外贸英语函电introduction

English Correspondence For International BusinessIntroductionSelf-introduction 徐姗 Suzzan Ph.D. Economics 经济学博士 Graduated from huazhong university of science and technology 华中科技大学 Contact：mobileicq:70973721E-mail: Course introduction Business EnglishA branch of English for specific purpose (ESP), standard English to be used in international business activities. All business letters have two main functions:A) To ask for and give a reply to an enquiry, offer, order or complaint.B) To keep a record of all the important facts for ready reference. Has its dominant features Enclosed please find a cheque for US$5000 in settlement of account to date. 随函寄上一张 5000美元的支票以结清到本日为止的款项，望查收 Dear Sirs Yours faithfullyBusiness English correspondence Forms: Letters/Telexes/Emails/faxes Purpose: win agreementTo get actionTo build good willTo provide information lHow to achieve the purpose (what we should learn in this subject)Writing formatBusiness incoterms (International Commercial Terms )Expressing methods and skills Gains from the course English reading comprehension Vocabulary and means of expression in business letters Relevant trade knowledge (trade incoterms, trade flow and means of communication) Business letter writing, as well as E-C “put yourself in your readers shoes”Questions:What are his needs, his wishes, his interests, his problems, and how I meet with them?What would be my own feelings, if I were to receive a letter of the kind I propose to write?Compare:We wont be able to send you the brochure this month.We will send you the brochure next month.This kind of unfortunate incident will not occur in the future.Future transactions will be handled with the utmost care.We would like to take the opportunity at the fair to demonstrate our full range of products and services which we can offer our customers.Please join us at the fair and you will have the chance to see how our products and services can benefit you and your company. Courtesy 谦虚礼貌Deal promptly with all letters needing a reply, if not, write and explain whyBe sincerely tactful, thoughtful, and appreciative (not overdone)Omit expressions that irritate, hurt, or belittleGrant and apologize good-naturally, resist the temptation to reply as if you could not be in the wrong.Compare:Your E-mail is not clear at all. I cant understand it.If I understand your E-mail correctly.If the goods were really damaged in transit, as you allege, we As you mentioned, the goods were damaged in transit, we . Clarity 清楚易懂Choose words that are short, familiar, and conversational.Construct effective sentences and paragraphs. (unity, coherence, and emphasis)Include examples, illustrations, and other visual aids when desirableNote : conversational tone- sound natural if read over the telephone, be-helpful and friendly cannot be confused with informal slang, bad grammar or poor English techniquesUse contractions Use personal reference (I, we, you, your, my and our third-person)Use direct questionsCreate a person-to-person style mentioning people rather than things. Compare:We would appreciate your advising us whether you want to continue this account or transfer it.Do you want to continue your account or transfer it ?With reference to your fax of , enclosed pleased find a copy of the brochure requested.Thank you for your fax of . Im enclosing the brochure you asked for. Conciseness 简洁明了Say what you have to say in the fewest possible words without losing clarity and courtesy.Omit trite expressionsAvoid unnecessary repetition and wordy statementInclude only relevant facts courtesyOrganize effectivelyCompare:We require bicycles which is of the new type.We require new type bicyclesWe have started to import bicycles from countries abroad.We have started to import bicycles Concreteness 真实确切Specific, definite, and vividUse specific facts and figuresPut action in your verbChoose vivid, image-building wordsCompare:Termination of the insurance will be in June.The insurance contracts ends in June.These disc brakes can stop a car within a short distance.These Audi disc brakes can stop a 5-ton car within 8 feet. Correctness 准确无误Besides proper grammar, punctuation, and spelling, also means: Use the correct level of language Include only accurate facts, words, and figures Special attention should be paid to names of articles, specifications, quantity, figures, units, etc Completeness 全面完整7 steps for business writing planning Write down your AIM ASSEMBLE all the relevant information and documents ARRANGE the points in order of importance Write an OUTLINE in note form. Have you left any important points out? Can the order of presentation be made clearer? Have you included anything that is not relevant? Write a FIRST DRAFT, leaving space for addition, changes and revisions Check it through, considering INFORMATION, ENGLISH, STYLE Write, type or dictate your FINAL VERSION. The motto in business letter-writing Consideration Courtesy Clarity Conciseness Concreteness Correctness