会展企划书the proposal of 2018 macau movie exhibition

-精选财经经济类资料- -最新财经经济资料-感谢阅读- 1 会展企划书 The Proposal of 2018 Macau Movie Exhibition The Proposal of 2013 Macau Movie Exhibition Group Number: One Group Members : Cao Xuxue Ren Feier Ye Ziqiu Yang Yang Wang Chenxi Institution: Crwyy Event Company Catalogue Project planning: 1. Introduction 2. Theme 3. Aim/purpose 4. Time -精选财经经济类资料- -最新财经经济资料-感谢阅读- 2 5. Destination/address 6. Scale 7. Exhibits 8. Sponsors 9.Propaganda 10.Volunteers 11.Tickets Feasibility analysis: 1.Cost Budget 2.Revenue Activities: 1.Shop Activity 2.Activity 1,2 Project planning:1. Introduction The introduction mainly focuses on the background of Macau movies. The Background of Macaus current situation contains two aspects. Macau itself is one hand. Macau has a long history and has a cross-culture advantage, so Macau has a potential ability -精选财经经济类资料- -最新财经经济资料-感谢阅读- 3 in the future. Since Macaus film industry starts late and develop slowly. It really needs the help of others. Comparison between Macau and Hong Kong is the other hand. Although they have familiar cultural environment, HK is better at using its unique culture in the film. Therefore, we look foreword to the future of Macaus film industry with confidence. 2.Theme Macau Film Future 3.Purpose ? For film industry: we will show the successful films of mainland China and set a perfect example to stimulate Macaus film industry. ? For filmmakers: we will provide a platform for filmmakers to share -精选财经经济类资料- -最新财经经济资料-感谢阅读- 4 experience and give them a chance to communicate with each other. ? For visitors: We will hold several lectures and play some movies for visitors. It will give visitors a chance to understand the film industry and mobilize public enthusiasm. ? Nature: Film exhibition 4.Time- 2013,05,01- 2013，05,03 1,Time of dispose: 2013，04，30 2,Exhibition time: 2013,05,01- 05,03 3,Time of ending: 2013,05,03 4,Opening Ceremony: 2013,05,01 5,Closing Ceremony: 2013,05,03 5.Location Pavilion B ， Cotail Expo Address: The Venetian? Macao- Resort-Hotel? Estrada da Baa de N. Senhora da Esperan?a, s/n, -精选财经经济类资料- -最新财经经济资料-感谢阅读- 5 Taipa, Macao SAR, P.R. China 6. Suite layout We choose Venetian to hold our exhibition because there has a large place for us to decorate; meanwhile Venetian has a high reputation so that we may receive more visitors to visit our display. We decide to use pavilion B as our suite, which is on the first floor of Cotail Expo. It is 9318 square meters. We have 3 parts in the pavilion: two cinema halls, a lecture hall and a main center. Two cinema halls are both over 1000 square meters. We will display some chosen movies there; our opening ceremony will also be hold there. They are equipped with top film projection equipment. Audience can have a wonderful visual experience. The lecture hall is also over 1000 square meters. The decoration of the hall is very flexible because if there are -精选财经经济类资料- -最新财经经济资料-感谢阅读- 6 too many people, we can add more chairs and put away the desks in the hall. On the contrary, if there are few people, we can put more desks into the hall, making audience more comfortable. The lecture hall is equipped with a computer system, a projection system and a multi-media system. There will be an experience zone near the lecture hall. The biggest part of our exhibition is the main center. Our exhibition positions are all in this hall, we rent these exhibition positions to the companies so that they can show what they want to the audience. We also support some extra positions to the companies, but an extra cost is needed. For the sake of audience, we have a snake bar in the main center. It will serve some drinks and snacks to the visitors. The snake bar is also rent to the catering company to manage. There are also many places for visitors to have a rest. -精选财经经济类资料- -最新财经经济资料-感谢阅读- 7 7.Exhibits We will provide stands for exhibitors. They can exhibit their movies and sell some souvenirs. The movies they show will rang from different levers and types. So it will be suitable for most audiences. 8.Sponsors Macau Cultural Centre 9.Propaganda We will propagandize this exhibition in many different ways. First we will propaganda through Internet Blog, Weibo, Wechat and Renren will be used to post and update information. Second, we will put up posters and place brochures in universities. Third, newspaper, magazine and LED screen will all be used. Fourth, we will recruit many volunteers from different ages, so that more and more people can take part in this event. Also, -精选财经经济类资料- -最新财经经济资料-感谢阅读- 8 this can expand events social influence. Though we mainly choose four ways, Internet is our first choice. As we all know, Internet has a strong power to propagandize our exhibition. Therefore, we will put more concentrate on the Internet. 10.Volunteers-A special way We will invite some speakers from different universities. We plan to invite Mou yi, Zhang jing, Wen nainan, Gu yingyuan, Ou mengqiu in Macau. We also plan to invite some filmmakers from Hong Kong, such as Chen weiyi, Feng jiaming, Li jinghua, As for performers, we will invite social and student associations to give the performance in closing ceremony. Besides, we still need some ordinary volunteers: students or other occupations. -精选财经经济类资料- -最新财经经济资料-感谢阅读- 9 We will supply necessary food, accommodation and transportation fee.If they do a good job, we will provide free tickets for film or closing ceremony. 11.Tickets Tickets for each venue are sold separately. Students and the olds who are above 75 can enjoy half-price tickets. Besides, we also prepare three packages. If you purchase 10 or more tickets, you will enjoy 20% discount. A family which contains over three person will enjoy 15% discount. As for couples, we will give them a 10% discount. Feasibility analysis 1.Cost budget Site fees ：4.75million Propaganda : 0.5million Activity: 0.3million Film equipment and Experience hall: 1.25million Human cost: 0.25million -精选财经经济类资料- -最新财经经济资料-感谢阅读- 10 Insurance: 0.1million Uncertain fees: 0.15million Contest bonuses: 0.2million Total cost: 7.5million 2.Revenue budget Exhibition positions: 40000*112=4.48million Tickets for entry: 25*10000=0.25million Movies revenue: 1.8million Tickets for lectures: 100*200*2*5=0.2million Copyright transaction: 1million Rest area revenue:0.2 million Total revenue: 7.75 million Activities: 1.Shop activities 1).Opening Ceremony We will hold a simple opening ceremony,which has a special beginning. In the opening ceremony, we will introduce the basic information about this -精选财经经济类资料- -最新财经经济资料-感谢阅读- 11 exhibition so that people may know more about it. 2).Closing ceremony First of all, we will invite some famous stars and they will walking on the red blankets at the beginning of the closing ceremony in order to gather visitors. Then we will play a video called Experience Macau. After that our principal will have a brief introduction about the exhibition. Then our host will issue prize- winner, such as “Best Film” “Best Director” “Best Screenplay” “Best Editing” “Best Sound” and so on. At last we will have a special part: we will play a VCR about filmmaker and introduce their process of making films 2.Activity 1 MICROFLIM CONTEST 1). Time: You should submit work before 2013,04,30. -精选财经经济类资料- -最新财经经济资料-感谢阅读- 12 2). Aim: Promoting the popularity of Macao in the world. 3). Theme: Anthem For Macao 4). Form: Microfilms about 5 to 20 minutes. 5). Awards: Awards Setting: Best Film, Best Director, Best Screenplay, Best Editing, Best Sound and Best Popularity. Rewards: a. Certificates and bonuses. About bonuses, well give MOP5,000 to the winning team of Best Film and MOP2,000 to other winning teams. b. Well recommend winning- teams to the government, and every winning-team will have a chance to become the next team of shooting Macau propaganda film. 6). Processes: Frist of all, well collect the -精选财经经济类资料- -最新财经经济资料-感谢阅读- 13 entries and pick out the 20 on the Internet for people to vote the film which is their favorite one. Base on the part of collecting, we can start the part of selection. a. For the decision of selecting Best Popularity: Because we will put the top 20 films on the Internet and the cinema, people can choose their favorite films in tow ways. Therefore, the total votes of tow places will become the decision of selecting Best Popularity. b. We will invite professional judges to help us to pick out winning teams of other awards in the top 20 films. At last, we will issue certificates and bonuses of all awards in the Award Ceremony，which is a part of Closing Ceremony. Activity 2 Lectures and seminars -精选财经经济类资料- -最新财经经济资料-感谢阅读- 14 Activity Flow Diagram My Sweet Hometown Movie Equipment Magic Cosmetic Two Seminars The Secret of Props We will hold four lectures and two seminars during the exhibition. In day1, we will hold the first lecture. The theme is “Macau-My Sweet Hometown.” In this lecture, we will introduce the development of Macau movie. Audiences may know a colorful Macau in movie area. After lecture, audiences can also ask for some questions in order to know more about the history of Macau movie. From second day to fourth day, there will be a series of lecture ranging from different parts of making movies. With the popularization of movie -精选财经经济类资料- -最新财经经济资料-感谢阅读- 15 knowledge, it increases peoples interests on movies. So we provide a platform to open the mysterious mask of producing movies. At the beginning of the second day, we will hold a lecture to show the movie equipment in different time. It is important for audiences to know more about movie technology and machine in this vivid way. Next, there will be a lecture called ”Magic Cosmetic”. We know that audiences are usually curious of wardrobe and