中国酒业保健营销策略（china wine industry health care marketing strategy）

中国酒业保健营销策略（CHINAWINEINDUSTRYHEALTHCAREMARKETINGSTRATEGY）CHINALIQUORINDUSTRY,ESPECIALLYINTHELIQUORINDUSTRY,FROM19951998AND19992002TWOFOURYEARPERIODOFPRECIPITATION,ONCEPROSPEROUSDREAMASMANYENTERPRISESPERMANENTLY,CURRENTLYHASMORETHAN60SCENERYINORDYINGONTHESURFACE,ITCANBEATTRIBUTEDTOTHEPROBLEMSOFADVERTISINGBRANDS,INSTITUTIONALPROBLEMSANDTALENTPROBLEMSTHEYCANNOTADAPTTOTHENEWROUNDOFCOMPETITIONINTHEMARKETBUTWHYARETHESEENTERPRISESNOTPREPAREDINADVANCEWHYCANTWETIDEOVERTHECRISISWHENITARRIVESIFITISSAIDTHATONEORTWOENTERPRISES,ITISNOTSURPRISINGTHATMORETHAN60OFENTERPRISES,35YEARSOFHEADACHEPHENOMENON,CANNOTHELPBUTSAY,ISARELATIVELYSERIOUSCHINESELIQUORMARKETCHARACTERISTICSOFSOCIALPROBLEMSCHINESEMANYLIQUORCOMPANIESLIKEMANYCHINESE,NORMALLYNOTAROUTINEMEDICALEXAMINATION,WHENLIVERPAINWASINAHURRYTODIAGNOSIS,BUTTOLIVERCANCERLATE,SOTHERELATIVESANDFRIENDSOFMONEYBORROWEDOVER,WEALLSTILLSAVEPRECIOUSLIFETHEREFORE,THEUSUALLACKOFAWARENESSOFHEALTHANDHEALTHBEHAVIORISTHEREALCAUSEOFTHISPHENOMENON,SOHEALTHCAREMARKETINGTHISEPOCHMAKINGTOPICFORMANYCHINESELIQUORENTERPRISES,SHOULDBEATIMELYANDNECESSARYISTHECAUTIONARYBELLFIRST,HEALTHCAREMARKETINGWHATISHEALTHCAREMARKETINGINANCIENTTIMESTHEREWASADOCTORNAMEDBIANQUE,BIANQUETHREEBROTHERS,THEELDESTOFTHEWISESTMEDICINE,HESLIGHTLYWHENSIGNSOFILLNESSINPEOPLECANSEEIT,THENLETTHEPATIENTTOSPENDVERYLITTLEMONEYTOBEABLETOCURETHEDISEASE,BUTTHEYSAIDHEWOULDONLYCUREAILMENTS,ALSODONOTHAVEWHATMEDICINEISNOTKNOWNTHESECONDELDESTBROTHERANDWISEHEHADOBVIOUSSYMPTOMSINPATIENTSWITHTHEDISEASETOSEE,GOODMONEYTOLETTHEPATIENTTAKEMEDICINESOMUCH,SOPEOPLESAYTHESECONDCUREAREHEAVIERTHANTHEOLDONE,THEREPUTATIONISGREATLYTHEWORSTSKILLISBIANQUE,HESHOULDBEINTHEPATIENTSWITHSYMPTOMSTODEATHTHEDIAGNOSISRESULTS,LETPATIENTSSPENDALOTOFMONEYCANBECURED,TENCANCUREAPEOPLE,AMASSTEN,TENHUNDRED,BIANQUESAIDTHEDEADCANLIVEMEDICINE,GAVEHIMANICKNAME“DOCTOR“,SOTHENAMEOFBIANQUEMAXIMUMSOUNDTHEYALSOKNOWTHATBIANQUEISADOCTOR,ASTHEELDESTBUTFORGOTTENISSADORSADANATIONWITHOUTHEROESISAHAPPYONESWITZERLAND,BELGIUM,NORTHERNEUROPE,SWEDEN,NORWAYANDOTHERCOUNTRIESWITHMODERNHUMANCIVILIZATIONMODELSHAVENEITHERHEROESNORHEROESBECAUSETHEYAREBASEDONTHEWISDOMOFTHEWHOLENATION,THEYHAVEELIMINATEDALLKINDSOFMAJORCONTRADICTIONSINTHEBUDAHEROOFTHENATION,ISA“KNOWHOWTOSUSTAINABLEDEVELOPMENTANDASTRONGNATIONTHEN,AHUNDREDYEARSOFBRANDNAMEENTERPRISES,SHOULDALSOBEAFULLYHEALTHCAREMARKETINGAWARENESS,ANDINTHEDEVELOPMENTPROCESSOFSCIENTIFICHEALTHCARE,SOTHATENTERPRISESCANLONGTERMSUSTAINABILITYOFTHESTRONGBRANDENTERPRISESTHEREFOREIWILLCAREMARKETINGISDEFINEDASHEALTHCARECONSCIOUSNESS,WELLVERSEDINTHEMARKETLAW,SOCIALLAW,HUMANNATUREANDNATURALLAWS,ANDHASTHEFORESIGHTOFWISDOMANDCOURAGE,THEPOSSIBLEFUTUREADVERSEANDDISASTERINTHEPROCESSOFTHEBUFFEROUTQUIETLYTWO,TAIJIPRINCIPLETHELIGHTISDARK,ANDTHEDARKISLIGHTTHISISTHEBASICLAWOFNATURE,HUMANSOCIETY,ANDENTERPRISEMARKETINGSEEDOUTOFTHEGROUNDBEGANTOGROW,GROWTOACERTAINEXTENT,BEGANTODECLINE,THEBRANCHESANDROOTSDRYROT,SONEWSEEDSGERMINATIONANDGROWTHOFTHISCYCLE,THERESULTISAFORESTPEOPLEBEGANTOGROWFROMBIRTH,WHENNOTTALLBEGANLONGBEARD,LONGWRINKLES,LONGBAIFAANDTHISIS180METERSTALL,DEATHMAYBE175METERS,THEENDOFLIFE,ANEWLIFEISBORNFROMONEGENERATIONTOANOTHERFORMOFHUMANSOCIALHISTORYNATUREANDHUMANFOLLOWTHISLAW,ANDNATUREANDHUMANSOCIETYCANEVOLVEANDDEVELOPBREAKINGTHISLAWORBREAKINGTHEBALANCEINTHELAWWILLBEPUNISHEDBYTHEPRINCIPLEOFTAIJIITISNOTDIFFICULTTOFINDOUTTHELAWOFENTERPRISEDEVELOPMENTFROMTHEPRINCIPLEOFTAIJITHEDEVELOPMENTOFENTERPRISESSUCHADIAGRAM,FIRSTOFALLTOGIVETHEIRENTERPRISESACORRECTPOSITIONING,POSITIONINGACCURATE,WILLFORMAROLLINGFORWARDINERTIA,CONSCIOUSLY,UNCONSCIOUSLY,WILLBEACERTAINDEGREEOFSUCCESSWHENTHEDEVELOPMENTTOACERTAINHEIGHT,ENTERPRISESNEEDTOAMEND,NEEDTOBOLDLYDETACHEDFROMTHEORIGINALTHINKINGORSTRENGTHFORREPOSITIONING,IFREPOSITIONINGACCURATE,BUTALSOTHEFORMATIONOFINERTIA,INORDERTOCYCLEATANYSTAGEOFTHEDETACHEDREPOSITIONINGERROR,ORSIMPLYCANNOTBEDETACHEDFROMSELFREPOSITIONING,ENTERPRISESWILLDECLINE,ANYENTERPRISEINTHEWORLDISNOTTHECASECHINESELIQUORCOMPANIESDETACHEDTHEMSELVESREPOSITIONINGCAPACITYISPOOR,ESPECIALLYINTHELIQUORBUSINESSCOMPLETELYBAREDTHEREANDTHENFROM1986ONWARDS,THEFIRSTAWAKENINGOFADVERTISINGENTERPRISEFIRSTDUGAPOTOFGOLD,ISALSOINTHEPRODUCTIONOFSALESATTHEEND,SOMEFORESIGHTENTERPRISESSELFTRANSCENDADVERTISING,THISSTAGEISTHESTAGEDISORDERLYCOMPETITIONBOTHADVERTISINGANDMARKETINGSTAGECHANGEDTHERELATIONSHIPBETWEENSUPPLYANDDEMANDFOR1997,THEABSOLUTEOVERSUPPLY,THEFORESIGHTOFTHEENTERPRISESTOSTRENGTHENTHEHEALTHCARESYSTEMFROMADVERTISINGANDMARKETINGINATIMELYINTRODUCTIONOFDETACHEDINTEGRATEDMARKETING,ANDSURVIVED,ANDTHOSEWHOCANNOTADAPTTOTHENEWSTAGEOFMARKETINGISNOTBEYONDSELFVERYMANYENTERPRISESFASTONBRANDADVERTISING,HAVETODECLINEORDEATHSINCE1998,HASENTEREDTHESTAGEOFMONOPOLYCOMPETITION,NAMELYASTRONGBRANDMARKETINGORDERSECTION,SOMEFORESIGHTENTERPRISESSUCHASWULIANGYE,ALEADINGMARKET,ANDBRANDPROMOTIONANDHEALTHCAREFROMTHEINTEGRATION,ANDBECOMETHESTAROFTHEINDUSTRYANDATTHISSTAGE,CANNOTBEDETACHEDFROMTHESELF,ALLROUNDBRANDINTEGRATEDMARKETINGENTERPRISESWILLBETHROWNINTOTHESECONDRATE,THREEORNOFLOWRANKSTHISISTHEMAGICPRINCIPLEOFTAIJI,INFACT,THEMAGICISALSOARULE,THELIQUORINDUSTRYISNOEXCEPTION,WEMIGHTASWELLFOLLOWTHISPRINCIPLETOIDENTIFYALCOHOLICENTERPRISESCANBESUSTAINED,HEALTHYDEVELOPMENTOFTHECHAINOFRELATIONSTHREE,THEMAINHEALTHCARETHEESSENCEOFLIQUORENTERPRISEMARKETINGISACTUALLYHUMANMARKETING,ANDTHEESSENCEOFENTERPRISEHEALTHCAREMARKETINGISALSOTHEHUMANHEALTHCAREMARKETINGITISONLYASPECIFICINDIVIDUALPERSONORANENTERPRISECOMPOSEDOFMANYINDIVIDUALPEOPLE“A“AND“THEMASSES“RULETHROUGHOUTTHEAGES,ASTRONGCOUNTRYORARMYHASFOLLOWEDTHE“MASS“RULETHESOCALLED“PUBLICLAW“,ISTHEMASTERCOMPOSITIONANDATEXTOFWUSCOREGROUPOFTHREEPEOPLELIUBEIHADAGOODPLANOFZHUGELIANGANDHEROICGUANYU,EVENINTHELONGMARCHOFTHECHINESEWORKERSANDPEASANTSREDARMY,THEZUNYIWILLBEINHARMONY,ANDCHAIRMANMAOWILLSETUPTHECOREDECISIONMAKINGLAYERACCORDINGTOTHE“RULEOFTHEMASSES“CHAIRMANMAOHIMSELF,ZHOUENLAIWENANDZHUDEWUWHENSOMEONESAYS,ISNOTMADETHEROUTEOFWANGMINGPERIODOFTHE“THREE“GROUPOFMISTAKES,CHAIRMANMAOSAIDTHISGROUPOFTHREEPEOPLEISTHREEPERSONTEAMCONFUCIUSSAIDNOMATTERTHEMARCHTOWARORTOGOVERNTHECOUNTRY,THEMILITARYORBYWUWENMOREOFITS“THREELINES,THEREMUSTBEMYTEACHERYAN“OFTHEFAMOUSSAYINGTHISISNOTANACCIDENT,FROMTHEHUMANRESOURCESPOINTOFVIEW,APERSONISEASYTOFORMARBITRARYANDDICTATORIALTWOPEOPLEWHENTHEREISACONFLICTBETWEENTHELACKOFLEVERAGETHREECANCOMPLEMENTEACHOTHERMORETHANFOURPEOPLETOFORMFACTIONS,ANDINTERNALFRICTIONCAUSEDBYHUMANRESOURCESSOMANYDONOTUNDERSTANDTHEPUBLICCHARACTEROFTHELIQUORBUSINESSHASLEDTOTHREERESULTSONEISTHEONLYGENERALSDARETORUSHBUTANOTHERISAGOODMANCAUGHTINDIFFICULTCIRCUMSTANCESONLYTHEWILL,THEBLUEPRINTFORTHEDEVELOPMENTOFDESIGNISEXCELLENTONACTIONBUTINDECISIVE,RESULTLOSTTHEWINNINGFIGHTERTHETHIRDISTHECORELAYERMORETHANTHREEPEOPLEFORMEDAFACTION,OUTOFCONTROLOFHUMANRESOURCESCOSTINTERNALCORPORATELIFEHEALTHCAREMEASURESSCIENTIFICINTEGRATIONOFTHREEPEOPLE,THISDEPENDSONTHEABILITYOFTHEINTEGRATORCOMMANDERINCHIEFINFACT,THE“RULEOFTHEMASSES“ISANEXCELLENTCOMBINATIONOFEQ,IQ,ANDBRAVERYQUOTIENTTHANKYOUFORTHEPHILOSOPHYANDWISDOMOFCHINESECHARACTERSPLEASESEETHAT“THEWORD“ISNOTCOMPOSEDOFTHREE“HUMAN“CHARACTERSITISTRUETHATTHREEPEOPLEBECOME“PEOPLE“AND“PEOPLE“BECOME“PEOPLE“B,PHASEFIXEDVALUETHEORYTHEDEVELOPMENTOFENTERPRISESWITHSTAGE,SOTHEREISMARKETINGONTHE“THREEYEARPLAN“,“FIVEYEARPLAN“ANDSOONWITHTHESAMESTAGEOFHUMANDEVELOPMENT,THISSTAGECANCREATEVALUEFORTHEENTERPRISETALENT,THENEXTSTAGEMAYREFLECTTHESLOWPROGRESS,ALWAYSBRINGSTHELOSSOFMEDIOCRITYTHEREFORE,INTHEWEST,MANYDEVELOPEDCOUNTRIESHAVEADOPTEDTHEFOURYEARELECTIONSYSTEM,CANBEDETACHEDFROMTHESELF,SUITABLEFORTHENEXTDEVELOPMENTOFTALENTCANBEREELECTED,CANNOTBEDETACHEDFROMTHESELF,HADTOSTEPDOWNWHILEMANYCHINALIQUORCOMPANIESOFTENMAKETWOKINDSOFPROBLEMSONEISNOTERM,UNTILTHEENTERPRISESLIDEINTOTHETROUGHAPPEAREDPROBLEMSBEFORETHESURGERYTHEOTHERISACURSORYANDFREQUENTLYHAVENOPLANSTOCHANGEPOSITIONS,ARIGHTANDLEFTARECONTRARYTOTHE“STAGEOFSTRATEGICHUMANRESOURCESVALUETHEORY“THATWILLBRINGNEGATIVEEFFECTTOTHEENTERPRISELEVELINTHEDEVELOPMENTSTAGELONGTERMMARKETINGPLAN,ACCORDINGTOPRODUCTLIFECYCLEANDTHECHINESELIQUORINDUSTRYCOMPETITIONSITUATIONANDTHEINERTIAOFPEOPLESTHINKINGANDBEHAVIORRULES,ATLEASTTHREEYEARS,UPTOFIVEYEARSTORUNFORAORANASSESSMENT,WHICHCANGUARANTEETHESTABILITYOFPERSONNELINUNITTIMETHESTABILITYOFENTERPRISEISALSORUN,TOAVOIDTHESHORTTERMUTILITARIANTYPEOFMARKETINGBEHAVIOR,BUTALSOMOREOBJECTIVE,MORESUNLIGHTENCOURAGESOMETALENTFORTHISUNIQUESELFSELFNEVERDARETOSLACKUPC,EXCESSPRECIPITATIONMONKEYHUMANRESOURCESGROUPISINTHEPROCESSOFENTERPRISEDEVELOPMENTTREECLIMBING,ATTHEBEGINNINGOFTHEMONKEYSINORDERTOSHOWTHEIRVALUEISRECOGNIZEDTOBEABLETOCLIMBHIGHEROTHERS,MOSTONYOURMARKSAREVERYHARDAFTERAWHILE,THEMONKEYSMADETHEIRRESPECTIVECONTRIBUTIONSANDSCRAMBLEDTOCLIMB,ASARESULTOFTHEDISPLAYOFTALENT,THEENERGYWASALSODISTRACTEDBYTHEMOTIVATIONTOCLIMBWHENTHEMONKEYSFROMLOWTOHIGHZHIPANBRANCHES,ANDMOREWILLCOMEUPFROMBELOWTHEMONKEY,THEMONKEYONTHETREEMOREANDMORE,MANYBRANCHESWEREBENDING,SOMEBRANCHESWEREBROKEN,THETREESAREINDANGEROFSUCCUMBINGTOTHISTIME,PULLDOWNTHETOPOFTHEMONKEYWASNOTTHEMONKEY,ISTHETOPOFTHEMONKEYKICKBELOWTHEMONKEYKICKDOWN,BUTTHETOPOFTHEMONKEYREGARDLESSOFWHICHONE,FORTHEWHOLETREEOFFATE,HEWILLSEIZETHEBRANCHESSHOOK,WILLBEOVERWHELMEDBYTHEBRANCHES,THETREEPOLEEXTRAMONKEYAKIRADOWN,THISISTHEEXCESSPRECIPITATIONTHISISARULE,THEDEVELOPMENTOFLIQUORENTERPRISESISTHESAME,THEDEVELOPMENTOFACERTAINSTAGE,THEREWILLBEASURPLUSOFTALENT,THATISOFTENSAIDTHATTHEACCUMULATIONOFTALENT,THENECESSARYSWELLING,NOTHEALTHCAREKNOWTHATYOUCANTWAITUNTILYOURFATDEVELOPSINTOATUMOR,EVENIFYOUBREAKAFEWBRANCHESD,WATERDOESNOTROTTALENTCHAINIRONBARRACKSOFSOLDIERS,SOLDIERSINTHELOSSATTHESAMETIME,IRONBARRACKSSTILLIRONBARRACKSACCORDINGTOTHEPRINCIPLEOF8020,AUNITOFTIME,ANENTERPRISEPERSONNELTHEREWILLBE20PEOPLEINTOUSELESSTALENT,WHICHREQUIRESLIQUORCOMPANIESHAVEESTABLISHEDACOMPLETESETOFLONGTERMPLANSTOABSORB20TALENTSTOREPLACETHEORIGINALSTRUCTUREIN20,TOTHISENTERPRISEPERSONNELSYSTEMFORLONGTERMHEALTHANDVITALITYE,CHOOSE“SANKANGTALENT“THESOCALLED“HEALTH,SANKANG“ISTHETHOUGHTOFHEALTH,HEALTHPROFESSIONALTALENTRECRUITMENT,IMAGINEASERIOUSHEPATITISATHUMBSFORPROFESSIONALDOCTORALSTUDENTS,WHATCANMAKEYOUPAYANDGAINPROPORTIONALTOONLYWITHEXCELLENTHARDWAREPLATFORM,HIGHQUALITYSOFTWARECANBETTERPLAYF,THE“FOUR“MANAGEMENTHOWTORESISTCORRUPTIONISNORESISTANCE,ONLYTHEPREVENTIONOFCORRUPTIONCANBECALLEDHEALTHCAREMARKETING,WHICHREQUIRESTHECHINALIQUORCOMPANIESDO“INTHESYSTEMOFMANAGEMENTONFOUR“NOTGREED,NOTGREED,NOTGREED,NOTGREEDDONTBEGREEDYHIGHSALARY,CANGLINKNOWLEDGEOFETIQUETTECANNOTBEGREEDYTHEESTABLISHMENTOFSCIENTIFICANDSTRICTCONTROLANDSUPERVISIONSYSTEM,SOTHATITCANNOTAFFORDTOGREEDNOTGREEDYASEVEREPUNISHMENTSYSTEMTHATMAKESITAGREED,FEARUNWILLINGTOGREEDTOSTRENGTHENPROFESSIONALETHICSEDUCATION,THE“GREED“BEHAVIORISDEEPLYNAILEDTOTHESTIGMAOFHUMANNATURETHEABOVE“FOURNO“ISTHEINTEGRATIONOFHUMANSTRENGTHSANDWEAKNESSES,ANDFOURAREINDISPENSABLE,ONEWILLMAKETHEMANAGEMENTOF“EXPOSEDHOLE“THEINTEGRATIONOF“FOURNO“ISTHESTANDARDMANAGEMENTANDASSURANCEOFTHEHUMANNATUREOFWHATTHEBADGUYSAREDOINGANDWHATTHEGOODGUYSMIGHTWANTTODOFOUR,OBJECTHEALTHCARETHESOCALLEDOBJECTREFERSTOTHEOBJECTIVETHINGSOUTSIDETHEBODY,ISTHEMAINOBJECTOFCOGNITIONANDPRACTICE,IFTHELIQUORBUSINESSISTHEMARKETINGBODYOFTHENERVOUSSYSTEMISTHEMAIN,SOASTHEENTERPRISEPRODUCTSTOENDCUSTOMERSISTHEMAINTRUNK,WHICHLEDTOASUBLIMBSURROUNDINGTHECOMPLETIONOFTHETERMINALCONSUMPTIONPURPOSESTHECUSTOMERSHEREREFERMAINLYTOTHEFIRSTCLASSCUSTOMERSWHOHAVEDIRECTBUSINESSRELATIONSHIPWITHTHELIQUORENTERPRISESAGOODCUSTOMERISHALFTHEMARKET,THEN,INTHEPROCESSOFHEALTHCAREMARKETING,HOWTOENSURETHEHEALTHYOPERATIONOFTHEIMPORTANTOBJECTA,SELECTIONOFPROSPECTIVECUSTOMERSANDSELECTIONTHEPROMOTIONOFTHEREGIONALMARKET,THECUSTOMER,ISNOTAMEASUREOFGOODORNOTACCORDINGTOTHEENTERPRISESTANDARD,BUTINTHEUNITOFTIMEFORTHEPRODUCTOFASPECIFICMARKET,PUSHINGANDSELECTEDCUSTOMERSCANHAVETHECORRESPONDINGPROMOTIONRESOURCES,THATISTOSAY,AGOODCUSTOMERISTHESTANDARDMODEOFOPERATIONANDSTRUCTUREOFENTERPRISEPRODUCTPROMOTIONISCONSISTENT,HAVETHESTRENGTHANDTHECORRESPONDINGMARKETINGIDEASTOCUSTOMERSTHESOCALLED“YES“ISTOSELECTTHEBESTINTHECATEGORYINADDITION,THEAUTHORSUMMEDUPSOMECOUNTERSYMPTOMSINTHEEXPERIENCE,WHETHERINTHEPRIMARYORDURINGTHECOOPERATIONPROCESS,THECUSTOMERONCEAPPEAREDTHEFOLLOWINGEIGHTCASES,MANUFACTURERSSHOULDIMMEDIATELYALERTFINANCEGOESINTOTROUBLETHEPOORTHECUSTOMERISALSODIFFICULTTOGETENOUGHMINATOEASTBYTHEWESTBASICCIRCULATIONGOLDCUSTOMERSMOBILEPHONEOROTHERMEANSOFCOMMUNICATION,OFTENCHANGINGNUMBERSOFCUSTOMERSCHANGINGCUSTOMERSFREQUENTLYCUSTOMERSFREQUENTLYREPLACEDBYFINANCIALANDMARKETINGPERSONNELTHEMOMENTTHEYAREALWAYSINARREARSANDWAGESCUSTOMERSGTHEPREPARATIONOFTRANSFERDIRECTIONOFBUSINESSCUSTOMERS8ONADVERTISINGCONTROLANDPAYMENTOFCUSTOMERSTHEABOVEEIGHTSIGNSOFTENINFILTRATEEACHOTHER,PENETRATETOACERTAINPROPORTION,EXCELLENTCUSTOMERSWILLBETRANSFORMEDINTODEVILCUSTOMERSB,WINWINPOSITIONINGTHEFINALAIMOFALLBUSINESSISTOMAKEMONEY,NOTONLYBENEFITBLINDLYINORDERTOHITTHEMARKETANDHITTHEMARKETMANUFACTURERSDOOMEDTODEATH,JUSTFORTHESAKEOFTHEIROWNMONEYWITHOUTCONSIDERINGTHEPARTNERSCUSTOMERSWHETHERPROFITABLEBUSINESSCUSTOMERSWILLSOONERORLATERBEABANDONEDTHEREFORE,BEFORETHEATTACKONTHEREGIONALMARKET,MUSTCARRYONTHEMARKETRESEARCHANDFEASIBILITYANALYSISOFSCIENTIFICDETAIL,CLARIFYTHEATTACKAREMATURE,HOWTOPLAY,HOWTOWIN,WINTHEPRICEISTHENUMBEROFMANUFACTURERS,THERATIOOFINPUTANDOUTPUTISMUCH,SOONLYFORTHEMSELVESBUTALSOFORTHECUSTOMERINADVANCEISAGOODACCOUNTOFQUASIACCOUNTONLYTHEREISMORECHANCEOFWINNINGTHEBATTLECUSTOMERSINTHEBATTLE,WITHTHECOOPERATIONOFPARTNERSHARVEST,COOPERATIONWILLBEMORETACITUNDERSTANDING,MANUFACTURERSTRUSTEACHOTHER,ANDEACHOTHERISSTRONG,OBJECTHEALTHCAREHASREACHEDTHEGOALOFHEALTHYLOWCOSTEFFECTC,STAGEASSESSMENTNOSPECIFICCUSTOMERFOREVER,BUTCANHAVEFOREVERMARKET,LIKE60OFTHECHINALIQUORENTERPRISES,THELACKOFBUSINESSPEAKSELFCAREMARKETINGAWARENESSOFCUSTOMERSALSOTENDTOONLY35YEARSRECENTLY,THEUNDERSTANDINGOFTHECUSTOMERSARE1997100SAMPLESURVEY,MORETHAN60HAVENOCONTACT,FROMTHEABOVE60INALLTHETROUBLECONTACTSURVEY,OFWHICH80OFTHECUSTOMERSARENOTINTROUBLE,BECAUSETHESOCALLEDFIGHTFORANOTHERNEWTHISONCEAGAINVERIFIEDTHEGREATANDEXTENSIVEPRINCIPLESOFTAIJITHEN,FORTHEPURSUITOFSUSTAINABLEDEVELOPMENTOFLIQUORENTERPRISES,HOWTOMAKECHANGESINTHECUSTOMERSSTRENGTHSANDWEAKNESSESTODOCOOPERATIONINHEALTHCAREONLYPHASEDASSESSMENTPHASEDASSESSMENTISBASEDONTHEMARKETPROMOTIONPLANASWELLASTHEDIVISIONOFLABORBETWEENTHETWOSIDES,ACCORDINGTOTHESTAGEOFTHECUSTOMERSABILITY,HUMANNATURE,FINANCIALRESOURCESANDRELATEDRESOURCESFORDYNAMICREEVALUATIONNONEMPIRICIST,INORDERTOFINDPROBLEMSINTIMETOMAKEEFFECTIVEADJUSTMENT,IMPROVEANDPERFECTANDIMPROVE,DONOTCONTINUETOWINPROMOTIONTOMAKEAPROMPTDECISION,FORTHECHANGE,BECAUSETHE“CUSTOMERISGOD“THISSENTENCEIS“SYMMETRICSENTENCESISSOMETIMESTHEDEVIL“D,OPPORTUNITYRECEIVABLEREFUSALOFCREDITSALEISTHEFIRSTPOINTOFVIEWFORTHEEFFECTIVEMARKETINGPROMOTIONOFALCOHOLENTERPRISES,BUTWHATIFTHEREISSOMEKINDOF“NOTOLERANCE“OR“STRATEGY“,WHERETHECUSTOMERSOWETHEMANUFACTURERSPAYMENTBESURETOSEIZETHETWOCANSUCCESSFULLYRECOVERTHEPAYMENTOFTHEOPPORTUNITYONEISWHENTHEMANUFACTURERSOFTHEPRODUCTSUNDERTHEJURISDICTIONOFTHECUSTOMERMARKETTOPROMOTETHESMOOTHANDUPWARDTRENDACUSTOMERISFINANCIALLYSTABLE,OWEYOUMONEYWITHOUTTIMEEXCEEDITSASSETS1/3FROMTHEANGLEOFHUMANNATURE,THEFIRSTCASE,MANUFACTURERSARECUSTOMERSOFGOD,THEGODTORECOVERTHERECOVERYOFTHINGS,ITWILLNOTHAVENOQUALMSABOUTWHEREANDWHENTHEMARKETDECLINE,MANUFACTURERSASTHECHARM,LIKETHEFACEOFYELLOWFACE,60OFMENWILLHAVETOABANDONTHEHEART,SOTHATCUSTOMERSISHUMANNATURE,SHOULDCALMLYGRASPSECONDMORETOAVOIDTHEEVILOFHUMANNATUREWHENACLIENTSDEBTISMORETHANHECANAFFORD,ITSLIKEAMANFALLINGINTOAPOOLTHATCANTHELPHIMSELFHOWCANYOUEXPECTHIMTOUNLOCKTHELIFEBUOYWITHBUOYANCYTHENIFYOULETHIMCATCHYOU,EVENTHOUGHYOUMAYBEDROWNED,HEWILLNOTLETGO,BUTWHENTHECUSTOMEROWESTHEPAYMENTAMOUNTDOESNOTEXCEEDTHEASSETSOF1/3,HUMANNATUREHASNOTDEVELOPEDTOTHEPOINTOFTHIS,“GIVEDYINGKICKS“DEPENDSONTHEMETHODANDTHEARTCOLLECTIONWASYOUE,THREEBUSINESSPROMOTIONMANUFACTURERSASTHEMAINMARKETING,HAVETHEOBLIGATIONTODRIVEOBJECTISBENEFICIALTOBOTHHEALTHCAREANDIMPROVETHEQUALITYOFTHELIQUORBUSINESSINCHINA,OCCASIONALLYSOMECUSTOMERTRAININGISSTILLTHERE,BUTASPARTOFTHEINTEGRATIONOFHEALTHCAREMARKETINGSYSTEM,COMPARISONSYSTEMTOEDUCATECUSTOMERS,SOFARVERYRAREEQPROMOTIONTHROUGHASERIESOFMATERIALORSPIRITUALWAY,LONGTERMSTABLECOMMUNICATION,BETWEENMANUFACTURERSTOFORMABLOODRELATIONSHIPBETWEENTHEMELTINGOFTHEFAMILYCOHESIONBUSINESSPROMOTIONLIQUORENTERPRISECUSTOMERSCULTURALQUALITY,PROFESSIONALQUALITYANDRELATEDQUALITY,COMPAREDWITHTHECONTEMPORARYHIGHTECHINDUSTRYCUSTOMERS,THEQUALITYISBIASEDINTHEFACEOFEVERCHANGINGWINEMARKET,MARKETWARFARE,SUMMINGUPCOMMONALITIES,IDENTIFYPROBLEMS,COMMUNICATEANDCOMMUNICATETOCUSTOMERSINATIMELYMANNER,ISACOMPULSORYCOURSEINTHECOOPERATIONOFALLWINEMANUFACTURERSCUSTOMERSPROFESSIONALTRAININGSYSTEM,TOACERTAINEXTENTWITHTHEMANUFACTURERSMARKETINGPERSONNELTRAININGISEQUALLYIMPORTANT,BECAUSETHECUSTOMERISTHEACTUALCOMMANDERPOSITIONINREGIONALLIQUORCOMPANIESANDMANUFACTURERS,AGOODSALESMANISATBESTACHIEFOFSTAFF,IFITISABADSALESPERSONTHEN,THESUCCESSORFAILUREOFTHEPOSITIONALWARFAREINTHEREGIONALMARKETFALLSONTHECHIEFCONDUCTOROFTHECUSTOMERCQPROMOTIONESPECIALLYFORSOMEPROFESSIONALBRANDS,BECAUSEOFITSLONGBUSINESSTIME,RICHEXPERIENCEOFREGIONALPROMOTIONINTRAPWELL,SUCHASRESTAURANTSSELLINGRUNACCOUNTSWITHDEADPHENOMENONALSOGIVESTHEMAHEADACHEEXPERIENCESOMETIMESBRINGISNOTALLWISDOM,INTHEFACEOFATTACKCITIESANDCAPTURETERRITORIESPOSITIONALWARFARE,SOMETIMESRATHERTIMID,THISREQUIRESWINEENTERPRISESWILLBETHECULTIVATIONANDENCOURAGEMENTOFCUSTOMERBILEASASTRATEGYTOOPERATEFIVEVECTORHEALTHCARETHELIQUORBUSINESSISTHEINTEGRATIONOFTHEMAINBODYOFMARKETINGSYSTEM,THECUSTOMERISTHEOBJECTTOREACHTHETERMINAL,ANDTHEPRODUCTISTHESUBJECTANDOBJECTTOACHIEVEAWINWINTYPEOFBRANDDEVELOPMENTANDTHEFOUNDATIONOFSUPPORTVECTOR,ISTHEREALIZATIONOFBRANDVALUEORIENTATIONWITHOUTASTRONGMARKETFORCEOFTHEPRODUCTCARRIEROFLIQUORBRANDS,ONLYFEEDONILLUSIONSFIRSTOFALL,LETSFINDOUTWHATCATEGORIESOFPRODUCTSYSTEMSSUPPORTTHEENTIREBRANDA,CARRIERCLASSCOREPRODUCTSTHEINTEGRATIONOFBRANDVALUEREFLECTSTHECOHESIONOFTHEENTERPRISEBRANDHIGHLIGHTSANDIMAGEENDORSEMENTS,SUCHASMOUTAI,WULIANGYETHESUBCOREPRODUCTSNOTONLYCLOSETOTHECOREPRODUCTOFNATURALVERTICALEXTENSIONPRODUCTS,ITISTHECOMPLEMENTOFTHEMOSTLOYALSUPPORTERSOFTHECOREPRODUCTSANDRESOURCES,SUCHASMOUTAI,MOUTAIANDMOUTAILIQUIDALCOHOL,WULIANGYEANDWULIANGY