论网络时代民族文化的发展与传播.txt

2002 8 (1955), () 20034 fudan journal (social sciences) no.42003 (,210097) , , g210.7a0257 0289(2003)04 0039 006 , :? , 崫岥, ,紫 , 紫, , :, ,: : , 缼,緢 ,:缼 ,岢, İ; , , :, ,1p39 , 39,5%, 90%, , , , : 2p91, , ,繫, : 鼰;俹, :, , : 塱, 绷 , , , , ,3154000 9000,600 :, ,廰, 緶, :() (); , , , :() () ,塣, , 40: ,塣, ,() ,(), :, , ,塱, ,; , :, , , , , ;: ?, , ,鼮紫, ,?, 佻, , , , , , , ,硣 ,:, 涨鵽,: , , , 41 , ,19151956, ,紫 ,紫 , : , , dos(windows),(pc) , , , , , , , , , ,: ; ,滭 ,峿, , 滭:滭 , , , , , , :, :,; ,;, , , :, ,硶硷 , , 硱, 42, 侳 :, ,;: ,;:,; :,;塢, 硱:,鶯, :(),(), (), : ,; ; : :20,20 4 ,: , , , , 弼, , , :,5wto, , , :, , 6:, , , , 硣 (), , ,桢( ,); 43, ,濪, ;, , , () 紫, , , (), (籨紫 ),(滮), ,顢 (), ,崫 , , (), , 廪21, , : , , 1 poster, mark.m20009, 2 .mp.91,paris: gallimard, 1972 3 .m(),20018116档 4 5 6 .m,2002111111档 strategies to promote and disseminate chinese culture in the network era zhang shu-yu (faculty ofcommunication, nanjingnormal university,210097) abstract:this paper explores the value of visual literacy by applying knowledge of semiotics, communication and information theory, sets up the ideas and strategies to promote and disseminate chinese culture by the combination of culture with visual arts and information technology. key words:chinese culture, visual culture, i