Cotton Baby Childrens Clothing Store Opening Project.doc

“棉花宝贝”童装店开业计划cotton baby childrens clothing store opening project【摘要】随着经济发展和人们生活水平的不断提高, 越来越多的家长注重孩子的穿着问题。家长更希望孩子们能够快乐成长，时尚漂亮的衣服非常的吸引孩子的眼球，孩子每天穿着他们自己喜欢的衣服，那么他们的心情会非常好，而且学习也会变得非常的积极。这项项目主要分析它的优势、劣势、机遇和威胁并且列出成本分析表，最后为营业利润做一个具体的计划。abstract: with the improvement of economic and the standard of peoples lives, more and more parents pay attention to their childrens clothes. the parents hope that children can grow happily. the eyeballs of the children are appealed by the fashionable clothes. the children will be very happy about any clothes they like to wear. they will also be very interested in learning. by the project proposal mainly analyzes the strength, weakness, opportunities and threats of the opening childrens clothing store, lists the cost breakdown and finally draws a detailed action plan for the realization of the business profits.【关键词】业务分析，目标客户群，swot分析，成本分析，实施计划key words: business analysis; focus groups, swot analysis; cost breakdown; action plan.目 录1、引言 11.1目的 11.2背景 11.3经营范围 11.4问题陈述 12、调研结果 12.1外部环境分析 22.1.1机遇 22.1.2威胁 22.1.3调查结果 22.2内部环境分析 22.2.1优势 32.2.2劣势 32.3财务报告 32.3.1费用明细表 32.3.2 效益 42.4风险管理 52.4.1风险 52.4.2风险管理 52.5详细的战略，活动和附表 53、结论 5参考文献 7附录1.财务分析 82.客户资料 103.目标客户群 114.swot分析 125.行动计划 146.费用明细 16contents1. introduction 11.1purpose 11.2background 11.3scope 11.4problem statement 1 2. findings 12.1external environment analysis 22.1.1opportunities 22.1.2threats 22.1.3investigation results 22.2internal environment analysis 22.2.1strength 32.2.2weakness 32.3financial report 3 2.3.1cost breakdown 32.3.2benefits 42.4risks management 52.4.1 risks 52.4.2risks management 5 2.5detailed strategies, activities and schedule 53. conclusion 5references 7 appendix1. analysis of the business 82. customer profile 103. focus groups 114. swot analysis 125 action plan 146. cost breakdown 16summarythe purpose of this business proposal is to set up a new foreign trade childrens clothing store specializing in selling childrens seasons garments. the new cotton baby childrens clothing store is located in the center of the city and it has advantageous geographical position. i will rent a store which has a square about 20. its also near the primary school. so it is the ideal choice of the location for the cotton baby childrens clothing store. its better to choose the address in the city in order to attract a large number of customers.the new cotton baby childrens clothing store needs a loan of rmb100, 000 to implement interior decoration, purchase equipment, stock with new childrens clothes, employ and train assistants.the project will bring increase in sales revenue and make enough money to cover over all running expenses in the first year, so as to reach the break-even point, and then we will do more in the years to come.the new cotton baby childrens clothing store will surely serve more customers, increase the revenue and profit, and improve the financial statements. we will do our best to attract more and more people. the shop will provide the high quality and low price clothes for the customer and make the customers are much satisfied with our products. cotton baby childrens clothing store opening project 1. introduction1.1purpose the purpose of this business proposal is to open a cotton baby childrens clothing store. we will provide the best quality and the suitable clothes.1.2 background cotton baby childrens clothing store will open in the city. its also near the primary school. so it is the ideal choice of the location of the cotton baby childrens clothing store. its better to choose the address in the city in order to attract a large number of customers.it has existent problems of opening such a professional childrens clothes. the shopkeeper graduated from the university about only half a year, so she has not a lot of experience to open the shop. the employee in our shop is very professional. you can ask anything as you can; they will provide the best help to the customers. 1.3 scope it will occupy an area of 20 square meters, mainly specializing in selling the fashionable childrens clothes. we will also employ many professional staff, and provide the good service for the customers. 1.4 problem statementin order to solve the problems, a survey of customers was conducted through interview and focus group discussion. the manager investigated the structure of the customer focus groups, and also listened to different customers expectations, views and needs and so on. the cotton baby childrens clothing store is next to the hospital so the customers complain about it as follow:is it really clean about the clothes and there are no bacteria in the clothes?does it really safe to buy the clothes?2. findings2.1 external environment analysis2.1.1 opportunitiesthere are more than 1 million people in the city; the city is very prosperous and lively. along with the development of the economy, more and more people begin to pay close attention to the clothes especially about the childrens clothes. along with the family planning of generation, the children become much more important than the parents.flagship store has become more and more popular because the people are much eager to have the professional services. the cotton baby childrens clothing store is such a center offering professional services.2.1.2 threatsforeign trade childrens clothing store becomes more and more popular; the price becomes very profitable.along with the level of the economic increased the internet becomes very popular, and more and more people like shopping online, because the price of the clothes on line is cheaper and it is also very convenient for people.the people are very busy on weekdays and they have no time to buy the clothes, so the online shopping is become more and more popular.2.1.3 investigation resultson the day the people are busy in doing the works. they have no time to do the shopping, so the online shopping becomes much more popular. on the other hand, i had carried out a questionnaire that is sent or given to a large number of my customers to find out their views. and i get the confirmed information from the group. in other words the questions i asked in the survey come from what i have learned in these discussions. from this survey i have learned that we should store much more kinds of clothes and pay more attention to the stores location. because the customer do not satisfied with the shops location. 2.2 internal environment analysis 2.2.1 strengthsthe cotton baby childrens clothing store has brand-new operating concept and it sells childrens clothes, providing the selling services and consulting services. customers will know much more about the products after enjoying our experience services and they will feel willing to buy our products.we purchases products directly from the company, so we can offer larger discounts to the customers. our products will become much cheaper than the market. our shop is near the school, which makes it possible to attract many more white-collar parents.the shop is specialized in foreign trade childrens clothing shop. the quality of the goods is better than the goods selling in the domestic market, because export products should go through quality inspection, the people can be assured with the quality of our products. our shop is also located in the center of the city, which is very prosperous. i think more and more people will go to our shop and buy our products. 2.2.2 weaknessthe cotton baby childrens clothing store is lack of certain experiences in exploring the market.the cotton baby childrens clothing store is a new concept for people, which means we need spend more time and energy to do publicity. we need to make the advertisement on the tv or make some leaflets to the customers. so it will cost more money to attract much more people to buy our clothes. the high rent of the premises and high wages makes the prices of our services and products at the high side.the manager is a new graduate who lacks experience of running such a center. so our store needs to employ many professional employees. it will also cost much more money to operate the store. 2.3 financial report2.3.1 cost breakdownrental cost: the new premises would cost more than rmb10, 000 in renting each year.decoration: the labor costs and the purchase of building materials for the new shop would be rmb31, 000. labor costs rmb5, 000 flooring rmb2, 000 windows rmb2, 000 ceiling rmb3, 000 paint rmb5, 000 lighting rmb5, 000 lumber rmb1, 000 hanger rmb3, 000 cement & putty rmb2, 000 glue & tools rmb3, 000equipment: the cost of equipments in the shop would be rmb14, 300.armchairs rmb2, 000computer rmb4, 000water dispenser rmb300air conditioners rmb8, 000budget: the annual increase in the operating budget would be rmb44, 700. wages rmb12, 000 equipment maintenance rmb10, 000 water & electricity fees rmb12, 700 contingency allowance rmb10, 0002.3.2 benefitsin the first year, we only need to raise our popularity and try to control capital loss. in the second year, we should maintain the expenses at a certain level and try our best to raise profits by 10%, and in the following 3 years we will try to get a 2 raise in the profit .2.4 risks management2.4.1 risksone hand the cotton baby childrens clothing store is a new concept for most customers, even though there is a bright future, we need to input a lot time and energy during this period. on the other hand, the stuff of the store need know both marketing knowledge and the best sellers of the clothes. foreign trade children clothes shop is very popular and competitive, so the staff must be sure that the quality of the goods is very superior. 2.4.2 risks managementaccording to the risk, we take measures as follows: i carried out a market research among target customers to increase the shop publicity of our goods. in order to avoid customers complains for our products and service, i will hire the specialized employees and purchase the qualified clothes.2.5 detailed strategies, activities and schedulethe project will start two weeks after it is approved and the budget is made available. it will take 12 weeks to carry out the project. with four weeks needs to decorate the new shop, four weeks to install the equipment and furniture, the other weeks to clean the store and make the publication. during the decoration, i will take three weeks to train the new workers in our existent shop.3. conclusionwith the improvement of economic and the standard of peoples lives, more and more parents pay attention of their children in childrens dressing and hoping their baby can happy in every day .i think that opening cotton baby childrens clothing store is a very promising business. on one hand, it can improve the qualities of peoples life and enjoyments. on the other hand, children will pay more attention to the clothes and they will become more temperament. i think the main purpose of opening the new cotton baby childrens clothing store is to enjoy profits.otherwise the customer have many of unsatisfied things: the price，the location of the goods, the quality of the good and so on. but we will do our best to solve these questions and provide the more customer services.the internet was very popular and the people are very interested in it. the people are busy in the works, so the parents have no time to buy the clothes for their children. they are used to buying it on line. there is many childrens shop on line, so our shop becomes very competitive.in order to attract much more customers we will do the advertisement on tv or make some leaflets. we will also train our staff; because the storekeeper has no experience. we will provide the professional services to the customer.in the few years, i think the shop will become very popular.references:1 顾月秋.英语专业毕业项目设计教程m版本. 北京: 中国商业出版社. 2003年9月2 王宝玲.财源滚滚开店法则m版本. 海南: 海南出版社. 2006年1月3 邱伟光.公共关系m版本. 北京: 中国财政经济出版社. 2000年4月4 韩德昌.市场营销基础m版本. 北京: 中国财政经济出版社. 2001年8月5 张前方.相约成功m版本. 北京: 当代中国出版社. 2002年9月process report 1analysis of the businessthe current state of the businesswith the development of the economic more and more parents pay attention to their children in childrens dressing and hope their baby can be happy in every day.cotton baby childrens clothing store will opening in the city. because it is located in the center and it has advantageous geographical position. i will rent a store which has a square about 20. its also near the primary school. so it is the ideal choice of the location of the cotton baby childrens clothing store. its better to choose the address in the city in order to attract a large number of customers.i think that opening the cotton baby childrens clothing store is a very promising business. on one hand, it can improve the qualities of peoples life and enjoyments. on the other hand, children will pay more attention to the clothes and they will become more temperament. i think the main purpose of opening the new cotton baby childrens clothing store is to enjoy profits. current business analysisthe main business of the store is selling childrens clothes in seasons. we specialized in childrens clothes.products: coat, jackets, jeans, leisure trousers or sport clothesservices: our professional staff will provide the best quality and the most fashionable brand childrens clothes for customers, and you can also get suggestions from our stuff. financial performancethere is rmb100, 000 to grantee for starting the business. in the first year, we need rmb41, 000 to rent & decorate premises for opening the cotton baby children store, rmb14, 300 for the equipments, the rest rmb44, 700 will be used as budget fees.in the first year, we only need to raise our popularity and try to control capital loss. in the second year, we should maintain the expenses at a certain level and try our best to raise profits by 10%, and in the following 3 years we well try to get a 2 raise in the profit .process report 2customer profilecustomer complaints and unsatisfied requests the cotton baby childrens clothing store is next to the peoples hospital so the customers complain about it as follow:-being located next to the hospital makes them sick. because the clothes is not clean and there will a lot of bacteria in the store. bacteria will spreads through the air.-there are too few types of products for them to experience or use for a trial. .-the number of the professional assistants is not enough; -the products are too expensive.-the packing method could be better. -some assistants are not really so professional.customer profiles the majority of the customers of the cotton baby childrens clothing store are as follows:-the parents who are very interested in clothes and also very pay attention to childrens clothing-pass-bys who want to get account of the clothes- parents pursuit vogue -the young people who are interested in dressing process report 3focus groups reportfocus groups to get a clear idea of the customers, we should focus groups as follows:-the fashionable of the white-collar mom. now each family only have one to two children, young mothers are very nervous about their baby and they hope that the baby could wear various of clothes, therefore, they are very willing to spend the special money on it. -the people live near the hospital -do not pursuit vogue parents.it was considered that each of these categories of customers might have different expectations, views and needs, so separated focus groups would be desirable. separated focus groups of men and women were not used as it would be less significant differences of opinions between them about the cotton baby childrens clothing store.a basic list