商务英语写作电子教案.ppt

主编：黄振华 商商 务务 英英 语语 写写 作作 unit one business letter unit one business letter unit two unit two establishing business relationshipsestablishing business relationships unit three enquiries unit three enquiries unit four offers and counter offersunit four offers and counter offers unit five orders unit five orders unit six entering into a contract unit six entering into a contract unit seven payment unit seven payment unit eight letters of credit unit eight letters of credit unit nine shipmentunit nine shipment unit ten insuranceunit ten insurance unit eleven complaints and claimsunit eleven complaints and claims 商务英语写作商务英语写作 unit oneunit one business letterbusiness letter objectivesobjectives useful informationuseful information words, phrases and grammatical pointswords, phrases and grammatical points chinese version of the textchinese version of the text key to the exerciseskey to the exercises u u nn i i t t oo nn e e objectivesobjectives 商务英语写作商务英语写作unit one business letter unit one business letter to learn basic rules of writing business letters. to learn structure and styles of business letters. to practice writing business letters. letterhead date:_ inside address _ _ salutation: body_ _ _ _ _ _ complimentary close, signature formsforms ofof businessbusiness lettersletters indentedindented formform 商务英语写作商务英语写作unit one business letter unit one business letter useful informationuseful information letterhead date: _ inside address _ _ salutation: _body_ _ _ _ complimentary close, signature formsforms ofof businessbusiness lettersletters blocked formblocked form 商务英语写作商务英语写作unit one business letters unit one business letters useful informationuseful information clarity conciseness courtesy rulesrules toto bebe observedobserved inin writingwriting 商务英语写作商务英语写作unit oneunit onerules to be observed in writing rules to be observed in writing useful informationuseful information 商务英语写作商务英语写作unit oneunit one business letter business letter clarityclarity meansmeans one sentence for one meaning only. there must be logical relationship between relevant sentences. no reversion or repetition is allowed to appear. in a simple and direct way. useful informationuseful information concisenessconciseness meansmeans all the words/sentences and paragraphs in a letter must be clear cut and straight forward. three aspects should be paid attention to: 商务英语写作商务英语写作unit one business letter unit one business letter useful informationuseful information using simple words instead of phrases or sentences. e.g.: “soon” instead of “in the near future” “please” instead of “will you be kind enough to.” “now” instead of “at the present moment” etc. 商务英语写作商务英语写作unit one business letter unit one business letter concisenessconciseness (1)(1) useful informationuseful information concisenessconciseness (2)(2) using simple sentences instead of complex ones. e.g. : “we are please to.” for “it gives us much pleasure to.” 商务英语写作商务英语写作unit one business letter unit one business letter useful informationuseful information avoiding repetition of words in a same sentence. e.g.: “please quote your lowest price for your best quality.” for “please quote your best price for your best quality.” concisenessconciseness (3)(3) 商务英语写作商务英语写作unit one business letter unit one business letter useful informationuseful information being very polite, even in asking the addressee to pay back the debts or refusing his demands. being prompt in replying to the opposite partys letter. courtesycourtesy meansmeans 商务英语写作商务英语写作unit one business letter unit one business letter useful informationuseful information basic (to sth): forming a base or starting-point e.g. these facts are basic to an understanding of the case. means: action by which a result is brought about e.g. this money wasnt earned by honest means. by all means: yes, of course; certainly e.g. can i see it? by all means. by means of sth: by using sth; with the help of sth e.g. lift the load by means of a crane. by no means: not at all e.g. she is by no means poor; in fact, shes quite rich. 商务英语写作商务英语写作unit one business letter unit one business letter words, phrases and grammatical points words, phrases and grammatical points address sth (to sb/sth): write on (a letter, parcel, etc) the name and address of the person, firm, etc that it is to be delivered to e.g. the card was wrongly addressed to us at our old home. address sb as sth: use (a particular name or title) in speaking or writing to sb e.g. dont address me as colonel; im only a major. open (sth) with sth: start with sth e.g. he opened the conference with a speech. call ones attention to sth: point sth out to sb e.g. she drew my attention to an error in the report. 商务英语写作商务英语写作unit one business letter unit one business letter words, phrases and grammatical points words, phrases and grammatical points make sure: do sth to ensure that sth happens e.g. make sure that the visit goes well. to the point: (in a way that is) relevant and appropriate e.g. his speech was short and to the point. available: (of things) that can be used or obtained e.g. tickets are available at the box office. (of people) free to be seen, talked to, etc e.g. im available in the afternoon. reluctant (to do sth): unwilling and therefore slow to co-operate, agree, etc e.g. she was reluctant to admit the truth. 商务英语写作商务英语写作unit one business letter unit one business letter words, phrases and grammatical points words, phrases and grammatical points 商务英语写作商务英语写作unit one business letter unit one business letter chinese version of the text chinese version of the text 介 绍 信息交流是商业活动的基础，没有信息交流，商业活动将无从谈 起。而书信则是交流中最常见的方式，因此也是商业活动中极为重要 的部分。通常，商业书信由七部分或八部分组成。 信头或公司地址 日期 封内地址 称呼(称呼是一种礼貌性的问候。如果可能，称呼对方的姓名；如 果不知道对方的姓名，则以“尊敬的先生/夫人”开头。) 正文 结尾谦称 签名 附件(如果随信附有其他东西，注明“内附”以引起对方的注意。 ) 写作规则 商务英语写作商务英语写作unit one business letter unit one business letter 在写商业书信时，应注意以下规则： 清楚(确保能将自己的思想清晰地表达出来；不应 存在模糊的、易引起误解的语句。) 简洁(一封好的商业书信应该是明确的、直截了当 的；内容简洁而不失清楚。) 婉转客气(在信中表达出你的友情及诚挚之情。说 话的语气同样重要，要表现出你的说服力、自信及坚定 的态度。) chinese version of the text chinese version of the text sample 1 商务英语写作商务英语写作unit one business lettersunit one business letters chinese version of the textchinese version of the text 学院书店 学院路75号 印地安那州安德森市 07713 2004年11月5日 敬启者： 我想定购150本“business for you and for me”，本书作者是约翰史 密斯，每本书的批发价为1.50美元，共计225美元。如果可能的话，我希 望在十天之内就能收到。 请同时寄来贵方近期的书刊目录。 市场经理john newcomb谨启 sample 2 商务英语写作商务英语写作unit one business letterunit one business letter chinese version of the textchinese version of the text 2004年11月9日 尊敬的纽克目先生： 非常感谢您于11月5日的来信，要求定购100本由约翰史密斯所著 的书“business for you and for me”。 很遗憾该书现在缺货，但我们正加紧重印，预计在本月低就能有货 。 因贵方急需该书，我们现给您寄出75本，余下的25本将尽快寄出。 该书的批发价是每本1.50元，共计150美元，收到订货后请将货款 寄出。 内附出版社的最新书刊目录。 业务经理mary mcmahon谨启 sample 3 商务英语写作商务英语写作unit one business letterunit one business letter chinese version of the textchinese version of the text 2003年4月25日 尊敬的温斯特先生： 现对您4月15日要求我方结算三月份的账目的信进行回复。 很抱歉没能及时结算，因为我们的会计师马德小姐的不幸去世， 我们当时无法对任何账目进行结算。 附一张3,000,000美元的支票，给贵方造成不便，请再次接受我们 的歉意。 谨上 sample 4 商务英语写作商务英语写作unit one business letterunit one business letter chinese version of the textchinese version of the text 尊敬的道格拉斯先生： 我曾于2月26日写信要求贵方对500,000美元的账目进行结算，这 笔账目自一月份以来一直没有结算。因一直没有得到贵方的回音 ，我们将不得不将此事交给律师处理。但我们并不愿这样做，因 此再给贵方七天的时间来处理此事。 谨上 1 d 2 h 3 b 4 j 5 f 6 e 7 i 8 g 9 c 10 a key to exerciseskey to exercises exercise 1exercise 1 商务英语写作商务英语写作unit one business letter unit one business letter a body, where all the information are to be given, usually has four part opening, middle, future plan and closing. salutation is a polite greeting. it is usually followed by a colon (sometimes by a comma). if possible, try to address a person by name. if you dont know the persons name, you can open with dear sir/madam. complimentary close is a polite way to end a letter. use yours sincerely after dear (name) and yours faithfully after dear sir/madam . when something is enclosed with a letter, attention should be called to it by writing enclosure or enc. the most effective letter should be easy to read and easy to understand. key to exerciseskey to exercises 商务英语写作商务英语写作unit one business letterunit one business letter exercise 2exercise 2 we look forward to a fruitful business relationship with you in the future. we thank you / appreciate your interest in our products. we were glad / it was a pleasure to learn from your letter of march 2nd that you were interested in this matter. enclosed is / we enclose / you will find enclosed one price list. will you let us hear from you in this matter. 商务英语写作商务英语写作unit one business letterunit one business letter exercise 3exercise 3 key to exerciseskey to exercises a would you please inform us what you wish us to do? would you please reply without delay your wishes in this matter? would you please inform us of the results? b i look forward to hearing from you soon. i look forward to (receiving) your favorable reply. i look forward to (receiving) your orders. 商务英语写作商务英语写作unit one business letter unit one business letter exercise 4exercise 4 key to exerciseskey to exercises 我们已收到贵方7月6日的来信，感谢你们对我们 新产品的关注。 如能迅速回信将非常感谢。 兹附上保书一份，如蒙填写完毕即寄回我们将非 常高兴。 再一次对给贵方带来的麻烦表示歉意。 深信贵方将会调查此事，并将进一步的结果告知 我方。 商务英语写作商务英语写作unit one business letter unit one business letter exercise 5exercise 5 key to exerciseskey to exercises we regret that we are unable to give you order at present / meet your requirements at present . we are pleased to inform you / regret to inform you that . we thank you for your attention to this matter / your cooperation. our product sample will be sent to you by air parcel post / by express mail. we look forward to your comment / your early reply. 商务英语写作商务英语写作unit one business letterunit one business letter exercise 6exercise 6 key to exerciseskey to exercises china national light industrial products import for your information; for your consideration e.g. a market survey will be sent to you for your reference. words, phrases and grammatical pointswords, phrases and grammatical points chinese version of the textchinese version of the text 介绍 在国际贸易中，当一家公司想打开某种商品的销路或向其他 公司购买东西时，该公司的主管人员首先要查明他将同谁打交道 ，然后和相关公司建立业务关系。要获得此类信息通常可通过以 下几种途径： 银行 外国商会 贸易行行名录 中国驻国外商务处 同业商行等 广告 商务英语写作商务英语写作unit two establishing business relationships unit two establishing business relationships 在写此类信函时，首先你需告知收信人你如何 得知他的相关信息，并自我介绍，然后阐明你所感 兴趣的东西。有时在信中要提到买卖的条款、目录 、价格单和其他可供参考的详细资料。最后总是希 望彼此合作以及期待对方及早回复等。写信件时应 做到礼貌、简洁、清晰、明了。 收到任何此类信函之后，应有礼貌地及时给予 完整的答复。 商务英语写作商务英语写作unit two establishing business relationships unit two establishing business relationships 写作规则 chinese version of the textchinese version of the text 商务英语写作商务英语写作unit two establishing business relationships unit two establishing business relationships sample 1 敬启者： 我们从驻贵国使馆商务处得悉贵公司的行名和地址。现致函给您 ，期望与贵公司建立业务关系。 我们从事丝绸产品的进口业务多年。现正欲拓展业务。我方对贵 公司产品颇感兴趣。如能收到贵方产品目录和报价，将不胜感激 。 如贵方价格适合我方要求，我方期望今后可达成大笔交易。 盼早日回复。 谨上 (从商务处获得信息建立业务关系) chinese version of the textchinese version of the text 商务英语写作商务英语写作unit two establishing business relationships unit two establishing business relationships sample 2 敬启者： 贵方本月八日来信收悉，谢谢。兹欣告，我方愿与贵方建立 商务关系。 应贵方要求，现寄上我方所有丝绸产品的最新目录和价格表 。 付款采用不可撤消、保兑信用证。 如贵方认为有可能成交，请尽快联系我方。 敬上 (同意建立业务关系) chinese version of the textchinese version of the text 商务英语写作商务英语写作unit two establishing business relationshipsunit two establishing business relationships sample 3 敬启者： 承蒙与我公司有多年业务关系的西门子公司介绍，我方得知 贵公司从事手机制造业务。 我公司主要从事手机经销业务，我方相信在本地区此种产品 市场前景广阔。现我方愿与贵方建立直接商务关系，请寄贵 方详细资料包括种类、价格和付款条件。 盼早日回复。 敬上 (通过介绍建立业务关系) chinese version of the textchinese version of the text 商务英语写作商务英语写作unit two establishing business relationships unit two establishing business relationships sample 4 敬启者： 我方已收到贵方6月19日的来信。 我方可保证我们的产品质量上乘。随信附上我公司出口产品 目录，供参考。 我将于下周早些时候与贵方联系并回答贵方可能提出的问题 。 敬上 (回复) chinese version of the textchinese version of the text 商务英语写作商务英语写作unit two establishing business relationshipsunit two establishing business relationships 1 j 2 i 3 a 4 c 5 h 6 b 7 e 8 f 9 d 10 g key to exerciseskey to exercises exercise 1exercise 1 商务英语写作商务英语写作unit two establishing business relationships unit two establishing business relationships with the reference to your letter of may 4, we are delighted to learn that you want to establish business relations with us. this is our first business transaction, so both of us should be careful in case something unexpected happens. we hope to establish business relations with you on the basis of mutual benefit. if you want to know the prices of our products, we can send you a price list. we can assure you that our products are of best quality. exercise 2exercise 2 key to exerciseskey to exercises 商务英语写作商务英语写作unit two establishing business relationships unit two establishing business relationships we want to establish business relationships with your company. to give you a general idea about our products, we enclose relevant catalogues. we have your name and address from the commercial counselors office of the chinese embassy in ghana. we are looking forward to hearing from you soon. quotations and samples will be sent to you upon receipt of your enquiries. exercise 3exercise 3 key to exerciseskey to exercises 商务英语写作商务英语写作unit two establishing business relationshipsunit two establishing business relationships a we are pleased to enter into direct business relationships with you. we are pleased to receive your letter dated february 16. we are pleased to learn from motorola company that you want to find a partner in china. b this kind of product is best in quality in its line. your help is very valuable to our company in the export of batteries. in choosing business partners, i think competence is very important. exercise 4exercise 4 key to exerciseskey to exercises 商务英语写作商务英语写作unit two establishing business relationships unit two establishing business relationships 我方确信贵方将对我们的服务及货物的良好品质表示满意 。 十分荣幸地邀请贵方参加我们这次举办的新产品展览。 如果您能向我们提供这家公司的财务状况的资料，我们将 不胜感激。 目前我们对筷子感兴趣，如贵公司能寄来商品目录、样品 及价目表，我们将不胜感激。 贵方六月四日的来函已收到，得知你们对台布有兴趣，并 考虑试订。 exercise 5exercise 5 key to exerciseskey to exercises 商务英语写作商务英语写作unit two establishing business relationships unit two establishing business relationships we are delight to answer your request for information on our goods for sale / establish business relationships with you on the basis of equality and mutual benefit. we are writing this letter to tell you the products you required fall within the scope of our business activities / reply to the questions in your latest letter. should the quality and price be found competitive, we would like to place large orders with you / will consider doing business with you. exercise 6exercise 6 key to exerciseskey to exercises 商务英语写作商务英语写作unit two establishing business relationships unit two establishing business relationships we are pleased to introduce ourselves to you with the hope that we can become business partners / that you can provide our company with some technical support. your company has been kindly recommended to us by beijing chamber of commerce / commercial office of chinese embassy in america in doing business with you. exercise 6exercise 6 key to exerciseskey to exercises 商务英语写作商务英语写作unit two establishing business relationships unit two establishing business relationships dear sir/madam, we thank you for your letter of dec. 9 and shall be glad to enter into business relationships with you. would you please send us catalogues and price lists of your products with full details? if your prices are in line, we trust we can do a big deal. yours faithfully, exercise 7exercise 7 key to exerciseskey to exercises unit threeunit three enquiriesenquiries objectivesobjectives useful informationuseful information words, phrases and grammatical pointswords, phrases and grammatical points chinese version of the textchinese version of the text key to the exerciseskey to the exercises u u nn i i t t t t hh r r e e e e 商务英语写作商务英语写作unit three enquiriesunit three enquiries to learn ways of making an enquiry. to learn useful terms and expressions for making enquiries. to practice writing letters of enquiry. objectivesobjectives the name of goods quality quantity terms of price terms of payment time of shipment packing methods, etc. if possible, tell the reader where you learnt of his company or its products. generally an enquiry includes many parts:generally an enquiry includes many parts: 商务英语写作商务英语写作unit three enquiriesunit three enquiries useful informationuseful information general enquiry in which the buyer hopes to get the general information about the goods he wants to buy from the seller. 商务英语写作商务英语写作unit three enquiriesunit three enquiries useful informationuseful information kinds of enquiry(1)kinds of enquiry(1) 商务英语写作商务英语写作unit three enquiriesunit three enquiries sample 1 dear sir/madam, thank you very much for your letter of december 12th from which we know that you are exporting electric products. we have an enquiry here for your products and their packing in detail as soon as possible for our reference. we would also like to have your price list. we will really appreciate it if you quote us your most favorable terms. yours faithfully, a general enquiry useful informationuseful information kinds of enquiry(1)kinds of enquiry(1) 商务英语写作商务英语写作unit three enquiriesunit three enquiries specific inquiry in which the buyer hopes that the seller can quote prices for specific commodities.