Disney的文化整合.pptx

1 logo copyright teliss disneys cultural disneys cultural integrationintegration das discussion topic1 2 logo contents page 2 chapter 2 chapter 3 chapter 1 introduction conclusion resisted severely by french homosexual parties are discriminated badly disgust european tourists 6）prohibition on alcohol irrigates french tourists 11 logoc. 2 cases and discussion 2.2 disneyland paris 1.patriotism of french people. threat to french culture and language. 2.political independence. strong self-esteem 3.culture calling for romance and freedom 4.wrong estimation and calculation 2.2.1 reasons 12 logoc. 2 cases and discussion 2.2 disneyland paris financial restructuring package the cancellation by disney of $210 million in receivables from euro disneyland; the agreement by disney to waive royalties and management fees for five years; a $1.1 billion rights offering of which disney agreed to take up 41 percent cut admission prices an internal study had estimated that a 20 percent reduction in admission prices would boost attendance by about 800,000 visitors. even though the net result would still be a reduction in total revenues of about 5 percent. strong promotion big investment on promotion, addition to new attractions training existing personnel adjusting its policy on recruiting and training. cutting the cost while keeping the high level of service at the same time. cultural adjustment make major changes to the resort in euro disneyland; change the name from euro disneyland to disneyland paris 13 logoc.2 cases and discussion2.3 disneyland hong kong 1.as the smallest disneyland in the world, hk disneylands few attractions and tiny space make it second to the hong kong ocean park. 2.the u.s. overestimated its influence on hong kong and china. 2.3.1 disney doesnt fit hong kong appetite 14 logoc.2 cases and discussion2.3 disneyland hong kong 1.build new attractions like city of chinese; hang zhou city(song dynasty); the fu rong park(tang dynasty); 2.spring festival celebration 3.forego royalties and licensing fees for some time; lower the rates on commission 2.3.2 localization of hk disneyland 15 logo c. 3 conclusion and foresight 3.1 conclusion u as a phenomenal multinational corporation, disney is the example for most enterprises, especially in the field of cultural integration. u cultural issues is ultimately important in the development of any company. using models like the hofstedes or the globe, we can have a deeper understanding of different countrys cultural impact. 1）localization better than homogenization 16 logo c. 3 conclusion and foresight 3.1 conclusion shanghai disneyland will face even bigger cultural issues. china has the biggest cultural background and resis