奥迪车型定位与目标用户定位-CN-1.ppt

产品营销,中国最进取的商务用车,事业成功而不张扬，激情进取而富有品味，深谙中国传统而又主导着时代进步主旋律的成功人士。,广告沟通,21世纪具有未来观的新现代商务精英。,事业成功而不张扬，激情进取而富有品味的社会主流精英中的注重平衡人生、具有社会责任感的成功人士。,产品定位,中国最进取的商务用车,公关,高档公商务轿车的典范,目标用户,公关,广告沟通,产品营销,a6l产品及目标用户定位,the most progressive car in china,they are succeed in business but not stink, full of enthusiasm and tasteful, traditional and leading tideway.,new modern business elites with vision of 21st century,pr,pr,the most progressive car in china,product positioning and target group of a6l,product marketing,product position of a6l,target group of a6l,product marketing,ad. communication,ad. communication,q7产品定位及目标用户,产品营销,全球首款 第三代顶级豪华suv,希望用个性方式展现社会地位，用更酷的生活方式释放心情，外表成熟稳重，内心向往激情自由的时尚成功人士。,广告沟通,希望用与众不同的人方式表现个性和地位的，追求个性、时尚、运动和刺激的成功人士。,事业成功又不事张扬、激情进取而又富有品味的社会主流精英中那些更具激情活力和冒险精神的人士。,产品定位,时尚个性而不失优雅尊贵的顶级suv,公关,奥迪打造的 第一款“高性能suv”,目标用户,公关,广告沟通,产品营销,the first third generation of top premium suv in gobble,they are the fashion successful elite, who hope to show social position with individuality way, and to release mood with cooler life style. they are appearance mature steady, but inner desire passion free.,successful and stylish people who wish to show their social status with own character. they pursue a lifestyle to free their mind. though discreet and thoughtful in appearance, they aspire for passionate freedom of mind.,a premium suv with stylish and sophisticated elegance,pr,pr,product positioning and target group of q7,product marketing,product position of q7,target group of q7,product marketing,ad. communication,ad. communication,audis first premium suv,successful but not arrogant, passionate and energetic social elite with spirit of adventure among those progressive and high taste people,a8l产品定位及目标用户,产品营销,最运动的豪华d级车,广告沟通,对未来有着洞察力，相对于现有财富， 更在乎创造未来价值的新时代领袖。,事业成功而不事张扬，激情进取而富有品味的社会主流精英中富有创造力的“才智领袖”,产品定位,新时代领袖座驾,公关,最安静的顶级豪华轿车,目标用户,公关,广告沟通,产品营销,事业成功、胆识过人、气度非凡、品味高雅、集智慧财富于一身的“时代领袖”,the sportiest luxury saloon in the d segment.,the progressive vanguard with the insight for the future. they care more about creating the value in future than their wealth today,ride for progressive vanguard,they are the age leaders that successful in business, with elegant taste, exceptional courage and a wealth of wisdom,pr,pr,product positioning and target group of a8l,product marketing,product position of a8l,target group of a8l,product marketing,ad. communication,ad. communication,产品营销,不折不扣的运动轿跑车,追求自由惬意，享受掌控一切的力量；追求刺激和挑战，享受速度与性能；希望用高超的驾驶技巧把车的性能发挥到极致的时尚精英。,广告沟通,运动，时尚，注重品质，个性鲜明的社会主流精英,热爱运动、充满激情、崇尚自由与个性，并且乐于享受高科技带来的乐趣的社会主流精英。,产品定位,极具个性的豪华跑车,公关,领导汽车时尚潮流的个性化跑车,目标用户,公关,广告沟通,产品营销,tt/tts 产品及目标用户定位,tt is a sport car through and through,they are the fashion elite, who pursuit the feeling of freedom and controlling all. they are pursuit of stimulate and challenges, enjoy speed and performance, wish to maximize the performance by perfect driving skill.,sporty ,tt product positioning,the premium and individualized sport car,tt targ