayPal
users
in
FranceManagement
summary:
key
insightsDemographic
profileConsumerlifestyleConsumerattitudesMarketing
touchpointsLikeother
mobile
payment
services,PayPalhasahigh
share
ofusers
thatarepartof
Generation
Z.Havingagood
timeismore
importanttoPayPalusers
thantoother
mobilepayment
users.Itstands
out
that57%
ofPayPaluserscould
imaginedoing
theirfinancesexclusively
viasmartphone.PayPalusers
access
theinternet
viaadesktop
PCmore
often
thantheaverage
mobile
payment
user.Compared
toothermobile
paymentservices,
PayPal
hasarelatively
highshareof
male
users.Vehicles
andmobility
arerelativelyprevalent
interests
of
PayPalusers.33%
ofPayPalusers
areinnovators
orearly
adoptersof
new
products.Onsocial
media,
PayPalusers
interactwith
companies
more
often
than
othermobile
payment
users.Video
gaming
isarelatively
popularPayPalhasalarger
shareof
users
witha
hobbyamong
PayPalusers.medium
household
income
than
otherArelatively
highshare
ofPayPalusersthink
thatpoverty
isanissuethatneedstobeaddressed.PayPalusers
remember
seeing
adsonvideo
streaming
services
more
oftenthan
other
mobile
payment
users.mobile
payment
services.PayPalusers
and
mobile
payment
usersingeneral
are
relatively
likely
to
live
inlarge
cities.6Sources:Consumer
Insights
Global
as
of
September
2023CHAPTER
02Demographic
profile•
Generations•
Gender•
Education•
Income•
Household
classification•
Typeofcommunity•
LGBTQ+Like
other
mobile
payment
services,
PayPal
has
a
high
share
of
users
that
arepart
of
GenerationZDemographic
profile:
generationsAgeof
consumersinFranceBrand
users37%35%39%41%19%18%6%6%Category
usersAllrespondents21%33%33%12%Generation
ZMillennialsGeneration
XBaby
Boomers8Notes:’’Howoldareyou?’’;
Single
Pick;"Which
ofthese
serviceshave
youused
in
the
past
12
months
to
pay
in
stores,
restaurants
or
other
points
ofsale
with
your
smartphone?";Multi
Pick;Base:n=109,
PayPalusers,
n=279,
mobilepayment
users,n=12165,
all
respondentsSources:Consumer
Insights
Global
as
of
September
2023Compared
to
other
mobile
payment
services,
PayPal
has
a
relatively
high
shareof
male
usersDemographic
profile:
genderGenderofconsumersinFranceBrand
users63%37%Category
usersAllrespondents56%44%49%52%MaleFemale9Notes:’’Whatis
yourgender?’’;
Single
Pick;"Which
ofthese
serviceshave
youused
in
the
past12
months
topay
in
stores,restaurantsorotherpoints
ofsale
with
yoursmartphone?";
Multi
Pick;Base:
n=109,
PayPalusers,n=279,mobile
payment
users,n=12165,
all
respondentsConsumer
Insights
Global
as
of
September
2023Sources:50%
of
PayPal
users
have
a
college
degreeDemographic
profile:
educationConsumer’s
level
of
educationinFrance26%25%24%23%23%22%22%21%18%17%16%15%15%8%7%3%3%3%3%2%1%Noformaleducation
/primary
schoolLower
secondary
UppersecondaryTechnical
/vocationaleducationBachelor
degree
Master
degree
Doctoral
degreeeducation
(noteligible
foreducation(eligible
foror
equivalentor
equivalentor
equivalentuniversity
study)
university
study)Brand
usersCategory
usersAllrespondents10
Notes:Sources:’’Whatis
the
highest
levelofeducation
youhave
completed?’’;
Single
Pick;"Which
ofthese
serviceshave
youused
in
the
past12
months
topay
in
stores,
restaurants
orotherpoints
ofsale
with
yoursmartphone?";
Multi
Pick;Base:
n=109,
PayPalusers,n=279,
mobile
payment
users,n=12165,
all
respondentsConsumer
Insights
Global
as
of
September
2023PayPal
has
a
larger
share
of
users
with
a
medium
household
income
than
othermobile
payment
servicesDemographic
profile:
incomeShare
ofconsumersinFrance
inthehigh,
middle,andlowthirdsof
monthlyhouseholdgross
incomeBrand
users41%36%22%22%Category
usersAllrespondents47%31%33%33%33%HighMiddleLow11
Notes:Sources:Recalculated
toonly
include
respondents
that
provide
income
information,
recodebased
on’’Monthly/annual
household
income
(local
currency)’’;Single
Pick;"Which
ofthese
serviceshave
youused
in
the
past
12
months
topay
in
stores,
restaurants
orother
points
ofsale
with
your
smartphone?";Multi
Pick;
Base:
n=109,
PayPalusers,n=279,
mobile
payment
users,n=12165,
all
respondentsConsumer
Insights
Global
as
of
September
2023Compared
to
mobile
payment
usersoverall,
PayPal
users
are
relatively
unlikelyto
live
in
a
single
householdDemographic
profile:
household
classificationType
of
householdsin
whichconsumersinFrancelive44%42%35%24%23%21%19%16%11%
11%10%9%9%8%7%4%2%
2%Other1%
1%Multi-1%SinglehouseholdCouplehouseholdSingleparenthouseholdPartnersandchildrenTwo
or
moregenerationalfamilyrelated
adults
household
typesBrand
usersCategory
usersAllrespondents12
Notes:Sources:Typology
based
on’’household
size’’,’’household
constellation’’
and
’’children
under
the
age
of14
in
household’’;
Single
Pick;"Which
ofthese
serviceshave
youused
in
the
past
12
months
topay
in
stores,
restaurants
orotherpoints
ofsale
with
yoursmartphone?";
Multi
Pick;Base:
n=109,
PayPalusers,n=279,
mobile
payment
users,n=12165,
all
respondentsConsumer
Insights
Global
as
of
September
2023PayPal
users
and
mobile
payment
users
in
general
are
relatively
likely
to
live
inlargecitiesDemographic
profile:
typeofcommunityCommunities
whereconsumersliveinFrance28%26%26%25%24%23%22%
22%21%18%17%17%13%12%6%Rural
communitySmall
townMedium-sized
townCategory
usersLarge
cityCitywithover
1million
inhabitantsBrand
usersAllrespondents13
Notes:Sources:’’Inwhat
type
ofcommunity
do
youlive?’’;Single
Pick;
"Which
ofthese
serviceshave
youused
in
the
past
12
months
to
pay
in
stores,
restaurants
orother
points
ofsale
with
yoursmartphone?";
Multi
Pick;Base:n=109,
PayPalusers,n=279,
mobile
payment
users,
n=12165,
all
respondentsConsumer
Insights
Global
as
of
September
20235%
of
PayPal
users
consider
themselves
part
of
the
LGBTQ+
communityDemographic
profile:
LGBTQ+LGBTQ+
statusof
consumersinFranceBrand
users5%86%9%Category
usersAllrespondents8%85%8%7%82%11%YesNoWould
rathernot
say14
Notes:Sources:’’Do
youconsider
yourself
partofthe
LGBTQ+community?’’;
Single
Pick;"Which
ofthese
services
have
youused
in
the
past12
months
to
pay
in
stores,
restaurantsorotherpoints
ofsalewith
yoursmartphone?";
Multi
Pick;Base:
n=109,
PayPalusers,n=279,
mobile
payment
users,n=12165,
all
respondentsConsumer
Insights
Global
as
of
September
2023CHAPTER
03Consumer
lifestyle•
Lifevalues•
Main
interests•
Hobbies
&leisure
activities•
Sportsactivities•
SportsfollowedHaving
a
good
time
is
more
important
to
PayPal
users
than
to
other
mobilepayment
usersConsumer
lifestyle:
lifevaluesMost
important
aspectsof
lifefor
consumersinFrance51%52%49%40%48%46%45%45%
45%43%39%38%30%
34%29%33%28%28%24%21%18%18%18%16%16%12%11%8%7%6%TobesuccessfulHavingagood
timeAhappyrelationshipAnhonest
andrespectable
lifeSafety
andsecurityLearningnew
thingsSocial
justiceMaking
myown
decisionsAdvancingmy
careerTraditionsBrand
usersCategory
usersAllrespondents16
Notes:Sources:’’Outofthe
following
list,
which
are
the
3mostimportant
aspects
toyouin
life?
Pleasechoose
exactly
3.’’;Multi
Pick;"Which
ofthese
serviceshave
youused
in
the
past
12
months
to
pay
in
stores,
restaurants
orother
pointsofsalewith
yoursmartphone?";
Multi
Pick;Base:n=109,
PayPalusers,n=279,
mobile
payment
users,n=12165,
all
respondentsConsumer
Insights
Global
as
of
September
2023Vehicles
andmobility
are
relatively
prevalent
interests
of
PayPal
usersConsumer
lifestyle:
main
interestsTop10
interestsofPayPal
usersinFrance57%57%55%52%47%51%48%46%42%47%45%44%43%43%42%37%37%38%37%36%34%29%34%30%29%28%26%25%21%18%SportsTravelMovies,TVshows&musicHealth
&fitnessScience
&technologyVehicles
&mobilityFood
&diningFashion&beautyHistoryFinance&economyBrand
usersCategory
usersAllrespondents17
Notes:Sources:’’Whattopics
are
youpersonally
interested
in?’’;Multi
Pick;"Which
ofthese
serviceshave
youused
in
the
past
12
months
to
pay
in
stores,
restaurants
orother
points
ofsale
with
your
smartphone?";
Multi
Pick;
Base:
n=109,PayPalusers,n=279,
mobile
payment
users,n=12165,
all
respondentsConsumer
Insights
Global
as
of
September
2023Video
gaming
is
a
relatively
popular
hobby
among
PayPal
usersConsumer
lifestyle:
hobbies
&leisure
activitiesTop10
hobbiesandleisure
activities
ofPayPal
usersinFrance61%58%50%48%47%36%41%41%43%37%38%42%42%41%41%41%39%38%34%34%28%33%31%30%29%29%28%27%25%17%TravelingVideo
gamingOutdooractivitiesDoing
sportsandfitnessCooking/bakingSocializingTech
/computersReadingCars/vehiclesPetsBrand
usersCategory
usersAllrespondents18
Notes:Sources:’’Whatare
your
personalhobbies
and
activities?’’;Multi
Pick;"Which
ofthese
serviceshave
you
used
in
the
past12
months
topay
in
stores,restaurantsorotherpoints
ofsalewith
yoursmartphone?";
Multi
Pick;Base:
n=109,PayPalusers,n=279,
mobile
payment
users,n=12165,
all
respondentsConsumer
Insights
Global
as
of
September
2023PayPal
users
are
more
likely
to
play
soccer
than
other
mobile
payment
usersConsumer
lifestyle:
sports
activitiesTop10
sports
activitiesofPayPal
usersinFrance26%19%17%19%18%19%18%17%17%13%17%15%15%15%15%14%11%13%12%12%11%11%11%9%8%8%6%5%6%3%SoccerFitness,aerobics,cardioRunning/JoggingBasketballHikingBadmintonCyclingDancingSwimming/DivingMartial
ArtsBrand
usersCategory
usersAllrespondents19
Notes:Sources:’’Which
ofthese
sports
oractivities
do
youdo
at
leastoccasionally?’’;Multi
Pick;"Which
ofthese
serviceshave
youused
in
the
past
12
months
to
pay
in
stores,
restaurants
orother
points
ofsale
with
your
smartphone?";Multi
Pick;Base:n=69,
PayPalusers,n=166,
mobile
payment
users,n=5414,
all
respondentsConsumer
Insights
Global
as
of
September
2023PayPal
users
are
more
likely
to
follow
basketball
than
other
mobile
paymentusersConsumer
lifestyle:
sports
followedTop10
sports
followed
byPayPal
usersinFrance40%33%32%24%23%21%20%20%20%17%17%16%16%14%14%14%14%13%12%11%10%10%10%9%9%8%7%5%3%3%SoccerBasketballTennisRugbyAthletics(track&field)HandballBoxingCyclingAmericanfootballMixedMartial
ArtsBrand
usersCategory
usersAllrespondents20
Notes:Sources:’’Inwhich
ofthese
sports
do
youfollow
competitions,
leagues
orteams?’’;Multi
Pick;"Which
ofthese
serviceshave
youused
in
the
past12
months
topay
in
stores,
restaurants
orotherpoints
ofsale
with
yoursmartphone?";Multi
Pick;Base:n=62,
PayPalusers,n=135,
mobile
payment
users,n=4129,
all
respondentsConsumer
Insights
Global
as
of
September
2023CHAPTER
04Consumer
attitudes•
Attitudestowards
personal
finances•
Innovation
adoption•
Challenges
facing
thecountry•
Politics21Itstands
out
that
57%
of
PayPal
users
could
imagine
doing
their
financesexclusively
viasmartphoneConsumer
attitudes:financeAgreementwithstatements
towards
financeinFrance57%53%45%45%37%30%30%24%24%24%23%21%14%9%9%Icould
imaginedealing
Onlinefinancialservices
Iftheservice
is
good,with
my
financial
havemademe
confident
I’mhappy
topayfortransactionsexclusively
abouthandling
my
own
account
administration
from
atechcompanyIcould
imaginegettingallmy
financialservicesNew
financialtopics,suchascrypto
andNFTs,fascinatemeviamy
smartphonefinances(Fintechservices
tohelp
withbanking,budgeting,andtransactionssuchasGoogle
or
AppleBrand
usersCategory
usersAllrespondentsinvestments
etc.)22
Notes:Sources:’’Which
ofthese
statements
apply
toyou?’’;
Multi
Pick;"Which
ofthese
serviceshave
youused
in
the
past12
months
topay
in
stores,
restaurants
orotherpoints
ofsale
with
yoursmartphone?";
Multi
Pick;Base:
n=109,PayPalusers,n=279,
mobile
payment
users,n=2025,
all
respondentsConsumer
Insights
Global
as
of
September
202333%
of
PayPal
users
are
innovators
orearly
adopters
of
new
productsConsumer
attitudes:innovation
adoptionInnovation
adopter
typesbasedonstatements
towards
innovation
byconsumersinFrance43%42%41%32%25%22%22%18%17%15%11%10%1%1%0%InnovatorsEarly
adoptersBrand
usersEarly
majorityCategory
usersLatemajorityAllrespondentsLaggards23
Notes:Sources:Recode
based
on’’Which
ofthese
statements
regardingtechnology
apply
to
you?’’;
Multi
Pick;
"Which
ofthese
serviceshave
youused
in
the
past12
months
to
pay
in
stores,
restaurants
orotherpoints
ofsale
with
yoursmartphone?";
Multi
Pick;Base:
n=109,
PayPalusers,n=279,
mobile
payment
users,n=12165,
all
respondentsConsumer
Insights
Global
as
of
September
2023A
relatively
high
share
of
PayPal
users
think
that
poverty
is
an
issue
that
needsto
be
addressedConsumer
attitudes:challenges
facingthecountryThe
10
most
important
issuesfacing
France
accordingtoPayPal
users61%57%55%52%49%49%43%43%46%38%44%44%44%39%42%37%43%35%41%41%41%41%39%39%38%39%37%37%36%33%Rising
prices/inflation/cost
of
livingPovertyClimatechange
UnemploymentEducationEconomicsituationHousingHealth
andsocial
securityEnvironmentCrimeBrand
usersCategory
usersAllrespondents24
Notes:Sources:’’Whatdo
youpersonally
think
are
the
mostimportant
issues
in
yourcountry
ofresidence
that
need
to
be
addressed?’’;MultiPick;"Which
ofthese
serviceshave
youused
in
the
past
12
months
to
pay
in
stores,
restaurantsorother
points
ofsale
with
yoursmartphone?";
Multi
Pick;
Base:
n=109,
PayPalusers,n=279,
mobile
payment
users,n=12165,all
respondentsConsumer
Insights
Global
as
of
September
2023PayPal
users
tend
to
have
moreleft
leaning
political
views
than
other
mobilepayment
usersConsumer
attitudes:politicsPolitical
attitudes
ofconsumersinFranceBrand
users34%22%28%16%Category
usersAllrespondents28%20%38%13%23%27%28%22%LeftCenterRightPrefer
nottoanswer25
Notes:Sources:Recode
based
on’’Manypeople
use
the
terms’left’
and
’right’when
they
want
to
describe
political
views.Where
would
youplace
yourself
ona
scale
fromleft
to
right?’’;
Single
Pick;"Which
ofthese
serviceshave
youused
inthe
past
12
months
topay
in
stores,
restaurants
orother
points
ofsale
with
yoursmartphone?";
Multi
Pick;
Base:
n=109,
PayPal
users,n=279,
mobile
payment
users,n=12165,
all
respondentsConsumer
Insights
Global
as
of
September
2023CHAPTER
05Marketing
touchpoints•
Internet
usagebydevice•
Social
media
usage•
Media
usagebychannel•
Digitaladvertising
touchpoints•
Non-digital
advertising
touchpointsPayPal
users
access
the
internet
via
a
desktop
PC
more
often
than
the
averagemobile
payment
userMarketing
touchpoints:internet
usagebydeviceDevicesconsumersinFranceuseregularlyto
accesstheinternet98%95%89%89%77%70%71%67%58%57%55%48%45%44%43%42%42%37%36%30%29%28%28%
28%18%16%16%SmartphoneLaptopDesktop
PCTabletGaming
consoleCategory
usersSmart
TVSmartwatchSmart
speakers
Streaming
deviceBrand
usersAllrespondents27
Notes:Sources:’’Which
ofthese
devices
do
youregularlyuse
with
an
internet
connection?’’;
Multi
Pick;"Which
ofthese
serviceshave
you
used
in
the
past12
months
topay
in
stores,restaurantsorotherpoints
ofsalewith
yoursmartphone?";
Multi
Pick;Base:
n=109,
PayPalusers,n=279,
mobile
payment
users,n=12165,
all
respondentsConsumer
Insights
Global
as
of
September
2023On
social
media,
PayPal
users
interact
with
companies
more
often
than
othermobile
payment
usersMarketing
touchpoints:social
media
usageSocial
mediaactivitiesinFrance
by
type64%63%62%61%54%61%56%53%51%39%52%38%51%43%51%42%40%39%36%35%22%34%33%32%32%21%29%26%18%13%10%10%4%
4%4%1%SentprivatemessagesFollowedpeoplePostedpictures/videosCommented
Liked
postsSharedpostsbyother
usersFollowedcompaniesLikedcompanypostsPosted
texts/statusSharedcompanypostsIhaveonly
Ihaven’t
usedused
social
social
mediamediaon
postsbyotherusersupdatespassivelyBrand
usersCategory
usersAllrespondents28
Notes:Sources:’’Which
ofthese
things
have
youdone
onsocial
media
in
the
past
4weeks?’’;
Multi
Pick;
"Which
ofthese
serviceshave
youused
in
the
past
12
months
to
pay
in
stores,
restaurants
orotherpoints
ofsale
with
yoursmartphone?";
Multi
Pick;Base:
n=109,
PayPalusers,n=279,
mobile
payment
users,n=12165,
all
respondentsConsumer
Insights
Global
as
of
September
2023PayPal
users
tend
to
go
to
the
movies
more
often
than
mobile
payment
users
ingeneralMarketing
touchpoints:media
usagebychannelType
of
mediaconsumersinFrance
havebeen
using
inthepast4weeks90%89%80%
80%87%82%75%66%65%62%60%
60%58%57%57%54%45%53%52%47%46%45%44%42%32%37%26%36%22%23%23%
17%15%DigitalvideocontentTVMovies
/cinemaDigitalmusiccontentRadioOnlinenewswebsitesPodcastsOnlinemagazinesDailynewspapersMagazinesWeeklynewspapersBrand
usersCategory
usersAllrespondents29
Notes:Sources:’’Whatkind
ofmedia
have
youused
in
the
past
4weeks?’’;
Multi
Pick;
"Which
ofthese
serviceshave
youused
in
the
past
12
months
to
pay
in
stores,
restaurants
orother
points
ofsale
with
yoursmartphone?";
Multi
Pick;Base:
n=62,
PayPalusers,n=149,
mobile
payment
users,n=6070,
all
respondentsConsumer
Insights
Global
as
of
September
2023PayPal
users
remember
seeing
ads
on
video
streaming
services
more
oftenthan
other
mobile
payment
usersMarketing
touchpoints:digitaladvertising
touchpointsTop10
placeswherePayPal
usersinFrancehave
come
across
digital
advertisinginthepast4weeks58%54%51%49%45%43%40%40%40%39%38%38%34%34%33%33%33%30%29%29%18%28%18%28%25%24%15%23%21%19%Video
portals
Video
streaming
Search
engines
Social
mediaservicesWebsitesandappsof
brandsOnlinestoresVideo
gamesEditorialwebsitesandappsOtherappsMusicportalsBrand
usersCategory
usersAllrespondents30
Notes:Sources:’’Wherehave
youcomeacrossdigital
advertisements
in
the
past4
weeks?’’;
Multi
Pick;"Which
ofthese
serviceshave
youused
in
the
past12
months
topay
in
stores,restaurantsorotherpoints
ofsale
with
yoursmartphone?";
Multi
Pick;
Base:n=109,
PayPalusers,n=279,
mobile
payment
users,n=12165,
all
respondentsConsumer
Insights
Global
as
of
September
202368%
of
PayPal
users
remember
ads
they
saw
on
TVMarketing
touchpoints:non-digital
advertising
touchpointsPlaces
whereconsumersinFrancehavecome
across
non-digital
advertisinginthepast4weeks68%57%
57%50%49%42%45%44%35%43%36%36%33%32%32%31%30%30%26%24%23%23%21%15%OnTVAtthemovies/cinemaDirectly
inthestoreOnadvertisingspacesOntheradioInprintedmagazinesandjournalsBy
mailshot
/advertisingmailInprinteddailynewspaperson
the
goBrand
usersCategory
usersAllrespondents31
Notes:Sources:’’Wherehave
youcomeacrossnon-digital
advertisements
in
the
past4weeks?’’;
Multi
Pick;"Which
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