2024地产项目五一假期趣味潮玩系列（玩美造趣生活节主题）活动策划方案-43P

玩美造趣生活节玩美公园生活节活动20242024.5.1-5.510:00AM~22:00PM{快乐}续命神器生活节玩美潮玩市场|公益跳蚤市集|动漫影院|露营飞盘BeautifullifefestivalBeautifullifefestivalBeautifullifefestival2024玩美生活节华侨城玩美公园WEAREWAITINGFORYOU目录CONTENTS策划阐述ACTIVITYDESCRIPTION01氛围营造ATMOSPHERECREATION02活动内容ACTIVITYCONTENTS03BeautifullifefestivalBeautifullifefestival玩美造趣生活节玩美公园生活节活动20242024.5.1-5.510:00AM~22:00PM{快乐}续命神器Beautifullifefestival2024玩美生活节华侨城玩美公园WEAREWAITINGFORYOUPART.01策划阐述ACTIVITYDESCRIPTION2024.5.1-5.510:00AM~22:00PMBeautifullifefestival2024玩美生活节华侨城玩美公园WEAREWAITINGFORYOUBeautifullifefestivalBeautifullifefestivalBeautifullifefestivalBeautifullifefestival活动概述活动主题：玩美造趣生活节活动时间：2024.05.1-05.0511:00AM~21:30PM活动地点：华侨城玩美公园草坪区活动调性：潮流|休闲|娱乐|童趣2024.5.1-5.510:00AM~22:00PMBeautifullifefestival2024玩美生活节华侨城玩美公园WEAREWAITINGFORYOUBeautifullifefestivalBeautifullifefestivalBeautifullifefestivalBeautifullifefestival活动目的01促进宣传为活动方及参与集市的商家带来更多宣传，扩大品牌知名度，形成粉丝粘度02积攒人气通过现场的互动及各种活动积攒粉色人气和口碑，为后续的活动蓄客做足准备03提升消费以活动和市集好物获取用户好感度，积累粉丝用户，刺激消费，进而带来商业街业绩的提升2024.5.1-5.510:00AM~22:00PMBeautifullifefestival2024玩美生活节华侨城玩美公园WEAREWAITINGFORYOUBeautifullifefestivalBeautifullifefestivalBeautifullifefestivalBeautifullifefestival活动元素音乐

Music社交生活

Life趣味Social

Interest值此五一长假，让我们欢聚玩美公园，同赏春日好景以音乐会汇聚众多游客，以时下热门的飞盘运动、露营打造新的社交形式趣味活动串联整个园区，营造向往生活趣味体验新方式...2024.5.1-5.510:00AM~22:00PMBeautifullifefestival2024玩美生活节华侨城玩美公园WEAREWAITINGFORYOUBeautifullifefestivalBeautifullifefestivalBeautifullifefestivalBeautifullifefestival活动亮点众“玩”云集小小后浪创意市集来袭，搜刮的玩具、创意手作用来做公益跳蚤市集，寓教于乐的同时培养小朋友的爱心~2024.5.1-5.510:00AM~22:00PMBeautifullifefestival2024玩美生活节华侨城玩美公园WEAREWAITINGFORYOUBeautifullifefestivalBeautifullifefestivalBeautifullifefestivalBeautifullifefestival活动亮点原奢露营沉浸式的露营场景，偷得浮生半日闲，尽享慢生活带来的惬意时光~2024.5.1-5.510:00AM~22:00PMBeautifullifefestival2024玩美生活节华侨城玩美公园WEAREWAITINGFORYOUBeautifullifefestivalBeautifullifefestivalBeautifullifefestivalBeautifullifefestival活动亮点飞盘嘉年华超大草坪体验一场潮酷的飞盘嘉年华大作战，今日份运动爆表！2024.5.1-5.510:00AM~22:00PMBeautifullifefestival2024玩美生活节华侨城玩美公园WEAREWAITINGFORYOUBeautifullifefestivalBeautifullifefestivalBeautifullifefestivalBeautifullifefestival活动亮点落日音乐夕阳、晚风、星夜，跟着音乐会Live哼唱舞蹈，悠闲的度假时光瞬间拿捏！玩美造趣生活节玩美公园生活节活动20242024.5.1-5.510:00AM~22:00PM{快乐}续命神器Beautifullifefestival2024玩美生活节华侨城玩美公园WEAREWAITINGFORYOUPART.02氛围营造ATMOSPHERECREATION平面布置图舞台区域飞盘嘉年华原奢露营露天电影潮玩市场进场动线活动美陈2024.5.1-5.510:00AM~22:00PMBeautifullifefestival2024玩美生活节华侨城玩美公园WEAREWAITINGFORYOUBeautifullifefestivalBeautifullifefestivalBeautifullifefestivalBeautifullifefestival活动舞台2024.5.1-5.510:00AM~22:00PMBeautifullifefestival2024玩美生活节华侨城玩美公园WEAREWAITINGFORYOUBeautifullifefestivalBeautifullifefestivalBeautifullifefestivalBeautifullifefestival露天电影区2024.5.1-5.510:00AM~22:00PMBeautifullifefestival2024玩美生活节华侨城玩美公园WEAREWAITINGFORYOUBeautifullifefestivalBeautifullifefestivalBeautifullifefestivalBeautifullifefestival原奢露营区2024.5.1-5.510:00AM~22:00PMBeautifullifefestival2024玩美生活节华侨城玩美公园WEAREWAITINGFORYOUBeautifullifefestivalBeautifullifefestivalBeautifullifefestivalBeautifullifefestival潮玩市场区2024.5.1-5.510:00AM~22:00PMBeautifullifefestival2024玩美生活节华侨城玩美公园WEAREWAITINGFORYOUBeautifullifefestivalBeautifullifefestivalBeautifullifefestivalBeautifullifefestival公益跳蚤市场2024.5.1-5.510:00AM~22:00PMBeautifullifefestival2024玩美生活节华侨城玩美公园WEAREWAITINGFORYOUBeautifullifefestivalBeautifullifefestivalBeautifullifefestivalBeautifullifefestival氛围美陈2024.5.1-5.510:00AM~22:00PMBeautifullifefestival2024玩美生活节华侨城玩美公园WEAREWAITINGFORYOUBeautifullifefestivalBeautifullifefestivalBeautifullifefestivalBeautifullifefestival氛围美陈玩美造趣生活节玩美公园生活节活动20242024.5.1-5.510:00AM~22:00PM{快乐}续命神器Beautifullifefestival2024玩美生活节华侨城玩美公园WEAREWAITINGFORYOUPART.03活动内场FASHIONMARKET2024.5.1-5.510:00AM~22:00PMBeautifullifefestival2024玩美生活节华侨城玩美公园WEAREWAITINGFORYOUBeautifullifefestivalBeautifullifefestivalBeautifullifefestivalBeautifullifefestival南昌华侨城玩美公园-玩美造趣生活节活动内容铺排活动时间05.104.3005.0105.0205.0515:30-21:00潮玩集市/品牌市集潮玩集市/品牌市集潮玩集市/品牌市集潮玩集市/品牌市集潮玩集市/品牌市集15:00-18:30飞盘嘉年华飞盘嘉年华飞盘嘉年华飞盘嘉年华飞盘嘉年华15:00-17:00//汉服舞蹈大赏汉服同袍交友会/16:00-17:30草地音乐节-民谣乐队草地音乐节-摇滚乐队乐队演绎（17:00-18:30)流行乐队（17:00-18:30)草地音乐节-乐器秀、演唱18:30-21:00草地音乐节-流行乐队草地音乐节-流行乐队草地音乐节-摇滚乐队(19:00-21:00)草地音乐节-民谣乐队(19:00-21:00)草地音乐节-流行乐队动漫影院BEAUTIFULLIFEFESTIVALBEAUTIFULLIFEFESTIVALBEAUTIFULLIFEFESTIVAL2024.5.1-5.510:00AM~22:00PMBeautifullifefestival2024玩美生活节华侨城玩美公园WEAREWAITINGFORYOUBeautifullifefestivalBeautifullifefestivalBeautifullifefestivalBeautifullifefestival潮玩市场-2024年华侨城玩美公园玩美造趣生活节-活动时间：05.1-05.05活动内容：潮玩市集（快乐无界、美食无界）造趣节游园计划（互动打卡赢取好礼）2024.5.1-5.510:00AM~22:00PMBeautifullifefestival2024玩美生活节华侨城玩美公园WEAREWAITINGFORYOUBeautifullifefestivalBeautifullifefestivalBeautifullifefestivalBeautifullifefestival活动内容|Activitycontents“潮玩有趣

快乐无界”“玩美趣造节”南昌潮玩市场强势来袭！所有参与嘉宾，与现场合影区进行拍照转发至朋友圈带领活动品牌及活动信息关键字（例：#华侨城玩美造趣节等你来耍！）获取66赞即可至客服中心换取游戏券或美食券凭券可免费参与互动游戏和美食潮流、欢乐、潮玩市场好吃好喝好玩，这个五一不容错过！2024.5.1-5.510:00AM~22:00PMBeautifullifefestival2024玩美生活节华侨城玩美公园WEAREWAITINGFORYOUBeautifullifefestivalBeautifullifefestivalBeautifullifefestivalBeautifullifefestival活动内容|Activitycontents“玩美造趣节”潮玩市场区：贴合潮玩市场活动内容，安排潮流美食（鸡蛋仔、钵钵鸡、烧烤、啤酒、咖啡）供现场游客进行品尝。美食区2024.5.1-5.510:00AM~22:00PMBeautifullifefestival2024玩美生活节华侨城玩美公园WEAREWAITINGFORYOUBeautifullifefestivalBeautifullifefestivalBeautifullifefestivalBeautifullifefestival活动内容|Activitycontents“玩美造趣节”潮玩市场区：贴合潮玩市场活动内容，安排潮流互动游戏区，供现场游客在观赏之余可以体验到快乐。玩乐区BEAUTIFULLIFEFESTIVALBEAUTIFULLIFEFESTIVALBEAUTIFULLIFEFESTIVAL2024.5.1-5.510:00AM~22:00PMBeautifullifefestival2024玩美生活节华侨城玩美公园WEAREWAITINGFORYOUBeautifullifefestivalBeautifullifefestivalBeautifullifefestivalBeautifullifefestival飞盘嘉年华-2024年华侨城玩美公园玩美造趣生活节-活动时间：05.1-05.05活动内容：极限飞盘赛-主题露营区2024.5.1-5.510:00AM~22:00PMBeautifullifefestival2024玩美生活节华侨城玩美公园WEAREWAITINGFORYOUBeautifullifefestivalBeautifullifefestivalBeautifullifefestivalBeautifullifefestival活动内容|Activitycontents“盘不落地永不抛弃”“玩美趣造杯”南昌极限飞盘城市公开赛近年来，飞盘运动在国内飞速发展，作为一项年轻人喜闻乐见的多人竞技性体育运动，其融入了足球、篮球和橄榄球的比赛规则。凭借参与简单、趣味性高的赛制特点，飞盘已经成为潮流运动的象征，更是全民健身活动的重要组成部分。玩美公园特邀飞盘爱好者参加“玩美趣造杯”极限飞盘城市公开赛2024.5.1-5.510:00AM~22:00PMBeautifullifefestival2024玩美生活节华侨城玩美公园WEAREWAITINGFORYOUBeautifullifefestivalBeautifullifefestivalBeautifullifefestivalBeautifullifefestival活动内容|Activitycontents“极限飞盘大赛”主题露营区：贴合飞盘运动类，结合飞盘涂鸦等内容打造市集摊位内容，可定制华侨城玩美公园飞盘，有效增加活动传播。2024.5.1-5.510:00AM~22:00PMBeautifullifefestival2024玩美生活节华侨城玩美公园WEAREWAITINGFORYOUBeautifullifefestivalBeautifullifefestivalBeautifullifefestivalBeautifullifefestival活动内容|Activitycontents“玩美造趣杯“飞盘大赛：现场安排专业教练，组织活动赛事正常进行，获胜者可以活动玩美公园定制礼品一份。BEAUTIFULLIFEFESTIVALBEAUTIFULLIFEFESTIVALBEAUTIFULLIFEFESTIVAL2024.5.1-5.510:00AM~22:00PMBeautifullifefestival2024玩美生活节华侨城玩美公园WEAREWAITINGFORYOUBeautifullifefestivalBeautifullifefestivalBeautifullifefestivalBeautifullifefestival落日音乐节-2024年华侨城玩美公园玩美造趣生活节-活动时间：05.1-05.05活动内容：落日音乐节2024.5.1-5.510:00AM~22:00PMBeautifullifefestival2024玩美生活节华侨城玩美公园WEAREWAITINGFORYOUBeautifullifefestivalBeautifullifefestivalBeautifullifefestivalBeautifullifefestival活动内容|Activitycontents“春暖花开奔赴热爱”“玩美趣造节”南昌落日音乐节欢乐来袭！青春、温暖、躁动、生长热浪澎湃的音乐节是年轻人挥洒的舞台用一场潮流、时尚、欢乐的音乐节释放天性、释放自我以天为幕，以地为台，一场落日音乐会盛装来袭当夕阳落下，热气渐渐消退，我们在这里集合这里有青春，有温暖，有躁动，有心底的诗歌，更有梦中的远方。2024.5.1-5.510:00AM~22:00PMBeautifullifefestival2024玩美生活节华侨城玩美公园WEAREWAITINGFORYOUBeautifullifefestivalBeautifullifefestivalBeautifullifefestivalBeautifullifefestival活动内容|Activitycontents“玩美造趣节”落日音乐区：贴合活动内容，安排民谣乐队、流行乐队进行现场演唱，给到现场暖意青春欢快的氛围。2024.5.1-5.510:00AM~22:00PMBeautifullifefestival2024玩美生活节华侨城玩美公园WEAREWAITINGFORYOUBeautifullifefestivalBeautifullifefestivalBeautifullifefestivalBeautifullifefestival活动内容|Activitycontents乐队推荐：黑屋乐队2017年10月，荣获迷笛全国乐队大赛东部赛区冠军2017年11月，荣获迷笛全国乐队大赛总冠军“最佳主唱”2018年08月，2018年度青春音乐公社全国十强2018年10月，签约迷笛音乐厂牌2019年04月，音乐财经行业大奖“年度最具投资价值新星”2024.5.1-5.510:00AM~22:00PMBeautifullifefestival2024玩美生活节华侨城玩美公园WEAREWAITINGFORYOUBeautifullifefestivalBeautifullifefestivalBeautifullifefestivalBeautifullifefestival活动内容|Activitycontents乐队推荐：悠铁乐队薛之谦见面会邀请嘉宾乐队三马里长江最美岸线音乐节邀请嘉宾乐队Beyond黄家强见面会邀请乐队邰正宵见面会、卓依婷见面会、金莎见面会、群星啤酒音乐节、水木年华见面会、郑智化慕容晓晓演唱会邀请乐队BEAUTIFULLIFEFESTIVALBEAUTIFULLIFEFESTIVALBEAUTIFULLIFEFESTIVAL2024.5.1-5.510:00AM~22:00PMBeautifullifefestival2024玩美生活节华侨城玩美公园WEAREWAITINGFORYOUBeautifullifefestivalBeautifullifefestivalBeautifullifefestivalBeautifullifefestival汉服舞蹈大赏+同袍交友会-2024年华侨城玩美公园玩美造趣生活节-活动时间：05.01-05.02活动内容：汉服舞蹈大赏（05.01）汉服同袍交友会（05.02）2024.5.1-5.510:00AM~22:00PMBeautifullifefestival2024玩美生活节华侨城玩美公园WEAREWAITINGFORYOUBeautifullifefestivalBeautifullifefestivalBeautifullifefestivalBeautifullifefestival活动内容|Activitycontents“执子之手

与子偕老”“玩美趣造节”南昌同袍交友大会来袭！！跨越千年，风华流转，与君想期，白首之约...着我汉家衣裳，兴我礼仪之邦这个夏天有点甜玩美公园以中国风、汉服等元素为主题特色打造既具有中华传统特色又符合年轻人兴趣爱好特色的新型交友活动想不想穿着汉服

来一场穿越时空的邂逅呢？2024.5.1-5.510:00AM~22:00PMBeautifullifefestival2024玩美生活节华侨城玩美公园WEAREWAITINGFORYOUBeautifullifefestivalBeautifullifefestivalBeautifullifefestivalBeautifullifefestival活动内容|Activitycontents“玩美造趣节”-同袍舞蹈大赏：古乐演绎、汉服表演、服装走秀，5.5“神州华筵”国风大赏正式开始，将邀请表演嘉宾按顺序出场，为现场观众带来一整晚美轮美奂的国风盛宴；2024.5.1-5.510:00AM~22:00PMBeautifullifefestival2024玩美生活节华侨城玩美公园WEAREWAITINGFORYOUBeautifullifefestivalBeautifullifefestivalBeautifullifefestivalBeautifullifefestival活动内容|Activitycontents“玩美造趣节”-同袍交友大会|互动巡游：于活动正式开始之前，安排30组身着古装的男女两两为一组进行巡游，身着汉服模特行走在园区，吸引现场游客互动拍照，让更多群众感受中华传统文化的滋养，展现文化自信。2024.5.1-5.510:00AM~22:00PMBeautifullifefestival2024玩美生活节华侨城玩美公园WEAREWAITINGFORYOUBeautifullifefestivalBeautifullifefestivalBeautifullifefestivalBeautifullifefestival活动内容|Activitycontents“玩美造趣节”-同袍交友大会：参与活动的30名同袍均身着汉服，盛装出席，通过三个互动环节，成功牵手①投壶竞艺：舞台设置投壶道具，男女生自由组队，投壶竞艺大比拼②猜口红挑战：男女生自由组队，女生蒙眼抽取任意口号，由男生描述口红颜色，女生猜口号色号③公主抱大赛：男女生自由组队统一起点，男生公主抱比赛④表白牵手：自由告白时间BEAUTI