日本有机农业市场前景及投资研究报告-培训课件外文版2024.4

INDUSTRIES

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MARKETSOrganicfoodmarketinJapanCHAPTER

01OverviewAreaofcertifiedorganicfarmlandinJapanfrom2013to2022(in1,000hectares)AreaofcertifiedorganicfarmlandJapan2013-20221816141215.2814.1412.031110.810.3710.049.969.899.94108642020132014201520162017201820192020202120224Description:TheareaofcertifiedorganicfarmlandinJapanamountedtoapproximately15.3thousandhectaresin2022,thehistoricallyhighestnumber.Overthepastdecade,thetotalareaofcertifiedorganicfarmlandincreasedsteadilyeachyear.

ReadmoreNote(s):Japan;2013to2022Source(s):MAFFVolumeofagriculturalproducefromcertifiedorganiccultivationinJapanfromfiscalyear2015to2021(in1,000metrictons)VolumeofcertifiedorganicproduceJapanFY2015-2021120100105.0776.7480604020070.165.6160.6859.9750.1220152016201720182019202020215Description:Infiscalyear2021,around50thousandmetrictonsofagriculturalproducewerecertifiedorganicinJapan,representingadecreasefromabout105thousandmetrictonsinthepreviousfiscalyear.

ReadmoreNote(s):Japan;fiscalyears2015to2021;theJapanesefiscalyearstartsonApril1ofthestatedyearandendsonMarch31ofthefollowingyearSource(s):MAFFVolumeofagriculturalproducefromcertifiedorganiccultivationinJapaninfiscalyear2021,bytype(inmetrictons)VolumeofcertifiedorganicproduceJapanFY2021,bytypeVolumeinmetrictons05,00010,00015,00020,00025,00030,00035,00040,00045,00050,000VegetablesRice44,3139,771Greentea(rawleaves/crudetea)Sprouts6,5564,9264,3133,1312,6051,6141,426737625131123MulberryleavesFruitsOthertealeavesSoybeansWheatOtheragriculturalproductsPlantseedsBuckwheatOtherpulses6Description:Infiscalyear2021,around81.5thousandmetrictonsofagriculturalproduceinJapanwerecertifiedorganic,ofwhichvegetablesaccountedforthemajority,witharound44.3thousandmetrictons.ReadmoreNote(s):Japan;fiscalyear2021;theJapanesefiscalyearstartsonApril1ofthestatedyearandendsonMarch31ofthefollowingyearSource(s):MAFFProductionvolumeofprocessedfoodcertifiedorganicinJapanfromfiscalyear2015to2021(in1,000tons)ProductionvolumeofcertifiedorganicprocessedfoodinJapanFY2015-2021140120100118.17106.6410795.0587.7785.9480604020067.8820152016201720182019202020217Description:Infiscalyear2021,approximately107thousandtonsofprocessedfoodsproducedinJapanwerecertifiedorganic,representinganincreasefromabout106.6thousandtonsinthepreviousfiscalyear.

ReadmoreNote(s):Japan;fiscalyears2015to2021;theJapanesefiscalyearstartsonApril1ofthestatedyearandendsonMarch31ofthefollowingyearSource(s):MAFFProductionvolumeofprocessedfoodscertifiedorganicinJapaninfiscalyear2021,bytype(intons)ProductionvolumeofcertifiedorganicprocessedfoodinJapanFY2021,bytypeProductionvolumeintons05,00010,00015,00020,00025,00030,00035,000SoymilkTea-baseddrinksTofu33,01114,5698,887Greentea(refined)Soysauce5,9865,329OtherlegumepreparationsVegetabledrinksMiso3,8163,8093,4012,9692,604CoffeebeansFruitdrinksOthergrainsOthervegetableproductsNatto2,3442,1201,8088Description:Infiscalyear2021,nearly107thousandtonsofprocessedfoodproductswerecertifiedorganic,ofwhichsoymilkaccountedforthelargestshare.Thatyear,theproductionvolumeoforganicsoymilkamountedtoover33thousandtons.

ReadmoreNote(s):Japan;fiscalyear2021;theJapanesefiscalyearstartsonApril1ofthestatedyearandendsonMarch31ofthefollowingyearSource(s):MAFFCHAPTER

02CertifiedbusinessesTotalnumberofcertifiedbusinessoperatorsoforganicfoodproductsinJapanfrom2016to2021NumberofcertifiedorganicbusinessoperatorsinJapan2016-202110,0009,0008,0008,8778,5347,8047,6667,2807,0037,0006,0005,0004,0003,0002,0001,000020162017201820192020202110Description:AsofendofMarch2021,almost8.9thousandbusinessoperatorswerecertifiedtodealwithorganicfoodproductsinJapan.Thisrepresentedanincreasefromaboutseventhousandbusinessoperatorsin2016.

ReadmoreNote(s):Japan;2016to2021;figuresasofMarch31ofeachyearSource(s):MAFFNumberofcertifiedproductionprocessmanagersfororganicfoodproductsinJapanfrom2016to2021NumberofcertifiedorganicproductionprocessmanagerinJapan2016-20218,0007,1396,8267,0006,1275,9576,0005,0004,0003,0002,0001,00005,6695,48420162017201820192020202111/statistics/1284464/japan-certified-organic-production-process-manager-numberAsofendofMarch2021,overseventhousandproductionprocessmanagersfororganicfoodproductswerecertifiedinJapan.Productionprocessmanagersreferstofarmingandfoodprocessorsthatarecertifiedtolabeltheirproductsas"organic".ReadmoreNote(s):Japan;2016to2021;figuresasofMarch31ofeachyearSource(s):MAFFNumberofcertifiedre-packersfororganicfoodproductsinJapanfrom2016to2021Numberofcertifiedorganicfoodre-packersinJapan2016-20211,6001,4001,3761,3601,3541,3271,3091,2421,2001,000800600400200020162017201820192020202112Description:AsoftheendofMarch2021,thenumberofcertifiedre-packersfororganicfoodproductsinJapanreached1,354.Re-packersrefertoretailersorestablishmentsthatprocurelargestocksoffoodproductsanddividethemintosmallerunits.Certifiedoperatorswithintheorganicfoodmarketarepermittedtolabelthearticleswiththeorganiclogo.ReadmoreNote(s):Japan;2016to2021;figuresasofMarch31ofeachyearSource(s):MAFFNumberofcertifiedimportersfororganicfoodproductsinJapanfrom2016to2021NumberofcertifiedorganicfoodimportersinJapan2016-202145040038435034835033330230025020015010050277020162017201820192020202113Description:AsoftheendofMarch2021,thenumberofcertifiedimportersfororganicfoodproductsinJapanreached384.ImporterswithintheorganicfoodmarketarepermittedtolabelimportedorganicfoodproductsofanequivalentgradingsystemwiththeJASorganiclabel.SystemsrecognizedbytheJapanesegovernmentinclude,amongothers,organicfoodgradingsintheUnitedStates,theEuropeanUnion,andCanada.

ReadmoreNote(s):Japan;2016to2021;figuresasofMarch31ofeachyearSource(s):MAFFCHAPTER

03ImportImportvolumeofagriculturalproducecertifiedorganictoJapanfromfiscalyear2015to2021(in1,000tons)ImportvolumeofcertifiedorganicproducetoJapanFY2015-202112010080105.076051.0850.1237.48201537.7620194020034.02201732.86201620182020202115Description:Infiscalyear2021,around50.12thousandtonsofagriculturalproduceimportedtoJapanwerecertifiedorganic,representingadecreasefromabout105.07thousandtonsinthepreviousfiscalyear.

ReadmoreNote(s):Japan;fiscalyears2015to2021;theJapanesefiscalyearstartsonApril1ofthestatedyearandendsonMarch31ofthefollowingyearSource(s):MAFFImportvolumeoforganicagriculturalproductstoJapaninfiscalyear2021,bytype(intons)ImportvolumeoforganicagriculturalproducestoJapanFY2021,bytypeImportvolumeinthousandtons10,00005,00015,00020,00025,000Fruits20,989Soybeans13,216Rawcoffeebeans2,9142,319WheatOtherpulsesVegetables1,3731,286RiceSugarcane1,049684503282SesameNutsCereals242159Spicyvegetables/rawspicematerialsOtheragriculturalproducts1816Description:Infiscalyear2021,around50.12thousandtonsoforganicagriculturalproductswereimportedtoJapan,ofwhichfruitsmadeupthelargestshare,witharound21thousandtons.ReadmoreNote(s):Japan;fiscalyear2021;theJapanesefiscalyearstartsonApril1ofthestatedyearandendsonMarch31ofthefollowingyearSource(s):MAFFImportvolumeofprocessedfoodcertifiedorganictoJapanfromfiscalyear2015to2021(in1,000tons)ImportvolumeofcertifiedorganicprocessedfoodtoJapanFY2015-202114012010080124.0670.4556.1256.8255.254.75604020048.53201920152016201720182020202117Description:Infiscalyear2021,over124thousandtonsofprocessedfoodsimportedtoJapanwerecertifiedorganic,representingastarkincreasefromabout54.75thousandtonsinthepreviousfiscalyear.

ReadmoreNote(s):Japan;fiscalyears2015to2021;theJapanesefiscalyearstartsonApril1ofthestatedyearandendsonMarch31ofthefollowingyearSource(s):MAFFImportvolumeofprocessedfoodscertifiedorganictoJapaninfiscalyear2021,bytype(intons)ImportvolumeofcertifiedorganicprocessedfoodtoJapanFY2021,bytypeImportvolumeintons02,0004,0006,0008,00010,00012,000FruitdrinksBoiledvegetablesEdiblevegetableoilsOthergrains10,9868,8387,0196,253Vegetableincans/glassjarsNutproducts5,6135,038Pasta3,655Coffeedrinks3,0102,7282,5802,2832,0151,733Tea-baseddrinksOthervegetableproductsSoymilkOtherteas(refined)Frozenvegetables18Description:Infiscalyear2021,fruitdrinksaccountedforthelargestshareofcertifiedorganicprocessedfoodimportedtoJapan,withnearly11thousandtons.Importsoforganicprocessedfoodstotaledover124thousandtons.

ReadmoreNote(s):Japan;fiscalyear2021;theJapanesefiscalyearstartsonApril1ofthestatedyearandendsonMarch31ofthefollowingyearSource(s):MAFFCHAPTER

04ExportExportvolumeoforganiccertifiedfoodfromJapanfrom2014to2022(in1,000kilograms)OrganiccertifiedfoodexportvolumefromJapan2014-20224,0003,5003,0002,5002,0003,630.822,880.922,595.592,278.081,977.961,5001,243.61973.681,0005000729.112015399.222014201620172018201920202021202220Description:In2022,theexportvolumeofcertifiedorganicfoodfromJapanfellbelowthreemillionkilograms,followingadeclineinexportstotoEuropeantradepartners.Japanmaintainsbilateralequivalencyagreementsfororganicagriculturalproducts,livestockproducts,andprocessedfoodswiththeUnitedStates,Australia,Canada,andSwitzerland.Additionally,bilateralagreementsexistfororganicproducesandprocessedfoodsofplantorigintradedwithArgentina,theUnitedKingdom,New[...]

ReadmoreNote(s):Japan;2014to2022;exportsunderbilateralequivalencyagreementsSource(s):MAFFExportvolumeofmajorcertifiedorganicproducefromJapanin2021,bytype(inmetrictons)ExportvolumeoforganicfoodsfromJapan2021,bytypeExportvolumeinmetrictons600

80002004001,0001,2001,4001,6001,5781,800SoysauceTea1,312VinegarMiso172152ProcessedplumproductsKonjac593921Description:In2021,closeto1.6thousandmetrictonsoforganicsoysaucewereexportedfromJapan,makinguptheorganicproductwiththelargestexportvolumethatyear.

ReadmoreNote(s):Japan;2021Source(s):MAFFExportvolumeoforganiccertifiedfoodfromJapanin2022,byregion(in1,000kilograms)OrganiccertifiedfoodexportvolumefromJapan2022,byregionExportvolumeinthousandkilograms600

80002004001,0001,2001,4001,6001,477.45UnitedStatesEuropeanUnionCanada1,283.0369.14Taiwan20.16UnitedKingdomSwitzerland17.1214.0122Description:In2022,theexportvolumeofcertifiedorganicfoodfromJapantotheUnitedStatesamountedtoaround1.5millionkilograms.TheEuropeanUnionfollowedasthesecondmainexportmarket,withwhichJapanhasenteredintoabilateralequivalencyagreement.Itcoversorganicagriculturalproducesandprocessedfoodsofplantorigin,withteabeingthemosttradedcommodity.ReadmoreNote(s):Japan;2022;exportsunderbilateralequivalencyagreementsSource(s):MAFFCHAPTER

05RetailRetailvalueoftheorganicprocessedfoodmarketinJapanfromfiscalyear2018to2022withforecastsuntil2027(inbillionJapaneseyen)OrganicprocessedfoodmarketsizeinJapanFY2018-2027200173.6718016014012010080170.78167.47163.33158.68153.14149.75145.96144.34135.776040200201820192020202120222023*2024*2025*2026*2027*24Description:Infiscalyear2022,theretailvalueoftheorganicprocessedfoodmarketinJapanreachedaround1153billionJapaneseyen.Themarketwasforecastedtocontinuegrowingto174billionyeninfiscal2027.Theprocessedorganicfoodmarketcoversavarietyofproductssuchasnon-alcoholicbeverages,condiments,andconveniencefood.ReadmoreNote(s):Japan;fiscalyears2018to2022;theJapanesefiscalyearstartsonApril1ofthestatedyearandendsonMarch31ofthefollowingyear;marketsizeisbasedonretailprice;*Forecast.Researchtargetsweremanufacturersoforganic[...]

ReadmoreSource(s):YanoResearchRetailsalesvalueoftheorganicpackagedfoodandbeveragemarketinJapanfrom2018to2021withforecastsuntil2025(inmillionU.S.dollars)OrganicpackagedfoodandbeveragemarketsizeinJapan2018-2025700610612.5604.3602.6603.8607.1583.5586.9600500400300200100020182019202020212022*2023*2024*2025*25/statistics/866091/japan-organic-products-market-sales-valueIn2021,theretailvalueoftheorganicpackagedfoodandbeveragesmarketinJapanamountedtoaround603millionU.S.dollars.Themarketsizewasforecasttoreachalmost613milliondollarsin2025,carriedbythegrowthofpackagedfoodsales.ReadmoreNote(s):Japan;2018to2021;*Forecast.1U.S.dollarequals136.01Japaneseyenor0.94eurosasofMarch2023.

ReadmoreSource(s):GlobalOrganicTradeGuideRetailsalesvalueoftheorganicpackagedfoodmarketinJapanfrom2018to2021withforecastsuntil2025(inmillionU.S.dollars)OrganicpackagedfoodretailsalesinJapan2018-2025450424.9427.1420.1419.5422.4416.6407.4401.440035030025020015010050020182019202020212022*2023*2024*2025*26Description:In2021,theretailvalueoftheorganicpackagedfoodmarketinJapanamountedto416.6millionU.S.dollars.Themarketsizewasforecasttoreach419.5milliondollarsin2022.OrganicfoodsinJapanarelabelledwiththeOrganicJapaneseAgriculturalStandard(OrganicJAS)logoorthecertificationofacomparablesystemrecognizedbytheMinistryofAgriculture,ForestryandFisheries.ReadmoreNote(s):Japan;2018to2021;*Forecast.1U.S.dollarequals136.01Japaneseyenor0.94eurosasofMarch2023.

ReadmoreSource(s):GlobalOrganicTradeGuideMarketsizeoforganicbeveragesinJapanfrom2018to2021withforecastsuntil2025(inmillionU.S.dollars)OrganicbeveragemarketsizeinJapan2018-2025200186185.1185.4184.3184.2184.8182.1179.518016014012010080604020020182019202020212022*2023*2024*2025*27Description:In2021,theretailvalueoftheorganicbeveragemarketinJapanamountedtoaround186millionU.S.dollars.Themarketsizewasforecasttoremainsteadilyabove180milliondollarsinthefollowingyears.

ReadmoreNote(s):Japan;2016to2021;*Forecast.1U.S.dollarequals136.01Japaneseyenor0.94eurosasofMarch2023.

ReadmoreSource(s):GlobalOrganicTradeGuideShareofsupermarketswithorganicfoodsectionsinJapanfrom2019to2023ShareofsupermarketswithorganicfoodaislesinJapan2019-202350%45%47.1%41.3%39.1%40%35%30%25%20%15%10%5%37.6%35.9%0%2019202020212022202328Description:In2023,around41percentofsupermarketsinJapanhadorganicfoodsectionssetupintheirstores.Thisrepresentedadecreasebyalmostsixpercentofgrocerystorescomparedtothepreviousyear.

ReadmoreNote(s):Japan;2019to2023Source(s):AllJapanSupermarketAssociation;NSAJCHAPTER

06ConsumerbehaviorFrequencyofbuyingorganicfoodinJapanasofSeptember2023FrequencyoforganicfoodpurchasesinJapan202340%35%35%30%25%20%15%10%5%22%20%17%5%2%0%Ionly/alwaysbuyorganicfoodproductsIbuyorganicfoodproductsoftenIsometimesbuyorganic

Irarelybuyorganicfood

Ineverbuyorganicfoodfoodproducts

products

productsIdonotknowwhatorganicfoodproductsare30Description:Aroundone-thirdofJapaneseconsumersrarelyboughtorganicfoodproductsasrevealedinasurveyconductedbyRakutenInsightinSeptember2023.Whileonlytwopercentofrespondentsalwayspurchasedorganicfood,22percentstatedtoneverbuycertifiedproducts.ReadmoreNote(s):Japan;September7to30,2023;1,036respondents;16yearsandolder;onlyoneanswerallowedSource(s):RakutenInsightFrequencyofbuyingorganicfoodinJapanasofSeptember2023,bygenderFrequencyoforganicfoodpurchasesinJapan2023,bygenderFemaleMale45%40%35%30%25%20%15%39%32%24%22%19%19%18%15%10%5%4%5%0%2%1%Ionly/alwaysbuyorganicfoodproductsIbuyorganicfoodproductsoftenIsometimesbuyorganic

Irarelybuyorganicfood

Ineverbuyorganicfoodfoodproducts

products

productsIdonotknowwhatorganicfoodproductsare31Description:AccordingtoasurveyconductedbyRakutenInsightinSeptember2023,around27percentofrespondentsbuyorganicfoodproductsatleastsometimes.Brokendownbygender,thesharewasalmostequal,as27percentoffemaleand26percentofmalerespondentsfrequentlyboughtcertifiedproducts.Amongrespondentswhoneverboughtorganicfoods,menwereleadingwitha24percentsharecomparedto18percentofwomen.

ReadmoreNote(s):Japan;September7to30,2023;1,036*;16yearsandolder;onlyoneanswerallowed;*Outofasamplesizeof1,036people,402werefemaleand634weremalerespondents.Originalquestion:"Howoftendoyoupurchaseorganicfood[...]

ReadmoreSource(s):RakutenInsightLeadingreasonstobuyorganicfoodproductsinJapanasofSeptember2023ReasonfororganicfoodpurchasesinJapan2023Shareofrespondents10%0%20%30%40%50%60%70%Ibelievethatorganicfoodproductsarehealthier/morenutritiousItrustthesafetystandardsoforganicfoodproductsIbelievethatorganicfoodproductsarebetterfortheenvirronmentIbelievethatorganicfoodproductsaremoreethical/fairIwanttokeepupwithcurrentfoodtrends61%29%26%5%4%32Description:TheleadingreasonforpurchasingorganicfoodinJapanwasthattheyareconsideredhealthierormorenutritiousthangeneralproductsasrevealedinasurveyconductedbyRakutenInsightinSeptember2023.While61percentofconsumersbelievedthatorganicproductswerehealthier,onlyfourpercentwerechasingaftercurrentfoodtrends.ReadmoreNote(s):Japan;September7to30,2023;633respondents;16yearsandolder;consumersbuyingorganicfoodproducts;multipleanswersallowedSource(s):RakutenInsightLeadingfoodproductspurchasedorganicinJapanasofSeptember2023PopularfoodproductsboughtorganicinJapan2023Shareofrespondents0%10%20%30%40%50%47%60%70%80%78%90%VegetablesandfruitsCerealsandgrainsproducts(wheat,oat,flour,bread,etc.)Meat(excludingpoultry)24%24%23%EggsandpoultryMilkanddairyproductsCondimentsandseasonings(sugar,sauces,herbs,spices,etc.)Snackfoods(chocolates,potatochips,nuts,etc.)Non-alcoholicbeverages*(tea,coffee,juice,nutorsoymilk,etc.)Babyfoods(babymilkformula,purees,etc.)Alcoholicbeverages16%12%6%4%4%2%Others33Description:VegetablesandfruitswerethemostpopularorganicfoodproductsinJapanasrevealedinasurveyconductedbyRakutenInsightinSeptember2023.While78percentofrespondentsmadeanefforttobuyvegetablesandfruitsorganic,onlyfourpercentconsidereditimportanttobuycertifiedalcoholicbeverages.ReadmoreNote(s):Japan;September7to30,2023;633respondents;16yearsandolder;consumersbuyingorganicfoodproducts;multipleanswersallowed;*Excludingmilkanddairy.Originalquestion:"Whichofthefollowingtype(s)offoodproductsis/are[...]

ReadmoreSource(s):RakutenInsightAwarenessoforganicfoodlabelsinJapanasofSeptember2023AwarenessoforganiccertificationsinJapan2023Shareofrespondents0%10%20%30%40%50%60%70%80%JapaneseAgriculturalStandardsEU-CertifiedorganicfoodlabelAustralianCertifiedOrganicUSDAOrganic73%29%14%10%Others8%KoreaOrganicIndiaOrganicGermanyBIO-siegel2%2%2%ChinaGreenFoodDevelopmentCenterPGSCertificate(Vietnam)CASOrganicTaiwan1%1%1%1%1%OrganikMalaysiaOrganicAgricultureSpecificationThailand34Description:ThemajorityofJapaneseconsumerswereawareoftheJapaneseAgriculturalStandardsfororganicfoodsasrevealedinasurveyconductedbyRakutenInsightinSeptember2023.Around73percentofrespondentsknewthedomesticcertificationfororganicfoods,whereastheEU-certifiedorganicfoodlabelwasthebestknownoverseascertification.ReadmoreNote(s):Japan;September7to30,2023;635respondents;16yearsandolder;consumersbuyingorganicfoodproducts;multipleanswersallowedSource(s):RakutenInsightCHAPTER

07ChallengesLeadingchallengesofusingdomesticallygrownorganicvegetablesatfoodmanufacturingbusinessesinJapanasof2021ReasonsnottousedomesticorganicvegetablesinfoodprocessinginJapan2021Shareofbusinesses0%5%10%15%20%25%30%35%40%40%45%High-pricedLackofstablesupply23%Cannotbesecuredinbatches13.3%Notrequestedbycustomers(consumers)Riskdiversificationincaseofdisasters,etc.OrganicvegetablesnotproduceddomesticallyareneededAddedvalueofimportedorganicvegetables/ingredientsQuality/tasteofimportedorganicvegetables/ingredientsisbetterOthers10%2.8%1.7%1.7%0.9%5.9%Nothinginparticular35.5%Noanswer11.6%36Description:ThehighpriceofdomesticallyproducedorganicvegetablesinJapanwasconsideredtheleadingchallengeatfoodmanufacturingbusinessesasrevealedinasurveyconductedin2021.While40percentofrespondingbusinessesconsideredthepriceofOrganicJAScertifiedvegetablesafactorinhibitingtheirusesinmanufacturing,lessthanonepercentstatedthatthehigherqualityofimportedingredientswasachallenge.ReadmoreNote(s):Japan;SeptembertoOctober2021;422businesses;postalandonlinesurvey;uptothreeanswersallowedSource(s):MAFFLeadingmeasurestoincreasetheuseoforganicvegetablesinthefoodmanufacturingindustryinJapanasof2021IncentivesforusingorganicvegetablesinfoodprocessinginJapan2021Shareofbusinesses0%5%10%15%20%25%30%35%40%45%LowerthepriceSecuringastablequantitySafetyandreliability41.5%35.3%24.2%DiversificationofstandardsDifferentiationthroughimprovingquality,etc.Others11.1%10.9%2.6%Nothinginparticular31.3%Noanswer10.2%37Description:LoweringthepricewasconsideredtobeamajormeasureneededtoincreasetheprocessingoforganicvegetablesinthefoodmanufacturingindustryinJapanasrevealedinasurveyconductedin2021.Over41percentoffoodprocessorsstatedthatthepricechangeswouldbeanincentiv