外贸函电business english correspondence1

Business English CorrespondenceTeaching OutlineUnit One Basic Knowledge of Business Letter Writingl The Structure of Business Letters1.The Basic parts of Business Letters2. Additional Parts of Business Lettersl The Formats of Business Letters1.Indented Style2.Full Block Style3.Semi-block Style4.Simplified Stylel Addressing EnvelopsLearning Objectivel To learn the structure of Business lettersl To know the formats of Business lettersl To know how to Address Envelopsl To understand the general principles that are applied to business letter writing. The Structure of Business LettersThe Basic parts of Business Lettersl Letterheadl Reference l Datelinel Inside Name and Addressl Salutationl Subject LineThe Structure of Business Lettersl Bodyl Complimentary Closel SignatureAdditional Parts of Business Letters l Enclosurel Carbon Copy Notationl PostscriptThe Formats of Business Lettersl Indented stylel Full Block Style l Semi-block Stylel Simplified styleThe Formats of Business Lettersl Indented styleThe indented style is a traditional Britishpractice with the letterhead usually in the middle and the date line on the right-hand side. The complimentary close may be in the center or commence at the center point. The indented style takes 4 or 5 letters in the first line of each paragraph in the body of the business letter. London Trading Co., LtdBlack road, Hammersmith W5 3DTTel: 41 23895563 Fax: 41 23895887 E-mail: lc msn. comMay 15, 2008Beijing Garments Imp/Exp Corporation812 Jianguo Road, Beijing, 100088China. Dear Mr. Chen,Your letter of November 1, 2007 has been received. As we are anxious to finalize this transaction, we have been exerting ourselves to persuade our clients to accept your prices. Eventually, they have decided to accept. We are glad to have been able to conclude the business with you.Await your sales confirmation.Yours faithfully,Colin RyanThe Formats of Business Lettersl Full Block StyleThe full block style is an American style,which has now come to much more widely used than before. In the block form, every part of a letter is typed from the left margin. It is convenient to be typed with typewriter but the layout looks somewhat crowded andimbalanced. ABC Trading co.Allen Incorporation1470 St. Louis StreetLos Angeles, CA 90015, USAMarch 15, 2006China National Import & Export Corp.Shanghai BranchShanghai, ChinaGentlemenOrder No.789 for ToolsThis is to inform you Mr. E Edwards, president of Poula Inc. resigned from that company and established a new company under the name of Allen Inc. We are pleased to place with you our first trial order.Yours faithfully,Peter DanThe Formats of Business Lettersl Semi-block StyleSemi-block style is a combination of the indented style and the block style. It is also called modified block style. In the Semi-block style all the parts starts from the left margin, except the date. The complimentary close and signature are positioned from the middle little toward the right Capital Electrical Products Co., Ltd15 Parkagate Road, London SW12 4NQ U.K.Tel: 44-35987048 E-mail:25 July 2007The Commercial AttacheBritish EmbassyBeirutDear Sir,For a number of years we have imported electric shaves from the United States, but now learn that these shaves can be obtained from British manufacturers. We wish to extend our present range of models and should be glad if you could supply us with a list of British manufacturers likely to be able to help us.If you cannot supply the information from your records, could you please refer our enquiry to the appropriate quarter in London.Yours faithfully,Fred Johns The Formats of Business Lettersl Simplified styleSimplified style is somewhat like Full Block style. But some parts omitted, such as salutation and complimentary close. Addressing EnvelopesBusiness Envelopes usually have the returnaddress already printed in the upper left corner. The receivers name and address should be typed about half way down the envelope. The postmark or stamps should be placed in the up right-hand corner, while the bottom left-hand space is for post notation like “By airmail”, “Confidential”.Addressing EnvelopesOverseas Trading Co., 153 Market Street London, E.C.3 China National ChemicalsImp. & Exp. CorporationEr Li Gou, XijiaoBeijing1000801, ChinaConfidentialUnit Two Establishing Business Relationsl The importance of establishing business relationl Major so