NCAA大学体育行业市场前景及投资研究报告-培训课件外文版2024.4

INDUSTRIES

&

MARKETSNCAAcollegesportsCHAPTER

01TheNCAARevenueoftheNCAAfrom2012to2022,bysegment(inmillionU.S.dollars)NationalCollegiateAthleticAssociation(NCAA)revenue2012-2022,bysegmentTelevision

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marketingrights

feesChampionships

&

NITtournamentsInvestm20122013201420152016201720182019202020212022708.86726.39753.6101.91110.63114.85119.82123.45129.4776.58797.92821.39844.27867.53165.23915.78939.98133.37177.8715.861.05198.664Description:Inthe2022financialyear,theNationalCollegiateAthleticAssociation(NCAA)generatedalmost940millionU.S.dollarsinrevenuefromitstelevisionandmarketingrightsfeessegment.Moreover,theorganizationgeneratedrevenueofover198millionU.S.dollarsfromchampionshipsandNITtournaments.ReadmoreNote(s):UnitedStates;2012to2022Source(s):NationalCollegiateAthleticAssociationNCAAexpensesfrom2012to2022,bysegment(inmillionU.S.dollars)NationalCollegiateAthleticAssociation(NCAA)expenses2012-2022,bysegmentDistributiontoDivisionImembersDivisionIIchampionships,distribution&programsAssociation-wideprogramsDivisionIchampionships,programs&NITtournamentsDivisionIIIchampionshipsandprogramsManagement&general1,6001,4001,2001,0008006004002000201220132014201520162017201820192020202120225Description:Inits2022financialyear,theNationalCollegiateAthleticAssociation's(NCAA)distributionstoDivisionImembersamountedtojustover657millionU.S.dollars.Moreover,theNCAAspentover237millionU.S.dollarsonassociation-wideprogramsduringthe2022financialyear.ReadmoreNote(s):UnitedStates;2012to2022Source(s):NationalCollegiateAthleticAssociationRevenueoftheNCAAfromtelevisionbroadcastpaymentsandlicensingrightsfrom2012to2027(inmillionU.S.dollars)NCAAtelevisionandlicensingrightsrevenue2012-20271,2001,0001,0501,020995870873873857850827804761800600400200074072070068166620122013201420152016201720182019202020212022202320242025202620276Description:TheNCAAgeneratessignificantrevenuefromitstelevisionandlicensingrightsagreementwithCBSandTurnerBroadcastingSystemInc.,whichrunsfrom2010through2027.Inits2022fiscalyear,theNCAAgenerated870millionU.S.dollarsinrevenuefromtelevisionbroadcastpaymentsandlicensingrights.Overthetermofthecontractthemultimediaandmarketingrightspaymentswillreachatotalofalmost10.55billionU.S.dollars.ReadmoreNote(s):UnitedStates;2012to2022Source(s):NationalCollegiateAthleticAssociationNCAArevenuereturnedtoDivisionIconferencesandmemberinstitutionsfrom2010/11to2022/23(inmillionU.S.dollars)NCAADivisionIconferencesandmemberinstitutionsrevenuedistribution2010-2023BasketballfundEqualConferenceFundConferenceGrantsGrants-in-AidfundAcademicEnhancementfundSupplementalSupportSportsSponsorshipfundAcademicPerformanceFundStudentSupportFundStudentAthleteOpportunityfundSpecialAssistanceFund70060050040030020010002010/112011/122012/132013/142014/152015/162016/172017/182018/192019/202020/212021/222022/237Description:CollegesportsinNorthAmericaisabigbusinessandTheNationalCollegiateAthleticAssociationisresponsibleforregulatingthestudentathletes.Approximately170millionU.S.dollarsofNCAArevenuewasallocatedtowardsthebasketballfundin2022/23.ReadmoreNote(s):UnitedStates;2010/11to2021/22Source(s):NationalCollegiateAthleticAssociationShareofNCAAexecutivesintheUnitedStatesfrom2009to2022,bygenderPortionofNCAAexecutivesintheU.S.2009-2022,bygenderMaleFemale120%100%17.65%22.22%23.53%21.1%22.22%23.53%23.53%25%31.3%35.29%36.8%80%60%40%20%0%42.11%41.2%41.2%82.35%201077.78%200976.47%201178.9%201277.78%201376.47%201476.47%201575%68.7%201764.71%201863.2%202057.89%201958.8%202158.8%202220168Description:TheNCAAisanonprofitorganizationresponsiblefororganizingtheathleticprogramsofthemajorityofuniversitiesandcollegesintheUnitedStatesandCanada.Thecompetitionsaredividedintothreedivisionsandareorganizedaroundconferencesthatbringtogetheranaverageofadozenuniversities.In2022,around41.2percentofNCAAexecutivesintheUnitedStateswerefemaleand58.8percentweremale.

ReadmoreNote(s):UnitedStates;2009to2022Source(s):NationalCollegiateAthleticAssociation;TIDESShareofathleticdirectorsforNCAAcollegeprogramsintheUnitedStatesin2023,bygenderNCAAathleticdepartmentsdirectorsin2023,bygenderMaleFemale24%120%100%15%25%80%60%85%40%20%0%76%75%AllDivisionIDivisionII9Description:TheNCAADivisionIisthehighestlevelofcollegesportsintheUnitedStates.Thetopcollegesinthecountrycompeteacrossarangeofbothmen'sandwomen'ssports,includingfootball,basketball,andsoccer.In2023,approximately85percentoftheathleticdirectorsforthecollegeswithinDivisionIweremale.ReadmoreNote(s):UnitedStates;2022-2023Source(s):NationalCollegiateAthleticAssociationCHAPTER

02StudentathletesNumberofNCAAstudentathletesintheUnitedStatesin2022,bygenderNumberofstudentathletesintheUnitedStatesin2022,bygender350,000293,105300,000250,000200,000150,000100,00050,0000229,060MaleFemale11Description:Inthe2022academicyear,justover522thousandstudentscompetedinNCAAsportsacrosstheUnitedStates.MaleNCAAathletesmadeupapproximately56percentofthisathletepopulation,withatotalof293,105maleathletescompetinginNCAAcollegesportsinthisyear.ReadmoreNote(s):UnitedStates;2022Source(s):NationalCollegiateAthleticAssociationShareofmalestudentathletesintheUnitedStatesin2022,byethnicityNCAAmaleathletesintheU.S.2022,byethnicityOther2.9%International4.5%Twoormoreraces4.8%Asian1.8%AmericanIndian/AlaskanNative0.4%HispanicorLatino6.8%AfricanAmerican17.9%White60.5%12Description:CollegesportsareverypopularintheUnitedStatedandthechampionshipsareorganizedindivisionsarounddifferentsportssanctionedmainlybytheNCAA,thelargestcollegesportsorganization.In2022,anestimated60.5percentofmalestudentathletesinUnitedStateswerewhite,while17.9percentwereAfricanAmerican.ReadmoreNote(s):UnitedStates;2022;DivisionI,II,IIISource(s):NationalCollegiateAthleticAssociation;TIDESShareoffemalestudentathletesintheUnitedStatesin2022,byethnicityShareofNCAAfemaleathletesintheU.S.2022,byethnicity80%68.9%70%60%50%40%30%20%10%0%8.9%6.4%5.1%4.8%2.6%2.5%0.4%0.3%WhiteAfricanAmerican

HispanicorLatinoTwoormoreracesInternationalOtherAsianAmericanIndian/AlaskanNativeHawaiian/PacificIslander13Description:CollegesportsareverypopularintheUnitedStatedandthechampionshipsareorganizedindivisionsarounddifferentsportssanctionedmainlybytheNCAA,thelargestcollegesportsorganization.In2022,almost69percentoffemalestudentathletesinUnitedStateswerewhite,while8.9percentwereAfricanAmerican.ReadmoreNote(s):UnitedStates;2022;DivisionI,II,IIISource(s):NationalCollegiateAthleticAssociation;TIDESShareofmalehighschoolathleteswhogoontoplayincollegeintheUnitedStatesin2023,bysportOddsofamalehighschoolathleteplayingincollege2023Shareofathletes6%

8%0%2%4%10%12%14%16%LacrosseBaseball15.1%12.4%IcehockeyFootball10.2%9.4%Soccer8%7.9%7.8%7.6%WaterpoloCrosscountrySwimming&divingTrack&fieldVolleyball6.3%6.1%5.9%5.9%BasketballGolfWrestling5.2%Tennis4%14Description:Inthe2022/23academicyear,justfourpercentofmalehighschooltennisplayerswentontoplaytennisincollege.Meanwhile,theoddsofsuccessfullytransitioningfromhighschoollacrossetocollegelacrosseweremuchhigher,withover15percentofmalehighschoollacrosseplayersgoingontoplaythesportincollege.ReadmoreNote(s):UnitedStates;2022/23Source(s):ScholarshipsStatsShareoffemalehighschoolathleteswhogoontoplayincollegeintheUnitedStatesin2023,bysportOddsofafemalehighschoolathleteplayingincollege2023Shareofathletes10%0%5%15%20%25%IcehockeyLacrosse21.5%14.2%SoccerFieldhockeySoftball10.6%10.3%9.7%CrosscountryWaterpoloSwimming&divingBowling9.2%9.1%8.1%7.5%7.5%Track&fieldBasketballGolf7%6.4%6.3%6.1%WrestlingVolleyballTennis3.5%15Description:Inthe2022/23academicyear,lessthanfourpercentoffemalehighschooltennisplayerswentontoplaytennisincollege.Meanwhile,theoddsofsuccessfullytransitioningfromhighschoolicehockeytocollegeicehockeyweremuchhigher,withover21percentoffemalehighschoollacrosseplayersgoingontoplaythesportincollege.ReadmoreNote(s):UnitedStates;2022/23Source(s):ScholarshipsStatsPublicopiniononwhethercollegesshouldpaytheirstudentathletesintheUnitedStatesasofMarch2023,byagePublicopiniononpayingstudentathletesintheU.S.2023,byageYesNoDon'tknow/noopinion120%100%80%60%40%20%0%17%41%20%56%19%22%57%39%42%41%25%21%65+18-3435-4445-6416Description:CurrentlyintheUnitedStates,collegeathletesarenotpaidfortheirperformance.DuringasurveyintheUnitedStatesin2023,around42percentofrespondentsaged18to34statedthattheybelievedstudentathletesshouldbepaidfortheirsport.Meanwhile,56percentofrespondentsaged45to64didnotbelievestudentathletesshouldbepaid.ReadmoreNote(s):NorthAmerica,UnitedStates;March4to5,2023;2,205respondents;18yearsandolderSource(s):MorningConsultPublicopiniononwhetheracademicscholarshipsadequatelycompensatestudentathletesintheUnitedStatesasofMay2022OpiniononthecompensationofscholarshipsforstudentathletesintheU.S.in2022Don'tknow/noopinion30%Yes43%No27%17Description:FormanystudentswhoplaycollegesportsintheUnitedStates,receivinganacademicscholarshipcanbehelpfulinpayingschoolfeesandtuition.DuringasurveyconductedintheUnitedStatesinMay2022,43percentofrespondentsstatedthattheythoughtacademicscholarshipsintheU.S.adequatelycompensatedstudentathletes.Meanwhile,27percentofrespondentsthoughtthiscompensationwasnotadequate.ReadmoreNote(s):NorthAmerica,UnitedStates;May3to5,2022;2,210respondents;18yearsandolderSource(s):MorningConsultCHAPTER

03CollegefootballLevelofinterestincollegefootballintheUnitedStatesasofApril2023PublicinterestincollegefootballintheU.S.2023Avidfan22%Notafanatall43%Casualfan35%19Description:CollegefootballtakesplaceinorganizedleaguesbetweenteamsofstudentsfromdifferentuniversitiesintheU.S.andCanada.TheleaguesareorganizedbytheNCAA,whichisthesportsassociationthatorganizesawiderangeofsportsforcollegesandstudents.InasurveyconductedinApril2023,around22ofallrespondentsstatedthattheywereavidfansofcollegefootballintheUnitedStates.ReadmoreNote(s):UnitedStates;April12to14,2023;2,199respondents;18yearsandolderSource(s):MorningConsultAverageticketpriceatselectedNCAAcollegefootballgamesintheUnitedStatesin2023,byteam(inU.S.dollars)AverageticketpriceforNCAAfootballgamesbyteam2023TicketpriceinU.S.dollars200

3000100400500600ColoradoBuffaloesOhioStateBuckeyesTennesseeVolunteersNotreDameFightingIrishAlabamaCrimsonTideMichiganWolverinesLSUTigers517512492481470461401ClemsonTigers382AuburnTigers349341TexasA&MAggiesOklahomaSoonersTCUHornedFrogsFloridaGators31929526520Description:Analysissuggeststhatwatchingyourfavoritecollegefootballteamliveinthestadiumcanbeexpensivebusiness.Someofthemostexpensiveticketpricesinthe2023collegefootballseasonrangedfrom517U.S.dollarsfortheColoradoBuffaloesto220U.S.dollarsfortheOregonDucks.ReadmoreNote(s):UnitedStates;2023;averagesecondarymarketlistingpriceSource(s):TicketIQLargestcollegefootballstadiumsintheUnitedStatesin2023,bycapacityBiggestcollegefootballstadiumsbycapacityintheU.S.2023Capacity020,00040,00060,00080,000100,000120,000107,601106,572102,780MichiganStadium(MichiganWolverines)BeaverStadium(PennStateNittanyLions)OhioStadium(OhioStateBuckeyes)KyleField(TexasA&MAggies)102,733102,321101,915101,821100,119TigerStadium(LSUTigers)NeylandStadium(TennesseeVolunteers)Bryant-DennyStadium(AlabamaCrimsonTide)DarrellKRoyal-TexasMemorialStadium(TexasLonghorns)SanfordStadium(GeorgiaBulldogs)92,74691,136RoseBowl(UCLABruins)21Description:ThecollegefootballindustryintheUnitedStatesisbigbusiness,withthousandsoffansstreamingintostadiumseachweektoseetheirfavoriteteamslive.Firstopenedin1927,theMichiganStadium,hometoNCAADivisionIteamtheMichiganWolverines,hasacapacityofover107thousand.Aptlynamed"TheBigHouse",thestadiuminAnnArbor,Michigan,isthelargestsportsstadiumintheUnitedStates.ReadmoreNote(s):UnitedStates;asofJuly2023Source(s):NationalCollegiateAthleticAssociationMostwatchedcollegefootballkickoffweekendgamesintheUnitedStatesin2023(inmillions)Mostwatchedcollegefootballkickoffweekendgames2023Numberofviewersinmillions012345678910FSUvsLSU(Sunday,September3)(ABC)ColoradovsTCU(Saturday,September2)(FOX)9.177.26OhioStatevsIndiana(Saturday,September2)(CBS)ClemsonvsDuke(Monday,September4)(ESPN)4.654.39WestVirginiavsPennState(Saturday,September2)(NBC)NebraskavsMinnesota(Thursday,August31)(FOX)NorthCarolinavsSouthCarolina(Saturday,September2)(ABC)OregonStatevsSanJoseState(Sunday,September3)(CBS)RicevsTexas(Saturday,September2)(FOX)3.53.493.43.233.213.19FloridavsUtah(Thursday,August31)(ESPN)22Description:Atotalof9.17millionviewerstunedinonABCtowatchthecollegefootballmatchupbetweenFSUandLSUonSeptember3,2023.Thismadeitthemost-viewedcollegefootballweekonegameofthe2023season.

ReadmoreNote(s):UnitedStates;2023Source(s):Nielsen;SportsMediaWatchHighestpaidcollegefootballcoachesintheUnitedStatesin2023(inmillionU.S.dollars)HighestpaidcoachesinNCAAfootball2023SalaryinmillionU.S.dollars60248101214NickSaban,AlabamaDaboSwinney,ClemsonKirbySmart,GeorgiaLincolnRiley,USC11.711.511.2510BrianKelly,LSU9.59.59.5MelTucker,MichiganStateRyanDay,OhioStateMattRhule,NebraskaLaneKiffin,OleMissJimboFisher,TexasA&MJoshHeupel,TennesseeMarioCristobal,MiamiLukeFickell,WisconsinJimHarbaugh,MichiganJamesFranklin,PennState9.2599987.87.05723Description:Collegefootballisabigindustry,withthousandsoffanswatchingeachgameliveinthestadiumsandmillionsmoreontheirtelevisions.NickSaban,winnerofsevenNationalChampionships,isthehighestpaidcoachincollegefootball,withAlabamapayinghim11.7millionU.S.dollarsin2023.ReadmoreNote(s):UnitedStates;2023Source(s):Sportsnaut;USATodayNCAAcollegefootballprogramswiththemostplayersonNFLrostersintheUnitedStatesin2023CollegefootballprogramswiththemostNFLplayers2023Numberofplayers3001020405060AlabamaOhioStateGeorgiaLSU57474643MichiganClemsonNotreDameFlorida38373734PennStateOklahomaTexas333230Iowa29Auburn2824Description:In2023,themostwell-representedcollegefootballprogramintheNFLwasAlabama,with57CrimsonTideplayersonNFLWeek1teamrosters.CollegefootballisseenasthefinalsteppingstoneforstudentathletesbeforehittingthebigtimeintheNFL.SomeofthehottestprospectsfromcollegefootballturnintofirstroundpicksintheNFLDraftandarehandedlucrativeprofessionalcontractsbyNFLfranchises.ReadmoreNote(s):UnitedStates;2023Source(s):TheAthleticPublicinterestinwatchingtheexpandedcollegefootballplayoffsintheUnitedStatesasofOctober2023InterestincollegefootballplayoffexpansionintheU.S.2023Notinterestedatall7%Nottoointerested13%Veryinterested40%Somewhatinterested40%25Description:Aheadofthe2024collegefootballseason,theplayoffroundswereexpandedfromtheexistingfour-teamplayofftoa12-teamplayoffformat.DuringanOctober2023surveyamongcollegefootballfansintheUnitedStates,40percentofrespondentsstatedthattheywereveryinterestinginwatchingtheexpandedcollegefootballplayoffstartingin2024.ReadmoreNote(s):UnitedStates;October18to20,2023;1,235respondents;18yearsandolder;collegefootballfansSource(s):MorningConsultCHAPTER

04CollegebasketballLevelofinterestinNCAAmen'scollegebasketballintheUnitedStatesasofMarch2023PublicinterestincollegebasketballintheU.S.2023Avidfan16%Notafan54%Casualfan30%27Description:NCAAmen'sbasketballisthecollegelevelofbasketballplayedintheUnitedStatesandisseenasthefinalstepupbeforetheNBA.InasurveyconductedinMarch2023,16percentofrespondentsstatedthattheywereavidfansofNCAAmen'scollegebasketballintheUnitedStates.ReadmoreNote(s):UnitedStates;March4to5,2023;2,205respondents;18yearsandolderSource(s):MorningConsultLevelofinterestinNCAAwomen`scollegebasketballintheUnitedStatesasofMarch2023Publicinterestincollegewomen'sbasketballintheU.S.2023Avidfan8%Casualfan24%Notafan68%28Description:Collegewomen'sbasketballintheUnitedStatesisseenasthefinalstepupbeforetheWNBA.ThecollegebasketballseasonculminatesintheNCAADivisionIWomen'sBasketballTournamentheldeveryMarch,alsoknownasMarchMadness.InasurveyconductedinMarch2023,aroundeightpercentofrespondentsstatedthattheywereavidfansofcollegewomen'sbasketballintheUnitedStates.ReadmoreNote(s):UnitedStates;March4to5,2023;2,205respondents;18yearsandolderSource(s):MorningConsultNCAAdivisionImen'sbasketballaverageattendancein2023,byteamNCAAdivisionImen'sbasketballattendance2023Averageattendance05,00010,00015,00020,00025,000NorthCarolinaKentuckySyracuseArkansasTennesseeCreightonKansas19,89019,87319,10219,05118,78117,16316,30016,101IndianaIllinois15,091Purdue14,87614,797MichiganSt.MarquetteVirginia14,32814,21929Description:Whiletheplayersonthecourtmightstillbecollegestudents,theNationalCollegiateAthleticAssociationmen'sbasketballtopdivisionstilldrawsinbigcrowds.TheNorthCarolinamen'sbasketballattractedthehighestaverageattendanceduringthe2023season.Theteam,traditionallyknownastheTarHeels,hadanaveragehomeaudienceofjustover20thousandin2023.ReadmoreNote(s):UnitedStates;2023Source(s):NationalCollegiateAthleticAssociationHighestpaidcollegebasketballcoachesintheUnitedStatesin2024(inmillionU.S.dollars)HighestpaidcoachesinNCAAbasketball2024SalaryinmillionU.S.dollars60BillSelf-Kansas24810121413JohnCalipari-KentuckyTomIzzo-MichiganStateRickBarnes-TennesseeBrucePearl-Auburn8.56.25.775.65DanHurley-UConn54.8TonyBennett-VirginiaBradUnderwood-IllinoisBuzzWilliams-TexasA&MEricMusselman-Arkansas4.74.24.230Description:Collegebasketballisabigindustry,withthousandsoffanswatchingeachgameliveinthestadiumsandmillionsmoreontheirtelevisions.BillSelfistheheadcoachatKansas,havingfirsttakenonthepositionin2003.ThecoachledhisJayhawksteamtotheNCAADivisionITournamenttitlein2022andhissalaryinthe2023-24seasonstoodataleague-highof13millionU.S.dollars.ReadmoreNote(s):UnitedStates;2023/24Source(s):TheSportingNewsCHAPTER

05MarchMadnessTotalpaidattendanceatNCAAMarchMadnessgamesfrom2000to2023(in1,000s)AttendanceatNCAAMarchMadnessgames2000-2023900799780800748739

740720722703705697697684674700660660650625613594585572

57560050040030020010001742000

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202332Description:In2023,over722thousandfanswatchedthegamesoftheNCAAMen'sDivisionIBasketballTournamentliveinthearenas.CommonlyknownasMarchMadness,thetournamentattractedanaverageaudienceofjustover20thousandspectatorsthatyear.Since2000,theyearwiththehighesttotalattendancewas2013,withnearly800thousand.ReadmoreNote(s):UnitedStates;2000to2023Source(s):NationalCollegiateAthleticAssociationHighest-ratedtelevisedNCAAbasketballnationalchampionshipgamesasof2023Collegebasketball-TVratingsofNCAAnationalchampionshipgames2023TVrating100515202530MichiganSt.vs.IndianaSt.-1979Georgetownvs.Villanova-1985Dukevs.Michigan-199224.123.322.722.322.221.621.621.321.320.7NorthCarolinaSt.vs.Houston-1983NorthCarolinavs.Michigan-1993Arkansasvs.Duke-1994NorthCarolinavs.Georgetown-1982Michiganvs.SetonHall-1989UCLAvs.Kentucky-1975Louisvillevs.Duke-198633Description:Asof2023,thehighest-everratedgameduringtheNCAAbasketballtournamentchampionships,alsoknownasMarchMadness,wasthenationalchampionshipgamematchupbetweenMichiganStateandIndianaStatein1979.Thisgamehadaratingof24.1,whichwasnearlyafullratingspointhigherthanthesecond-highestratedgame,whichwasplayedin1985betweenGeorgetownandVillanova.ReadmoreNote(s):UnitedStates;1975to2023Source(s):NationalCollegiateAthleticAssociationNCAAMarchMadnessbasketballtournamentchampionshipgameviewersfrom2013to2023(inmillionviewers)NCAAchampionshipgameTVaudience20233028.325201510523.42321.219.617.816.917.051614.690201320142015201620172018201920212022202334Description:The2023MarchMadnesschampionshipgamewascontestedbetweentheConnecticutHuskiesandtheSanDiegoStateAztecs.TheHuskiesemergedvictoriouswitha76-59victoryinamatchthatwaswatchedbyanaverageofalmost14.7millionviewersintheUnitedStates.ReadmoreNote(s):UnitedStates;2013to2023Source(s):Nielsen;SportsMediaWatchIntendedmethodofwatchingMarchMadnessintheUnitedStatesin2024,byplatformMarchMadnessviewingintentintheU.S.2024,byplatformOther9%Streamingonphone/tablet14%TVbroadcast(CBS,TBS,andTNT)48%StreamingserviceslikeHulu,SlingTV,andParamount+29%35Description:Whensurveyedintheleaduptothe2024NCAAMarchMadnessbasketballtournament,48percentofrespondentsintheUnitedStateswhointendedtowatchthecompetitionansweredthattheywoulddosoonTV.Meanwhile,29percentsaidtheywouldwatchthetournament'scoverageonstreamingservicessuchasHulu,SlingTV,andParamount+.ReadmoreNote(s):UnitedStates;March3to5,2024;3,804respondents;18yearsandolder;participantswereonlythosewhoplannedtowatchMarchMadnessSource(s):CivicScienceEstimatednumberofadultsthatintendtofilloutabracketduringMarchMadnessintheUnitedStatesin2019and2023(inmillions)MarchMadnessbracketparticipationintheU.S.2019-20236056.3504040302010036.736.52019*20212022202336Description:TheNCAADivisionIMen'sBasketballTournament,alsoknownasMarchMadness,isanannualknockouttournamentbetweenthebestcollegebasketballteamsintheUnitedStates.Whilesomefansenjoyjustwatchingthegames,othersfilloutaso-calledbracketinordertopredicttheultimatewinnerofthetournament.Thesebracketsaresometimesfilledoutforfunamongfriends,ormorecompetitivelytowinmoneyorprizesofferedbyvariousbettingcompaniesandorganizations.In[...]

ReadmoreNote(s):UnitedStates;March1

to3,2023;2,200respondents;18yearsandolder;bettorsincludethosewhowagerviaabracketcontestorsimilarpool;*Morethan40million.

Figuresforyearspriorto2023comefromearlierreleases.

ReadmoreSource(s):AmericanGamingAssociation;MorningConsultNumberofNCAAcollegebasketballtournamentappearancesbyteamfrom1939to2023Collegebasketball-NCAAtournamentappearances1939-2023Tournamentappearances30010204050606070Kentucky(1942-2023)*NorthCarolina(1941-2022)Kansas(1940-2023)525050UCLA(1950-2023)*Duke(1955-2023)45Indiana(1940-2023)4140Villanova(1942-2022)Louisville(1951-2019)*Syracuse(1957-2021)*NotreDame(1953-2022)39393737Description:Asof2023,theteamwiththemostappearancesattheNCAAcollegebasketballtournament-knownotherwiseasMarchMadness-wasKentucky.Sincethetournamentbeganin1939,Kentuckyhad60appearances.Meanwhile,theteamwiththesecondmostappearanceswasNorthCarolina.ReadmoreNote(s):UnitedStates;1939to2023;*DoesnotincludevacatedyearsReadmoreSource(s):NationalCollegiateAthleticAssociationNumberofmen'sNCAAcollegebasketballFinalFourappearancesbyteamfrom1939to2023MarchMadness:FinalFourappearancesbyteam1999-2023Numberofappearances1005152025NorthCarolinaUCLA*2118KentuckyDuke1717Kansas15OhioSt.*MichiganSt.Louisville*Indiana101088OklahomaSt.CincinnatiVillanova*Arkansas666638Description:Asof2023,theteamwiththemostappearancesintheFinalFouroftheNCAAcollegebasketballtournament-otherwiseknownasMarchMadness-wasNorthCarolina,with21.Meanwhile,insecondplacewith18appearanceswasUCLA.

ReadmoreNote(s):UnitedStates;1939to2023;*Doesnotincludevacatedappearances.ReadmoreSource(s):NationalCollegiateAthleticAssociationNumberofmen'sNCAAcollegebasketballchampionshipsbyteamfrom1939to2023NCAAmen'scollegebasketballchampionshipsbyteam1939-2023Numberoftitles024681012UCLAKentucky118NorthCarolinaIndiana6555DukeConnecticutKansas4VillanovaLouisville*Cincinnati332