《未来企业之路》洞察全球顶尖企业愿景与制胜策略.txt

2008ibmceo28123a (aligned) (analytical) (adaptable) 2008ibmceoceo2008ceo ceo70%98%3 4 r r r r r r ibmceo飬 1 5 r r r 仯 7-1 /档 緶7-1 *20032006n=120n=109 2008ibmceo顣 7-2 7-2 usa today sn=11 ibm 17 硣 ryanairryanair 18 鱣顢2008ceo70%ceo19 inno-centivelinux nespresso nespressoİnespresso2080nespresso1986顣 nespressonespresso nespressonespresso1035%200830%13 磬ipod飬 r r r nano nano2 50085%nano60%20 İ r 滮 r r 滮滮磬progressive滮滮21 磬netflixnetflix 仯顢 netflix netflix档磬netflix桱netflix嵥桱netflix30%blockbuster70% netflix221999netflix64%200894023 r r r r r 1 鲢24 nespressoipod r r google r 塱鱣磬netflix仯弼仯 r 磬 r r 硣25 r 仯 硣 2 it26 2009127200837%26%28 r r 仯 濼3a 3a edward giesenibmibmibmedward15飬edward eric riddlebergeribmibm booz allen hamilton ubs capitalat ibm 2 20091档 3 ibm2007ibm 4 dan greenberg. product provider to customer value provider: escaping the service maze. ibv global,2006. 5 neely. the servitization of manufacturing: an analysis of global trends. 2007. 6 , , 2006 7 ,2007 8 prof. , mass customization in process industries, 2007. 9 ibm gbs. 10 china 20082012,bpo market, idc,2006 11 chu fanghong, jiang hong. haier logistics: keeps enhancing its core competency. logistics and material handling, july 2005. 12 it, , 2008 13 , , 2007 14 , 2008 15 louis who says elephants cant dance? inside ibms historic turnaround. 2003. 16 paul mcdougall. ibm to provide hr to p&g. informationweek, aug 2003. 17 edward giesen, saul berman,